Indonesian officials foil attempt to smuggle hornbill casques to Hong Kong

first_imgAnimals, Biodiversity, Birds, Conservation, Crime, Critically Endangered Species, Endangered Species, Environment, Environmental Law, Extinction, Global Trade, Hunting, Law, Law Enforcement, Organized Crime, Over-hunting, Trade, Wildlife, Wildlife Conservation, Wildlife Crime, Wildlife Trade, Wildlife Trafficking Article published by Basten Gokkon Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsoredcenter_img Indonesian authorities have arrested a woman for allegedly attempting to smuggle 72 helmeted hornbill (Rhinoplax vigil) casques to Hong Kong.The distinctive-looking bird is critically endangered, its precipitous decline driven by poaching for its casque — a solid, ivory-like protuberance on its head that’s highly prized in East Asia for use as ornamental carvings.Tackling the hornbill trade will be on the agenda at next month’s CITES wildlife trade summit in Geneva. JAKARTA — Authorities in Indonesia have seized 72 highly prized hornbill casques and arrested a woman for allegedly attempting to smuggle them out of the country.The seizure occurred at Soekarno-Hatta International Airport outside Jakarta on July 17, with the ivory-like casques wrapped in tinfoil and hidden in biscuit cans. The woman, identified only as a 48-year-old, had placed the cans in her carry-on bag for a flight to Hong Kong, according to a statement from the environment ministry.“She claims she’s just a courier,” Sustyo Iriono, an enforcement official at the ministry, told Mongabay in a text message. He added that the woman had been charged under the 1990 Conservation Law, for which she could face up to five years in prison and up to 100 million rupiah ($7,200) in fines if convicted.Indonesian authorities present the seized hornbill casques and the alleged smuggler, third from right, to the press in Jakarta. Image courtesy of the Indonesian Ministry of Environment and Forestry.The 72 seized casques come from the helmeted hornbill (Rhinoplax vigil), a large bird with a distinctive helmet-like protuberance on its head that can account for up to an eighth of its total weight. The species is listed as critically endangered on the IUCN Red List, its precipitous decline driven by demand for these casques, also known as red ivory and highly prized in East Asia for ornamental carvings.The helmeted hornbill is a protected species under Indonesian law. Sustyo said his office had launched an investigation to track down other members of what authorities suspect is a much wider poaching and trafficking network.“We continue to beef up security and monitoring for all activities of protected wildlife trade at airports, seaports and bus terminals,” he added.Yokyok Hadiprakarsa, executive director of the Indonesian Hornbill Conservation Society (IHCS), welcomed news of the seizure but said the incident proved that poaching of helmeted hornbills was still a serious problem.“The demand is still there and the offering price remains attractive: low cost, high profit,” he told Mongabay in an email. Yokyok added that poaching and illegal trade in wildlife appeared to be increasingly secretive and better organized.China and Hong Kong are top destinations for hornbill casques, Yokyok said. In January 2013, airport authorities detained four Chinese nationals for attempting to smuggle 248 casques out of the country to Hong Kong. They were also found to be carrying pangolin scales, another highly trafficked commodity. Later that same month, authorities in the Indonesian Bornean province of West Kalimantan arrested a Chinese man for attempting to smuggle 24 hornbill casques. He later told investigators that he typically sent the casques to Hong Kong and Taiwan.Two of the hornbill casques that were destined for Hong Kong before their seizure on July 17. Image courtesy of the Indonesian Ministry of Environment and Forestry.A 2013 investigation supported by the Chester Zoo Conservation Award found that 6,000 helmeted hornbills were killed for their casques in a single year in West Kalimantan.According to the wildlife trade watchdog TRAFFIC, 2,170 hornbill heads or casques were seized from the illegal trade in Indonesia and China between March 2012 and August 2014.“What’s interesting is that the trade of helmeted hornbill has led to the hunting and illegal trade of other hornbill birds,” Yokyok said.Pushing these birds toward extinction could also have severe repercussions for their forest habitats, he said. Helmeted hornbills feed mostly on fruit, and their long flying range means they’re hugely important in the dispersal of fruit trees throughout their habitat — “the forest’s true farmers,” Yokyok called them.He called on investigators to carry out DNA tests on the newly seized casques to determine where they came from, and also to assess the population status of helmeted hornbills in Borneo and Sumatra.He added that tackling the trade in helmeted hornbill parts would be on the agenda at next month’s summit of the Convention on International Trade in Endangered Species (CITES) in Geneva.“The threats from hunting and trade are still real,” Yokyok said. “Conservation actions at grassroots levels become important as it starts from there.”The helmeted hornbill is one of Southeast Asia’s most distinctive birds, with a large ivory-like casque that’s used by males for jousting. Dubbed “red ivory,” the scarlet-tinged casques are highly valued in East Asia for use as ornamental carvings. Image by Yokyok Hadiprakarsa/IHCS.FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page.last_img read more

