Philip Jacobson, an award-winning editor for the environmental science news outlet Mongabay, has been transferred from the Palangkaraya Class II detention center to ‘city detention’ in Palangkaraya.Jacobson was arrested and incarcerated on January 21 for an alleged visa violation.The story is developing. “Mongabay staffer Philip Jacobson was just moved from prison to ‘city detention’ in Palangkaraya,” said Mongabay Founder and CEO Rhett A. Butler on January 24, 2020. “We are grateful that authorities have made this accommodation and remain hopeful that Phil’s case can be treated as an administrative matter rather than a criminal one. We thank everyone for their continued support.”Philip Jacobson, an award-winning editor for the environmental science news outlet Mongabay, has been transferred from the Palangkaraya Class II detention center to ‘city detention’ in Palangkaraya. Jacobson was arrested and incarcerated on January 21 for an alleged visa violation.Phil preparing to enjoy some durian fruit after his release from the detention center in Palangkaraya on January 24, 2020.Jacobson, 30, was first detained on December 17, 2019 after attending a hearing between the Central Kalimantan parliament and the local chapter of the Indigenous Peoples Alliance of the Archipelago (AMAN), Indonesia’s largest indigenous rights advocacy group.He had travelled to the city shortly after entering Indonesia on a business visa for a series of meetings. The day he was due to leave, immigration authorities seized his passport, interrogated him for four hours and ordered him to remain in the city pending their investigation.On January 21, more than a month later, Jacobson was formally arrested and taken into custody. He was informed that he faces charges of violating the 2011 immigration law and a prison sentence of up to five years.Jacobson was held at Palangkaraya Class II detention center in a cell with five others. During his detention, he said we was treated well.On January 24, after meeting with U.S. Ambassador to Indonesia Joseph R. Donovan, the Indonesian Coordinating Minister for Political, Legal, and Security Affairs (Kemenko Polhukam) Mohammad Mahfud MD said he would order Jacobson to be deported from Indonesia “immediately.”“We are encouraged by the coordinating minister’s statement today,” said Mongabay’s Butler. “We’ve been hoping for quick resolution to this matter.”Header image: Philip Jacobson shortly after his release from the Palangkaraya Class II detention center on January 24, 2020. Environment, Environmental Journalism, Mongabay Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored Article published by Rhett Butler
President Weah greets his Sierra Leonean counterpart at his Foreign Affairs officePresident George Manneh Weah has received in audience the newly-elected President of the Republic of Sierra Leone Julius Maada Bio during a one-day working visit to Liberia, according to an Executive Mansion release.President Maada Bio used his visit to extend an official invitation to President Weah, to attend his inauguration scheduled for Saturday, May 12, 2018 in Freetown, Sierra Leone.President Maada Bio and delegation arrived on Tuesday, May 8, 2018 at the Roberts International Airport (RIA). The two leaders later proceeded to the Ministry of Foreign Affairs where a reception was held in honor of the Sierra Leonean leader.Both presidents also held discussions in an atmosphere of mutual respect centered on peace and security, economic development and the strengthening of bilateral ties subsisting between the two Mano River Union (MRU) countries.The visit is the Sierra Leonean leader’s first official visit to Liberia, following his historic election and subsequent swearing-in on April 4, 2018, in keeping with Sierra Leone’s Constitution. He is expected to be inaugurated on Saturday, May 12, 2018.President Julius Maada Bio, a retired army officer, served with the Economic Community of West African Monitoring Force (ECOMOG), a multi-national force sent to Liberia by ECOWAS in 1990 to restore peace and security in Liberia. He and delegation departed Liberia the same day.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
ALAMEDA — The union of one of the most heavily fined players in the NFL with a franchise synonymous with playing to the whistle and beyond was made official Tuesday when linebacker Vontaze Burfict signed a one-year contract with the Raiders.The Raiders announced the signing, which was reported initially by NFL Media.Burfict, 28, was released by the Bengals Monday. His defensive coordinator in Cincinnati was through 2017 was Paul Guenther, who now has the same position for the Raiders. In a …
LATEST STORIES Read Next — Tuesday’s start is the NBA’s earliest since 1980. It’s a week earlier than normal, with the maximum number of preseason games cut from eight to six.— Timeouts are reduced from 18 to 14, with each team having seven. They will be limited to two during the last three minutes of games, instead of the previous rule that permitted three timeouts in the final two minutes.— Teams can be fined $100,000 or more for resting healthy players during national TV games, and are discouraged from resting multiple healthy players in the same game or sitting them in road games.— Halftime will be 15 minutes for all games — and the league plans to be diligent about starting the clock as soon as the first half ends. There previously was a minute or two longer for national TV games, and sometimes the clock wouldn’t start until all players had cleared the floor.That change caught the attention of D’Antoni, who noted that in some arenas there is a longer walk from the benches to the locker rooms.ADVERTISEMENT Don’t miss out on the latest news and information. They are losing time and timeouts, with fewer days to prepare before the regular season and fewer chances to talk things over during games.Throw in new rules legislating how they can rest players, and there are plenty of adjustments even for veteran coaches.