The International Cricket Council (ICC) Cricket Committee has expressed unanimous support for the implementation of a Test cricket competition deeming that context was crucial to the future of international cricket.The ICC has been mulling the introduction of Test Championship, which could see teams take part in two-tier system.The recommendation came in the ICC’s annual meeting held in London on May 23 and May 24.The Committee also reiterated its full support for cricket being involved in the Olympic Games.The Committee, chaired by India coach Anil Kumble, will also recommend to the ICC Chief Executives’ Committee that DRS should be able to be used in all T20 International games.A further recommendation proposes that teams will not lose a review when an LBW review comes back as Umpire’s call. However, should that be adopted, the 80 over top-up of reviews in Test cricket would be removed.The Cricket Committee also considered the new Laws of Cricket (2017 Code) and has recommended the adoption of the majority of the changes to the Laws, most significantly giving umpires the power to send off players from the field in response to the most serious incidents of player misconduct, such as violence on the field. All other offences would continue to be dealt with under the ICC Code of Conduct.Other major changes to the Laws that will be adopted by the ICC are the restriction on bat dimensions (thickness of edges and depth of bat), and that a batsman will have made his or her ground when a bat bounces after being grounded behind the crease by a running or diving batsman.advertisementIf the ICC Chief Executives’ Committee approves these recommended changes, the new ICC playing conditions will come into effect from October 1.A presentation on the findings of the No Ball trial held in England during the ODI series against Pakistan last year was given to the Committee, which recommended that the third umpire should call all No Balls in international matches using instant replays.The issue of concussion substitutes was revisited by the Committee again and it will recommend to the Chief Executives’ Committee that the Classification of Official Cricket be amended to allow Members to run a two year trial into the use of concussion substitutes.Kumble, Chair of the Cricket Committee said, “We have had a wonderful couple of days discussing cricket issues and there are a number of highlights. The first is around the structure of international cricket and the Committee unanimously recommended that context in the international game is paramount and we welcome the new structure.”The second is around the new Laws of the game introduced by the MCC and we have adopted the majority of those including the size of bats and this will help the balance between bat and ball. On DRS, MIT have finished their testing of all of the tools available and their recommendations have been adopted as far as calibration is concerned. All in all a very fruitful two days.”
The landmark Paris Agreement on climate change came under tough scrutiny yesterday from members of the U.S. House Committee on Science, Space and Technology, with a spirited defense of the deal by Dr. Andrew Steer, WRI President and CEO.Committee Chairman Lamar Smith, a Texas Republican, said the Paris Agreement “will increase electricity costs, ration energy and slow economic growth.” Speaking at a hearing titled, “Paris Climate Promise: A Bad Deal for America,” Smith said the global deal would hurt the U.S. economy and have no significant impact on temperatures.Three witnesses called by the Republican majority echoed Smith’s concerns about economic impacts, climate science and the constitutionality of U.S. compliance with the Paris Agreement. Steer, called to testify by the Democratic minority, made a compelling case for the necessity of the Paris Agreement, saying that it will improve the U.S. economy while heading off the worst effects of a changing climate.“Transitioning to a clean energy economy will create hundreds of thousands of more jobs, increase GDP and save families money on energy bills,” Steer said. “But if unchecked, the negative economic impact of climate change will profoundly undermine the U.S. economy.”Steer responded with data to specific criticisms of the Paris Agreement, noting that:The Paris Agreement Will Limit Global Temperature RiseWRI analysis of more than a dozen studies shows that national climate pledges submitted as part of the Paris Agreement will limit global temperature rise to 2.7-3.7 degrees C, far lower than the business-as-usual increase of 4-5 degrees C. While this is still higher than the 2 degrees C limit needed to prevent some of the worst impacts of climate change, “fortunately, the Agreement sets up the right conditions for future improvement,” Steer said.The Paris Agreement Is Good for the EconomySteer cited evidence from the New Climate Economy report and other research showing that climate action is not only compatible with economic growth, it’s necessary. Last year alone, the U.S. solar industry added workers at a rate nearly 10 times faster than the overall economy.Representative Ami Bera, a California Democrat, agreed with that assessment. “It’s smart business, it’s smart investment and it protects our planet for the next generation,” he said. “It’s the right thing to do.”The Private Sector Widely Supports the Paris AgreementMore and more companies and investors are also realizing the economic benefits of a low-carbon pathway, supporting climate action inside and outside of the Paris Agreement. As Steer noted, in the past two years alone:114 companies committed to set emissions-reduction targets in line with what the science says is necessary to limit warming to 2 degrees C;63 companies pledged to transition to 100 percent renewable power;America’s six largest banks issued a statement in support of a global climate agreement;365 companies applauded EPA’s emissions standards for U.S. power plants; andMore than 1,000 companies are already pricing carbon internally or plan to in the next couple years.Other Countries Are Already ActingWhile one majority witness said the impact of the Agreement was uncertain because various countries might not live up to their climate commitments, Steer said the world’s major emitters are already shifting toward a low-carbon economy.India’s Prime Minister Narendra Modi committed to increase the country’s installed solar capacity by 30 times, to 100 gigawatts by 2022. “Most people still perceive China to be opening up hundreds of coal plants,” Steer said. “In 2014, China shrank its consumption of coal, and in the first 10 months of 2015, coal consumption in China fell by 5 percent. China invested $120 billion in renewable energy last year.”“Delay Is Not an Option”That any Congressional briefing would refer to a climate agreement as a “bad deal” is disheartening. But some elected officials feel that climate skeptics are becoming an increasingly small minority—both inside and outside Washington.“The reality is that the audience for those views is shrinking as the reality of climate change becomes evident,” said Representative Eddie Bernice Johnson, a Texas Democrat. “The rest of us acknowledge the task ahead, and recognize that delay is not an option.”LEARN MORE: Read Andrew Steer’s full testimony.
It’s easy to get overwhelmed by the big picture when it comes to cities. They’re home to more than half the global population, produce three quarters of GDP and greenhouse gas emissions, and are still growing in nearly every respect. But cities are made up of individuals, and urban policy has real, tangible effects on their lives. That’s especially true when it comes to transportation policy.Public transportation moves hundreds of millions of city dwellers, rich and poor, every day. It’s a lifeline that connects people to jobs, education and opportunity. When done right, it allows people to travel affordably, efficiently and with dignity, with more time for themselves and their families.Making urban transportation better is the goal of the Mobility and Accessibility Program (MAP), WRI Ross Center’s eight-year collaboration with FedEx. “It used to take over 40 minutes to get from one home to another,” she recalls. “I had to wait for a long time before I got the bus, and would never get to sit. I always feared falling when I had to stand, because the buses were so old and unstable.”In 2013, the Bangalore Metropolitan Transport Corporation asked MAP to help improve its bus system, which serves more than 5 million passengers a day. Together, they conceptualized, planned and implemented the BIG Bus Network along high-demand corridors. With more efficient routes, increased frequency, low fares, integrated services and nearly 1,000 new low-emissions vehicles, the update has dramatically advanced the quality and capacity of the city’s public transit.“The new buses come every 5 to 10 minutes,” says Suvarna. “I don’t have to wait a long time before I get a bus to get to any of my work places. Even when I have to go to the market, I can get a direct bus. I get there much more comfortably and a lot faster. And that gives me more time to spend with my family.”Célio in BrazilCélio Bouzada has dedicated his career to improving life for the people of Belo Horizonte, Brazil.Célio Bouzada of Belo Horizonte. Photo by Mariana Gil/WRI Brasil Our success is reflected in these stories, collected from three of the cities where we work – stories from real people who have a real stake in improved transit systems.Pablo in MexicoFive-year-old Pablo Bautista used to hate mornings. He’d wake early, his mother would bundle him into a taxi and he’d ride 45 minutes through downtown Mexico City to get to school. Minibuses, the only other alternative, were overcrowded, dilapidated and dangerous.Things changed in 2012 when Mexico City debuted a new bus rapid transit line through downtown. Now Pablo’s commute is a seven-minute walk to the station with his mother and less than a half hour on the express line. The fare? One-fifth the amount his mother used to pay for a taxi.Projects like Metrobus Line 4 help cities reach socio-economic and sustainable development targets; in daily life, they give residents and businesses access to more opportunities at lower costs. Line 4 carries 65,000 passengers a day, cuts travel times in half and is estimated to lower carbon emissions by 10,000 tons a year.Suvarna in IndiaEvery weekday, Suvarna Reddy of Bangalore cooks, cleans and packs lunches before taking her grandson to school. Then she catches a bus to work, a journey that was once the most stressful part of her day. She cooks for three different households, and travels to the market to pick up goods.Suvarna Reddy of Bangalore. Photo by Bhargav Shandilya and Tariq Thekaekara “Belo Horizonte, like all large cities in Latin America, has serious problems with traffic – it’s congested,” says Bouzada, who serves as the president of BHTRANS, the regional transportation agency. “It’s our challenge to change the culture, to find resources, to implement new means of transit.” Every day, the agency moves more than 1.3 million people.Beginning in 2014, BHTRANS used MAP tools to streamline bus rapid transit routes in three priority corridors. A user satisfaction survey, developed by MAP and deployed by BHTRANS a year later, showed the average 75-minute bus commute had been reduced by 30 minutes, and user satisfaction had increased by 60 percent. Now, nine other Brazilian cities have joined Belo Horizonte in a Quality of Service Benchmarking Group to track their own results and compare best practices.Bouzada also noted that tools developed by MAP have helped his agency plan for emergency incidents, boost the skills of drivers, and host technical exchanges with other cities implementing similar BRT systems.The next step is electric buses, he says. “Transport is responsible for half the city’s pollution. If we can reduce pollution, that will impact the health of children, adults and, above all, the elderly. A cleaner public transport system, with faster travel, means a nicer city for everyone.”Cities are our present and future, and we all stand to gain from a world where they are more productive, healthier and connected. For Suvarna, Célio, Pablo and millions of people across the globe, the benefits of improved mobility aren’t just abstractions, but welcome steps toward a better life.Stories adapted from the 2017 Mobility and Accessibility Program Report. Learn more at mobility.embarq.org.Ani Dasgupta is the Global Director of WRI Ross Center for Sustainable Cities.