Snow leopard population overestimated in Nepal? DNA study suggests it may be

first_imgResearchers conducted a large-scale survey of potential snow leopard habitat in Nepal to re-estimate the species’ population density using the non-invasive technique of collecting environmental DNA from scat samples combined with standard genetic analyses.This method enabled the researchers to sample a larger, more representative, area than many previous studies, often conducted in prime leopard habitats; they also found that they could obtain reliable DNA from scat samples.Previous studies on which conservation policies have been based may have over-estimated the big cat’s population. The researchers say similar studies are needed to more accurately estimate the population of snow leopards in Nepal and 11 other range countries. In September 2014, Nepali zoologist Madhu Chetri asked his professor Morten Odden a strange question during their fieldwork. “Are you tired?” he asked Odden as the duo from the Inland Norway University of Applied Sciences trekked the Annapurna region of Nepal, collecting scats of the elusive snow leopard for a DNA study. “Prof Odden asked me why I’d asked him such as question,” said Chetri, who recently completed his PhD. “I told him that there’s a rock in front of us, if you look behind it, you’ll find snow leopard scat.”Snow leopard at ease in its high-mountain habitat. Image credit: Madhu Chetri.Snow leopards (Panthera unica) are shy cats ‘believed to be’ (a phrase used to describe almost anything related to the animal) living at extreme altitudes in the steep mountainous areas of 12 countries in central and South Asia. Until recently, less than 2 percent of the animal’s geographic distribution has been sampled systematically, primarily in small survey areas.“I worked in an area known as an important snow leopard habitat for over a decade, but I saw the animal with my own eyes only three times,” Chetri told Mongabay. He had a hunch that because only a tiny fraction of the species’ range, often areas considered to be prime leopard habitat, has been sampled so far, the population of these cats may have been overestimated.The global snow leopard population is estimated to be between 4,678 and 8,745 individuals with an average density of 0.9–1.8 leopards per 100 square kilometers (2.3–4.7 per 100 square miles). In the case of Nepal, snow leopard densities estimated in different parts of the country using sign (scats and scrape marks) and radio telemetry data show higher densities than the global average.A 1989 study in Langu Valley, Dolpa reported a density of 5–10 snow leopards per 100 square kilometers (13–26 per 100 square miles), following a 1997 study in Manang, Annapurna Conservation Area that reported 4.8–6.7 snow leopards per 100 square kilometers (12.4–17.3 per 100 square miles). “These studies conducted on small areas have formed the bedrock of all future estimates of snow leopards and policies to conserve them,” Chetri said.Chetri wanted to buck this trend. In 2013, he was awarded a scholarship to carry out his PhD research on snow leopards at the Inland Norway University of Applied Sciences. His aim was to conduct a large-scale survey of a potential snow leopard habitat in Nepal and to re-estimate their densities using the DNA found in the animal’s scat. Due to constraints of time and resources, he chose the ‘central block’ (4,393 square kilometers, or 1,696 square miles) of the snow leopard habitat in Nepal so that other researchers could build on his work and do the same for the eastern and western blocks.Researcher in the field at Manang within Annapurna Conservation Area at 4,000 meters elevation preparing a genetic sample of snow leopard DNA from a scat. Scat samples are tough to find, so the research team collected all carnivore scat samples (nearly 600) that could potentially belong to snow leopards during 490 kilometers (305 miles) of transect surveys. 182 of the samples in this study came from snow leopards. The team had the samples processed at an established laboratory. Image by Madhu Chetri.“I decided to use the DNA method mainly because of weather conditions in high altitude areas,” said Chetri, lead author of a recent paper in the Journal Global Ecology and Conservation. “Camera traps are hard to install at higher altitudes, as the batteries don’t function well in the cold,” he added. “Similarly, getting camera traps for a large-scale survey is costly.”Leopard scats can provide robust environmental DNAHigh-altitude areas tend to be dry, and this means that snow leopard scats remain preserved for a longer period of time. Also, having worked in the area for over a decade, Chetri knew where to go look for snow leopard scats.The study area he and his colleagues chose was the Annapurna-Manaslu landscape, the northern part of which adjoins the vast Tibetan Plateau. Most of the area falls within these two conservation areas. The team defined the study area borders by delineating a minimum convex polygon around all scat sampling transects except in the northern section, where they used the Nepal-China boundary.However, as the habitat of snow leopards lies above the tree line at elevations ranging from 3,000 to 6000 meters (9,843 to 19,685 feet), the researchers removed from the initial polygon areas considered too far above or below this elevation range, resulting in a survey area of 4,393 square kilometers, or 1,696 square miles.Part of the study area. The Annapurna range from above the city of Pokhara, Nepal. Phewa lake (below) and the peaks of Machapucharé, Annapurna III, Annapurna IV, Annapurna II and Lamjung Himal (from left to right) on the horizon. Snow leopards generally range above treeline (3,000-6,000 meters elevation). Image by Jean-Marie Hullot, via Wikimedia Commons. CC-BY-SA 3.0.The team collected 573 scats from 490 kilometers, or 305 miles, of transects within twenty-six 5 × 5-kilometer (3.1 x 3.1-mile) sized sampling grid cells of the survey area with 5–10 kilometers (3–6 miles) between grid cells. This, according to Chetri, covered about 15 percent of the total study area.