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“I think it’s good,” said D’Antoni, the NBA coach of the year with Houston last year. “Take stuff out of coaches’ hands, because we just screw it up anyway. So it’s better for the players.”Among the changes: Frontrow holds fun run to raise funds for young cancer patients BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Brace for potentially devastating typhoon approaching PH – NDRRMC Sports venues to be ready in time for SEA Games PLAY LIST 00:59Sports venues to be ready in time for SEA Games00:50Trending Articles01:27Filipino athletes get grand send-off ahead of SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Kammuri turning to super typhoon less likely but possible — Pagasa Knicks coach Jeff Hornacek said the shorter preseason wouldn’t matter to most teams, since they usually run a similar system from year to year unless there was a coaching change, and there were none.His team is different. The Knicks are largely scrapping the triangle offense they ran when Phil Jackson was president and redefining roles with leading scorer Carmelo Anthony traded. They’ve had a number of nagging injuries and may not see some combinations play together until the games count.“It’s one of those years that maybe you wish there was eight exhibition games, but it is what it is and we just have to work,” Hornacek said.There’s also a change for general managers in the form of an earlier trade deadline.Previously the Thursday after the All-Star Game, now it’s the Thursday 10 days before it. Spruell said in discussions with GMs, they felt that would benefit the traded players, who would have the break to acclimate themselves to their new cities.So there’s plenty that’s new, but Spoelstra said they will all catch on.“Whenever there’s rules changes, regardless, players or coaches, you eventually adapt and we’ll do that as well,” he said. Fire hits houses in Mandaluyong City MOST READ Nonong Araneta re-elected as PFF president World Cup failure prompts calls for US soccer ‘revolution’ NBA Coach of the Year, Mike D’Antoni of the Houston Rockets speaks on stage during the 2017 NBA Awards Live On TNT on June 26, 2017 in New York City. Michael Loccisano/Getty Images for TNT /AFPNEW YORK—Mike D’Antoni ran an offensive system known as seven seconds or less, so he likes things fast.Good thing, because NBA coaches find things come at them more quickly this season.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH “So instead of showing 10 clips at halftime, you might only be able to show two or three,” D’Antoni said.Byron Spruell, the NBA’s president of league operations, said the goal wasn’t to shorten the length of games, which run about 2 hours, 15 minutes. He said the league wanted the games to have a better flow, and worked with the coaches and Competition Committee, which includes some coaches, during the summer on the changes.Spruell said coaches were fine with the removal of the under-9 minute timeouts in the second and fourth quarters, feeling they came too soon after the quarters started. There will now be two mandatory timeouts in each quarter, at the under-7 and under-3 minute marks.Even at the end of games, coaches acknowledged there were too many stoppages.“As a head coach you always want more timeouts. You want to have that flexibility at the end of the game to be able to help your team,” Miami’s Erik Spoelstra said. “But when I’m watching games, I want there to be less. I do. I want there to be less timeouts and for the games to go a little bit quicker, particularly at the end. You want to just see the action.”All timeouts will now be 75 seconds. Full timeouts were formerly 90 seconds.“Before you have the little pow-wow for a long timeout, the coaches try to get reacquainted and figure out where you’re going to eat dinner,” D’Antoni joked. “But now you’ve got to go in and actually coach.”Spruell said the league didn’t get a lot of pushback from coaches on the suggested changes, even coming around on the resting rules.“I’m just happy Adam Silver gave us some good guidelines to follow when it comes to that so we don’t feel like we’re cheating our fans,” Memphis coach David Fizdale said. “That was one good thing that came out of the coaches’ meetings, Adam Silver’s leadership on that.”Player health was one reason for the shorter preseason. By adding the extra week to the regular season, the league reduced back-to-back games and has no teams playing four in five nights for the first time. View comments
“Making Friends in Social Media” by Creative Commons Attribution-Share Alike 3.0 United States License HubSpot . LinkedIn Marketing is licensed under a Topics: Don’t forget to share this post! Originally published Jan 21, 2009 4:25:00 PM, updated October 20 2016
Originally published Aug 22, 2017 8:00:00 AM, updated April 12 2018 There’s nothing more frustrating than a poor customer service experience.Whether a customer has to deal with a frustrating phone tree, an incomprehensible bot, or repeating their personal information five times to five different agents, you might think it’s hard to provide a great experience.But it’s actually not that complicated.In fact, the simple power of words — and attitude — can make the difference when it comes to making, and keeping, your customers happy.Start solving for the customer today with these 17 templates. Here at HubSpot, we believe strongly in the power of words to make our customers happy. And because customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectations, our team developed 10 rules to follow when helping customers. These rules are a great guide for any business that makes it the mission to provide great customer service, every time.The 10 Customer Service Commandments1) ListenListening