New Book Critiques Fossil Human Ancestors

first_imgThe Bare Bones of Contested BonesDescription of the new book by Christopher Rupe and Dr John SanfordThe new book Contested Bones addresses the question; “Did apes evolve into man?” This book provides a comprehensive, insightful, and up-to-date analysis of the bones that have been called “ape-man” or “hominin” fossils.For 150 years there has been continuous media hype over a series of bones and bone fragments that were said to prove ape-to-man evolution. One by one, these bones have been questioned, then challenged, and then have been either abandoned or simply put on the shelf. Tens of thousands of bones and bone fragments have now been catalogued, named, and often re-named. Some of these bones have been very strange indeed. Despite all this, the scientists who study these things now conclude that these bones DO NOT SHOW any clear progression from ape to man.What do the bones show? They show that there are basically two types of bones of interest – bones of the ape type (cataloged Australopithecus), and bones of the human type (cataloged Homo). There are no bones that are clearly transitional between the ape type and the human type. There have been many attempts to find or fabricate a “missing link” that might bridge Australopithecus and Homo. But all these attempts have consistently been discredited. There are still two very distinct groups (genera) – Australopithecus (ape), and Homo (man).  Importantly, the ape and human bones are often found mixed together in the same vicinity and in the same sediment layer. This shows that these apes and men lived at the very same time. So one did not come first, with the other following. The ape bones reveal cutting tool markings, suggesting that early man hunted, butchered, and ate these apes (as some men still do even today). So the bones show that Australopithecus (ape), and Homo (man) lived at the same time and interacted. This means that one did not evolve into the other.How can we make sense of the actual fossil evidence? Surprisingly, the best framework for understanding these bones is in the context of the traditional Christian perspective, as described in the Bible. The biblical view is that all mammals were miraculously created as distinct kinds. So even though apes and men have various similarities, they have always been separate forms of life, and have always co-existed. Once there were more kinds of apes, but some have now gone extinct. This explains why some very strange ape bones that have been found. At about the same time, mankind was divided into many people groups after the Tower of Babel. Some of these people groups flourished, while other populations became isolated, inbred, and genetically compromised. This explains some of the very strange human bones that have been found (including “Erectus”, “Hobbit”, and “Naledi”). These small populations died off, leaving us with nothing but some bones, some tools, and some footprints.Editor’s note: We are glad to have this new book by Rupe and Sanford to answer some of the questions raised by hyperactive news reports about alleged human ancestors. The book, 329 pages with color illustrations and numerous references, is a welcome set of research on these “contested bones” that are offered as proof of Darwinian evolution and millions of years. We will provide more information on this book as it becomes available. You can order it now at Amazon.com. (Visited 1,001 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Ohio Ag Weather and Forecast — June 18, 2018

first_imgShare Facebook Twitter Google + LinkedIn Pinterest After a hot and dry weekend, we turn the script dramatically this week. In fact, this is a fairly easy forecast this morning, because we do not see much day today difference in weather conditions.Today, we continue the dry pattern for one more day. We will be precipitation free over the entire state. However, we likely will not be quite as warm, as clouds will be building as the day progresses. These clouds are coming in ahead of our next system and a major pattern change. Rains start tonight in northern Ohio. For the most part, we expect precipitation tonight and overnight to be north of I-70, where we can see a few hundredths to a quarter inch over 70% of the northern half of the state. This signals the beginning of a wet period that stretches the rest of the week. We have rains for tomorrow, Wednesday, and early Thursday. We may get a 12-18 hour break Thursday, and then heavy thunderstorms are back overnight Thursday night, with rains Friday, Saturday and early Sunday. Rains return Sunday night and go through Monday. Rains combined for the period will be from 1-3” with 100% coverage. The map below shows rain potential through next Monday evening.Finally, we get back to back dry days next Tuesday and Wednesday.In the extended period, models are inconsistent. We think there is a chance of some scattered, light shower action over the state from the 28th through the 29th, but coverage will only be about 50% of the state. The next good chance at a strong front sweeping through the eastern corn belt will be around July 3rd, with rain totals mostly of a half an inch or less.So, this week will be “catch up week” on moisture, after the warm, dry past few days. Temperatures will not be as warm. Today we have trouble seeing high temps reach yesterday, due to the building clouds. Then, as the rain falls, and the clouds are in the rest of the week, we likely see temps back closer to normal. That temp profile holds into next week. The end of the 10-day forecast window and the extended period will see warming back in the region, as south winds dominate, and the drier atmospheric profile allows for quicker heating of the atmosphere. However, after a wet 7-8 day period, we should expect high humidities to be the normal as the calendar flips from June to July.last_img read more