Thirty-two countries do not provide enough information in their NDC to calculate what their plans really mean for 2030 emissions. In such cases, we made assumptions to quantify targets when feasible. China and India, for example, didn’t provide enough clarity on which sectors of their economy are covered in their emissions targets, and India didn’t specify which greenhouse gases are included. As their targets are intensity targets and no official data sources were available for GDP projections, we had to make assumptions and used a range based on several sources. This process introduces further uncertainty due to the range used. In another instance, we were unable to quantify Iran’s emissions target, since no official source is available for their BAU emissions projections.We were unable to calculate targets for 35 NDCs that did not include a GHG target and did not provide estimates of future emissions based on the actions they plan to take. Source: Climate WatchBaseline scenario targets are straightforward only if the country provides information on projected levels of emissions in the target year. For example, Mexico submitted a target to reduce GHG emissions 25-40 percent by 2030 compared to business as usual (BAU). The NDC includes projections for BAU emissions levels, making it easy to calculate the target level of GHG emissions by 2030—623 MtCO2e if conditions such as access to low-cost financial resources are met, and 759 MtCO2e if they’re not. We took a simplistic approach with relatively straightforward calculations to quantify countries’ future level of emissions. Initiatives like Climate Action Tracker and PBL Climate Pledge NDC tool have published estimates of future emissions for a select number of countries through modeling exercises that factor in non-GHG targets and policies and actions, in addition to GHG targets.Countries Need to Submit Transparent Climate Goals in their NDCsThe upcoming climate negotiations at COP24 in Katowice, Poland will be a crucial moment for promoting greater transparency. Negotiators are working to finalize a rulebook that will guide countries in meeting their commitments under the Paris Agreement. It should require transparent and robust information on NDCs, which countries should be encouraged to fill out when they revise and update their NDCs in 2020. Without greater transparency, the global community’s efforts to prevent catastrophic climate change will be on shaky ground.Climate Watch provides quantified emissions reduction targets for over 150 countries, as well as detailed information about every individual NDC. The data will be updated annually to track countries’ progress towards their GHG reduction goals. Source: Climate WatchBase year emissions targets are usually expressed as a percentage relative to a historical base year. This type of target can be easily calculated when countries also provide data on base-year emissions. For example, Japan committed in its NDC to reduce emissions 26 percent below 2013 levels by 2030, bringing the country from 1,408 MtCO2e in 2013 down to 1,042 MtCO2e by 2030. Source: Climate Watch79 countries submitted baseline scenario targets, and 57 provided the baseline projections necessary to calculate absolute emissions in 2030. It’s important to note that even if enough information is supplied to calculate target year emissions, it will be difficult to have confidence in these figures if the baseline scenario target is dynamic, as the target year emissions will change as the baseline is recalculated.Intensity targets are not designed to limit emissions to any given level; instead, they focus on reducing the intensity of emissions per unit of a variable (for instance, GDP, population or energy use) compared to a historical base year. Further analysis and secondary data are then needed to understand intensity targets in terms of anticipated emissions corresponding with the intensity target. Ten countries submitted intensity targets as part of their NDCs.Key Data for Quantifying Targets MissingCurrently, only 87 out of 194 NDCs provide sufficient data to understand target year emissions levels without requiring further assumptions.To calculate target year emissions, we filled in data gaps on base-year emissions for 40 countries using information from secondary official sources like national communications, biennial update reports or national inventory reports. While virtually all countries have national climate plans, in many cases it’s not clear what effect they’ll have on emissions.One hundred and ninety-four countries submitted Nationally Determined Contributions (NDCs) as part of the international Paris Agreement on climate change. We analyzed these plans and visualized them alongside countries’ historical emissions on the Climate Watch open data platform, where you can also compare countries’ NDCs in detail.We found that NDCs from 67 countries—collectively responsible for 44 percent of the world’s emissions, including the three highest emitters—lack the full information needed for calculating how their plans will affect their country’s future emissions. This lack of transparency makes it harder to track national progress, hold leaders accountable, or assess what level of warming the world is on track to endure. Not All Emissions Targets Are Equally TransparentOf the 194 countries that submitted NDCs, 157 included greenhouse gas reduction targets. Yet there is significant variety in how these targets were communicated, which can make it difficult or impossible to calculate what their emissions will be in 2030. We identified five types of national targets:Fixed-level targets (and in very few cases, trajectory targets) can be the easiest to quantify, as they specify the absolute emissions level in a target year or trajectory (for example, targets in 2025 and 2030). For example, Argentina specified that it will not exceed net emissions of 483 million metric tons (MtCO2e) by 2030, with conditional measures that could bring emissions down further to 369 MtCO2eq in 2030. Carbon-neutrality goals, which are designed to reach zero net emissions by a certain date, are also fixed-level targets. Six countries (Argentina, Armenia, Bhutan, Costa Rica, Ethiopia and Oman) submitted this type of target.
3) A Willingness to Make Tough Decisions to Prioritize SafetyCities that have emerged as true road safety leaders have made tough but crucial decisions to prioritize safety, like installing speed cameras, lowering speed limits and redistributing street space. These decisions often face initial resistance, but as lives are saved and unexpected co-benefits like reduced congestion emerge, popularity tends to grow.For example, Bogota, Colombia recently developed a Speed Management Plan to help set and enforce safe speed limits. One of the actions involved reducing the speed limit from 60 to 50 kilometers per hour in five of the city’s most dangerous arterial roads, where about 150 traffic deaths are reported every year. The plan has already reduced traffic fatalities by 32%, saving 22 lives since late 2018. While the public and media initially criticized the move and worried it would increase traffic congestion, preliminary indications suggest that reduced speed limits may have actually improved traffic congestion by evening out traffic flows and reducing bottlenecks.Many cities, such as Fortaleza, Brazil, are also experimenting with reallocating street space to better balance the space afforded to cars with areas for non-motorized and public transport. In order to mitigate public concerns, Fortaleza started with road safety projects that would have more community support, such as low speed zones around hospitals and schools and improving public spaces.The city only tackled traditionally unpopular measures, such as speed limit reductions, after the first projects yielded positive results and citizens had the opportunity to experience the benefits firsthand. For example, after 235 people died on two arterials between 2007 and 2017, the city reduced speed limits from 60 kilometers per hour to 50 kilometers per hour and installed new traffic lights, pedestrian signals, cycle tracks, a bus lane and more. The transformation reduced crash-related injuries 41% on one arterial alone.There’s no denying that city leaders face many complex pressures and competing demands from their citizens. Few parts of cities are more contested than the streets we live and travel on. Leaders can’t backtrack on safety interventions like speed limits in order to gain politically, nor should they sign up for commitments like Vision Zero if they don’t back up their words with action. The ultimate responsibility of leaders is to protect their citizens. Peoples’ lives should not be a political bargaining chip. Thirty-six people died in traffic crashes in Washington, D.C. last year, a 20% increase from 2017. Eight people, six of whom were walking or biking, have already been killed this year, prompting a major public rally just two weeks ago. Residents are angry that the city isn’t succeeding in curbing road deaths, despite the fact that Mayor Muriel Bowser committed to end traffic fatalities entirely by 2024.It’s a common plight. While more than 40 cities in the United States and many more around the world have committed to Vision Zero, a global movement to end traffic-related fatalities and serious injuries by taking a systemic approach to road safety, many are struggling to turn this vision into a reality. Citizens themselves can pursue road safety at many levels— in their schools, workplaces, streets and communities. But it’s the elected leaders who control budgets and priorities for their jurisdiction who really have the responsibility to catalyze lasting improvements that will save people’s lives. As UN Global Road Safety Week kicks into gear this week, it’s time to ask the question: What does political leadership in road safety really look like?Three factors are important:1. Achievable Targets to Reduce Road DeathsResearch on 14 countries that set quantified road safety targets between 1981 and 1999 led to significant improvements in road safety. A target of zero deaths sets the stage for action, but city leaders need to also set ambitious and realistic intermediary targets. This allows policymakers to monitor and evaluate progress, and then adapt programs as needed.Policymakers should also set context-specific targets and consider adopting additional indicators of success beyond reducing deaths and injuries, such as shifts in public perceptions or achieving systemic changes like setting appropriate speed limits. This allows policymakers to measure progress while waiting for the number of collisions, deaths and injuries to decline.London is widely recognized as a leader in taking a holistic, systemic approach to road safety. After reducing road deaths by 45% over the past decade by improving street designs and reducing speed limits, Mayor Sadiq Khan formally adopted the Vision Zero concept in 2018. The commitment came with an Action Plan for eliminating deaths and serious injuries by 2041, including intermediary goals to reduce deaths and serious injuries 65% below 2005-09 levels by 2022, and 70% below 2010-14 levels by 2030. The plan also set many other measurable targets to meet along the way, such as specific reductions in fatalities involving public buses establishing speed limits of 20mph on certain streets.London has reduced road deaths 45% over the past decade by improving street designs and reducing speed limits. Photo by Max Pixel 2) Integrated Funding for Road SafetyAs more people realize that traffic deaths are one of the leading causes of deaths globally, many multinational and philanthropic road safety funds and networks have emerged to help address the problem. However, local leaders need to back up their commitments to reducing deaths by directly allocating funding for road safety improvements. In addition to the ethical imperative to save lives, this investment is economical: Dangerous roads generate costs in terms of lost lives and productivity, as well as negative impacts on development.A study by the International Road Assessment Program showed that it would only take 1–3% of road construction budgets to increase road safety, suggesting that the problem is more about awareness and perceptions rather than a lack of resources. Studies also show the benefits of shifting from costly urban highways to well-designed streets with public transport and pedestrian and bicycling infrastructure.Because road safety is a multifaceted issue, budgets should not be allocated into road safety projects in isolation. Rather, any budget allocation for mobility – from street design to licensing to public transport planning – should be conditional on having a safety component. The Washington Area Bicycle Association (WABA) cited the lack of safe-street principles in major mobility projects as one of Washington, D.C.’s underlying barriers to achieving its Vision Zero commitment. The city currently lacks policies requiring that the millions of dollars to be invested in road infrastructure are spent on projects that achieve safe street designs.Bogota, Colombia. Photo by EEIM/Wikimedia Commons
Weekly Marketing Cast Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack measure how many people are reading your blog posts , David Meerman Scott challenges the old ways of measuring marketing performance and introduces some new metrics. Hear his thoughts in the video below and read some of the top takeaways: For a long time, David notes, measurement of marketing efforts has been around sales leads. “That is how I was measured,” says David. But things have rapidly changed with the development of new technologies and especially with the growth of the Web. Are you taking notice of these emerging realities and incorporating them into your marketing reporting mix? Challenge Old Metrics Originally published Feb 7, 2011 8:00:00 AM, updated July 08 2013 Focus on Exposure Inbound Marketing how many people are following you on Twitter It is easy to get lost in different metrics that don’t help you improve your strategy but turn into a burden. Avoid making this mistake by focusing on a few key elements to track. As David points out, you can Marketers should develop new metrics that track exposure to ideas. Interestingly enough, this comes even prior to the actual sales cycle. As David notes, a lot of the measurement happens higher up in the funnel. Where in search engines is your content appearing when people enter specific keywords? How can you get to the first listing? These are the types of questions that will help you focus on making your ideas and content more visible to the public. What matters ultimately is whether you are generating new revenue. Is your company growing? But before you focus on these questions, Davis says, there are a lot of other things that need to happen. What Should You Measure? . All these things demonstrate your reach and how it is growing (or decreasing). The bigger the exposure, the more triggers to the sales process you are creating. Free Download: How to Sell Social Media to Your Boss to learn how to get your company started with social media. Download the free webinar Today, it is highly debated whether the old rules of measurement still apply to modern marketing. But there is no doubt about the importance of the newly emerging metrics. Topics: Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. . You can track your performance in search engines. You can see In this episode of the
