MUMBAI, India (CMC): West Indies all-rounder Dwayne Bravo has said their warm-up victory over Australia has lifted the team’s confidence ahead of their opening group game of the T20 World Cup today. West Indies defeated Australia by three wickets on Sunday in a nail-biting game in Kolkata, with one ball to spare. The win came after the Windies had lost their first official warm-up match against hosts India. “It (the win) has done a lot to our confidence. We had a two-week camp in Dubai. We won all our games there in Dubai. We came here and lost our first warm-up game against India, and then to win last night definitely puts us in a good place,” said Bravo. “You know Australia is one of the better teams in world cricket, so to beat them always gives you that extra boost and confidence.” Bravo was part of the Darren Sammy side which defeated Sri Lanka to win the T20 World Cup in 2012. “The World Cup is always a great tournament to be in. I am very excited to be part of yet another World Cup. I was lucky enough to win one (World T20 in 2012). We lost in the semi-finals in the last one (World T20 in 2014),” Bravo recalled. “For us as West Indies team, we want to take one game at a time, and want to obviously qualify from our group and take it from there.” His presence, along with T20 specialist Andre Russell and big-hitting Chris Gayle, is expected to enhance the chances of West Indies, already considered a favourite next to host India. “I focus on my bowling a lot because most teams that I play for in T20 cricket rely on my bowling,” said Bravo, after launching a video, ‘Champion’, by Vega Entertainment and Venus Entertainment. “Yes, my batting is important, but they (the teams) rely on my bowling in tough times and in death overs. Variation is key for my success as a bowler.” West Indies play England at the Wankhede Stadium in Mumbai today.
There are many important conservation and environmental stories Mongabay isn’t able to cover.Here’s a digest of some of the significant developments from the week.If you think we’ve missed something, feel free to add it in the comments.Mongabay does not vet the news sources below, nor does the inclusion of a story on this list imply an endorsement of its content. Tropical forestsCalifornia has approved a scheme for companies to offset emissions by buying carbon credits aimed at stopping tropical deforestation (The San Francisco Chronicle).Leaders of many of the least developed countries in the world are working to become more climate resistant (EnviroNews Nigeria).Madagascar’s leaders say they need help to combat deforestation from slash-and-burn agriculture (Deutsche Welle).Researchers believe they’ve identified a crocodile species from New Guinea that’s new to science (CNN).A study shows that oil palm development has caused nearly 40 percent of deforestation in Borneo since 2000 (Reuters).Tanzania plans to degazette nearly 20 parks and reserves and turn the land over to 920 villages (Xinhua).Thai tiger zoos appear to be a front for farms involved in the wildlife trade (The New York Times).A Ugandan activist is working to fight deforestation in his country (Christian Science Monitor).Other newsA MacArthur Award-winning marine scientist uses flash mobs and comic books to convey conservation messages (NPR).Top adventure athletes plead with the U.S. Congress to address climate change (Adventure Sports Network).Fishing boats make “off-the-book” transfers of catches to evade regulations (Hakai Magazine).Germany is looking to invest $60 billion in preparing for climate change (The New York Times).A commentator argues that focusing on the environment could be a winning strategy for U.S. Democrats in the 2020 election (The New York Times).Was the “apocalyptic” message in a recent study about the loss of 3 billion birds from North America warranted? (Undark).Wealthy agricultural magnates committed $750 million to climate research at Caltech (Los Angeles Times).A website answers questions about what’s recyclable and what’s not (Ensia).U.S. Forest Service officials are tracking a rise in tree poaching (The Atlantic).Representatives of the oil and gas industry acknowledge humanity’s role in climate change and question the deregulation moves of the Trump administration (The Washington Post).Kenya’s wildlife agency claims that WWF pressed for the relocation of 14 black rhinos in 2018, during which 11 died. The conservation NGO rejects the findings (Reuters).Banner image of a black rhino by Ikiwaner via Wikimedia Commons (GFDL 1.2).FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page. Article published by John Cannon Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored Conservation, Environment, Weekly environmental news update