Josh Bernoff Answers the Proust Questionnaire

first_img .  I: What Would You Like To Be The World’s Best At?  SD: Josh Bernoff  L: Device You Would Never Give Up? I could give any of them up. I try to love people, not machines. wait… Your Favorite Software Application? Your First “Real” Job? What Do You Most Value In Employees/Colleagues? Person That Inspires You? In bed. Groundswell The Laws of Simplicity, by John Maeda. The Tipping Point by Malcolm Gladwell. Neither of which is a business book, per se. Favorite Newspaper(s)? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blog You Read Most Frequently? Favorite Business Book(s)? wait… My father – who showed how to balance pride in your work with honesty and love. Bill Bluestein, the quintessential technology analyst, to whom Groundswell is dedicated. Isaac Asimov, who never stopped writing about everything. Regrettably, of these three, only my father survives.  I: Technical writer for Software Arts, the company that created VisiCalc. Yes, I am that old. Where Do You Do Your Best Thinking? wait… Originally published Nov 7, 2008 9:20:00 AM, updated March 21 2013  is vice president and principal analyst at Forester Research. His landmark book on social media,  wait…  PR: It would be the Wall St. Journal with the Boston Globe’s sports page — if only such a chimera existed. A great application (browsers, word processors) work so well you fail to notice it. How can something you don’t notice be a “favorite?” Non-linear thinking and a sense of humor. Oh, those are the same, aren’t they? bernoff.com wait… wait… Who Was Your Best Manager? Why? My first boss, Dena Brody, combined patience, sensitivity, and business sense. She’s still a good friend. , has a special place on our bookshelves. We’re also big fans of his blog,  Seth Godin’s blog. It transcends blog-hood into some zen other space. Wikis. Whenever possible.  C: wait… Writing that makes you go “Hmmm . . . ” wait… Social Media Tool You Actually Use?  LD:last_img read more

HubSpot’s Top 10 Inbound Marketing Blog Articles of 2009

first_img Originally published Dec 25, 2009 8:30:00 AM, updated March 21 2013 401. That’s the number of blog articles that we’ve shared with you this year on Inbound Marketing blog. We’ve covered a lot of topics and created a ton of original content. It’s been a whole lot of fun, but now it’s time to highlight the best of the best.If you took a peek at our Top Inbound Marketing Webinars of 2009, you might notice this topic just keeps popping up.Yep, that’s right. Five out of our top ten blog posts this year were on the topic of social media. Three of those 5 contained hard-to-find Twitter data that many businesses use to make informed decisions, while the remaining 2 featured tactical information how businesses can use and monitor their social media presence. As we enter 2010, one can look at this data and certainly understand why so many companies are planning to incorporate social media into their marketing mix next year.Top 10 Inbound Marketing Blog Posts of 20091.)  Groundbreaking New Personality Grader Makes Marketing Less Manic (@ DanZarrella)2.)  Baby Got Leads (Posted by @Pamelump but the entire @HubSpot team can take the credit for this awesome viral video)3.)  7 Tips for Effective Calls to Action (@DanZarrella)4.) Study Shows Small Businesses Who Blog Get 55% More Traffic (@RickBurnes)5.) How to Monitor Your Social Media Presence in 10 Minutes a Day (@Repcor)6.) Announcing the June State of the Twittersphere Report (@DanZarrella)7.) Free EBook:  How to Use Facebook For Business (@EllieEille)8.) Best Way to Build a Twitter Account: Step By Step (@DanZarrella)9.) Is 22 Tweets-Per-Day The Optimum? (@DanZarrella)10.) Is PR Dead? (@BHalligan) photo by StreetFly_JZWebinar: Blogging for Business Want to learn more about publishing a blog on your business website?Download the free webinar to learn how to create a thriving inbound marketing blog. Inbound Marketing Social Mediacenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Spend Time on Inbound Marketing [Marketing Cast]