Admit cards for Sub Inspector (Technical) written exam will be released soon by the Tamil Nadu Uniformed Services Recruitment Board (TNUSRB) on the official website- tnusrbonline.org soon.Online registration for the recruitment was completed in the month of July and August.The recruitment drive aims to 309 vacancies.About the written exam: The written exam will carry 80 per cent weightage in deciding the final selection list.Maximum marks: 80 marksGeneral Knowledge: 30Technical knowledge: 50 marksApart from this, five marks will be assigned for the educational qualification of the candidates and Viva-voce will consist of 10 marks.Note: For both open and departmental candidates, a total of 5 marks have been allotted for NCC, NSS & Sports/ Games, National Police Duty Meet Gold, Silver and Bronze medals.Time duration of the exam: 3 hoursMinimum qualifying marks: 28Number of objective type questions: 160After the written exam, preliminary answer key will be released by TNUSRB. Candidates will be allowed to raise objections against the answer key within seven days from the date of its publication.About TNUSRB:Tamil Nadu Uniformed Services Recruitment Board is constituted by the Tamil Nadu Government.This board conducts competitive examinations for the posts of Grade II Police Constables, Grade II Jail Warders, Firemen, Sub-Inspectors of Police, Sub-Inspectors of Police (Technical) and Sub-Inspectors of Police (Finger Print) and selects the eligible candidates for these posts.Read: GPSC Recruitment 2018: 412 vacancies, apply before October 1Also read: Apply for Lecturer posts in UKPSC by September 25 @ ukpsc.gov.in
Originally published Nov 30, 2011 7:30:00 PM, updated October 20 2016 Copywriters are some of the most creative marketers you’ll meet, but they’re also the most tortured. Theirs is a life of one-off projects, grammar checking, and constant re-writes. They are doomed to try articulating the miming hand gestures and vague ideas of their clients. The last thing these folks need to be told is that they’re leaving money on the table. But if they’re not integrating inbound marketing elements into their projects, they’re doing just that.By baking inbound tactics into their proposals, copywriters can position themselves to increase their average project size and, given the ongoing effort required for inbound marketing, increase their number of retainer clients. And because content creation is the sweet spot of copywriting, as well as one of inbound marketing’s four core services, agencies with this skill set can easily embrace the methodology without going too far beyond what they do best.Here are five strategic steps copywriters and copywriting agencies can follow to leverage inbound’s proven strategy for better success.1. Leverage Domain KnowledgeIf you’ve been researching industry language in order to nail a product or service page description, put the knowledge you’ve gathered to work by pitching the idea of a blog to your client. Written in the customers’ language, blogs help create the need for your clients’ products and services. Communicate to your clients that websites with active blogs generate more traffic and leads than those that don’t, and that you can easily be the point-person for this effort. 2. Give Your Best Content Growth HormonesBlog for a month or so, and then measure which posts performed the best. Bubble those posts up into an uber-topic, and get your client to commit resources for writing a more extensive and premium piece of content around that subject, like an ebook or a whitepaper. Give this the loving touch of a copywriter by dressing it up with a genius title, illustrative pictures, compelling charts, and witty headlines.3. Unleash Your Premium ContentBuild a landing page for your ebook or whitepaper to live behind, so that a website visitor has to exchange their contact information in order to download. Then place links to that landing page within and at the end of your blog posts. Make it your goal to have that link “complete your reader’s thought,” meaning if they read something high-level on your blog, the ebook or whitepaper is an opportunity for them to really dig in.4. Make a Goal-Line Handoff From Sales to MarketingBy linking to those landing pages, you have built real lead generation potential into every blog article you post. Continue by building the potential for real customers by listing out the specialties of your client’s salespeople, and matching each rep to a landing page. Doing so will ensure that the name and email address of every lead generated gets funneled to that rep with the best chance of closing the business.5. Rinse & RepeatGet in the habit of measuring everything. It will allow you to build on successes you’re having, report on content that might be falling flat, advocate for increase project scope, or earn a retainer deal from your client.In what other ways can copywriting agencies leverage inbound marketing methodologies to attract more business?Image Credit: Maewe Topics: Copywriting Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Apr 5, 2013 2:00:00 PM, updated February 01 2017 If you’re not sure how automated workflows work, check out this simple workflow setup guide first.Workflow Recipe #1: Nurture Subscribers Into LeadsJust because someone subscribes to your blog or newsletter doesn’t mean they’re immediately ready for a call from your sales team — no matter how friendly Jason or Julie is on the phone. Subscribers are, by nature, passive. They want an un-intrusive and gradual way to get to know your content and your business. As a result, they opt to stay connected through email. Because of that, your follow-up emails to them should be content-focused and built toward the goal of a second content conversion on your site.The workflow recipe below contains two emails, and the contacts who are enrolled in it will go through two attempts to convert and move on to the next lifecycle stage: that of a lead.Key Ingredients:Subscribers1-2 Email Messages 1 Lifecycle Stage Status Change or List EnrollmentDirections:Trigger this workflow when a visitor becomes a subscriber (e.g. subscribers to your business blog).After 2 weeks of subscription [vary to taste], automatically email your subscribers one of your most successful pieces of lead gen content.Content should be educational, not sales-driven, in nature (such as a how-to ebook), and it should be gated behind a form on a landing page. In other words, subscribers shouldn’t be able to obtain the offer unless they provide some additional information about their interests, company background, etc.If no conversion occurs as a result of that first email, wait one week, and automatically trigger one more email with a different content offer. Try a different format (maybe a template or a webinar) and/or subject matter than the first offer you featured to see if something different tickles their fancy.If the subscriber converts, automatically change their status in your records to a “lead.”If the subscriber fails to convert, add them back to a list of low-engagement subscribers.Workflow Recipe #2: Nurture Leads Into Marketing Qualified LeadsYou may have all the information you need about an individual in order to properly assign them to a sales rep, but not all leads are ready for sales right away. In fact, MarketingSherpa found that 61% of B2B marketers send all leads directly to Sales, but only 27% of those leads are actually qualified or ready to talk to Sales. This recipe was designed to nurture your leads to the point at which a conversation with Sales would be most productive.Key Ingredients:New Leads 2 Email Messages1 Lifecycle Stage Status Change1 Sales Rep/CRM NotificationDirections:Trigger this workflow when an individual converts on a lead-capture form.Send a follow-up email after 7 days [vary to taste], with a piece of content that is related to the topic of the individual’s first conversion. For example, if your leads initially converted on an offer about adopting puppies, send them a follow-up piece of content on readying your home for a new dog.Follow up with a second conversion opportunity, this time for an offer that is more focused on what your company provides — for example, a webinar about choosing the right puppy care provider or a consultation with one of your puppy consultants. Note that these offers have a different tenor to them than the purely educational offers you’ve been sending up until this point. The idea is that this stage’s offer can mention what your company does or provide information about pricing or benefits.As leads move on to the next lifecycle stage — that of a marketing qualified lead — this workflow would have achieved its goal, and the lead would be unenrolled from it.Use marketing automation to notify your sales team when your leads have reached this stage. You can also use automation to trigger a sync to your CRM once a lead has evolved into a marketing qualified lead.Workflow Recipe #3: Nurturing CustomersOnce a contact converts into a customer, you can also enroll them in a customer nurturing workflow. Customer nurturing workflows should be helpful in nature and aimed at helping your customers get the most out of your product or service.Key Ingredients: Customers2 Email Messages1 Unenrollment Workflow RuleDirections:Trigger this workflow when a marketing qualified lead purchases and becomes a customer.Immediately upon purchase, send a welcome or thank-you email. This email is their first experience with you since becoming a customer, so put a lot of thought into it. Keep the design simple; you don’t want this to be just another marketing email. Make sure it comes from a real person, not firstname.lastname@example.org, and use personalization to reflect what you know about why they bought.After 2 weeks [vary by taste] send a follow-up email to see how they are doing with their purchase. Include links to any resources you have for customers, and ask them for their honest feedback about their purchase. Invite customers to tailor their communication preferences so they only get the emails they want most.Use marketing automation to unenroll customers in your marketing emails and, if you have the capability, to trigger personalized content on your website when they return.Workflow Recipe #4: Nurturing EvangelistsDo you know who your company’s biggest evangelists are? You know — the people who continually come back to your website to consume your content, and regularly share it with their contacts and social networks? This will help you identify and nurture the individuals who help your company expand its reach. Key Ingredients:Evangelists Email Messages as Needed Directions:Start with a list of anyone in your contacts database who has at least 1,000 followers on Twitter and has clicked on at least a few of your social shares. You can make add more criteria to this list as you see fit (for example, people who have also clicked on your posts in Facebook, etc.) If you can’t get this data, there are a number of free tools that can at least help you at identify your followers with considerable reach. If you’re a smaller company, you may know some of your evangelists by heart already.On occasion, you can either trigger an email to each new member of this list that encourages them to share some of your top-performing content, or you can save this list for when you have a product launch or an important announcement. You can also give your evangelists sneak peaks at some of your upcoming releases or invite them to exclusive special events to keep them engaged.Beginning with these starter recipes, you can start to segment your list into smaller, more manageable sizes, and send emails that are more relevant to each recipient. Once you test these out, you can add new ingredients and mix and match your own targeted sends. Try out email sends based on the last page a lead visited or their past content interests. Maybe try an internal notification whenever a strong lead looks at your pricing page. For more ideas of different workflows you can set up to nurture your leads and customers, check out our post, “12 Automated Email Workflows You’ll Kick Yourself for Not Using.” Each of these sends can help you get to more tailored, relevant marketing and emails that may not languish unread in your recipients’ inboxes.Do you have automated workflows set up? What kinds of results are you benefiting from?Image Credit: Muffet Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Automation Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?Many marketers stick to mass emails, because they are limited by technology. Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. There’s a great Genius/Focus study from last year that underscores this very issue. The report, which surveyed marketers across industries, found that more than 50% of respondents said they had not yet realized the value of their investment in marketing automation. Yikes!In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software, and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. And, since our parents taught us to share … we thought we’d let you in on our list. We think it will help those of you who are still trying to understand the benefit of an investment in marketing automation software to wrap your heads around how simple and effective workflows can be for your marketing strategy.