is the first step to understanding. Usually, everyone calling or emailing your customer service team has a problem to report — and if you don’t listen, you’ll never find out the customer’s problem.Some customers might simply be frustrated and want to know that their complaint is being heard, and others might have issues you can quickly solve for them. Allow them to vent, empathize with their frustration and let them know you heard what they said. Once any emotion subsides, they’ll be in a more receptive mood for advice, and you’ll be able to guide them toward a resolution.Research has shown that you feel positive about a conversation when you think the other party is engaged in active listening, and ideally, every conversation with a customer has a positive takeaway. So make sure to take the time to demonstrate that you’re actively listening on calls, emails, and chat conversations when you can’t show your customers. Respond to statements and questions to demonstrate your full comprehension, and repeat back what customers have said to make sure you both understand each other.2) TeachKnowledge is power, and teaching customers how to solve their own problem and succeed empowers them and gives them a sense of control. Here at HubSpot, we help even the smallest of businesses take control of their website and transform operations — and no matter who your customers are, you can teach them something new that will prove your value to them and make them appreciative.If you teach customers how to break down and succeed doing a complicated process, instead of a frustrated customer, you’ve put them on the path toward satisfaction and better outcomes. And once they understand how to accomplish a task without help, they won’t have to reach out as often for 1:1 assistance — saving them time and helping them be more successful.3) Pay AttentionAn important aspect of active listening is paying attention. Multitasking is great for productivity, but never forget — the customer you’re dealing with is your top priority.If you miss the details of a problem and the customer needs to repeat themselves, they will feel ignored. Listening isn’t just about hearing what they say — it’s about hearing all of what they have to say, too.It’s almost impossible for people to truly multitask — doing several things at once usually just means you’re doing them inefficiently. Instead, block off time on your calendar each day you can devote to completing tasks outside the customer service phone or email queue. That way, you can remain fully focused and attentive when you hop on a call or a chat with your customer.4) Ask the Right QuestionsGetting to the bottom of the problem requires some digging. And sometimes, a customer will work themselves down a difficult path and only call about a solution for the immediate problem they see.Your job is to find out what their larger goal is, and you can often make their life easier. They may be calling about a small problem today, but what they might really need is more support understanding how to use your entire service or software. Dig deep and ask questions to get a big picture view of the issue and a more comprehensive solution can present itself — your customer will appreciate you taking the time and effort to help them troubleshoot on their own down the line.5) Don’t InterruptWe’re here to help customers on their timetable — so don’t rush a customer off the phone.You might think that you’ll achieve better outcomes if you handle as many customer cases as possible in any given day — which requires speedy and efficient handling of each phone call or email. But you should be taking extra steps — and additional time — to thoroughly and completely troubleshoot customer issues — and give them more guidance and advice for success with your product.Companies that invest in customers’ success achieve better outcomes — including happier customers and higher revenues. So when you’re on a call, take your time, listen well, and be polite — it might take longer, but you’ll likely achieve better outcomes for your customer, your team, and your company.6) ApologizeApologizing and taking ownership of a problem is one of the fastest ways to defuse an emotional situation — even if it’s not your fault.You don’t have to assume responsibility to truly apologize. Saying you’re sorry any technical issue or general screw-up occurred doesn’t mean it’s your fault — it says how you feel about what happened.Remember, people want their feelings to be heard, understood, and respected. Apologizing for tough customer problems — even if it’s not your fault — will help customers feel empathy and more willingness to collaborate on troubleshooting.One of my favorite quotes isn’t strictly about customer service, but it bears remembering:”I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”Maya Angelou said that — and it makes sense, right? Don’t apologize to a customer because it’s your fault — apologize so they feel better about a bad situation so you can work together to resolve it.7) Focus On Solutions, Not On BlameWhether it’s a miscommunication, a system outage, or a misprinted invoice, mistakes can happen on your company’s end, and it’s important to apologize in those moments.But when you’re apologizing — or explaining any backend issues that led to a customer problem — never, ever blame another department or another member of your team. Instead, focus on finding a solution that will work to solve the problem — and prevent it from happening again. It will make you — and your organization — appear more professional and reliable.8) Put Yourself In Their ShoesGet to know the customer’s business — sometimes looking at the problem from a different angle will reveal a solution.Empathy can go a long way, and finding out how the customer uses your products to achieve their goals might reveal a solution or new idea. Plus, it