first_img Think About It As An Exercise  , we discuss how you might approach your time management when doing inbound marketing: have for doing inbound marketing? David Meerman Scott advises doing inbound marketing in little snippets. You shouldn’t have to block off your entire afternoon or weekend for blogging or social media engagement. Instead, you should spread out your inbound marketing efforts throughout the day. For instance, David would spend some time in the blogosphere and on social media early in the morning. Going through the news and updates helps him generate content creation ideas. Then, around noon, David would revisit the main social media sites and do some more engagement.  Weekly Marketing Cast you Find Little Snippets of Time Inbound Marketing The idea of spending time to create content in order to generate interest in your business is absolutely essential. In this episode of the What time management tips do There is no doubt that inbound marketing takes time. It takes time to write a blog post, to interact on Twitter or produce a YouTube video. But it’s time worth spending.   Originally published Jul 18, 2011 9:05:00 AM, updated July 11 2013 Topics: “Finding these little snippets of time throughout the day, throughout the week is just like what it takes to develop an exercise routine,” David says. “You make it a part of your life.” The key to this approach is not to dread doing inbound marketing, but to make it a big part of your life.   Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Search Engine Optimize a Blog [Infographic]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Unfortunately, many businesses invest the time and effort in creating blog content but don’t take the time to optimize their blog and its content for dedicated to blog SEO. State of Inbound Marketing Report SEOmoz created a great infographic Marketing Takeaway Blog Optimization Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our . The folks over at Topics: is important to your inbound marketing goals. Set aside a few hours to assess your blog’s SEO using the information from the infographic above. How can you improve the search engine optimization of your blog? Once you have pinpointed areas for your blog’s SEO improvement, then outline a plan and create a timeline for fixing these weaknesses. Look at your organic search engine traffic to your blog before, during, and after your improvements to determine the impact of your work. Blog SEO Originally published Aug 2, 2011 11:06:00 AM, updated October 20 2016 search engines , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads.last_img read more

5 Types Of Lead Nurturing Emails You Should Be Sending

first_imgThis is a guest post written by Pam Sahota 4. Demo / Product Offer Email Lead Nurturing – Mix in some promotional emails along with the educational ones. Do you have a current offer you can advertise? Do so. It’s best to try to find a way to not get spammy with these emails, as we know, some will un-subscribe, some will go to the junk folder, and some will simply go unread unless the emails are enticing and valuable (note: subject line is key!) – You could start with some general educational emails that have content demonstrating the value your company can offer (without being “salesy”). For example, you could have 5 different types of educational emails you can provide depending on upon the type of lead they are. You can provide educational content regarding marketing, technology related to your service/product, selling to their customers, managing their business better, etc. – If a lead has gone through the content map, down the funnel and is getting closer to the bottom, it may be a good idea to send a more personal and targeted email, perhaps from a sales team member. That way they get a more personal touch, have a chance to ask specific questions, and get to talk to a real person rather than being a part of an email group. Humanizing the brand, and giving some extra attention, can sometimes be just the ticket to converting a potential customer to an actual customer. 2. Promotional Content Email Lead nurturing, which helps move your leads down the funnel via email marketing, is essential but not always implemented properly or efficiently. Most companies would like their leads to move down the funnel and become customers. However, converting leads to customers is not just about sending random emails. The content of each email should be relevant, targeted, and communicate value that your company has to offer. . Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Before you even start, you should strategize a content map, which will allow you to plan out your email campaign for different types of leads, and how it should be changed as they click on items, and move down the funnel. 5 Types Of Lead Nurturing Emails You Should Be Sendingcenter_img 5. Personal Email 3. Best Practices Email – Did a lead click on product info in an email or on your website? Then perhaps they would be interested in checking out a demo or receiving a free trial offer in order to delve a little deeper and get a closer look on your product/service. Send them an email invitation to a demo. 1. Educational Content Email Topics: Originally published Sep 19, 2011 11:15:00 AM, updated October 20 2016 It is not always easy to apply the content map to a lead nurturing campaign, therefore testing is not just helpful, but necessary. You should have a handful of different emails for each category. For example if they are educational pieces, choose a few different topics to educate on. Change up the educational and promo pieces, and see which ones have the better open and click rates. Just remember, no campaign is perfect, and each person is different. It’ll take time and tweaking to get it just right. – Did one of your leads click on a specific type of educational content in your previous email? Send them a more targeted best practices email in that specific genre. For example, did a lead click on a marketing item? Send them a whitepaper or webinar that will allow them to gain further information and realize the value you have to offer. Tip: Test, Test Test Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Creative Ways to Recycle Content