After a video surfaced of a Route 45 minibus driver and his conductor assaulting a Police Officer and went viral on a social media website, the duo was on Monday charged.Bus driver Carlos Bacchus, 29, of Lot 26 Victoria Village, East Coast Demerara (ECD), and his 26-year-old conductor, Troy Peters, both denied three charges with which they were slapped – assault, obstructing traffic and resisting arrest.It is alleged that on February 13, 2019 at the intersection of South Road and King Street, Georgetown, they resisted arrest by Police Constable Joel Samuel, who was at the time acting in the execution of his duties.The prosecution is contending that on February 13, 2019, the Virtual Complainant, who was fully dressed in his uniform, was executing duties in the area when he observed a minibus bearing registration numbers PTT 9295 soliciting passengers on the southern side of the street. This vehicle was allegedly obstructing traffic.As such, the officer went over to the accused and told them of the offence. The duo later became annoyed and began behaving disorderly when they were warned for a second time by the peace officer.According to the prosecution’s case, the already enraged men began assaulting the traffic cop, who attempted to arrest them both.Defence Attorney Everton Singh-Lammy, in a bail application, informed the court that there was a fight between the officer and his clients. Further, the court was also told that the Police Officer was known to his clients since they were in a love affair with the same girl.Police Prosecutor Quinn Harris objected to bail, stating that a strong message must be sent to other bus operators who assault Police Officers as they execute their duties.The defendants were released on $20,000 bail for each offence by Principal Magistrate Sherdel Isaacs-Marcus. The case will continue on March 11, 2019.
The Bare Bones of Contested BonesDescription of the new book by Christopher Rupe and Dr John SanfordThe new book Contested Bones addresses the question; “Did apes evolve into man?” This book provides a comprehensive, insightful, and up-to-date analysis of the bones that have been called “ape-man” or “hominin” fossils.For 150 years there has been continuous media hype over a series of bones and bone fragments that were said to prove ape-to-man evolution. One by one, these bones have been questioned, then challenged, and then have been either abandoned or simply put on the shelf. Tens of thousands of bones and bone fragments have now been catalogued, named, and often re-named. Some of these bones have been very strange indeed. Despite all this, the scientists who study these things now conclude that these bones DO NOT SHOW any clear progression from ape to man.What do the bones show? They show that there are basically two types of bones of interest – bones of the ape type (cataloged Australopithecus), and bones of the human type (cataloged Homo). There are no bones that are clearly transitional between the ape type and the human type. There have been many attempts to find or fabricate a “missing link” that might bridge Australopithecus and Homo. But all these attempts have consistently been discredited. There are still two very distinct groups (genera) – Australopithecus (ape), and Homo (man). Importantly, the ape and human bones are often found mixed together in the same vicinity and in the same sediment layer. This shows that these apes and men lived at the very same time. So one did not come first, with the other following. The ape bones reveal cutting tool markings, suggesting that early man hunted, butchered, and ate these apes (as some men still do even today). So the bones show that Australopithecus (ape), and Homo (man) lived at the same time and interacted. This means that one did not evolve into the other.How can we make sense of the actual fossil evidence? Surprisingly, the best framework for understanding these bones is in the context of the traditional Christian perspective, as described in the Bible. The biblical view is that all mammals were miraculously created as distinct kinds. So even though apes and men have various similarities, they have always been separate forms of life, and have always co-existed. Once there were more kinds of apes, but some have now gone extinct. This explains why some very strange ape bones that have been found. At about the same time, mankind was divided into many people groups after the Tower of Babel. Some of these people groups flourished, while other populations became isolated, inbred, and genetically compromised. This explains some of the very strange human bones that have been found (including “Erectus”, “Hobbit”, and “Naledi”). These small populations died off, leaving us with nothing but some bones, some tools, and some footprints.Editor’s note: We are glad to have this new book by Rupe and Sanford to answer some of the questions raised by hyperactive news reports about alleged human ancestors. The book, 329 pages with color illustrations and numerous references, is a welcome set of research on these “contested bones” that are offered as proof of Darwinian evolution and millions of years. We will provide more information on this book as it becomes available. You can order it now at Amazon.com. (Visited 1,001 times, 1 visits today)FacebookTwitterPinterestSave分享0