will make the customer feel appreciated and taken seriously when you respond to questions and queries with context and background information about their particular business and needs.9) Treat Free Product Users As CustomersThe modern customer has a multitude of options when it comes to choosing products — whether free or paid. It’s easier than ever to conduct product research, sign up and subscribe, and start being a user — without ever having to talk to a member of a sales team.It’s also much easier to stop being a customer — with no-credit-card-required trials and easy-to-use mobile apps. Customers can cancel subscriptions the moment they wish to, which is why it’s so important to assist free users as much as possible to show them the value of your product or service — and, eventually, show them the benefits of upgrading.The customer service your organization offers could convince them that your product is indispensable to their business — so make sure you put the muscle behind all of your customer calls. When your customer succeeds, your organization succeeds, and teaching them how to use your free product offerings can help them achieve great outcomes — and might make them upgrade.10) Laugh, Smile and Have FunPay attention to signals from your customer, and have fun with them if it seems appropriate. Share jokes, laugh, and match their tone and style to make them feel comfortable and at ease.If they’re smiling when they hang up, you’ve done a good job. Customer Service Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Originally published Jan 20, 2011 8:00:00 PM, updated October 20 2016 HubSpot , and the data crunching of those metrics, is absolutely central to making your marketing effective. At HubSpot, every single thing we do in marketing has a success metric to go along with it, and we frequently do awesome (yes, we geek out) data crunching of our email stats or 1.) Marketers Can’t Do Math You can’t do marketing – at least, not well – if you’re not measuring your campaigns, and where your traffic and leads are coming from. Flickr photo by algorithm. Marketers today MUST do math – understand it, do it, and communicate it. The whole shebang. Topics: Are there any other misunderstood marketers out there? What other misconceptions are there? Dare any others try to defend some of these misconceptions? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , we dedicated marketers still fall victim to the usual teasing that I’m sure our colleagues out there face as well. Fellow marketers, have you ever felt misunderstood about what it takes to do your difficult job? Do you go from a sales rep complaining about leads to an IT person ignoring your requests and then wish you could get a drink without someone spotting you and asking if you do work or just drink all day? While I’m sure much of the teasing is done in good fun, this image of what is a marketer is grossly misconceived, so I’m here to dispel these misconceptions about marketers here and now. 2.) Marketers Break Technology Even at a company as marketing-centric as 3.) Marketing: Two-Drink Minimum 5.) Anyone Can Do Marketing It’s true that many of the marketers on our team have broken some sort of technology – maybe more than once – during their tenure. I myself have gone through a number of laptops, while others may go through power adapters or cameras. But let’s dig into this. It’s not that we’re irresponsible or can’t handle technology. Rather, laptops have crumbled because they can’t handle our large excel and video files. Power adapters die because they get wrapped and carried home day after day so that we can continue working and geeking out about marketing from our homes. Cameras don’t die – we upgrade and get new and better ones as our video chops get better. Technology is key to marketing today, and we need powerful tools to keep up with us. lead conversion metrics We do love that saying, and yes, we have a fridge at HubSpot that’s stocked with more beer than soda. The reality is that marketing is a creative and social process. You can’t do marketing without interacting with people and building relationships. Social media and the web certainly makes it easier to build relationships with people remotely, but you can’t replace the in-person relationship building. And what makes a networking event even more comfortable? A drink in your hand. I’m sure if we were to get rid of the beer fridge here at HubSpot, the whole company would be up in arms. Web analytics One of the reasons I love marketing as much as I do is because it is the intersection of so many pieces of business. Who do I work with the most? Sometimes it’s our product development team. Sometimes it’s the sales team, or our founders. Marketing is the intersection of every part of the business – finance, sales, customer retention, product development, and executive strategy. I’m not saying we do any of these to its fullest, but the exposure to each is incredibly fun and makes for such an amazing learning experience that I would never trade. Marketing is not a last resort, it’s my first choice. lead scoring crosathorian Marketing Jobs or 4.) Marketers Can’t Do Any Other Job I used to get in arguments with my science major friends, who always thought my silly Religious Studies classes (I was a Religious Studies major) were so easy. It’s true that I would have absolutely struggled or even failed out of the insane science classes; that was always my worst subject in school. But in reality, my science major friends would not have found my Humanities classes so easy. Humanities – and, consequently, marketing – require a different skill set, consisting of written and verbal communication skills (so that you can write ranting posts such as this one!) plus additional research and analysis skills. The key is always to find a job that you enjoy where you can leverage your skills.