first_img Originally published Oct 14, 2011 1:00:00 PM, updated July 28 2017 Topics: Content Types During a time when being eco-friendly and “going green” is the concern of many, how can marketers make sure they’re also doing their part? Easy! R-E-C-Y-C-L-E. Recycle content, that is.Download 195+ visual marketing design templates to use for social media posts, infographics, and more.  Okay, so you won’t exactly be saving any trees or anything (unless you quit it with all that direct mail you’re doing, which we recommend anyway), but you’ll still be making your marketing more efficient. And saving time and effort is still saving something, right?Here are 5 great ways you can recycle your content and get more traffic and leads for your content creation efforts.1. Use Ebook Excerpts for Blog Articles, and Vice VersaHurting for blog content? Grab an excerpt from one of the ebooks you’ve published, and repurpose it as a blog post. Recycling ebook content is a great tactic for pulling together a quick post in a time crunch, and it’s also a fantastic way to promote your ebooks again. Similarly, you can use the same concept when creating ebooks. Have a series of already-written blog articles on the same topic that can be bundled into an ebook? Even if you have just one article that can make up a section of the ebook you’re creating, you’ll save some time and effort.2. Update Old ContentLet’s face it: things change. Could some of your older posts use updating? If there is a new development or new advice you can share on a topic you’ve written about in the post, take the old post, make some adjustments and additions, and publish it as new. The core of the post will likely still be valuable; it may just need a few tweaks to appeal to today’s audience. Another trick is to do some analysis to identify your top-performing blog articles. If you notice that a blog article isn’t as up-to-date as it could be but is still generating a ton of traffic, leads, or is even ranking very highly for a competitive keyword for your business, don’t update it and publish as a new post. Instead, update the content within that particular post using the existing URL to keep hold of its SEO value, and promote that. Some blogging platforms will even allow you to change the publish date, enabling you to keep the URL but show it on your blog as a brand new post.You can do the same thing with ebooks. Is an ebook you published a year ago somewhat outdated now? Updated it, and re-promote it! This will save you the time of creating a blog post or ebook from scratch while still affording you the benefits of a new article or lead gen offer.Also considering adding updated calls-to-action to articles that are still generating a lot of traffic to pump up their potential to generate new leads.3. Promote Evergreen ContentSome of your existing, older content may not need any updating at all and can be re-promoted as is. This evergreen content can be re-shared in social media and linked to in your other content as well. Chances are, if you’re regularly publishing content, not everyone will see every new post as it’s published. Additionally, newer subscribers of your content likely won’t have seen some of your older content, so your evergreen content will actually still be fresh and new to many!4. Archive That Live Webinar, and Turn it Into an EbookDid you host a live webinar on an educational topic in your industry? Don’t let it go to waste! First, make sure you take the recording and turn that “Register for the Live Webinar” landing page into a “Download the Archived Webinar” landing page so you can continue to generate new leads from people who missed the live event. Then, consider using that webinar content as the basis for an ebook. It will give you a great starting point, and repurposing your webinar content in text form will appeal to an audience that is less visually inclined.5. Republish a Guest Post on Your Own BlogIf you’re already leveraging guest blogging opportunities to increase your off-page SEO, why not see what else you can get out of that piece of content you’ve created? Talk to the individual owners of the blogs where your guest posts were published, and ask them if they’re okay with you republishing the post on your own blog. Many blog authors will be okay with this, as long as they’ve had the ability to publish it first and you include a note that the post was originally published on their blog, with a link back to it.In what other creative ways can you recycle your marketing content?Image Credit: chrissatchwell Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Cool INBOUND 2013 Perks You Might Not Be Aware Of