South Africa’s hydrogen economy Thereafter, following the successful development of the market, Clean Energy will look to establish a manufacturing and assembly plant in South Africa which will ultimately supply the sub-Saharan African and global markets with high quality fuel cell products. The company has been established under a licence arrangement between the Department of Science and Technology’s Technology Innovation Agency, mining giant Anglo Platinum’s Platinum Group Metals Development Fund, and California-based fuel cell developer Altergy Systems. Most fuel cells use platinum-group-metals (PGM) as a catalyst for the conversion of hydrogen into electricity. With 75% of the world PGM reserves residing locally, South Africa has to be an active participant in the nascent “hydrogen economy”. Science and Technology Minister Naledi Pandor said the initiative was in line with her department’s goal of promoting South Africa as a source of world-class, high technology transfer and infrastructure opportunities. “Our department is part of the economic sector and employment cluster that has prioritised cross-cutting interventions to promote decent work,” she said. Altergy will initially provide market development services during the initial market development stage and thereafter assembly line services once the manufacturing and assembly plant is commissioned. 3 August 2010 Developing a new market The South African government is partnering with the private sector to establish a new company, Clean Energy Incorporated, which will manufacture, market and distribute fuel cells in sub-Saharan Africa. The objectives of HySA are to achieve the aim of creating a Hydrogen Economy, as well as to enable South Africa to move towards a knowledge-based economy. “We are pleased that our partnership with government and other role players in the industry is bearing tangible results,” Anglo Platinum’s head of marketing development and research, Anthea Bath, said this week. “We believe this will go a long way in ensuring that we further develop the [platinum group metals] market and is a boost for local beneficiation.” The primary objectives of the new company will be to develop a market for Altergy products by marketing and setting up a distribution network throughout the sub-Saharan African region. This will ensure that South Africa enjoys the economic returns on beneficiation processes and is able to promote the growth of the knowledge economy in line with the National Hydrogen and Fuel Cells Research, Development and Innovation Strategy, or HySA, which was approved by the Cabinet in May 2007. Source: BuaNews The ultimate goal of this national strategy is to supply up to 25% of world catalyst demand by 2020. Most importantly, the objective is to enable South Africa to extract more value from beneficiation of its natural resources, in this case, the abundant PGM resources.
Share Facebook Twitter Google + LinkedIn Pinterest A conversation with…Hayden MorrowHayden Morrow, a 21-year-old Australian vet student at Charles Sturt University in Wagga Wagga Australia on a trip to the United States through the American Shorthorn Association OCJ: Could you tell me about your farm background and what you are doing now?Hayden: My Dad is an agronomist full time and a part owner in a rural supply store. I have one older brother who is in college for business and law. On our farm we lease around 400 acres and run 80 cows with 20 purebred Shorthorns and 30 purebred Gelbvieh and some commercial cows. Breeding cows in Australia are pretty much always on pasture. They don’t come in off the grass in the winter. The main grains are wheat, oats and barley for the energy sources for feedlots. A lot smaller percentage of cattle are grain finished in Australia than here. It is mostly grass finished.We start calving at the end of August, which is the end of winter for us. Then we market the commercial calves after nine months after weaning. The breeding cattle are weaned a little earlier. We market calves straight off their mother after nine months or so. They usually go to local butchers who like that type of carcass and have smaller facilities. If you can get those calves fat, it is one of the most efficient ways to operate and we can run more cows that way.Phalaris grass is in the pasture mix with fescue, cocksfoot, and clovers with some ryegrass and native species. Clover is an important part of that. Sometimes we have to put protein out in late summer and late winter. Hopefully in an average year we don’t have to feed much supplemental protein at all. We’ll rarely feed hay, maybe every three years or so.We lease the land. We fertilize and use herbicide on the pastures most years. Most pastures in Australia are pretty permanent. You only want to really refurbish them every 20 or 30 years. Many people work in town and then come home and work with the cattle, just like here. OCJ: What facilities do you have for the cattle on your farm?Hayden: We do not have a barn. The cattle are out all of the time. The coldest it will get is about 25 degrees F for us. My area is a colder area than most. It will snow sometimes but not much. There are pockets of everything from tropical to arid in Australia. We get around 800 millimeters of rain a year which is about 30 inches, but that of course is variable. We are in a higher rainfall area of Australia.We have a cattle yard with a race and a crush, which is just like a lane and an alleyway with shoot and pens all around it on the outside. We have dams for water and wells that we call bores, which are underground sources of water. They pump water into big tanks on the hill that gravity feed into a trough system. It is pretty standard to see a hay or machinery shed too.Around here you can drive around and see a lot of land that is not fenced. You never see that in Australia. It is pretty standard to have chicken wire or fence like netting with two strands of barbed on top so it can handle sheep and cattle everywhere you go. OCJ: What are the most important components of agriculture in Australia?Hayden: They say Australia was built off of a sheep’s back in reference to the importance of wool, but that industry has really declined. Sheep are still very prominent and the quality of the wool is very high with the Merino base we have, but it has declined in the last 30 years or so. The lamb industry has seen an increase in meat production with maternal Border Leister crosses. The lamb industry is better at harnessing hybrid vigor in Australia than the beef industry in general.The main types of agriculture are sheep, beef and wheat. The most common farm enterprise is grain and sheep. Then they graze the wheat stubble with sheep. There is also a fair amount of canola as well. There are oats and barley grown too, but farms are pretty diverse in Australia. The biggest challenge for fruits and vegetable production in Australia is labor costs.The dairies are mostly pasture based. It is a significant part of agriculture behind lamb beef and wheat. There is poultry too but that only really supplies the domestic market with meat and eggs. OCJ: How does the cattle industry here compare to Australia?Hayden: One big difference is the cattle shows over here. What happens in the show industry in Australia has no bearing on the industry. In Australia, you have efficient commercial producers that will sometimes show their best animals. We have a lot of big producers who need to feed their families with their business. They are not interested in raising animals that are pretty. They are trying to have a successful business. Here it seems like there are more smaller operations. OCJ: How do you train to be a veterinarian in Australia?Hayden: I started a six-year course to become a veterinarian straight out of high school. My course is unique because it is trying to produce rural agricultural vets. You have to do an interview and write an essay on a rural issue to get started. Mine was on the live export trade at the time, which was quite controversial. I have finished three years so far.There was a real problem with the supply of rural ag veterinarians, but this program has been very successful and I am not sure it is as much of a problem any more. A lot of the success is in the application process that favors people with an agricultural background and it is a practical focus. There is a lot of placement. In the first two years I did 12 weeks on different farms with all types of livestock. OCJ: What have you noticed in your travels that are the key differences?Hayden: In Ohio there is much more corn available and the winters are much colder. There are many smaller operations here. Just in driving around you always have a house nearby and a town just down the road. In Australia there is a lot more space.It is easier to get a big chunk of land in Australia.The farm business has to stand alone in Australia. There really is not any type of government assistance. There are some drought relief programs but not much else.Like here, the return on investment is a challenge. A lot of our land is not as productive as yours. We will maybe get one cutting of alfalfa and then a grazing in a year. Relative to the output potential, I would guess the cost of land is roughly the same. There is not as much pressure from urban areas and development over there. In general our production systems are not as intensive. When I was in California, I was amazed at how much irrigation and labor there was. OCJ: What are some highlights of your travels?Hayden: I have gotten the opportunity to go on a lot of back door tours. Everywhere I go here in the United States, I am with a local who can introduce me to people and really see what is going on. There are so many little things that I have gotten to do.I have seen a lot of dairies — including a robotic dairy — that have been so different from what we have at home. I enjoyed seeing the vet school at OSU where they were operating on a tiger. They have impressive facilities. I went to a horse auction at Mt. Hope and there were Amish buggies everywhere.I have had a lot of different foods. I got a lot of good Mexican food when I was in Texas. I had ox tongue in California. I have had some really good desserts here in Ohio. I had some good steak in Ft. Worth — bone in filet mignon.Something I’d never heard of before I came here was tiling of land. Everything is tiled here but we don’t have that need for drainage in Australia. OCJ: What do miss about back home on your travels?Hayden: When you travel you realize the space you have in Australia. That is something we take for granted. It is so easy to go somewhere where you can’t see a house but you can see the stars. It is wide open. The trip will be a little over six weeks, mostly in different states in the U.S. and a little bit in Canada. OCJ: What have you learned here that you will use when you get back home?Hayden: I learned a lot of small things and how the systems vary based on environmental differences, like the cold winters. I learned about the output you can get with more intensification over here. There have been so many networking opportunities and chances to meet new contacts. Things like this have the opportunity to build relationships in agriculture in the future, such as trade. I am making all of these friendships that I will have for a lifetime.