Step 4: Populate Page With Content.Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.PostsThe rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:Plain text statusPhoto with captionLink with captionVideo with captionEvent pageLocation check-inWhen posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.If you want to dive deeper into Facebook posting best practices, check out this blog post. Cover PhotoThis is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:First, invite colleagues to Like your page and its content to build some initial activity.Second, invite supporters in your network. Encourage them to engage.Third, invite customers. With some activity now on the Page, they’ll be more interested.With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.Step 5: Measure Your Growth.Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement. Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth. Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that.And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!Want to see how HubSpot uses Facebook? Like our Facebook Page here.Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness. Originally published Oct 6, 2014 8:00:00 AM, updated October 14 2019 How to set up a Facebook Business Page:Choose a classification.Complete basic information.Understand the admin panel.Populate page with content.Measure your growth. Facebook Business Pages Topics: It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.Thing is, as more and more Facebook features change, so does the process of setting up a Page.Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.Watch Our 15-Minute Master Class on Digital AdvertisingThe following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too. (And if you’re looking for more tips and resources for a new business, check out our comprehensive guide to Facebook marketing).How To Create a Facebook Business PageStep 1: Choose a Classification.To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:Local Business or PlaceCompany, Organization, or InstitutionBrand or ProductArtist, Band, or Public FigureEntertainmentCause or CommunityEach of these classifications provides more relevant fields for your desired Page.For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once, it’s a difficult and tedious process.Step 2: Complete Basic Information.Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.Finish “About” SectionThe “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick. Upload Profile PictureNext you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.Add to FavoritesEvery individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access. Reach More PeopleFacebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page. Step 3: Understand the Admin Panel.The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.Page Roles: Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:A public relations manager who needs to respond to any delicate questions.A support representative who can assist those asking technical questions.A designer tasked with uploading new photo creative to the Page. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Boston is going to be a twitter the week . With 7 weeks to go, the team is using all channels: social media, email, blog, forums and plenty of co-marketing to get our next 50% in the four weeks ahead! FutureM marketing analytics Contests: Which channels have you accidentally omitted? HubSpot User Group Summit (HUGS2011) , the Which channels, activities or promo codes drove the most registration? Topics: A colleague shared one of her best practice benchmarks from years of doing big conferences and events. It seems there’s a relatively well accepted, simple formula for registration trends. In order to hit your target, you should structure pricing and promotion to achieve the following timeline: to give you great insight into which channels have the best traffic and conversions. If you are using a professional event management tool, tracking via promotional codes and short urls is likely your best bet. Lucky for me, our event is right on track with more than 250 registrants right at the end of our early bird ticketing period all collaborating to make Boston the hub of everything marketing for five full days! As we plan HUGS2011, I’ve been immersed in event details and applying inbound marketing techniques to attract folks to join us for some stellar content. With a goal of 1,000 or more attendees, we’ve got serious promotion efforts going, but since the event is only in its second year, I don’t have a lot of history to build great forecasting data. If you have enough time, consider doing some A/B testing on your low-performing channels to see if you can improve them. If you are really close to the event, stop spending effort where it’s not working and focus on the good stuff above. Early Bird Cutoff: 25% of Target Registrants and the Double down on what’s working – maybe even extending the promo codes & special offers that have been driving highest attendance. If you are using your website to drive registration, you can use your different contests work for different audiences What should you look for in the rearview? Where might a brainstorm take you? Inbound Marketing Summit of September 12-16 with You’ll be surprised. My team inadvertently omitted a CTA on our home page (for shame), partly because we are so focused on lead generation