“However, due to financial constraints, we used only 347 scat samples for our analysis,” he said. “We also collected scats on trails connecting the cells and along some trails that were beyond grid cell borders. We avoided placing grids on areas that were inaccessible due to high elevation or ruggedness.” They also avoided areas falling in and around large settlements and those with cultural restrictions.Big cats such as leopards and tigers use their scats to mark their territory, and the team did not want to alter the natural environment for their study. So they only took half of the scat as sample and left the other half where they found it.A typical snow leopard scat. This one must have eaten well. Snow leopards and other big cats mark territory with scat and urine, so the research team left at least half of each sample in place. Image by Madhu Chetri.A population overestimation?In September 2017, the International Union for Conservation of Nature (IUCN)‘down-listed’ the snow leopard’s extinction risk categorization.“Thanks to new available data, the Snow Leopard has moved from the Endangered to Vulnerable category,” the IUCN reported before warning that “its population continues to decline and it still faces a high risk of extinction through habitat loss and degradation, declines in prey, competition with livestock, persecution, and poaching for illegal wildlife trade.” The change was prompted by new estimates that more than 4,000 wild snow leopards, and possibly more, existed across Asia, with as many as 2,000 possible in China.“The talk of this ‘down-listing’ had been going on for several years, and it was seen as inevitable,” said Chetri, who was further motivated by the development to finish his PhD research and determine whether surveying a large area would produce a more accurate population estimate than those based on surveys of known smaller areas of “prime habitat”.Processing the DNA in the 347 scat samples using six microsatellite markers specifically designed for snow leopard confirmed that 182 samples were from snow leopards. Eighty-one of these gave sufficiently reliable high-quality results to show they belonged to 34 distinct individuals.Chetri and his colleagues used maximum likelihood-based spatial capture-recapture analysis to develop models from the DNA analysis results to test the effects of various covariates on density and detection of scats on transects. They found that snow leopard density increased with elevation until a certain point, then began to decline. Detection of scat varied primarily with topography, and it was highest in dry river beds and ridge trails.The analysis showed that the average density estimate of snow leopards for the central block within Nepal was around 0.95 animals per 100 square kilometers (2.46 per 100 square miles), with predicted densities varying between 0.1 and 1.9 animals in different parts—this was much lower than the 5-10 individuals per 100 square kilometers (13 to 26 per 100 square miles) density suggested by previous studies.A curious and possibly suspicious female snow leopard approaches lead researcher Madhu Chetri and his camera. Their large home ranges are in inhospitable terrain, so snow leopards see few people. Image by Madhu Chetri.“Data from previous studies was extrapolated to say that that Nepal was home to around 300-400 individuals,” Chetri said. “But if my data from the central zone is to be extrapolated in a similar way, it would suggest that only 48 individuals roam the centre block, and only 140 animals live in the 12,815 square kilometers (4,948 square miles) of potential snow leopard habitat in Nepal.”“But we should not extrapolate in such a manner, as snow leopard densities are not same even within the centre block, let alone the whole distribution range in Nepal. That is why need similar studies for the two remaining blocks,” he added.He and his co-authors write that the results highlight the need for similar large-scale studies of the species in its 12 range countries. As range country governments prepare for PAWS (Population Assessment of the World’s Snow Leopards), which aims to produce a robust estimate of the threatened cat’s population status within the next four years, Chetri hopes that his findings will provide input for those involved in the count.Zoologist Hem Sagar Baral, who was part of the technical team that prepared the Nepal Snow Leopard Action Plan (2017-21) said Chetri’s study shines new light on the ecologically important species. “The study’s inputs will definitely help policy makers incorporate the new findings when they sit for a mid-term review of the action plan soon,” Baral added.Snow leopard passes a camera trap at Marjhong in Upper Mustang in 2014. Image by Madhu Chetri.After Chetri completed his PhD defense, it was Prof Oden’s turn to ask Chetri a strange question. “How did you know that day that there were two snow leopard scats lying next to the rock?” Chetri recollected quoting the professor.“I told him, ‘I worked in the field for a decade and this was the most crucial factor in the research,’” he said. “On the surface, this study looks like a year-long effort, but this was a result of a decade-long work I did on snow leopards.”CitationChetri, M., Odden, M., Sharma, K., Flagstad, Ø., &Wegge, P. (2019). Estimating snow leopard density using fecal DNA in a large landscape in north-central Nepal. Global Ecology and Conservation, 17, e00548.FEEDBACK: Use this form to send a message to the editor of this post. If you want to post a public comment, you can do that at the bottom of the page. Article published by Sue Palminteri Big Cats, Carnivores, DNA, Endangered Species, Genetics, Leopards, Monitoring, Mountains, Population, Protected Areas, Research, Snow Leopards, surveys, Technology, Wildtech center_img Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsoredlast_img read more

Malaysian attempt at Sumatran rhino IVF fails on low quality of sperm

first_imgArticle published by Basten Gokkon Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored Animals, Biodiversity, Captive Breeding, Conservation, Critically Endangered Species, Environment, Ex-situ Conservation, Extinction, Mammals, Megafauna, Rainforest Animals, Rhinos, Saving Species From Extinction, Sumatran Rhino, Wildlife, Wildlife Conservation center_img A recent effort to produce a Sumatran rhino embryo from egg and sperm samples taken from the last of the species in Malaysia has failed, officials said.The low quality of the sperm, extracted in 2015 and 2016 from an aging rhino that has since died, was cited as the main cause of the failure to fertilize the egg.Malaysian officials say they will continue to improve and attempt their in vitro fertilization attempts, and have called on Indonesia to send sperm samples from younger rhinos held in Sumatra.Indonesia has refused to send any samples, citing the need for a formal agreement, but conservationists say that captive-breeding of Sumatran rhinos is the only feasible solution to protect the species from extinction. JAKARTA — A recent effort by scientists to produce a Sumatran rhino embryo using egg and sperm samples taken from the last of the species in Malaysia has failed, according to officials.Those involved in the attempt had previously cautioned that there was a low chance of success, given the poor quality of the genetic samples they had to work with.The egg cell was extracted on Sept. 30 from Iman, the last known Sumatran rhino (Dicerorhinus sumatrensis) in Malaysia. The scientists then injected the egg with sperm from Malaysia’s last male rhino, Tam, who died this past May. His semen had been collected in 2015 and 2016 and preserved in liquid nitrogen.But the in vitro fertilization attempt on Oct. 1 failed to produce an embryo after 72 hours of incubation, Augustine Tuuga, the director of the Sabah state wildlife department, said as reported by the New Straits Time.“What we have gathered from the experts is that possibly Tam’s sperm was not of good quality,” Tuuga said. Tam’s age would have been around 60 years in human terms when his sperm was harvested.Given these circumstances, the rhino experts were not hopeful about the results. “Given that IVF in Sumatran rhino has been tried only about 6 times, we expect a high failure rate,” John Payne, the head of the Borneo Rhino Alliance (BORA), which was involved in the effort, told Mongabay in an email.“Iman’s egg cells are fine,” Payne said. “Tam’s sperm quality is likely to be the main problem. Imagine taking sperm from a 70 year old man with kidney disease — what do you expect? That is Tam.”Iman, the last female Sumatran rhino in Malaysia. Image courtesy of the Borneo Rhino Alliance (BORA).The fact that the team had to rely on “poor quality” sperm from a single aged rhino has highlighted the lack of progress on an agreement between Malaysia and Indonesia that would have allowed Iman’s eggs to be fertilized with healthy sperm from one of Indonesia’s rhinos. At the Sumatran Rhino Sanctuary in Way Kambas National Park, Sumatra, Indonesia hosts three young males, including one who has already successfully fathered two calves.However, Indonesia insists that to send sperm samples from its rhinos in Way Kambas to Malaysia, both countries would need to sign a memorandum of understanding for an exchange of specimens of protected species, the transfer of which is regulated under the Convention on International Trade in Endangered Species (CITES) and the Convention on Biological Diversity (CBD).Tuuga said the IVF efforts would continue and be improved, while also urging Indonesia’s help in providing sperm from the Way Kambas rhinos.Christina Liew, the Sabah state minister of tourism, culture and environment, said representatives of both countries have had regular meetings, most recently in August, to discuss the possibility of obtaining sperm from the rhinos in Way Kambas.No more than 80 Sumatran rhinos, a critically endangered species, are believed to survive in the wild, often living in small populations too small and isolated to be reproductively viable. Seven rhinos are held at Way Kambas, one in a sanctuary in Indonesian Borneo, and one in Malaysia. Two calves were born at Way Kambas after being conceived naturally, while previous IVF attempts in Malaysia were unsuccessful.Indonesia’s environment ministry said in August that the two countries had earlier this year agreed on a new partnership that would see eggs shipped from Malaysia for IVF attempts in Indonesia. To date, however, the paperwork to finalize the deal has still not been completed.Iman, the last female Sumatran rhino in Malaysia. Image courtesy of the Borneo Rhino Alliance (BORA).FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page.last_img read more

Letterkenny rape victim to meet with DPP over attacker’s appeal

first_imgRape survivor Dominique Meehan is to meet with the Director of Public Prosecutions today (Monday) to discuss her attacker’s appeal.The 26-year-old Letterkenny woman was sexually assaulted at a gaming convention in 2015.Rapist Keith Hearne from Allenton Drive, Tallaght has appealed the severity of his jail term after he was sentenced to 12 years for rape and false imprisonment. The case is due to come before the Court of Appeal this week.Ms Meehan was initially ‘ecstatic’ over Hearne’s conviction, but she was later shocked to discover that he was appealing the length of the sentence.The brave Donegal woman waived her anonymity after the conviction in order for Hearne, who she called a ‘monster’, to be publicly named. She also spoke out in a bid to help other assault victims come forward about their own cases.Ms Meehan was attacked while volunteering at the Arcade-Con gaming convention at the Crowne Plaza Hotel in Blanchardstown in 2015. She found herself alone in a room with Hearne, who locked the door and set upon her. He threatened to hurt her with a knife if she made any noise. The court heard that Hearne was in possession of a bag described as a “rape kit” containing a knife, handcuffs, condoms, a mask and other items when he was arrested.It was only when another worker at the gaming event entered the room that the attack stopped.In the aftermath of the ordeal, Ms Meehan has spoken out about the lack of Sexual Assault Treatment Units in Ireland. She has revealed how she was forced to travel 80km for forensic tests on the night of the incident.Ms Meehan has also highlighted the long-term effect of her attack and shared her deeply personal story as part of the Abortion Rights Campaign in 2017.Letterkenny rape victim to meet with DPP over attacker’s appeal was last modified: April 8th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Dominique Meehanlast_img read more

Resource Discovery: Video Prompting us to Rethink Stress

first_img[2] Jamieson, J. P., Nock, M. K., & Mendes, W. B. (2012). Mind over matter: Reappraising arousal improves cardiovascular and cognitive responses to stress. Journal of Experimental Psychology: General, 141(3), 417. By Kacy Mixon, PhD, LMFTResource DiscoveryIn previous posts, we’ve highlighted the need for professionals to develop and maintain wellness routines to combat the negative effects associated with hearing about clients’ traumatic experiences. We’re continuing the conversation on self-care strategies for professionals working with military families with a video that prompts us to re-think about our stress.Today’s Resource Discovery features a video of Dr. Kelly McGonigal giving her “stress confession” at the June 2013 TEDGlobal conference in Edinburgh, Scotland. Dr. McGonigal, a heath psychology researcher and lecturer at Stanford University, discusses how stress and our perceptions about stress reactions can actual serve to promote wellness and stress resilience. Watch the video to learn more!Want to READ more?Below are the journal articles that Dr. McGonigal highlights in the above talk:[1] Keller, A., Litzelman, K., Wisk, L. E., Maddox, T., Cheng, E. R., Creswell, P. D., & Witt, W. P. (2012). Does the perception that stress affects health matter? The association with health and mortality. Health Psychology, 31(5), 677. [3] Poulin, M. J., Brown, S. L., Dillard, A. J., & Smith, D. M. (2013). Giving to others and the association between stress and mortality. American journal of public health, (0), e1-e7.center_img This post was written by Kacy Mixon, PhD, LMFT, Social Media Specialist, a member of the MFLN Family Development (FD) team which aims to support the development of professionals working with military families. Find out more about the Military Families Learning Network FD concentration on our website, on Facebook, on Twitter, YouTube, and on LinkedIn.last_img read more

4 Tools for Lazy People to Find News Online

first_img 1. User generated content is a buzzword people love to throw around.  The term represents all of the text, images and video people upload everyday to the web. User generated content is an amazing thing. recently hit BackType Me BackType Me This problem of too much noise has created a market for web companies to build solutions that help individuals filter information in an effort to save time.  Taking time and effort to create ways to filter information online is hard work and most of us would rather be lazy. social search – Online social connections are easy to map unlike offline connections. Because of online social maps, services can recommend information that you may like, based on information shared and consumed by people in your online network. Google is trying to do this with its new and learn how to manage your company brand effectively using social media. YouTube Photo Credit: connects your Twitter account to BackType and displays relevant news stories and links that your friends are talking about so that you can easily click and read the ones of most interest to you. Marketing TakeawaysMarketers are responsible for understanding and keeping track of more information than ever before. Using tools to automate tracking of information related to your industry, company and competitors can save marketers valuable times. As inbound marketingbecomes a larger portion of your marketing mix having information at your finger tips will make it easier to create compelling blog posts, whitepapers, eBooks and webinars. LazyFeed  feature. A new startup that is still in beta mode, Zite is working to do the same thing for news. Zite wants to use your online social graph to give you the news and information that you may care about the most. 3. my6sense Pandora Zite – Twitter has become a major source of news and links for many on the social web. Sometimes the balance of links and conversation is difficult to manage on Twitter. BackType, a company that is working to make blog comments more social and search able has created a useful side project.center_img How do you filter news and information online right now? – Getting news isn’t only about the desktop. Mobile devices are a valuable way to get news on the go when we have a few extra minutes waiting in line or riding the train. With its iPhone application my6sense looks at supplying users with the information that is most important to them while they are on the go. Have you ever used on the iPhone to listen to music? Think of my6sense as Pandora for news and information. For years Google has lead the way in answering our questions online. If these new companies have their way, we won’t even need to ask questions. What does that mean for Google? 4 Tools for Lazy People to Find News Online 2. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 24 hours of video uploaded  each minute. The problem with this endlessly growing mound of information is noise. When more information exists to sort through, it makes it harder to find the stuff you actually care about. Video: How to Use Social Media to Manage Your Company Brand Online Kirainet Originally published Mar 25, 2010 8:00:00 AM, updated October 20 2016 Learn how to use social media to manage your company brand. – If looking for Twitter links isn’t enough for you, then you may want to try LazyFeed. This startup lets you select topics of interest and puts them into one dashboard. It then automatically fills each topic space with news that it believes will be of interest to you. Lazyfeed is a great option for people who want to give up control of online information gathering. 4. Topics: Content Creation Resources Download the free videolast_img read more

3 Tips for Better Internal Marketing Communication

first_img Originally published Nov 1, 2011 8:00:00 PM, updated August 26 2017 Topics: Communication This is a guest post written by marketing strategist Mike Gospe who is co-founder of KickStart Alliance and the author of Marketing Campaign Development. His new book, The Marketing High Ground, is a B2B marketer’s playbook describing the best practices surrounding persona development, positioning statements, and messaging.The biggest irony with most marketers is their inability to successfully communicate internally. By and large, we inbound marketers are experts in our functions of content creation, search engine optimization, social media, and the like. But when it comes to sharing our plans internally across the marketing department or aligning a master plan with sales, the act of communicating clearly and succinctly could stand a fair amount of improvement. One of my first bosses pointed this out to me early in my career after a campaign snafu that resulted because the press relations and advertising teams were out of sync. (Read that humbling story here.)A Failure to CommunicatePicture this scenario: Someone (it could be anyone in a business unit or a corporate marketing team) produces a 50-page inbound marketing plan and emails it to a long list of folks with a short introductory sentence: “Here’s the plan.” On the distribution list are folks ranging from various marketing functions to sales leaders. The email is sent once. There is no cross-functional kick-off meeting. And there’s no executive summary. No follow-up Q&A. Weeks pass. Worst of all, the plan sits on a shelf and is never actively referenced. Then, in the midst of executing a set of marketing activities, frustration erupts when the copywriters are fired because they “can’t get the messaging right.” Sales people continue to wonder what the heck marketing does, and executives decide to change the direction of the campaign largely because they don’t know (or remember) what the objective was in the first place. What’s going on here?The short answer: The marketers in charge of the planning process failed to clearly communicate the plan internally, lobby support, and provide helpful short-hand reminders about its strategy. These are sure-fire symptoms that the plan was not communicated clearly enough or defined properly to ensure that the larger team responsible for its implementation understood it. The good news is that this common tale of woe can easily be avoided.3 Steps for How to Socialize the PlanDevelopment of the go-to-market plan is a team sport. No single person working in isolation from corporate marketing, sales, product management, and customer support should develop the marketing plan. If so, the plan is instantly worthless because nobody else has a stake in the output. Shared ownership is a requirement. So, the development process needs to harness the creativity and ownership from across the company.But once the plan is drafted, the marketing team leader’s job is far from over. Everybody in marketing and sales needs to know about the campaign, its objectives and goals, and the timing of key tactics that will unfold. But how can you communicate the essence of your plan so the entire extended team will a) understand it, b) remember it, and c) echo the plan’s objectives and themes in their own work?Here are three tactical ideas to help you socialize the output and invite colleagues to join you on the marketing high ground:1. Think SmallShare only a few key slides. More is not better. Avoid the temptation to share your entire 42-page plan. No one will read it. Only the marketing core team needs to know the full details of the plan. For everyone else, share the executive summary. If folks want more information, they will ask for it. Here are the basic slides I use every time I’m launching a new campaign:Objective of the marketing campaignTarget audience and persona prioritiesPositioning statementMessage boxDescription of key activities and offersTimeline for executionOnce you’ve created these 6 key slides, encourage everyone to tack these slides to their cubicle walls. Imagine walking down the hall where you see the persona slide tacked to the PR manager’s wall, or the positioning statement slide tacked to the wall of the product director. It’s powerful stuff.2. Get SeenBecome a guest speaker. Just because you draft a few slides and email them doesn’t mean that anyone has read them or understood the implications. You need to engage the organization by making the plan visible. This means getting out in front of groups of employees to talk about the plan and answer their questions. It’s what marketers can do better than any other function, yet it rarely happens. I encourage marketing directors and integrated marketing leaders to make the rounds to key staff meetings, starting with sales, product management, engineering, and customer support teams. No other outreach effort on your part will work as well to establish your credibility with internal audiences. Ask for 15 minutes on their agenda. Not only is this extremely valuable for bringing your marketing plans and programs to life, but it is also a powerful skill set to hone for your personal career growth.3. Lead the WayFacilitate a marketing-sales summit twice a year. Being the ambassador for your marketing plan is very effective when it comes to sharing information. However, to pursue effective cross-organizational alignment, a different tactic is needed. Carefully structured summits are “working meetings” attended by marketing and sales leaders. They are the perfect venue for sharing plans, gathering feedback, and solidifying a shared understanding of sales’ expectations and marketing’s goals and objectives.Could your marketing team do a better job of marketing its own initiatives internally? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Content Creator’s Master List of Commonly Troublesome Words

first_img Originally published Sep 13, 2012 12:40:00 PM, updated August 29 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, “Do I capitalize this? Is this one word or two? Should I hyphenate it?”And while there are a number of different established style guides out there to help answer your writing style-related questions, the problem is, none of them have really done a good job of addressing all those commonly troublesome words marketing publishers and other content creators struggle with regularly, many of which have sprouted up in our writing very recently because of the fast-paced world of the internet.Well, pull your hair out no longer — we’ve got you covered! We’ve published a brand new Internet Marketing Written Style Guide, meant for helping the modern-day marketer and online content creator figure out just how to write for the web. And yes, the style guide even includes a full section devoted to all those troublesome words we find content creators tripping over all the time, which we’ll highlight in this very blog post. And if you’re interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide, adapted from HubSpot’s own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own. Now let’s clear the air …Your Master List of Commonly Troublesome Wordsalt textapp: Short form of application. Plural: apps. Do not use if there’s any room for confusion.A/B test: Also called split testing; at HubSpot, we use A/B testing and write it with the slash.B2B:BA: Abbreviation for bachelor of arts. No periods.best-seller (n.), best-selling (adj.): Note hyphen.beta: Capitalize beta if it is part of an official product name. Otherwise, lowercase it. (Examples: Sign up for the new Yahoo! Messenger beta. Try the beta version of Yahoo! Messenger.)blog (n., adj., v.): Preferred to weblog. (lowercase)business-to-business: hyphenated (abbreviation: B2B)call-to-action, calls-to-action, CTA, CTAs: Always hyphenate when used as a noun (as in “call-to-action” or “calls-to-action”) or an adjective (as in “call-to-action button” or “call-to-action manager”). Whenever possible, try to use CTA or CTAs instead of the hyphenatedversion (it’s a mouthful!).camera phone: Two words.checkin (n.) check-in (adj.), check in (v.): One word when used as a noun or an adjective. Two words when used as a verb (usually refers to the social network Foursquare).cell phone (n., adj.): Two words, no hyphen. (Examples: He left the message on my cell phone. Type in your cell phone number.)clickthrough (n., adj.), click through (v.): One word when used as a noun or an adjective. Two words when used as a verb. (Examples: The company’s online ads consistently earn a high clickthrough rate. Click through to the last page to see your score.)crowdsource, crowdsourcing: One word.do’s and don’ts: Note the apostrophes. This is actually proper AP style. However, it will always cause the editors in your readership to have blinding migraines and send you hate mail, so try to avoid using this construction if at all possible.e.g.: Abbreviation meaning for example. Note periods. Don’t include a space after the first period. OK to use when space is a consideration; otherwise, use for example, for instance, or such as. If used, always include a comma after the last period. See also “i.e.” and “ex.” aseach of these has different meanings and are not interchangeable. [Example: Enter a search term (e.g., recipes, horoscopes, gifts) into the box.]ebook: All lowercase (in titles/headlines and at the beginning of sentences, capitalize the “e”but not the “b”).ecommerce: All lowercase (in titles/headlines and at the beginning of sentences, capitalize the “e” but not the “c”).email (n., adj., v.): One word, no hyphen. Plural: email messages and emails are both acceptable.Facebook: Capitalize.Facebook Fan: One who “likes” something on Facebook; capitalize (Exception: lowercase when saying “fans on Facebook”).Facebook Page: Capitalize (Exception: lowercase when saying “pages on Facebook”).Facebook Profile: Capitalize (Exception: lowercase when saying “profiles on Facebook”).Facebook Group: Capitalize (Exception: lowercase when saying “groups on Facebook”).Foursquare: “F” is capitalized; “s” is lowercase.geolocation:geotagging (n.), geotag (v.): One word. The verb means to add geographic data (such as longitude and latitude coordinates) to a photo or other media file.Google: According to Google guidelines, it is not okay to use this trademark as a verb. Usesearch, search for, or search on instead.handheld (n.), hand-held (adj.):hashtag: One word.homepage: One word.how-to (n., adj.): Note hyphen when used as a noun or an adjective. Plural noun: how-tos. [Examples: Your How-to Guide to Home Buying (headline set in title case); Home-Buying How-To (another headline in title case)] i.e.:inbound marketing: Lowercase.internet: Lowercase.internet marketing: Lowercase.IT: Abbreviation for information technology. Abbreviation is always acceptable.keyword, key word (n.): One word when referring to terms that are used on a web page to optimize it for search engines. Use two words in other cases — for example, when key is a synonym for primary or most important. (Examples: An SEO specialist can help you determine the best keywords to use on your web page. She heard little else that he said; the key word in the sentence was “love.”)link bait:LinkedIn: “L” and “I” are capitalized.login (n., adj.); log in, log in to (v.): One word when used as a noun or an adjective. Two words when used as a verb, which may be followed by the preposition to. Note that sign in is preferred because it sounds less technical.mashup (n., adj.), mash up (v.): One word when used as a noun or an adjective. Two words when used as a verb. (Examples: Anyone can create a mashup with the right technology. Use our tool to mash up RSS feeds into a single view.)MBA: Abbreviation for master of business arts. No periods.metadata (n.): One word.news feed (n.): Two words, lowercase.news release: Use instead of “press release” whenever possible.nonprofit: One word.OK (n., v., adv.): To be used interchangeably with okay. Do not use variations such as Ok and o.k., which are incorrect.opt-in (n., adj.), opt in (v.): Hyphenated as a noun or an adjective. Two words as a verb. (Examples: The opt-in has been disabled. To receive electronic statements, you must opt in.)page view: Two words. The viewing of a web page by one visitor. (Example: Advertisers consider how many page views a site receives when deciding where and how to advertise.)pay-per-click: Hyphenated (abbreviation: PPC).plugin (n., adj.), plug in (v.): One word when used as a noun or adjective. Two words when used as a verb. (Examples: She needed to plug in her laptop to charge it. She downloaded a plugin for her web browser.)podcast: One word.pop-up (n., adj.), pop up (v.): Note hyphen when used as a noun or adjective. Not popup.Two words when used as a verb. (Example: Get rid of pop-ups before they pop up. Stop pop-up ads from ever annoying you again.)PPC: Abbreviation for pay-per-click.real-time (adj.), real time (n.):retweet: Lowercase, not hyphenated.RSS: Acronym for Really Simple Syndication. All capitals. Abbreviation is always acceptable, but avoid using RSS on its own, since few people know what it means. Use news feed, RSS news feed, or RSS reader as appropriate.salesperson, salespeople:screen capture: Two words.screencast: One word.screen name: Two words.screenshot: One word.SEO: Abbreviation for search engine optimization.setup (n., adj.), set up (v.): One word when used as a noun or an adjective. Two words when used as a verb. (Examples: Set up your Yahoo! store. Check your Yahoo! store setup. Your setup fee has been waived.)sign-in (n., adj.); sign in, sign in to (v.): As a noun or an adjective, it’s hyphenated. As a verb, it’s two words, which may be followed by the preposition to. (Examples: All visitors must sign in on the sign-in page. Visitors can sign in to Yahoo! Mail automatically. Choose your preferences for sign-in and security.)sign-out (n., adj.); sign out, sign out of (v.): As a noun or an adjective, it’s hyphenated. As a verb, it’s two words, which may be followed by the preposition of.sign-up (n., adj.), sign up (v.): Hyphenate when used as a noun or an adjective. Two words when used as a verb. (Examples: Sign up for the service. Fill in the sign-up form. Sign-up is free.)since: Not a synonym for “because.” Can be confused with the sense of “over the time that has passed” rather than “as a result of.” Use because instead of since when possible. Also applies to “due to” and “owing to” and “due to the fact that” and other, needlessly wordy ways of saying because.site map: Two words.slideshow (n., adj.): One word.smartphone: One word.SMB: Abbreviation for small and medium-size business (plural: SMBs).SMO: Abbreviation for social media optimization.social CRM: The word “social” here is lowercase. Abbreviation for social customer relationshipmanagement, usually in regard to software platforms.social network (n.), social-network (adj.): Two words when used as a noun. Note hyphen when used as an adjective. (Examples: Social-network analysis is a key technique in modern sociology. Add contacts to expand your social network.)social networking (n.), social-networking (adj.): Note hyphen when used as an adjective. Two words when used as a noun. (Examples: The social-networking phenomenon has really taken off. To attract users, the site added social networking.)software-as-a-service: Lowercase; hyphenated (abbreviation: SaaS).spam (n., adj., v.): Lowercase when referring to unsolicited email or the act of sending such email.startup (n., adj.), start up (v.): One word when used as a noun or an adjective (not hyphenated). Two words when used as a verb.swag: Free goods. Not schwag or shwag.text (n., v.): Short form of text message. Plural: texts. Other forms: texted, texting. (Examples: Did you get my text? Don’t text while driving. She was texting during the lecture.text message (n.): Two words when used as a noun. Note hyphen when used as an adjective or a verb. (Examples: She had a heated text-message argument with her boyfriend. Did you get my text message? I’ll text-message you with the details.)touchscreen (n., adj.): One word, not hyphenated.toward: Not towards.tweet: Lowercase.Twitter: Uppercase.URL:U.S. (n., adj.): Abbreviation for United States. Note periods, no space. Not US or U. S. The single exception is specifying currency in prices; in this case, do not include the periods. US $299.USA: Abbreviation for United States of America. Abbreviation is always acceptable.username: Lowercase, one word.video camera: Two words.videoconference: One word.voicemail: One word, lowercase, not hyphenated. Not voice mail.web (n., adj.):webcam: One word.webcast: One word.webhook: One word.webinar: One word.web page: Two words.website: One word.whitepaper: One word.wiki: Lowercase. Plural: wikis.word-of-mouth (n., adj.): Note hyphens when used as a noun or adjective.What other commonly troublesome words would you add to this list? Topics: Writing Skillslast_img read more