Share Facebook Twitter Google + LinkedIn Pinterest Scale-Tec is excited to offer an iOS App designed to integrate with Digi-Star scale systems and a Bluetooth device for collecting and organizing grain cart yield data directly out of the field.The new Scale-Tec system called “REAP” is designed to connect to any Digi-Star scale system 2011 and newer with an available serial port connector. The REAP app is designed to facilitate long range wireless Bluetooth connectivity to the indicator, further enhancing the capabilities of the scale system already in place. The REAP app is designed specifically for grain cart applications and is further enhanced by the Digi-Star Autolog capabilities.Users of the REAP app will be able to program an unlimited number of growers, farms, and fields to keep track of grain harvested. Integration of the new Digi-Star GT560 and moisture sensor will allow the user to directly convert their grain cart weight to dry bushel. Producers will also be able to inventory their storage capacities and deliveries as well as keep a record of truck loads being taken directly out of the field.Functionality in the field will allow for multiple remote capabilities, sharing the live scale weight directly in the field to anyone within 300-foot range of the grain cart. Cloud capabilities will further enhance the ability to see what type of selections the grain cart operator is utilizing for field, truck and storage destination, and allow the remote user to change those selections if needed beyond the 300 foot range.Integration with USDA common land unit association, provided by the farmer with the use of the new USDA FSAFarm+ app, will allow the user to easily identify the farm serial number, tract, and field number for easy association and reporting capabilities to your Federal Crop Insurance agent regarding Annual Production History (APH). The REAP web dashboard will allow for more reporting capabilities and preprograming and setup of the iOS Reap app, as well as the ability to see near real time record events as grain is being harvested in the field with the utilization of the grain cart.The Scale-Tec REAP system will be released at the 2016 Farm Progress Show in Boone, Iowa August 30, 2016 and be available for pre-order July 15, 2016. For more information go to www.scale-tec.com/reap-solution.Headquartered in Anamosa, Iowa, with additional facilities in Galion, Ohio, Scale-Tec, Ltd. is a leader in innovation with scale application in the agricultural industry, striving to enhance precision agriculture and farming capabilities to existing equipment to ensure accuracy powers profitability in all facets of the farming operation.
A minimalist design, a modernistic logo, and a contemporary overall look align with Google’s mission of keeping their service simple yet powerful. They have made subtle design changes to their homepage and logo, such as updating the color palette and removing the drop shadow, but have maintained their classic appeal. news articles Google Updates Better User Search Experience As Google works to improve the search experience for users, marketers need to adjust their search marketing strategies to better align with changes to search engines. For example, a look at the new search engine results page from Google shows that they are placing more importance on helping users find different types of media such as videos, images and shopping listings. Diversifying the format of content your business publishes will be an important aspect of successful search engine marketing in the future. Navigation Made Easy Less is More Originally published May 6, 2010 11:00:00 AM, updated October 20 2016 newest version of Google Search whole new dynamic The new tools for searching help users enhance their search by allowing them to filter their results on one page. Instead of directing you to a new page, as Google used to do when you clicked on a category at the top (i.e. Books, Shopping), the sleek navigation bar allows you to stay on the same page and easily jump around among genres of searches. Google will even suggest which categories to present first based on which are most relevant and helpful to your query. social media updates search engine. These similarities in design have to make you wonder if this new design was to help Google combat some of the success Bing is having in the search market. and learn how to increase your social media visibility in real-time search! and to searching. When you type in something, Google will show you the usual suggested results, but now you can slice-and-dice them based on different categories. For example, if you search “Olympics 2010” and only want to see Under the category section are more Google has fully revamped their homepage and site design in its release of the Marketing Takeaway Microsoft’s Bing The left-hand navigation bar adds a Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis search tools Topics: New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program. , you can filter the results to only pull from “News” and “Updates”. Google makes it easy to switch to just the results you are looking for. Download the Webinar Now to further refine your search. You can look up results from the past 24 hours, only visit sites with images, view timelines, and more! These tools are also dynamic and will change based on your search query. The newest version of Google Search certainly holds promise for a better search experience — until of course, the next version of Google rolls out. . The new features include a left-side navigation bar, a simpler logo, and changes to the user search experience. However, some of the design changes look very similar to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