and partly because we had a separate event website that was siphoning most of our attention. There are most certainly opportunities you’ve missed. Event Registration Forecasts & Benchmarks Depending on the audience for your event – perhaps attendees would be willing to help invite their peers, customers or audiences if you gave them a special promo that made them look like a hero. A side benefit is that there will be people at your event who already have a bit of a relationship – adding to the cameraderie and extending the networking even further. Following Month: 50% of Target Registrants what complementary businesses, blogs or even similar but non-competing events would want to swap a CTA & promo code with you? You generate value and exclusivity for their audience and get access to some new registrants, potentially at low cost. New cross-promotion opportunities: What should you do if your event isn’t on track? Last 2-4 Weeks Pre-Event: Remaining 25% of Target Registrants Customer & channel evangelism: Originally published Jul 25, 2011 11:00:00 AM, updated October 20 2016 Which channels have been underperforming? So how is a marketer to know if their event is on track? Over the next several months, I’ll be sharing more about what’s working and what’s not from a promotion standpoint and even how we’re measuring the value of our face to face events. What marketing event planning questions stump you? Though we are in the black – there are a lot of times when you might find yourself under forecast. So, look in the rearview a bit to see what tactics have or haven’t worked and prioritize a rapid brainstorm and aggressive outreach plan before you veer too far off course. Photo Credit: Invitation is a derivative of image by aus_chick on flickr Event Marketing , we’ve done great ones and we’ve had flops … as long as you make it simple to execute, contests can often be a very low cost way to reach a lot of people (hint: folks like to share!). The list of what you could do is endless and for every event in every industry it will include different ideas. Important for you, the event organizer, is deciding what success looks like and charting a course or forecast to get there – you can course correct as you go! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 28, 2011 11:30:00 AM, updated October 20 2016 Topics: SEO Go ahead … Google your business! Don’t be shy — it’s just as important as checking yourself out in the mirror before you leave for a job interview!Don’t Let Others Do Your Googling for YouWe have all Googled our own keywords at one point or another, and as marketers, many of us obsess over getting the highest rankings in the eponymous search engine. But there are still a huge swath of businesses that are letting someone else do their search engine optimization and Googling … and it turns out, they are leaving money on the table.Your Customers Search a Variety of KeywordsLet me share a quick story to illustrate the point. Recently, I learned that I am a proud Aunt of my second nephew who was born several weeks early. Hurrah! That meant I was driving up for Thanksgiving without time to have selected the perfect baby gift for this premature bundle of joy. Naturally, while coming home from the gym in my native Austin, Texas, I decided to use my iPhone to solve the problem with a local solution. So, I pulled up the maps app and typed in “baby gifts 78704” in the search box. The results pictured at right are what I got. That’s not much. Seriously, Austin may not be Manhattan, but I was dismayed to find only four shops within a three mile radius of downtown. “No way,” I thought. Being a savvy Googler, I altered my search to “baby clothes 78704.” Lo and behold, check out the seven results much closer to my blue dot, several of which were just blocks from my exact location!Totally Different Results for Such Similar Keywords!Something you’ll notice is that a few of the “baby gift” results are NOT in the set for “baby clothes,” though having checked out their websites, I know they sell both.So, I made my way to Wee, which had just the sort of cute, snuggly gifts I was looking for. When I got there, I told the staffer that I couldn’t find their store when I searched for “baby gifts.” First, she was incredulous, since they have an SEO firm they work with. Then I showed her, and she was really grateful for the tip. Take Control of Keywords & SEO for Your BusinessWhile I may have only given her another keyword to target, what I really hope I did was open her eyes to the idea of taking charge herself. If the Wee team had brainstormed and researched its own keyword list and done just a small amount of SEO homework, including Googling themselves, they’d have a much higher possibility of getting found by shopping aunties just like me!Make sure you’re taking control of your business’ keywords. You’re the expert about your industry and business, and you likely have a better understanding of the types of keywords and terms your prospects are using to find you. If you hire an agency or an SEO consultant to help with the work, make sure you take part in the keyword research and choose a reputable partner you can trust. It’s critical to be on the same page about the keywords your prospects and customers are searching to find you. If not, you could be leaving valuable customers on the table. When was the last time you Googled your business … from your buyers’ perspective?