Is Your Inbound Strategy Failing? Try Going Agile

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Project Management This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing.Agile marketing methodology supports ongoing conversion optimization, flexibility, and favors continuous iteration over big-bang campaigns. At its core, agile marketing is about eliminating waste by shortening the cycle time between idea, implementation, and feedback.This is done by conducting small, frequent tests designed to provide validated learning based on real world results. Agile marketing allows the modern marketing team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.What Is Agile Marketing?The principles of agile marketing include:Validated learning vs. opinions and conventionsCustomer-focused collaboration vs. silos and hierarchyAdaptive and iterative campaigns vs. big-bang campaignsThe process of customer discovery vs. intuitionFlexible vs. rigid planningResponding to change vs. following a planMany small experiments vs. a few large betsIf you have ever worked in a large organization you are likely well aware of the inefficiencies that can plague the corporate environment. Fighting for budget, getting approval, and navigating bureaucracy can turn two month time lines into a 12 month battle.It wasn’t very long ago that 5 year plans were the norm. Organizations would write detailed business plans, get C-level approval, and then work to stick to the long-term plan. It’s a way of working that can place a lot of eggs in a few very large and very time consuming baskets.The problem with working in such large batches is that it is difficult to learn if something has gone wrong until a lot of waste has been created. When marketers fall victim to the pitfalls of working in large batches, it isn’t uncommon for them to spend thousands of dollars hiring a creative agency to write a jingle, months perfecting billboard designs, and when the annual campaign is launched, be left wondering if anyone even noticed it.In fact, very often these initiatives are done in the the complete absence of any defined performance measures. Yet, when another 12 months goes by and the marketing team is deciding which elements of the annual campaign to change, they once again base their decisions on assumptions and intuitions rather that validated learning.Agile Inbound MarketingOur approach to agile inbound marketing can be quite a change for those who are accustomed to five year, or for that matter, even one year plans. Instead of working from rigid long-term frameworks, we create flexible quarterly and annual plans with specific targets, executing the work in much smaller increments known as sprints — a defined period of time in which a team commits to complete a certain work output.Depending on the scope of work to be completed a sprint typically lasts between 15 and 30 days. This allows us to frequently try new strategies, measure the results, and adjust our path accordingly, moving faster toward achieving quarterly and annual targets.Typically when new clients come to us for help with their sales and marketing efforts they have identified the opportunity to generate more leads online. The thing is, in a world of instant gratification, people want to see measurable results immediately.Software Enhances AgilityAgile methodology helps us work with our clients to quickly validate assumptions, gather real market feedback, and use those findings to improve results at an unprecedented rate. We aren’t interested in just moving the needle next year or next quarter, we use the real time power of HubSpot and various inbound marketing strategies to produce measurable results today.Traditionally, marketers had to perform some sort of voodoo to measure the results of outbound marketing efforts. Measuring the conversion rates of offline sources like direct mail, billboards, or magazine ads is often a shot in the dark. When organizations make the transition from largely offline, interruption-dominated marketing to online, inbound-dominated marketing, they gain access to a wealth of actionable marketing data.With the help of software, we can measure anything from the impressions, clicks, and conversion rates of single tweet, to the overarching performance of clients’ inbound marketing efforts. This is what gets us excited — real, measurable results, guided by data-driven decision making.The speed of production, iteration, and measurement at the core of agile methodology lends itself perfectly to inbound marketing. Agile methodology helps inbound marketers quickly validate assumptions, gather real market feedback, and improve the results of their campaigns at a pace unrivaled by traditional marketing management methods. Originally published May 28, 2014 6:00:00 PM, updated February 01 2017last_img read more

7 Metrics That Prove Digital Publishing Is Thriving [Infographic]

first_img Content Distribution 92Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 92Save The waters of the publishing industry have been turbulent at best over the past few years. First, media companies had to find a way to connect with readers online amidst the onslaught of free content produced each day.Now, as readers flock to mobile devices, a new challenge has risen. Publishers must now compete to engage readers on-the-go. While some tout mobile apps as the clear answer to this dilemma, others have their doubts. Magazine and publishing apps have helped combat mobile hurdles, allowing publishers to hold on to their valuable real-state on smartphones and tablets. To what degree are these apps drawing in users, and keeping their attention? According to recent research by MAZ, they’re doing a lot more than most give them credit for.   Originally published Sep 15, 2015 7:00:00 AM, updated February 01 2017 Topics:last_img read more