2) #SFBatKid, Clever Girls Collective + Make-A-Wish FoundationOn November 15, 2013, the world fell in love with 5-year-old cancer fighter Miles (aka “BatKid”) as he became a superhero for the day. San Francisco became Gotham City thanks to the Greater Bay Area Make-A-Wish Foundation and the help of 16,000 actors and volunteers. BatKid, dressed in full costume, saved the city from the Riddler and the Penguin while hundreds of thousands of people followed along with the hashtag #SFBatKid on social media.Here is an example of what people were tweeting:The story blew up on the Internet, generating an estimated 1.7 billion social impressions. The number of #SFBatKid and #BatKid tweets reached over 545,576 in three days and came from 117 countries. Celebrities like Christian Bale, Ben Affleck, and Britney Spears used the #SFBatKid hashtag. Even President Barack Obama gave Miles a six-second shoutout on Vine.President Obama’s message to #SFBatKid —> http://t.co/O7J4XWwYBsThe White House (@WhiteHouse) November 15, 2013Finally, Make-A-Wish saw a huge boost in site traffic – as many as 1,400 hits per second on all their sites during the peak of the campaign.Why It WorkedThe story was emotional. Emotional stories are shareable, and they tend to garner participation from news outlets and celebrities with sizeable social media followings – which adds fuel to the hashtag’s viral fire.It was meticulously planned. You can’t force virality – you have to plan it, carefully. Social media agency Clever Girls Collective recognized that the wish had viral potential and approached the Make-A-Wish Foundation two weeks before the stunt was to take place. They developed the social media plan by the end of that day, created a Facebook page and an explanatory blog post with a single URL, coordinated with partners like Twitter (who secured the @SFWish handle and @PenguinSF “villain” handle in advance), and staffed over a dozen people to work on live tweeting, monitoring, and reporting throughout the day. They let followers know they were listening. In a sea of hundreds of thousands of tweets, followers might feel like they have no shot at winning the money. Esurance let people know they were paying attention by retweeting a handful of random entries and regularly encouraging people to “keep the tweets coming!” 3) #DiGiorNOYOUDIDNT, DiGiorno PizzaNope, a drunk intern didn’t take over the @DiGiornoPizza Twitter handle and go nuts with caps lock during the 2013-2014 American football season. In fact, DiGiorno Pizza’s unconventional #DiGiorNOYOUDIDNT campaign was carefully strategized by their agency, Resource.Resource came up with the hashtag idea in hopes of expanding DiGiorno Pizza’s social media reach to new audiences – specifically, the NFL smack-talkers of the Twitterverse. Their staff then began following and participating in NFL smack talk every Sunday on Twitter using DiGiorno Pizza’s Twitter handle and the hashtag #DiGiorNOYOUDIDNT. Hilarity ensued:And the people loved it:Then, during the Super Bowl, DiGiorno Pizza paired their hashtag with the trending #SuperBowl hashtag and it became a viral hit:Why It Worked They tied it in with a contest. Charmin gave away Super Bowl tickets to six of their Twitter followers who tweeted using the hashtag #tweetfromtheseat. Since the contest was easy to participate in, it further motivated people to use the hashtag. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: They got the right celebrity in on the action. Using celebrity endorsements is a tried-and-true method of traditional marketing. Esurance probably chose the most lovable and trustworthy character on The Office for the spot in their ad so that, when we watched their commercial, we would subconsciously associate Esurance with similar traits. That Krasinski tweeted the contest out to his 600,000+ Twitter followers probably helped, too. It was fun and playful. Potty jokes are cheerful and funny, especially to the young audience Charmin hoped would engage with this hashtag. Entertaining content is one of the most shareable types of content and it helps humanize your brand. Hashtags It used actionable language. The hashtag starts with a verb telling followers to do something – in this case, tweet from their toilet seats. Recommending an action in your hashtag makes it crystal-clear what readers should do. It’s like a call-to-action for your tweet! They kept it simple. The rules were so easy and the potential yield so high, why wouldn’t you tweet it? They chose Twitter because it was a free platform, too, making it easy for anyone to enter. The simplicity aligned strategically with Esurance’s campaign message: They operate quickly and efficiently. Now, onto a few of the not-so-successful Twitter campaigns.The Worst Twitter Hashtags5) #susanalbumparty, Susan Boyle’s PR teamSusan Boyle, the Britain’s Got Talent sensation, drummed up some serious publicity for her album party in 2012 – but not the kind she was hoping for. Susan’s PR team sent one tweet promoting the party using the hashtag #susanalbumparty before they realized it wasn’t a great idea. Do you see the same two words I see?It was quickly deleted and corrected, but Twitter users caught on before they could prevent it from going viral.Some argue the hashtag was viral genius – after all, it spread like wildfire on Twitter and made the news after just one use. But since Susan’s PR team declined to comment and deleted the tweet, it’s generally believed to have been unintentional.How You Can Prevent This From Happening To YouBefore you settle on a hashtag to promote your campaign or event, ask a few trusted peers what they think of it. If just a few more people had checked this hashtag, someone surely would have caught the double entendre.But what if they had consistently capitalized every letter of each word in the hashtag to make it “#SusanAlbumParty”? While this would have been a quick fix for the original tweet, remember that the goal of a Twitter hashtag is for other people to use it, and many people don’t capitalize letters in hashtags. The public would likely have noticed anyway.6) #notguilty, Entenmann’sEntenmann’s, known for their baked goods, used the hashtag #notguilty to promote their low-calorie food options – at the same time that #notguilty was already trending in the wake of the controversial Casey Anthony “Not Guilty” murder verdict.Entenmann pleaded ignorance, and we don’t know for sure whether it was accidental or just a bad joke. They deleted the tweet and apologized on Twitter.How You Can Prevent This From Happening To YouCheck out whether people are already using your hashtag before using it. You generally don’t want to use a hashtag people are already talking about for two reasons: the tone of your message could be misinterpreted, as Entenmann’s was, or your campaign could get totally lost in the ongoing conversation.7) #McDstories, McDonald’sMcDonald’s #McDstories campaign is probably the most widely discussed company hashtag “fail” of all time. In January 2012, McDonald’s sent tweets like the one below, hoping to inspire fans to share their positive experiences at the fast-food chain:The campaign didn’t go as planned. Tweets of horror stories having to do with McDonald’s food began rolling in almost immediately. People shared 140-character anecdotes about eating the quality food, throwing up after eating, and comparing happy meals to dog food.How You Can Prevent This From Happening To YouHave a plan in case your campaign backfires. You don’t want to get caught off-guard and have no recourse in place. Knowing how you would respond to negative tweets before you start a campaign can save you lots of headache down the road.Also, make sure that your campaign couldn’t ignite lots of negative responses. In the world of social media, you can count on complainers to be the noisiest responders.These are just a few examples of successful, and not so successful, campaigns from big brands – but the takeaways aren’t only for companies with big budgets. Regardless of the money in your budget or the followers on your Twitter account, you can put these best practices to use in your next Twitter campaign.What other lessons can we learn from the Twitter hashtags you’ve come across?Image credit: Digital Spy, TechCrunch The hashtag incorporated the brand’s name in a clever way. Forcing your brand name into a hashtag doesn’t work all the time. But in this case, Resource found a clever, catchy way to incorporate it. “Hashtags with brand names in them don’t really get the love,” Resource told DiGiorno. “However…this one time…we managed to capture a unicorn for you. And that unicorn’s name is… #DiGiorNOYOUDIDNT.” They live-tweeted. If you’re looking to reach a broader audience or gain more Twitter followers, live-tweeting events where your audience already hangs out using the event hashtag (in this case, #SuperBowl) and a hashtag of your own can work like a charm. Sometimes, though, it can get lost in the conversation. If you’re going to try this tactic, be sure that it makes sense for your brand to participate (aka, you’re not just hopping on a trending hashtag for the heck of it), and you add something unique to the conversation. They built up anticipation. A few days before their Super Bowl commercial aired, Esurance began dropping hints on Twitter indicating when their commercial would air and that it would involve a contest of some kind. This built up anticipation and made sure people kept their TVs on after the game: They weren’t afraid to show personality. Similar to Charmin’s #tweetfromtheseat campaign, DiGiorno Pizza’s campaign was successful in part because they didn’t hold back on personality. In this case, they held strong to their sports smack-talker persona even in their replies – and it worked for their audience. They engaged with their Twitter audience. DiGiorno Pizza really nailed this part: they retweeted the best #DiGiorNOYOUDIDNT tweets coming in and responded to many of the replies. They revived the hashtag several months later. Five months after #SFBatKid saved San Francisco, Miles and an adult Batman surprised fans at Opening Day for the San Francisco Giants. The two of them drove onto the field in a Batman-painted Lamborghini (because why not?), threw out the first pitch, and boom – tweets with the hashtag #SFBatKid poured in again. 4) #EsuranceSave30, EsuranceImmediately following the 2014 Super Bowl, Esurance successfully put a modern spin on one of the most popular marketing plays: the sweepstakes. In their TV commercial, which took place right after the Super Bowl ended, The Office star John Krasinski introduced the $1.5 million prize Esurance would given to a single Twitter user who tweeted using the hashtag #EsuranceSave30 during the following 36 hours.Where did that dollar figure come from? Esurance claims it was 30% of the cost of airing a TV commercial during the Super Bowl, aka the amount the company saved by airing their commercial immediately after the game instead of during it.The #EsuranceSave30 hashtag received 2 million mentions in less than 24 hours, 200,000 of which came within 60 seconds after the commercial aired. @Esurance’s follower count grew from 8,900 to 155,000 within a 24 hours. It’s down to 126,000 followers a few months later, but that’s still over a 1000% increase.Why It Worked Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports games.For example, if you’re a fan of The Bachelor, you’ve probably seen the superimposed tweets with the hashtag #TheBachelor on the lower left-hand corner of the screen while the episode is playing. Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media.Executed properly, these campaigns can be very effective in helping brands spread their message to a wide audience. After all, more than 70% of consumers are motivated to explore new content when hashtags are present.But what about when a campaign isn’t executed well? That stat still holds true, so any hashtag screw-ups can have a big effect on your campaign – just not the effect you want.To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. Check out what happened, how it happened, and what companies can learn from the hashtag successes and failures of these big brands.The Best Twitter Hashtags1) #tweetfromtheseat, CharminToilet paper company Charmin doesn’t hold back when it comes to using potty language on Twitter. In 2013, they launched the humorous Twitter hashtag #tweetfromtheseat to take advantage of the staggering number of people who use social media in the bathroom (40% of young adults, according to Time – and those are just the ones who admit to it!) Here is an example of what they ended up tweeting:Why It Worked Originally published May 23, 2014 10:30:00 AM, updated August 27 2017
Topics: Originally published Oct 16, 2014 7:00:00 AM, updated July 28 2017 Marketing Psychology Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I’ve never been a fan of making a cold, hard distinction between extroverts and introverts.Although I myself identify as an extrovert because I draw energy from others, I wouldn’t say I possess every quality typical of an extrovert. I’d guess that if I surveyed our readers, most of you would say you’re somewhere in between the two.You’re not alone. Most people fall somewhere on a spectrum, and there’s even a word it: ambiversion.Some of you may have heard of ambiversion before. I hadn’t until very recently, when our CEO Brian Halligan mentioned it in his INBOUND 2014 keynote. After doing a little research, I found out that I probably am one — and you might be, too.What Is Ambiversion?Popular personality tests like Myers-Briggs polarize introversion and extroversion, making them seem like opposite and mutually exclusive categories. But in real life, people don’t often fit so squarely in those categories. I bet you know an introvert with an expansive networks of friends, or an extrovert who posesses an overwhelming fear of public speaking, even in front of a handful of people.Put simply, ambiversion is a combination of introversion and extroversion. The word “ambivert” is defined in the Merrian-Webster dictionary as “a person having characteristics of both extrovert and introvert.” In other words, they fall somewhere in the middle of the spectrum. The term itself isn’t new: It was coined in 1927 by social psychologist Kimball Young in Source Book for Social Psychology.So, to understand ambiversion better, we need to understand introversion and extroversion. The most widely (though not necessarily universally) accepted distinction between the two has to do with the environment in which a person draws energy: Introverts tend to recharge by spending time alone, while extroverts recharge by spending time with other people. The exact reasons for these differences have long been debated — one study suggests extroverts have a chronically lower level of arousal, while another links the difference to dopamine levels in the brain.According to the Washington Times, ambiverts have personality traits, likes, and dislikes associated with both extroverts and introverts. They are “socially comfortable and interactive, yet relish ‘down time alone’ more than extroverts and less than introverts. An ambivert can flow between both worlds with equal comfort, but not remain in others’ company too long.”Truthfully, a lot of us probably identify as ambiverts. It allows those of us who are “somewhere in between” to not commit to a label that has been given a distinct reputation over time. It recognizes that many of the stereotypes tacked on to the “introversion” and “extroversion” labels — for example, that extroverts like to be the center of attention and introverts are shy — are really just tendencies; they’re traits that are associated with, but not definitive of, one or the other. While this may feel like we’re just arguing semantics, your personality type can affect one very important part of your life: your work.How Does Ambiversion Affect Your Work?Are introverts or extroverts smarter? More successful? Easier to work with? These questions are subjects of countless blog posts, newspaper articles, even books — all of which have contributed to the terms’ polarization. These sources all seem to focus on the working habits of the extreme personality types. But what about ambiverts, those who identify as somewhere between the two — how do they stack up in the workplace?If I were to ask you which personality type is more successful, most of you would probably say extrovert. “These wonderfully gregarious folks, we like to think, have the right stuff for the role,” writes Dan Pink, author of To Sell Is Human, in an article on the Washington Post. “They’re at ease in social settings. They know how to strike up conversations. They don’t shrink from making requests.” All great qualities for being in business … right?Adam Grant, a tenured professor at the Wharton School of Business of the University of Pennsylvania, challenged the assumption that extroverts make the best salespeople in his study, where he surveyed and collected three months of sales records for over 300 salespeople. What he found was that, on a scale from one to seven (one and two being least extroverted; six and seven being extremely introverted), people who were right in the middle — the threes, fours, and fives — brought in the most sales revenue over three months:In other words, the most productive salespeople are neither low nor high in extroversion — they’re ambiverts. In that three month period, ambiverts made 24% more in sales revenue than introverts and 32% more in revenue than extroverts.Grant theorizes: “It is possible [this] is explained by a positive effect of enthusiasm at low and moderate levels of extroversion, which is outweighed by the negative effect of assertiveness at high levels of extroversion.” Another study will be needed to test this hypothesis, he adds.Pink warns that people who fall on the high extrovert side of the spectrum — sixes and sevens on Grant’s scale — tend to “talk too much and listen too little. They can overwhelm others with the force of their personalities. Sometimes they care too deeply about being liked and not enough about getting tough things done.”Alright, so what about introverts? “They can be too shy to initiate, too skittish to deliver unpleasant news, and too timid to close the deal,” says Pink. Like many things in life, moderation is best: The most productive people are well-rounded with qualities of both ends of the spectrum. That’s good news for many of us. Although it seems to be popular nowadays to compare introverts and extroverts like apples to oranges, there is much more of a grey area between the two than many people realize. Eric Ravenscraft says it well: “The absolute worst thing you can do with either type is use a single word to define your approach.” (So, naturally, someone came up with a single word to describe the ambiguous mixture of introversion and extroversion.)Image Credit: Adam Grant
Originally published Mar 17, 2015 12:00:00 PM, updated February 01 2017 We all know how frustrating it is to lose an argument — especially when you believe strongly in the value of your idea. If you’re going to get better at convincing others, you need to figure out why you lose arguments in the first place (and then avoid those mistakes in the future).Most of the time, you can find a specific diagnosis for your lost arguments. Did you lose the argument because you relied on anecdotes to support your claim? Did you see the dispute in black and white instead of considering multiple possible conclusions? Did you mix up correlation and causation and end up digging yourself into a hole?To help you identify what mistakes you might be making, check out the infographic below from The Visual Communication Guy. It lists 30 of the most common ways people lose arguments, and includes examples. Next time you’re writing a persuasive email or trying to support your claim to your peers, you’ll be able to reflect back on this guide. 1K+Save 1K+Save Persuasion Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Marketing Case Studies Topics: Originally published Apr 12, 2015 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men.Fast-forward eight years, and I am happy to say that DDB fared the best in the quips and portrayals of Madison Avenue agencies. (Poor McCann!) I can honestly say that I would have watched and been loyal to the show regardless of my employer or career. It has been an amazing trip through my adolescence and profession, as well as, our history and pop culture.Now that the final season has started, I’m feeling nostalgic for all of the nostalgia the show provided. Mad Men was cleverly premised on investigating the past by monitoring the effect of change. Throughout, we have been witness to troubled public and private lives, personal struggle, and even surrender in the face of social upheaval.And Now, a Word From Our SponsorsThe series has addressed race, gender roles, war, free love, assassinations, office politics, infidelity, addiction, and occasionally, advertising. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society. This commercialism turned people into consumers and products into brands, and we have never been the same. Nor has the series adequately tackled the quality of advertising in the period. In the 1960s, advertising became a game of more, not better. In The Idea Writers: Copywriting in a New Media and Marketing Era, Teressa Iezzi writes:For every Think Small (a DDB campaign for Volkswagen) in the 1960s, there was a bottomless bowl of the same insufferable dross that’s served up on any given commercial break and that covers the ground from forgettable waste of everyone’s time and money to actively annoying disincentive to ever buy the product being advertised.It is amazing that, given the volume of work from this era, each notable agency can cite only a small number of standout campaigns. For Ogilvy & Mather, it is The Man in the Hathaway Shirt who sported a black eye patch adding mystery to his decision to wear only Hathaway shirts. The roguish adventurer drove sport cars, sailed yachts, courted women, held an elephant’s tusk, and inspected a shotgun all in the same crisp white shirt. Dos Equis’ contemporary World’s Most Interesting Man campaign should pay royalties to Ogilvy and to Hathaway given the characters’ similarities. Ogilvy also coined the catchy and irreverent “Schweppervescence” for the soft drink company and defined elegance, comfort, and innovation for Rolls Royce by stating, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”Leo Burnett, the agency and the man, loved using cultural archetypes. His agency invented mythical personalities that held American values at their core. He created the Jolly Green Giant, Tony the Tiger, the Pillsbury Doughboy, and the Marlboro Man. Burnett kept a folder in his desk called “Corny Language.” He told his people, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Burnett took the world and turned it into a living cartoon where satisfaction and fulfillment could be bought. The ratio of truly memorable and effective work in the Mad Men era is quite horrendous, but not dissimilar to efforts today. This is Weiner’s overriding thesis for the show: Our world is similar in many ways to the one 50 years ago, just shinier and glossier — or new and improved.Quiet on the SetIn a journal reviewing contemporary media, Mark Taylor wrote, “Mad Men’s producers reanimate ’60s iconography in order to level it.” Of course, I am speaking about amazingly accurate portrayal fo the era through the costumes, hairstyles, sets, language, inside jokes, and pop culture references. On many an episode, I spotted an ashtray, chair, decanter, shag carpet, stereo, or poster that had once inhabited my family home.Combined, the characters and sets only emphasize how staged life was back then. Many of my friends’ homes in the ’60s and ’70s had immaculate living and dining rooms that no one was allowed to enter except on the most special of occasions. (Remember the plastic that adorned couches?) In essence, many of us lived on a television “set” while we watched the television set.Manhattan acts as more than a backdrop in Mad Men; it is a multi-layered character adding to the show’s richness. The locales are meticulously researched, yet shot in Los Angeles adding to the irony of image over substance, an ongoing critique of advertising. Not just the center of the ad industry, New York was also a hub for innovation. Its famous department stores alone introduced ideas like window displays, designer collections, and branded shopping bags. Classic restaurants from that era are honored in the series including Lutece, Sardi’s, and the Four Seasons. The El Morocco, The Slipper Room, P.J. Clarke’s are among the bars singled out. Iconic Manhattan hotels appear including The Savoy Plaza, The Roosevelt Hotel (the first to include retail stores), and The Pierre.The Medium Is the MessageYet, there are a few errors to be found. Admittedly few, given the rigorous research. One occurred in the first season. Office manager Joan Holloway stealthily reaffirms her authority over secretary Peggy Olson when she tells Peggy she is to be promoted to copywriter. Joan obliquely takes credit by saying, “Well, you know what they say: The medium is the message.” However, Marshall McLuhan’s famous slogan became popular in 1964 and not in 1960 as depicted in the show. I know … I am nitpicking, but I am a big fan of the Mad Professor.McLuhan was a media savant and eloquent critic of advertising. At the same time, he begrudgingly admired its influence and used it to his own advantage. As The Globe and Mail points out, “For most of the 1960s and part of the 1970s, McLuhan seemed to be everywhere — on radio, in print, in film (most notably with a cameo appearance in Woody Allen’s Annie Hall), and especially on television. The latter, ironically, was a medium he considered pernicious, a certain harbinger of the eventual demise of print culture. He distilled his genius, including phrases that became and remain part of the daily lexicon, such as ‘the medium is the message,’ into sometimes puzzling aphorisms, an early form of the sound byte.”This ubiquity and popularity turned on him. As the preeminent communications and technology theorist, his raft of ideas on “electronic communications media” and how it impacted human thinking, interaction, and collaboration came to be labeled “McLuhanacy.” But now McLuhan is back.I found this out on a visit to Facebook headquarters in Palo Alto. A too-youthful executive shared that McLuhan is required reading at the social network. I spotted plenty of copies of Understanding Media and The Gutenberg Galaxy among the cubicles. Essayist Lewis Lapham credits McLuhan’s resurgence to the accuracy of his predictions or as The Globe and Mail phrases it, he “makes a lot more sense now that so much of what he foresaw in the 1960s has come true.”The Past Is PrologueThe narrative complexity of the storytelling in Mad Men is what appealed to me the most. It focuses on continuity over closure, so I expect that not everything will be wrapped in a tidy and pretty bow at series end. This fractured form of storytelling has made Mad Men’s re-telling and re-evaluating of the past both creatively and innovatively inspired.Major historical events in the show are not presented as a coherent narrative because people’s lives are not portrayed in a linear fashion. In short, the re-evaluating of history is provided through personalization. We experience history through the lives of Don, Joan, Roger, and others. Glen Creeber, author of Digital Culture: Understanding New Media, believes Mad Men is so successful because it is “able to balance and address the ‘personal’ and the ‘political’ within one complex narrative trajectory.”That sounds wordy, but you get the point: Weiner has repositioned history much like an advertising professional repositions a cola, confectionary, or a car. He is clearly fascinated with the 1960s, but the show is meant to parallel the changes we have experienced in this past decade. Weiner is interested in knowing whether people in tumultuous times recognize the change going on around them. By watching Mad Men, we become more cognizant of our own lives.At its most basic level, the series centers on capitalism, clear gender roles regarding the sexes, the evolution in racial politics, and unchecked hedonism. Those topics make for a great soap opera, but Mad Men’s appeal is in the search for deeper meaning and connection. All the struggles and conflicts that make up the storylines are predicated on a rejection of the status quo. Don looks conformist in his gray flannel suit and pork pie hat, but he is a rebel — as is Joan, Peggy, and Roger. They seem to function within the lines, but they are drawing an entirely new picture. Each “moves forward” as Don advises, but they seldom care what is left in their wake. This behavior is reminiscent of the Tom Stoppard line from his play Rosencrantz and Guildenstern Are Dead: We cross our bridges when we come to them and burn them behind us, with nothing to show for our progress except a memory of the smell of smoke, and a presumption that once our eyes watered. In this sense, the series is akin to an episode of The Twilight Zone or The Outer Limits. The characters are trapped in a world they have contributed to but one in which they desperately want to escape. Every episode has them running from their current circumstance only to land firmly back in it. It is a nightmare of their own making.Many would argue that we find ourselves in exactly the same dilemma today. Consider this from Analyzing Mad Men: Critical Essays on the Television Series edited by Scott F. Stoddart, “Mad Men offers the schadenfreude-filled message that their predecessors were equally unhappy — and that the bleakness meter in American life has always been set on high.” But if that’s what the show is about, why pick on advertising?The answer is quite simple. The people in the industry were seen as colorful mavericks. They ran counter to the ubiquitous gray, drone-like middle managers that were the subject of sociologist William H. Whyte’s 1956 book The Organization Man. In Analyzing Mad Men, the book says “conformity was the enemy of creativity and, therefore, productivity” so ad men appeared highly productive and appealing as anti-heroes. What it really means is that a show that took place at IBM, Bethlehem Steel, or General Electric in the early ’60s may not have had the same appeal.Of course, we’re all impacted by advertising. It’s everywhere around us. And given Don’s bleak childhood, it helps explain why Don chose advertising as his profession. In the worlds that Don crafts, he avoids the anxieties of the “real” world and simulates comfort and stability. According to Jean Baudrillard:All original culture forms, all determined languages are absorbed in advertising because it has no depth, it is instantaneous and instantaneously forgotten.As someone in the profession, I enjoy the brain-teasing conundrum put forth in Analyzing Mad Men of “the contradictory notion that any ‘mass’ marketed product has the capacity to individualize anyone.” The show also accurately portrays an ongoing dynamic in the industry that “everyone in this office is always competing with each other, even if they do not seem to be doing so.” We see Sterling Cooper at its best when it bonds together and pitches new work or delivers a new campaign. Today, employees of ad agencies still forget that the real competition is outside of their office. Everything else is just internal politics.There is also the observation that the agency has been ineptly run and managed. When successful, it is a mystery even to themselves. In Analyzing Mad Men, one essay suggests the agency “is resistant to adapting its strategy to a changing media landscape, often underestimating the impact of new media (e.g., television), new products (e.g., imported small cars) and demographics (e.g., youth culture).”Weiner gets it right when he has Sterling Cooper merge, sell, re-merge, combine and monetize in different forms. Such activity is representative of the insecurities and fear that permeates the industry.Psychologically SpeakingMy wife is a psychotherapist, and having been exposed into the basest aspects of that profession, I found the most jarring plot line was Don’s denial of his half-brother Adam. Don refuses to have him in his new life and the resulting suicide was horrific. As such, the psychological issues related to Don’s “family of origin” make for meaty material especially when he is more devastated over the loss of his fake wife.Analyzing Mad Men suggests this “alienation from his family is one of the show’s clearest examples of the real world’s failure to deliver on the promises given us by capitalism.” Don searches for real family throughout each season, and we, simultaneously, want him to attain it and to fail in the attempt. We want to punish him for his stylish indiscretions but have empathy for his tortured history.In season six, Don befriends Dr. Arnold Rosen and his wife who live in the same apartment building. This leads to an affair with the wife and an interesting piece of wisdom from the unaware good doctor. In one ironic and accurate statement he tells Don that, “People will do anything to alleviate their anxiety.”Much has been written on the drinking in Mad Men. Dissatisfaction masked in frequent celebration seems to be the primary motivator for the generous imbibing. As a reader of everything John Cheever and Richard Yates ever published, I have to advance a related theory: many of the men from that time were experiencing post-traumatic stress from World War Two and the Korean War. Richard Yates’ short story, The B.A.R. Man, is but one example of how these guys came home from the war, largely conformed, and decompressed with booze.B.A.R. is short for the Browning Automatic Rifle, but stands in for the veteran’s drinking habits. Having served in the war holding this heavy weapon, he now conquers Manhattan’s drinking establishments believing that the days when he was scared in combat were the best he ever had. Mad Men does a great job telling a similar storyline through the character of Freddy Rumsfeld who was a killer of many Germans, came home to write light and fanciful advertising copy, and then battled alcoholism.I often wonder what the reaction would be if Mad Men were broadcast in the times it portrays. Would those actually living then recognize themselves? Like Weiner, I was born in 1965, and also like him, I wonder if the obsession with the period is one based on and nurtured by shallow representations rather than its reality. In the end, I believe Weiner is celebrating the era while exposing the contradictions and the confusion felt by those who lived it.On a personal level, the show has accomplished something I never expected. I now have an even deeper appreciation for my parents. My father was 35 in 1960. He was a lawyer with a bar in his office and one in our paneled basement. My mother was 25. She gave up a start in journalism to raise four children. I have a clipping from the Winnipeg Free Press society page from 1961 showing them at a big event. The beehive hairstyle piled high on my mother’s head dominates the photo, but then you see the fur wrap and cigarettes. I thought of them and their relationship throughout the series. This is what Weiner is after. The show is a subtle and subversive command to reflect and connect with our past.That’s a WrapIt is curious that the show has been delivered via television, the medium that has been supposedly declining in relevance since its introduction. We should admit that television has been the essential storyteller of our times and is now reinvigorated by Mad Men and its backer, AMC. Soon, the last episodes will play. We will gather in front of our large flat screens just as we have since the time televisions were smaller and powered by tubes that needed time to warm up.Don will finalize his quest or not. He will share sage, yet flawed, wisdom we have come to puzzle over and quote. We will hang on his every word and action because we are looking for answers. Mad Men has made us reconsider our relationship with the past, and in so doing, challenged us to determine how different it is from the present. When the final credits roll, we will all agree that Matthew Weiner has proven his thesis: Our own anxieties, hopes, complexities, and dreams are not that different at all.Featured image via AMC.
It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?But … when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?That’s a totally fair question. After all, a lot of marketers are creating content with limited resources. Knowing how long other marketers are spending on a single post can help you benchmark your own blogging efforts.To help answer this question, we pulled some blogging data from our State of Inbound 2015 report. The SOI report comprises research we collected from 4,000 marketers and salespeople around the globe. We asked how long it typically takes them — or someone on their marketing team — to write a 500-world blog post.This is what we found.How Long Should It Take You to Write a Blog Post?According to our research, in every region of the world, most marketers spend 1-2 hours writing a 500-word blog post.Asia-Pacific (APAC) is the only region where roughly an equal number of marketers are spending either 1-2 hours, 2-3 hours, or 4+ hours on a single blog post.In Australia and New Zealand (ANZ): The largest number of marketers (42%) spend 1-2 hours writing a typical blog post. In the same region, 27% of marketers spend 2-3 hours per post, 17% spend 4+ hours per post, and only 5% spend less than one hour per post.In Asia-Pacific (APAC): 27% of marketers spend 1-2 writing a typical blog post — but not far behind them are the 26% of marketers who spend 2-3 hours per post and another 26% who spend 4+ hours per post. Only 11% of folks in Asia-Pacific spend less than an hour writing a blog post.In Europe, the Middle East, and Africa (EMEA): The largest number of marketers (35%) spend 1-2 hours writing a typical blog post. In the same region, almost a quarter of marketers spend 2-3 hours per post, 17% spend 4+ hours per post, and 10% spend less than an hour per post.In Latin America (LATAM): The largest number of marketers (32%) spend 1-2 hours writing a typical blog post. In the same region, 21% of marketers spend 2-3 hours per post, 18% of marketers spend under an hour per post, and 12% spend 4+ hours per post. Latin America was the only region where more marketers reported spending under an hour per post than marketers who spent 4+ hours per post.In North America (NORTHAM): The largest number of marketers (38%) spend 1-2 hours writing a typical blog post. In the same region, 29% of marketers spend 2-3 hours writing a blog post, 29% spend 4+ hours per post, and only 8% spend less than an hour per post.Does that mean 1-2 hours is the “right” amount of time to spend on a blog post?The question of how long to spend writing a blog post is related to the question of how long your blog posts should be. The answer? As long as it needs to be.Blog posts should be as long as they need to be to serve their purpose — whether that’s thought leadership, driving leads, explaining a new concept, etc.Some quick posts could take under an hour to write; others might take several hours if they require you to go really in-depth. The time to write each individual blog posts can vary, but we’ve found that — on average — marketers are spending 1-2 hours per post.(Want more in-depth blogging tips? Read this blog post for more on how to write a blog post — complete with blog post templates.)How long does do marketers on your team spend writing a 500-word blog post? How does that compare with the marketers who responded to our survey? Share with us in the comments. Social Media Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Oct 23, 2015 6:00:00 AM, updated February 01 2017
Originally published Mar 11, 2016 4:33:00 PM, updated August 02 2017 Lead Generation Topics:
Indian shuttlers made a successful start to their BWF World Championships campaign in Basel, Switzerland on Monday.Sai Praneeth, world no. 19, clinched a straight-game (21-17, 21-16) win over lower-ranked Canada shuttler Jason Anthony Ho-Shue to reach the second round at the prestigious world tourney. Praneeth, who was recently nominated for Arjuna Award, needed just 39 minutes to get his campaign off to a good start.Sai Praneeth began the 1st game on a good note, winning 9 successive points to take a 17-9 lead. However, he led Jason Anthony to stitch 8 successive points before fending off a late comeback from his opponent. The second game followed a similar pattern but Praneeth held his nerves to avoid a deciding game as early as the first round.Sai Praneeth, former Singapore Open champion, has been in decent form in the lead up to the World Championships. With his male compatriots in HS Prannoy and Kidambi Srikanth failing to make an impact on the tour, Praneeth reached the semi-final of Japan Open Super 750 and quarter-finals at Thailand Open Super 500 tournament in July.Sai starts with a BANG!’s @saiprneeth92 advanced to the R2 of #BWFWorldChampionships2019 as he defeated ’s Ho-Shue.J by 21-17, 21-16.Great start champ!Way to go!#IndiaontheRise #badminton pic.twitter.com/7kSnagHD7pBAI Media (@BAI_Media) August 19, 2019Sai Praneeth will face the winner of the 1st-round match between South Korea’s Lee Dong Keun and Australia’s Daniel Fan in the second round on Tuesday.Meanwhile, HS Prannoy battled back from being a game down to reach the 2nd round as he outclassed Finland’s Eetu Heino 17-21, 21-10, 21-11 in his opening match.advertisementMeghana-Ram pair reaches 2nd round in BaselMeanwhile, women’s doubles pair Jakkampudi Meghana and Poorvisha Ram clinched a comfortable straight-game win over Guatemala pair of Diana Corleto and Nikte Alejandra to reach the second round in Basel.Later in the day, HS Prannoy, who was miffed at having missed out on Arjuna Award nomination, will face Finland’s Eetur Heino in a relatively easier 1st-round outing. India’s top-ranked men’s singles shuttler Kidambi Srikanth, seeeded 7th, will open his campaign against Ireland’s Nhat Nguyen.10th seed Sameer Verma will take on Indonesia’s Loh Kean Yew in the 1st round on Monday.Top-ranked women’s singles shuttlers PV Sindhu and Saina Nehwal have been handed first-round byes at the ongoing World Championships.Also Read | Performance least considered in our country: HS Prannoy reacts after Arjuna Award snubAlso See:
Ben Stokes took the cricketing world by storm yet again last Sunday when he played one of the greatest Test knocks ever witnessed to lead England to a miraculous victory over Australia in the third match of the Ashes series at Headingley.England rode on Stokes’s unbeaten 135 to chase down 359 against Australia to level the series 1-1 and keep their campaign alive in the 5-match competition.Not just the United Kingdom, but cricket fans all over the world were in awe of what Stokes managed to pull off as he batted with the tail-enders, stitching an unbeaten 76-run partnership with No. 10 batsman Jack Leach to stun Australia.For a brief period, Stokes became the most popular personality on Wiki search, surpassing superstar singer Taylor Swift, according to a data released by Chartr — an organisation which provides insights through graphical representation.The International Cricket Council on Wednesday uploaded a graph from Chartr which shows how Stokes overtook Taylor Swift on Wiki search last week.”For a brief moment last weekend, Ben Stokes was a more popular Wiki search than Taylor Swift!”There’s no Bad Blood here Tay, but Stokesy’s knock was the greatest Love Story of all time. A Gorgeous innings that we couldn’t believe in our Wildest Dreams! Shake It Off, your wiki page is Out Of The Woods,” the ICC posted the graph along with this caption.From being offered the position of centre-half at Newcastle United to calls of Stokes getting knighted growing louder, the England all-rounder has become the country’s most-loved sportsperson yet again, barely a month after his match-winning knock in the Cricket World Cup final.Legendary England all-rounder Ian Botham even went on to say that Stokes’s life will change forever after his heroics in Leeds.Stokes’s epic knock evoked memories of Botham’s famous unbeaten century on the same ground in 1981 that sparked an equally unlikely home test triumph and made him an Ashes hero for the ages.Told you so https://t.co/b4SFcEVDWkICC (@ICC) August 27, 2019″It changed my life overnight. I think Ben’s life will be the same. He will have no private life. He has to get used to that and so do the family.”He is public property but it is a great place to be in for the long term. It will set him up for life. He will reap the rewards which he richly deserves and he is now a world box-office attraction,” Botham was quoted as saying by the Daily Telegraph.”He will play all the T20 leagues but the refreshing thing about it all is he wants to play Test cricket and do well in it. That is the ultimate test,” Botham added.Also Read | ICC’s cheeky tweet irks Sachin Tendulkar fansAlso Read | Umpires Joel Wilson, Chris Gaffaney out of Ashes 2019 after howlersAlso Read | Steve Smith was reminded of Phillip Hughes tragedy after being hit on neckAlso Read | Ashes 2019: Mitchell Starc could have reined in on Ben Stokes, feels Ricky Ponting
Mohamed Salah ‘Only Messi & Ronaldo above Salah’ – Liverpool legend Rush hails special talent Chris Burton 18:04 3/29/18 FacebookTwitterRedditcopy Comments(0) Getty Images Mohamed Salah Liverpool Premier League The Reds icon has seen his single-season goal record come under threat from a man who has found the target 36 times during a stunning debut campaign Mohamed Salah sits behind only Lionel Messi and Cristiano Ronaldo in world football’s pecking order, says Liverpool legend Ian Rush.The former Reds striker has seen his single-season goal record for the club come under threat this season from a man enjoying a remarkable debut campaign at Anfield.Having been snapped up from Roma in the summer of 2017 for £36.9 million, Salah has offered an immediate return on that investment by finding the target 36 times to date. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player He needs just 11 more to match Rush’s haul from 1983-84, with his exploits already seeing him placed into a talent bracket alongside iconic figures at Barcelona and Real Madrid.Rush told Sky Sports of Salah’s dazzling displays: “You can look at Fernando Torres and Luis Suarez and he is up there with any Liverpool forward to have come in [during the Premier League era].”He’s been absolutely amazing but the thing with Salah is that he is so down-to-earth as well.”The game against Watford was the best I have ever seen him play, he was untouchable – not just because of his four goals but also because he wasn’t selfish and was trying to make goals for his team-mates.”There are only two players I have seen that can play at that level, and that’s Lionel Messi and Cristiano Ronaldo.”While Salah has been the brightest star in the Liverpool galaxy this season, he has been ably assisted by those around him.The fearsome attacking unit he forms part of alongside Roberto Firmino and Sadio Mane has plundered 73 goals as a collective, with Jurgen Klopp having been quick to hail his ‘Fab Three’.Rush has added his voice to the plaudits, with the ex-Wales international a big fan of the unique qualities Brazil star Firmino adds to the Reds’ ranks.He added: “Everyone knows how amazing Mohamed Salah is but if you’re looking at one player Liverpool rely on it’s Bobby Firmino.”With his closing down he reminds me a little bit of myself. Not only does he work hard for the team, he’s also very skilful – he does everything.”He may not be regularly getting 30 goals a season but he makes the opposition make mistakes. He is a rare breed of a Brazilian and I think his talents suit the Premier League down to a T.”He is tireless and every manager would love a player like that in his team. We are very, very lucky that we have him in our side.” Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. As I watched Jordan Sterns talk on Saturday afternoon about how OSU still has all of its goals intact, my first thought was, man, poor dude took one too many hits in that Central Michigan game. But then I started thinking about it a little bit more and started laying out the rest of the year, and realized Sterns is kind of right. The loss to Central Michigan on Saturday, while devastating beyond beliefe in the heat of the moment, means absolutely nothing for this Oklahoma State team in this season.Here’s why.When you look at stuff like this, you always have to go back to what your goals are. What are OSU’s goals? There are two:1. Play for a Big 12 title.2. Play for a national title.Can it still accomplish both of those in 2016? Absolutely. I realize both sound absurd after watching OSU play like it did against Central Michigan (!), but that’s not the point. The point is that, like OU in Week 1, OSU functionally lost nothing in regards to long-term 2016 football goals. In fact, it probably lost less than OU did even though OU got beat by a top 15 team.Let’s take the Big 12 piece of this first because it is the most obvious. This tweet got a lot of traction after I sent it out last Sunday, but it wasn’t *actually* true (#bloglyfe).Big 12 standings after Week 1:T1. Oklahoma StateT1. BaylorT1. TCUT1. TexasT1. WVUT1. KansasT1. TechT8. Iowa StateT8. KSUT8. OU?— Pistols Firing (@pistolsguys) September 5, 2016 The reality on September 12 is that there are no Big 12 standings until there are Big 12 games. If you win all nine (or in the case of the last five champions, eight of nine) Big 12 games, then you’re the Big 12 champion. This is as true for 1-1 OSU as it is for 2-0 Texas. The Big 12 title can still be won by any team and all are starting on an even 0-0 playing field (well except Kansas).The national championship side of things is more interesting, and it’s a little more debatable. Here’s my case. OSU was probably always going to have to go 12-0 to play for the national championship, right? Win them all, and you’re in. So what if it goes 11-1 now and its only loss is a game it didn’t really lose? Does the CFP committee really not take that into consideration? This is the upshot of having a human committee in this case. Computers see this loss as a loss. Humans see it as an asterisk in the shape of a mullet.This is also why OU’s loss in Week 1 might be more crushing to its CFP chances than OSU’s was. OU fans will (correctly) argue that OU has to do less than OSU to get into the CFP. But OU was routed. That’s a black mark on your CFP resume. OSU’s is a “sort of gray but might have been written with disappearing ink” mark.If you think I’m insane for talking about the College Football Playoff, I would like to point you to Ohio State’s 35-21 loss at home to Virginia Tech in Week 2 of the 2014 season. That VT team went 7-6. tOSU won 13 straight and Urban Meyer held a crystal ball in Dallas, Texas in early January 2015. That’s the template.Some have pointed out that OSU’s postseason standing (and thus financial windfall) will be affected by an extra loss. Also not true. First, bowl games are determined largely on where you finish in the Big 12 standings, and a single loss (especially one like this) is not going to affect OSU’s selection process one way or the other.That is, a selection committee is going to have the same level of desire to take an OSU team regardless if it is 8-4 (with a loss to CMU) or 9-3 (with a win over CMU). A bowl selection committee is going to give more weight to how you travel and what the bowl matchup is than if you lost a single non-conference game on a blown call.The other part is that the way I understand it is that all Big 12 bowl money is redistributed evenly (this is not the same model all conferences use). So even if it would have gone to a different future bowl game, that outcome won’t negatively affect OSU from a financial perspective.A a sidebar: if every conference was solely concerned about revenue generation, it would predetermine all but two of its team to forfeit all of their conference games and let two teams playing in the final weekend go 11-0 and then hope they both got into the College Football Playoff because the conference would then redistribute all that money evenly (college football in 2016, ladies and gentlemen!)In a way, this could actually be a galvanizing loss OSU needed. If it had beaten CMU and then played against Pitt, Texas and Baylor like it did against CMU, it would have been 2-3 faster than you can say “Barry J. isn’t really a junior!” It seems as if this team has been a bit aloof in games so far this year. Which is an odd thing. But maybe this game will snap everything back to reality. Maybe this loss really will bring everyone together like Mason Rudolph noted on Saturday afternoon.Of course none of this matters at all if OSU continues to play like it did on Saturday. OSU will just go 7-5, play in the Cactus Bowl and celebrate some three-star recruits in February. Then we’ll do it all again next year. But I think this team is much better than that. I’ve thought all along this team had a chance to be special.The great part is that if you also believe that then not much has changed since last Monday. Last Monday we all would have said that sitting here on this Monday OSU would get into the College Football Playoff if it wins the rest of its games. That’s likely still true (barring four teams going 12-0 which won’t happen). We knew last Monday OSU would win a Big 12 title if it won the rest of its games starting this Monday. That’s definitely still true. That Hail Mary pitch-back play was a dagger, but it wasn’t a death knell. Not even close.There are issues in Stillwater, to be sure, but the “1” in the loss column right not is not necessarily one of them.
Sanket Vijayasarathy New DelhiJuly 11, 2019UPDATED: July 11, 2019 16:52 IST Samsung Galaxy A80HIGHLIGHTSSamsung may launch the Galaxy A90 in September or October.The Galaxy A90 is said to come with a Snapdragon 855 SoC and 5G support.It could also house a large 4,500mAh battery and support 45W fast charging.The Samsung Galaxy A90 is shaping up to be an exciting new addition to the Galaxy A series based on everything we have been hearing off late. Rumours in the past have suggested that the Galaxy A90 will be the company’s first mid-range phone to rock a Snapdragon 855 chipset. It is also said to come with 5G support and 45W fast charging support, among other things. These features were once again reiterated by a popular tipster who also said that the Galaxy A90 may launch by October.Tipster Ice Universe has been pretty reliable when it comes to news about Samsung’s upcoming products. On Wednesday, the tipster tweeted that the Galaxy A90 will be powered by a Snapdragon 855 SoC and will only come in a 5G version. It would also make the Galaxy A90 one of the cheapest 5G phones in the second half of the year. He adds that the Galaxy A90 will feature a waterdrop display (perhaps an Infinity-U display) with a FHD+ resolution.Galaxy A90 only has 5G version, Snapdragon 855 processor, is one of the cheapest 5G mobile phones in the second half of the year, will be launched in September or October, with water drop design, FHD + screen, design in general, the main 5G.Ice universe (@UniverseIce) July 10, 2019In the same tweet, the tipster claimed that the Galaxy A90 will be launched in September or October. This makes sense as Samsung will be reserving the next few weeks to hype up the launch of the Galaxy Note 10 on August 7.advertisementNot only is the Galaxy A90 rumoured to come with a large 4,500mAh battery, but it will also be Samsung’s first smartphone to support up to 45W fast charging. In recent times, Samsung has been introducing new technologies in its Galaxy A-series phones rather than its flagship series’ so a 45W fast charging support for the Galaxy A90 is believable.Past rumours also say that the Galaxy A90 will sport a 6.7-inch display and an in-display fingerprint sensor. The phone is also said to come with a feature called Tilt OIS, which seems to suggest a new stabilisation technology for the camera. Additionally, we should also expect a triple camera setup on the back with a 48MP main camera, an ultra wide-angle lens and a depth sensor or telephoto lens.ALSO READ | Samsung Galaxy Tab S5e review: Great mid-range Android tablet but not a laptop replacementALSO READ | Samsung Galaxy Note 10 first official photos leak out, here’s what it will look likeGet real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted bySanket Vijayasarathy Tags :Follow SamsungFollow Galaxy A90 Samsung Galaxy A90 with Snapdragon 855, 45W fast charging may launch by OctoberThe Galaxy A90 is shaping up to be an exciting addition to the Galaxy A series as it is tipped to come with a Snapdragon 855 SoC, 5G support and 45W fast charging, among other things.advertisement