first_img Topics: #INBOUND13 is just around the corner, so whether you bought your ticket six months ago or are still deciding whether or not to pull the trigger, here are 10 things you might not already know about INBOUND.Get excited.And if you haven’t already, get your tickets. (Today’s the last day of The Final Countdown sale.)See you at INBOUND!1) After the Final RoseIf you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. He’s part of the awesome team at FIT Marketing in Utah (a HubSpot partner) and will be coming to join in on the fun of the conference.2) Become a Presentation GuruNancy Duarte, who is speaking at INBOUND, created Al Gore’s slides for An Inconvenient Truth, which became one of the highest grossing documentaries of all time. If she can make global warming, PowerPoint, and Al Gore cool, can you imagine what she can do for your business? Check out her work here before you see her speak at INBOUND.3) Counting Stars, Up Close and PersonalINBOUND ROCKS is headlined by OneRepublic, whose hit “Apologize” is likely already a fixture on your iPod. Counting Stars, their latest hit single, is currently climbing the charts, and INBOUND attendees get to attend their concert (alongside other awesome bands) as part of their conference ticket. Conferences 4) Did somebody say pizza?Ramon De Leon was a driver for Domino’s in Chicago in the 1980s. Over three decades, he became a thought leader within the Domino’s organization, leveraging social media and pioneering online ordering to grow his franchise into a $7 million per year business. Whether you want to learn more about innovation and small business or about how you can better use social media and the internet to grow your personal and professional brand, he’s your guy — and he’s one of our awesome Bold Talks speakers. 5) Meet a “Going Viral” VeteranLet me guess–at some point or another, your boss or colleague has asked if you can “make something go viral.” This time, instead of rolling your eyes (I feel your pain), learn how to do something about it from a true pro: Tim Washer may work for Cisco and have prior experience with FedEx and Deloitte, but he is also a comedian, actor, and social media expert. He wrote this piece on the rules of viral videos you shouldn’t share with your boss. Not sure about you but I’m hoping to pick up a joke or two drafting off his success.6) The Star of HubSpot’s Unsubscribe Video Will EmceeHopefully, you’ve never seen HubSpot’s Unsubscribe video because our emails are so lovable and awesome, but it’s worth a watch, as it has gotten some significant love from people the industry who are used to the usual boring unsubscribe messages. One of the reasons it’s so awesome? Our very own resident comedian, Dan Sally. In addition to being an inbound marketing expert, Dan is a stand-up comedian who has appeared on Comedy Central and in countless comedy clubs nationwide, so you’re in for a real treat.7) You Can Get Your Head Shot Taken for FreeAnyone building a professional and personal brand on the internet needs a great headshot, but getting them taken can be pricey and time-consuming, so we’ll be taking headshots at INBOUND for any attendee who wants one — and the cost is on us. Get primping, because we’re ready for lights, camera, and action to send you home with a headshot that makes you look like Beyonce. You’ll be on your way to Hollywood in no time.Disclaimer: we can’t promise that HubSpotters won’t give you bunny ears.8) INBOUND Attendees Could Teach You a Thing or TwoINBOUND attendees come from all walks of life and have all sorts of tales to tell. Some stories even started right here in Boston. For example, INBOUND attendee Andrew met his girlfriend at INBOUND 2012 thanks to last year’s #Inbound12 hashtag. We don’t guarantee love in the ticket price, but ask Andrew — it’s definitely a possibility. Fellow marketer and INBOUND 2013 attendee Mike Bruny started a sustainable bow-tie business because he was so inspired after seeing Scott Harrison, INBOUND keynote speaker, tell his story at a conference last year. Mike broke the mold when he sent us this awesome video about why he needed to be at our conference this month: Networking at INBOUND is great for making business connections, but if you’re lucky, you’ll hear a pretty cool backstory, too.9) It’s Going to Be a Delicious Week in BostonThe week of August 19th is INBOUND, but it’s also Restaurant Week in Boston. Need I say more? Okay, I’ll say a little more. Every year, over 200 of Boston’s most delectable establishments celebrate Restaurant Week to give Bostonians a taste of their magic. Make a dinner reservation or just experience Boston looking a little more delicious than usual.10) Fashionistas, Take NoticeYou may not think of a marketing conference as a fashion hub for stylish trends, but INBOUND is changing the game one wardrobe at a time. Forbes even published a piece this week on how to keep your outfits magazine cover-worthy while staying conference-friendly. Expect to see attendees catwalking from session to session. Or you know … networking and hanging out in HubSpot t-shirts.  Originally published Aug 9, 2013 4:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Google’s Change to Gmail Images Affects Email Marketers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica, say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far.In an Ars Technica article, reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather “a ton of data” about consumers.The change, which Google announced in a blog post yesterday, involves the images within all emails sent to Gmail accounts. Those images are loaded from a third-party server, usually operated by the person or organization that sent the email.When recipients choose to load an image, they share a lot of information about themselves, including their location and the kind of device they’re using. Marketers also learn, of course, that someone has opened their email.But now, Google is going to cache all these images itself. So when a recipient loads an image, it will come from Google, not from the marketer.For people who receive emails, the move means “you’ll never have to press that pesky `display images below’ link again,” according to the Google blog post.What Others Are SayingFor what it’s worth, there are a lot of opinions about what this means for marketers — and some are directly contradicting each other.ReadWrite chimed in with a negative take on the move in terms of its potential effects on marketers.”This may sound insignificant, but it affects all of us,” says Econsultancy.Ryan Tate at Wired says the change is actually a sneak move that will make it easier for marketers to see who opens email messages.AWeber points out that your email images will be more effective since more people will see them. Matt McGee of Marketing Land says the change “may improve open rate data, but will strip other user data,” including personal information about individual users.The change will limit the kind of information marketers can gather, but they will still be able to measure open rates, says the Washington Post.The people at Mailchimp say it’s not a big deal for marketers, but that the changes might make tracking more accurate.Bad News for Marketers?Amadeo at Ars Technica thinks this could be a pain in the neck for marketers. But not all marketers are worried. “Email marketers will no longer be able to get any information from images — they will see a single request from Google, which will then be used to send the image out to all Gmail users,” Amadeo writes.In other words, Google is putting itself between marketers and consumers. Another way to look at it is that Google just severed a connection that marketers were able to make with consumers.Amadeo says this will give consumers “improved privacy from email marketers.” Amadeo also raises a separate angle, which is that this change, like others Google has made recently, could have the effect (intended or unintended) of helping Google sell more ads:”There’s also a bonus side effect for Google: email marketing is advertising. Google exists because of advertising dollars, but they don’t do email marketing. They’ve just made a competitive form of advertising much less appealing and informative to advertisers. No doubt Google hopes this move pushes marketers to spend less on email and more on AdSense,” Amadeo writes.HubSpot’s PerspectiveGmail makes up about 6% of all email recipients for HubSpot customers, so we spoke with HubSpot Product Manager of Email Marketing Tom Monaghan about the change. He explained that this change is certainly not the end of email as we know it, and it will even make open tracking more accurate.”The big pro of this is that Google is now moving from a default of not showing images to a default of showing images. This is a big deal, and it’s not getting nearly enough attention. The reality is that under half of email apps default to showing images. Because of this, open rates have always been a nice directional indicator, but nothing you could really hang your hat on.”The real metric in the engagement game has always been clicks, he explained, as those are the result of a direct user action. That’s why, in addition to pixel loading, HubSpot’s own Email tool counts clicks in an email as an “implied open.” In detailed terms, here’s what happens with the Google change: Instead of Gmail opening the email and not loading images by default, when a Gmail recipient opens an email, Google will have re-written the email content to source any images from them. The original sender client then loads Google for the images, and Google gets them from the sender’s sourced server to present the email to the user.Bottom line? “Where we previously had a hole in our data from [Gmail] folks who opened but didn’t display images or click a link, we now will have open data,” Tom Monaghan says.Sounds like great news, right?Here’s what does go away: This change will mean email service providers won’t get Gmail data on device and location and a full count on how many times someone opens an email. That being said, for HubSpot customers, the HubSpot Email tool’s data is contact-centric. We help you answer the question, “Did this person open this email?” Because we do not presently tell you how many times someone opened a given email, for HubSpot customers, the impact here will be minimal.As a final note, Monaghan added, “The final takeaway from all of this is that email is always changing. Every time you think you have it all figured out, someone throws you a curveball. While this is a major league curveball, it’s definitely not unhittable.” Email Inbox Tips Originally published Dec 13, 2013 10:07:00 AM, updated February 01 2017last_img