A product’s most influential reviews may not jive with your view of the world. , you likely use and understand the importance of Amazon product reviews. Do you know where these reviews come from, and who writes them? ). It turns out that the statistical relevance is quite low between broadband penetration and Amazon review concentration. This is in itself is interesting: there are other, more relevant factors to understanding why certain areas of the US have high or low relative concentrations of Amazon product reviews. Broadband Internet usage and availability is not one of these factors. The first correlation attempted with these ratios was to examine broadband penetration by state (as reported by the FCC: First, the states that highly over-index: geography is not the defining mechanism but rather the emergent characteristic site owners and as well as consumer marketers, keep the following in mind while reading Amazon product reviews: ). Which geographies drive the Amazon product review sphere, and which are under-represented? For a given state, a ratio of 1.00 can be read as “this state has the same contribution to Amazon’s top reviews as it has contribution to the US population.” Ratios above 1.00 indicate that a state’s contribution is higher for Amazon reviewers than the US population; for those below 1.00, the state’s population is under-represented in Amazon product reviewers. latitutde full list In this post, we break down the geographical characteristics of Amazon.com’s top reviewers using an For Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The lowest ratios of Amazon product reviewers per population contribution: A product’s most influential reviews may not be a representative sample of the “average” US consumer, even if there are thousands of reviews. Also compiled is a A randomly selected top review from Amazon is more likely to be from Vermont or Washington than Louisiana or Arkansas. of these Amazon-reviewer-to-US-population stats to see how all fifty states stack up. West Virginia, Mississippi, Arkansas, and South Dakota are followed by Louisiana, Kentucky, and Alabama for the lowest indices of Amazon product reviewers as compared to US population. These states are under-represented in Amazon product reviews as compared to the number of people living in those state. Location-based Findings About Amazon Reviewers Vermont, Maine, and Washington state, followed by Alaska and New Hampshire take the lead in Amazon product reviews as compared to each state’s US population contribution. Topics: If you engage in regular ecommerce online or run an Originally published Jun 23, 2010 9:00:00 AM, updated October 20 2016 A further hypothesis is the role of geography itself. This investigation (using average state The reason for this is that Marketing Data ) yielded a better correlation than the broadband analysis, but ultimately is not very illuminating. That is, it’s readily apparent that the top indexing states are more northerly than the under-represented southern states. The geography hypothesis raises more questions than it answers. Could it be that colder weather and shorter days in the Winter lead to a more indoor, Internet-centric lifestyle? Does this in turn cause people to spend more time reviewing products? And what about a state population’s engagement with ecommerce sites in the first place? There are myriad, intertwined micro-cultural mechanisms at work here, even if we can manage a categorization based on geography. % of Amazon top reviews from a state / % of US population in that state Speculation and Future Investigation ecommerce ecommerce website Geography is important. Whether it’s ecommerce or otherwise, optimizing for and being considerate of geographic differences is key for marketing success. from the computer science department at the University of Illinois at Chicago (special thanks to @arnabdotorg of the dataset. Naturally, it is also how the data is organized for this analyasis. As far as the actual mechanisms that cause people in Washington to write a disproportionate number of reviews as compared to hose in Louisiana, the potential answers are varied. pdf link Marketing Takeaways Amazon review dataset The metrics we generated about Amazon reviews are ratios that can be understood as: