Minibus driver, conductor charged for assaulting cop

first_imgAfter a video surfaced of a Route 45 minibus driver and his conductor assaulting a Police Officer and went viral on a social media website, the duo was on Monday charged.Bus driver Carlos Bacchus, 29, of Lot 26 Victoria Village, East Coast Demerara (ECD), and his 26-year-old conductor, Troy Peters, both denied three charges with which they were slapped – assault, obstructing traffic and resisting arrest.It is alleged that on February 13, 2019 at the intersection of South Road and King Street, Georgetown, they resisted arrest by Police Constable Joel Samuel, who was at the time acting in the execution of his duties.The prosecution is contending that on February 13, 2019, the Virtual Complainant, who was fully dressed in his uniform, was executing duties in the area when he observed a minibus bearing registration numbers PTT 9295 soliciting passengers on the southern side of the street. This vehicle was allegedly obstructing traffic.As such, the officer went over to the accused and told them of the offence. The duo later became annoyed and began behaving disorderly when they were warned for a second time by the peace officer.According to the prosecution’s case, the already enraged men began assaulting the traffic cop, who attempted to arrest them both.Defence Attorney Everton Singh-Lammy, in a bail application, informed the court that there was a fight between the officer and his clients. Further, the court was also told that the Police Officer was known to his clients since they were in a love affair with the same girl.Police Prosecutor Quinn Harris objected to bail, stating that a strong message must be sent to other bus operators who assault Police Officers as they execute their duties.The defendants were released on $20,000 bail for each offence by Principal Magistrate Sherdel Isaacs-Marcus. The case will continue on March 11, 2019.last_img read more

New Book Critiques Fossil Human Ancestors

first_imgThe Bare Bones of Contested BonesDescription of the new book by Christopher Rupe and Dr John SanfordThe new book Contested Bones addresses the question; “Did apes evolve into man?” This book provides a comprehensive, insightful, and up-to-date analysis of the bones that have been called “ape-man” or “hominin” fossils.For 150 years there has been continuous media hype over a series of bones and bone fragments that were said to prove ape-to-man evolution. One by one, these bones have been questioned, then challenged, and then have been either abandoned or simply put on the shelf. Tens of thousands of bones and bone fragments have now been catalogued, named, and often re-named. Some of these bones have been very strange indeed. Despite all this, the scientists who study these things now conclude that these bones DO NOT SHOW any clear progression from ape to man.What do the bones show? They show that there are basically two types of bones of interest – bones of the ape type (cataloged Australopithecus), and bones of the human type (cataloged Homo). There are no bones that are clearly transitional between the ape type and the human type. There have been many attempts to find or fabricate a “missing link” that might bridge Australopithecus and Homo. But all these attempts have consistently been discredited. There are still two very distinct groups (genera) – Australopithecus (ape), and Homo (man).  Importantly, the ape and human bones are often found mixed together in the same vicinity and in the same sediment layer. This shows that these apes and men lived at the very same time. So one did not come first, with the other following. The ape bones reveal cutting tool markings, suggesting that early man hunted, butchered, and ate these apes (as some men still do even today). So the bones show that Australopithecus (ape), and Homo (man) lived at the same time and interacted. This means that one did not evolve into the other.How can we make sense of the actual fossil evidence? Surprisingly, the best framework for understanding these bones is in the context of the traditional Christian perspective, as described in the Bible. The biblical view is that all mammals were miraculously created as distinct kinds. So even though apes and men have various similarities, they have always been separate forms of life, and have always co-existed. Once there were more kinds of apes, but some have now gone extinct. This explains why some very strange ape bones that have been found. At about the same time, mankind was divided into many people groups after the Tower of Babel. Some of these people groups flourished, while other populations became isolated, inbred, and genetically compromised. This explains some of the very strange human bones that have been found (including “Erectus”, “Hobbit”, and “Naledi”). These small populations died off, leaving us with nothing but some bones, some tools, and some footprints.Editor’s note: We are glad to have this new book by Rupe and Sanford to answer some of the questions raised by hyperactive news reports about alleged human ancestors. The book, 329 pages with color illustrations and numerous references, is a welcome set of research on these “contested bones” that are offered as proof of Darwinian evolution and millions of years. We will provide more information on this book as it becomes available. You can order it now at (Visited 1,001 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

South Africa eyes fuel cell future

first_imgSouth Africa’s hydrogen economy Thereafter, following the successful development of the market, Clean Energy will look to establish a manufacturing and assembly plant in South Africa which will ultimately supply the sub-Saharan African and global markets with high quality fuel cell products. The company has been established under a licence arrangement between the Department of Science and Technology’s Technology Innovation Agency, mining giant Anglo Platinum’s Platinum Group Metals Development Fund, and California-based fuel cell developer Altergy Systems. Most fuel cells use platinum-group-metals (PGM) as a catalyst for the conversion of hydrogen into electricity. With 75% of the world PGM reserves residing locally, South Africa has to be an active participant in the nascent “hydrogen economy”. Science and Technology Minister Naledi Pandor said the initiative was in line with her department’s goal of promoting South Africa as a source of world-class, high technology transfer and infrastructure opportunities. “Our department is part of the economic sector and employment cluster that has prioritised cross-cutting interventions to promote decent work,” she said. Altergy will initially provide market development services during the initial market development stage and thereafter assembly line services once the manufacturing and assembly plant is commissioned. 3 August 2010 Developing a new market The South African government is partnering with the private sector to establish a new company, Clean Energy Incorporated, which will manufacture, market and distribute fuel cells in sub-Saharan Africa. The objectives of HySA are to achieve the aim of creating a Hydrogen Economy, as well as to enable South Africa to move towards a knowledge-based economy. “We are pleased that our partnership with government and other role players in the industry is bearing tangible results,” Anglo Platinum’s head of marketing development and research, Anthea Bath, said this week. “We believe this will go a long way in ensuring that we further develop the [platinum group metals] market and is a boost for local beneficiation.” The primary objectives of the new company will be to develop a market for Altergy products by marketing and setting up a distribution network throughout the sub-Saharan African region. This will ensure that South Africa enjoys the economic returns on beneficiation processes and is able to promote the growth of the knowledge economy in line with the National Hydrogen and Fuel Cells Research, Development and Innovation Strategy, or HySA, which was approved by the Cabinet in May 2007. Source: BuaNews The ultimate goal of this national strategy is to supply up to 25% of world catalyst demand by 2020. Most importantly, the objective is to enable South Africa to extract more value from beneficiation of its natural resources, in this case, the abundant PGM resources.last_img read more

Love of cattle shared around the world

first_imgShare Facebook Twitter Google + LinkedIn Pinterest  A conversation with…Hayden MorrowHayden Morrow, a 21-year-old Australian vet student at Charles Sturt University in Wagga Wagga Australia on a trip to the United States through the American Shorthorn Association OCJ: Could you tell me about your farm background and what you are doing now?Hayden: My Dad is an agronomist full time and a part owner in a rural supply store. I have one older brother who is in college for business and law. On our farm we lease around 400 acres and run 80 cows with 20 purebred Shorthorns and 30 purebred Gelbvieh and some commercial cows. Breeding cows in Australia are pretty much always on pasture. They don’t come in off the grass in the winter. The main grains are wheat, oats and barley for the energy sources for feedlots. A lot smaller percentage of cattle are grain finished in Australia than here. It is mostly grass finished.We start calving at the end of August, which is the end of winter for us. Then we market the commercial calves after nine months after weaning. The breeding cattle are weaned a little earlier. We market calves straight off their mother after nine months or so. They usually go to local butchers who like that type of carcass and have smaller facilities. If you can get those calves fat, it is one of the most efficient ways to operate and we can run more cows that way.Phalaris grass is in the pasture mix with fescue, cocksfoot, and clovers with some ryegrass and native species. Clover is an important part of that. Sometimes we have to put protein out in late summer and late winter. Hopefully in an average year we don’t have to feed much supplemental protein at all. We’ll rarely feed hay, maybe every three years or so.We lease the land. We fertilize and use herbicide on the pastures most years. Most pastures in Australia are pretty permanent. You only want to really refurbish them every 20 or 30 years. Many people work in town and then come home and work with the cattle, just like here. OCJ: What facilities do you have for the cattle on your farm?Hayden: We do not have a barn. The cattle are out all of the time. The coldest it will get is about 25 degrees F for us. My area is a colder area than most. It will snow sometimes but not much. There are pockets of everything from tropical to arid in Australia. We get around 800 millimeters of rain a year which is about 30 inches, but that of course is variable. We are in a higher rainfall area of Australia.We have a cattle yard with a race and a crush, which is just like a lane and an alleyway with shoot and pens all around it on the outside. We have dams for water and wells that we call bores, which are underground sources of water. They pump water into big tanks on the hill that gravity feed into a trough system. It is pretty standard to see a hay or machinery shed too.Around here you can drive around and see a lot of land that is not fenced. You never see that in Australia. It is pretty standard to have chicken wire or fence like netting with two strands of barbed on top so it can handle sheep and cattle everywhere you go. OCJ: What are the most important components of agriculture in Australia?Hayden: They say Australia was built off of a sheep’s back in reference to the importance of wool, but that industry has really declined. Sheep are still very prominent and the quality of the wool is very high with the Merino base we have, but it has declined in the last 30 years or so. The lamb industry has seen an increase in meat production with maternal Border Leister crosses. The lamb industry is better at harnessing hybrid vigor in Australia than the beef industry in general.The main types of agriculture are sheep, beef and wheat. The most common farm enterprise is grain and sheep. Then they graze the wheat stubble with sheep. There is also a fair amount of canola as well. There are oats and barley grown too, but farms are pretty diverse in Australia. The biggest challenge for fruits and vegetable production in Australia is labor costs.The dairies are mostly pasture based. It is a significant part of agriculture behind lamb beef and wheat. There is poultry too but that only really supplies the domestic market with meat and eggs. OCJ: How does the cattle industry here compare to Australia?Hayden: One big difference is the cattle shows over here. What happens in the show industry in Australia has no bearing on the industry. In Australia, you have efficient commercial producers that will sometimes show their best animals. We have a lot of big producers who need to feed their families with their business. They are not interested in raising animals that are pretty. They are trying to have a successful business. Here it seems like there are more smaller operations. OCJ: How do you train to be a veterinarian in Australia?Hayden: I started a six-year course to become a veterinarian straight out of high school. My course is unique because it is trying to produce rural agricultural vets. You have to do an interview and write an essay on a rural issue to get started. Mine was on the live export trade at the time, which was quite controversial. I have finished three years so far.There was a real problem with the supply of rural ag veterinarians, but this program has been very successful and I am not sure it is as much of a problem any more. A lot of the success is in the application process that favors people with an agricultural background and it is a practical focus. There is a lot of placement. In the first two years I did 12 weeks on different farms with all types of livestock. OCJ: What have you noticed in your travels that are the key differences?Hayden: In Ohio there is much more corn available and the winters are much colder. There are many smaller operations here. Just in driving around you always have a house nearby and a town just down the road. In Australia there is a lot more space.It is easier to get a big chunk of land in Australia.The farm business has to stand alone in Australia. There really is not any type of government assistance. There are some drought relief programs but not much else.Like here, the return on investment is a challenge. A lot of our land is not as productive as yours. We will maybe get one cutting of alfalfa and then a grazing in a year. Relative to the output potential, I would guess the cost of land is roughly the same. There is not as much pressure from urban areas and development over there. In general our production systems are not as intensive. When I was in California, I was amazed at how much irrigation and labor there was. OCJ: What are some highlights of your travels?Hayden: I have gotten the opportunity to go on a lot of back door tours. Everywhere I go here in the United States, I am with a local who can introduce me to people and really see what is going on. There are so many little things that I have gotten to do.I have seen a lot of dairies — including a robotic dairy — that have been so different from what we have at home. I enjoyed seeing the vet school at OSU where they were operating on a tiger. They have impressive facilities. I went to a horse auction at Mt. Hope and there were Amish buggies everywhere.I have had a lot of different foods. I got a lot of good Mexican food when I was in Texas. I had ox tongue in California. I have had some really good desserts here in Ohio. I had some good steak in Ft. Worth — bone in filet mignon.Something I’d never heard of before I came here was tiling of land. Everything is tiled here but we don’t have that need for drainage in Australia. OCJ: What do miss about back home on your travels?Hayden: When you travel you realize the space you have in Australia. That is something we take for granted. It is so easy to go somewhere where you can’t see a house but you can see the stars. It is wide open. The trip will be a little over six weeks, mostly in different states in the U.S. and a little bit in Canada. OCJ: What have you learned here that you will use when you get back home?Hayden: I learned a lot of small things and how the systems vary based on environmental differences, like the cold winters. I learned about the output you can get with more intensification over here. There have been so many networking opportunities and chances to meet new contacts. Things like this have the opportunity to build relationships in agriculture in the future, such as trade. I am making all of these friendships that I will have for a lifetime.last_img read more

Scale-Tec releases app for grain carts and Digi-Star scales

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Scale-Tec is excited to offer an iOS App designed to integrate with Digi-Star scale systems and a Bluetooth device for collecting and organizing grain cart yield data directly out of the field.The new Scale-Tec system called “REAP” is designed to connect to any Digi-Star scale system 2011 and newer with an available serial port connector. The REAP app is designed to facilitate long range wireless Bluetooth connectivity to the indicator, further enhancing the capabilities of the scale system already in place. The REAP app is designed specifically for grain cart applications and is further enhanced by the Digi-Star Autolog capabilities.Users of the REAP app will be able to program an unlimited number of growers, farms, and fields to keep track of grain harvested. Integration of the new Digi-Star GT560 and moisture sensor will allow the user to directly convert their grain cart weight to dry bushel. Producers will also be able to inventory their storage capacities and deliveries as well as keep a record of truck loads being taken directly out of the field.Functionality in the field will allow for multiple remote capabilities, sharing the live scale weight directly in the field to anyone within 300-foot range of the grain cart. Cloud capabilities will further enhance the ability to see what type of selections the grain cart operator is utilizing for field, truck and storage destination, and allow the remote user to change those selections if needed beyond the 300 foot range.Integration with USDA common land unit association, provided by the farmer with the use of the new USDA FSAFarm+ app, will allow the user to easily identify the farm serial number, tract, and field number for easy association and reporting capabilities to your Federal Crop Insurance agent regarding Annual Production History (APH). The REAP web dashboard will allow for more reporting capabilities and preprograming and setup of the iOS Reap app, as well as the ability to see near real time record events as grain is being harvested in the field with the utilization of the grain cart.The Scale-Tec REAP system will be released at the 2016 Farm Progress Show in Boone, Iowa August 30, 2016 and be available for pre-order July 15, 2016. For more information go to in Anamosa, Iowa, with additional facilities in Galion, Ohio, Scale-Tec, Ltd. is a leader in innovation with scale application in the agricultural industry, striving to enhance precision agriculture and farming capabilities to existing equipment to ensure accuracy powers profitability in all facets of the farming operation.last_img read more

Join the Geocaching Road Trip ’15 – Earn 6 Souvenirs

first_img[mc4wp_form]By clicking “Sign Up”, you agree to the Terms of Use and Privacy Policy.Tune into the Geocaching Blog and Geocaching on Facebook, Twitter and Instagram for all the latest on Geocaching Road Trip ’15.Share with your Friends:More SharePrint RelatedFAQs: The lost treasure of Mary HydeJuly 10, 2017In “Learn”6 souvenirs. 5 Geocaching HQ’ers. 300 miles. 24 hours.August 3, 2015In “Community”You have (1) new message in a bottle!July 17, 2017In “News” Over the next few months, we’ll all be going on a geocaching journey to celebrate 15 years of geocaching. You’ll have the opportunity to complete five geocaching quests, each of which will earn you a special souvenir for your geocaching profile. Complete all five and you’ll earn a sixth, extra special souvenir.After each quest begins, you’ll be able to complete it and earn your souvenir until September 2, 2015. So pack your bag, load up on snacks and set your road trip playlist, because here are your quests and their start dates:June 19 – Sept 2: Find a geocache with 10 or more Favorite PointsJuly 3 – Sept 2: Attend an Event, Mega-Event or Giga-EventJuly 17 – Sept 2: Find a T5 or D5 geocacheJuly 31 – Sept 2: Find an EarthCache or attend a CITOAugust 14 – Sept 2: Find a Mystery CacheBefore you begin…No road trip is complete without a trusty co-pilot. Sign up below and we’ll remind you when each new quest is launched. We’ll also send you helpful hints and tips for this fantastic voyage.Every road tripper needs a trusty co-pilot.Sign up for your Geocaching Road Trip ’15 co-pilot!last_img read more

Google’s New Look Is Bingtastic!

first_img A minimalist design, a modernistic logo, and a contemporary overall look align with Google’s mission of keeping their service simple yet powerful. They have made subtle design changes to their homepage and logo, such as updating the color palette and removing the drop shadow, but have maintained their classic appeal. news articles Google Updates Better User Search Experience As Google works to improve the search experience for users, marketers need to adjust their search marketing strategies to better align with changes to search engines. For example, a look at the new search engine results page from Google shows that they are placing more importance on helping users find different types of media such as videos, images and shopping listings. Diversifying the format of content your business publishes will be an important aspect of successful search engine marketing in the future.  Navigation Made Easy Less is More Originally published May 6, 2010 11:00:00 AM, updated October 20 2016 newest version of Google Search whole new dynamic The new tools for searching help users enhance their search by allowing them to filter their results on one page. Instead of directing you to a new page, as Google used to do when you clicked on a category at the top (i.e. Books, Shopping), the sleek navigation bar allows you to stay on the same page and easily jump around among genres of searches. Google will even suggest which categories to present first based on which are most relevant and helpful to your query. social media updates search engine. These similarities in design have to make you wonder if this new design was to help Google combat some of the success Bing is having in the search market.   and learn how to increase your social media visibility in real-time search!  and   to searching. When you type in something, Google will show you the usual suggested results, but now you can slice-and-dice them based on different categories. For example, if you search “Olympics 2010” and only want to see  Under the category section are more  Google has fully revamped their homepage and site design in its release of the  Marketing Takeaway Microsoft’s Bing The left-hand navigation bar adds a  Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis search tools Topics: New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program. , you can filter the results to only pull from “News” and “Updates”. Google makes it easy to switch to just the results you are looking for. Download the Webinar Now  to further refine your search. You can look up results from the past 24 hours, only visit sites with images, view timelines, and more! These tools are also dynamic and will change based on your search query. The newest version of Google Search certainly holds promise for a better search experience — until of course, the next version of Google rolls out. . The new features include a left-side navigation bar, a simpler logo, and changes to the user search experience. However, some of the design changes look very similar to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Who Writes Amazon Product Reviews? [Data Analysis]

first_img A product’s most influential reviews may not jive with your view of the world. , you likely use and understand the importance of Amazon product reviews. Do you know where these reviews come from, and who writes them? ). It turns out that the statistical relevance is quite low between broadband penetration and Amazon review concentration. This is in itself is interesting: there are other, more relevant factors to understanding why certain areas of the US have high or low relative concentrations of Amazon product reviews. Broadband Internet usage and availability is not one of these factors. The first correlation attempted with these ratios was to examine broadband penetration by state (as reported by the FCC: First, the states that highly over-index: geography is not the defining mechanism but rather the emergent characteristic site owners and as well as consumer marketers, keep the following in mind while reading Amazon product reviews: ). Which geographies drive the Amazon product review sphere, and which are under-represented? For a given state, a ratio of 1.00 can be read as “this state has the same contribution to Amazon’s top reviews as it has contribution to the US population.” Ratios above 1.00 indicate that a state’s contribution is higher for Amazon reviewers than the US population; for those below 1.00, the state’s population is under-represented in Amazon product reviewers. latitutde full list In this post, we break down the geographical characteristics of’s top reviewers using an For Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The lowest ratios of Amazon product reviewers per population contribution: A product’s most influential reviews may not be a representative sample of the “average” US consumer, even if there are thousands of reviews. Also compiled is a A randomly selected top review from Amazon is more likely to be from Vermont or Washington than Louisiana or Arkansas. of these Amazon-reviewer-to-US-population stats to see how all fifty states stack up. West Virginia, Mississippi, Arkansas, and South Dakota are followed by Louisiana, Kentucky, and Alabama for the lowest indices of Amazon product reviewers as compared to US population. These states are under-represented in Amazon product reviews as compared to the number of people living in those state. Location-based Findings About Amazon Reviewers Vermont, Maine, and Washington state, followed by Alaska and New Hampshire take the lead in Amazon product reviews as compared to each state’s US population contribution.center_img Topics: If you engage in regular ecommerce online or run an Originally published Jun 23, 2010 9:00:00 AM, updated October 20 2016 A further hypothesis is the role of geography itself. This investigation (using average state The reason for this is that Marketing Data ) yielded a better correlation than the broadband analysis, but ultimately is not very illuminating. That is, it’s readily apparent that the top indexing states are more northerly than the under-represented southern states. The geography hypothesis raises more questions than it answers. Could it be that colder weather and shorter days in the Winter lead to a more indoor, Internet-centric lifestyle? Does this in turn cause people to spend more time reviewing products? And what about a state population’s engagement with ecommerce sites in the first place? There are myriad, intertwined micro-cultural mechanisms at work here, even if we can manage a categorization based on geography. % of Amazon top reviews from a state / % of US population in that state Speculation and Future Investigation ecommerce ecommerce website Geography is important. Whether it’s ecommerce or otherwise, optimizing for and being considerate of geographic differences is key for marketing success.  from the computer science department at the University of Illinois at Chicago (special thanks to  @arnabdotorg of the dataset. Naturally, it is also how the data is organized for this analyasis. As far as the actual mechanisms that cause people in Washington to write a disproportionate number of reviews as compared to hose in Louisiana, the potential answers are varied. pdf link Marketing Takeaways Amazon review dataset The metrics we generated about Amazon reviews are ratios that can be understood as:last_img read more

25 Ways to Get More Social Media Followers

first_img Originally published Dec 20, 2010 8:00:00 AM, updated October 29 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Here are 25 easy ways you can get more social media followers:1. Enable Social SharingAdd buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter , Facebook , and LinkedIn . Some services like Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers.2. Share Quality ContentIf you have high-quality and interesting content on your social media profiles, you’re more likely to get more followers than if you were tweeting purely self-promotional updates.3. Get Employees to FollowTell your employees to follow/like/subscribe to your social media profiles. People are more likely to follow pages that already have some sort of following, so your employees will help build your initial numbers.4. Invite Partners, Vendors, Clients, and CustomersSend a friendly and personalized email to anyone you have a business relationship with, including partners, vendors, clients, and customers, letting them know about your social media profiles .5. Email SignatureAdd links to your company’s social media profiles in your company email signature. Create a signature template that includes these links and encourage your coworkers to use this signature as well.6. Blog Comment SignatureWhen you make a comment on a blog post, link to your most active social media profile (usually Twitter or Facebook ) in a signature-like style.7. Include Links on Offers and AssetsLink to your social media profiles on your whitepaper cover page, webinar thank you page, one-page guide footer, etc.8. CTAs on Thank You PagesAfter a new lead fills out a form on your site, it’s a good idea to include links or calls-to-action on the subsequent thank you page encouraging these leads to follow you in social media. If they were interested enough to give you their email address, they’ll likely be interested in following!9. CTAs on Thank You EmailsJust like you’d add calls-to-action to your thank you pages, add them to your thank you emails. Again, new leads are more likely to at least check out your social media profiles.10. Cross PromoteAdd your Twitter link to your Facebook page, and occasionally tweet about your Facebook page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc .11. Contact or About Us PagesIncluding links to your social media profiles on your contact us or about us page will reinforce the idea that your customers and/or prospects can reach out to you in social media just like they could via email or phone. Social media is more visible, so their friends may see their comments to you.12. Business CardsInclude links to your most active social media profiles on each of your employees’ business cards below their contact information.13. Newsletters & Lead NurturingInclude links to your social media profiles in the footer of any company email you send out, including newsletters or lead nurturing emails .14. Direct Mail AssetsStill using direct mail as part of your marketing strategy? If you can’t let go, include links to your social media profiles on any direct mail pieces you send, including catalogs, coupons, or any other direct mail asset.15. Facebook: Like Box on WebsiteInstall a Facebook Like Box (formerly known as Facebook Fan Box) on your website. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Like Box.16. Facebook: Hide Content From Non-LikersCreate a default tab on your Facebook business page that contains content hidden from anyone who has not yet liked your page. Once someone likes your page, they can see the offer/content you had hidden. This is a great incentive for someone to like your page.17. Facebook: Suggest to FriendsEncourage your employees to use the Suggest to Friends feature to share your Facebook business page with any of their friends who would be interested in reading your updates.18. Facebook: Invite Friends TabAdd an “invite friends” tab and periodically encourage your fans to head over to invite their friends who might be interested in reading your updates.19. Twitter: Twitter DirectoriesAdd your company’s Twitter profile to Twitter directories under categories that are relevant to your company. This will make it easier for prospects to find you based on their interests. WeFollow , Twellow , and Listorious are just a few of the Twitter directories available.20. Twitter: Add a Twitter Badge or ModulePromote your Twitter profile on your website by finding a Twitter badge that fits your site’s design, or add an official Twitter widget to your site. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Twitter widget.21. Twitter: Talk to People Who Mention YouTrack your brand in social media using HubSpot’s social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. When they do, follow them and/or reply to their tweet.22. LinkedIn: Add Links on LinkedIn ProfileAdd a link to your most active social media profile in your links. You can optimize these links by clicking “Other” and write “Follow (Company Name) on Twitter” when adding your link to Twitter, for example.23. LinkedIn: Add links to LinkedIn Business PageAdd links to your most active social media profiles on your LinkedIn business page. You can add these links in the about section.24. LinkedIn: LinkedIn Answers SignatureWhen you make a comment on LinkedIn Answers , link to your most active social media profile (usually Twitter or Facebook) in a signature-like style or as one of the web resources.25. YouTube: Embed Your VideosIf you have any videos that you’d like to share on your website, add them to your YouTube profile and then embed those YouTube videos on your site. That way people can discover your YouTube page, and you have potential to benefit from YouTube’s viral nature. Add to the list! What are some of your unique strategies to get more followers on your social media profiles? Diana Urban  is a User Experience Manager at HubSpot. You can follow her on Twitter  @dianaurban . last_img read more

7 Video Marketing Lessons from Daily Grommet

first_img 1. Put the People First Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack is an online retailer that tells remarkable stories about its products through video. “I see what we do more as active curation,” said Jesse Buckley, Video Director at the Daily Grommet. “We are selecting features (“Grommets”) from a vast array of submissions (and relentless scouting), and then helping the people behind the products tell their brand stories.” 3. Use Social Media to Engage the Community 7. Keep It Short With the rapid growth of information on the Web, our attention has become a limited resource and we struggle to stay focused on the same page for longer than a few seconds. That is why you need to keep your videos short and to the point. 5. Optimize for SEO “In today’s discount culture, the people behind the products can be overshadowed by our collective desire to get the best deal,” said Jesse. “Daily Grommet is different because we try to put the people first: our team, the founders we feature, the people who discover them, and the community that we are introducing them to.” So if you are brainstorming ideas for remarkable content creation, think about ways to showcase other people and tell human-interest stories. Video presents a good platform to convey such messages. As Jesse said, “The videos are a catalyst for deeper engagement—the medium still supersedes other forms of content in terms of emotional connection.” Video Marketing Another way to encourage sharing is to make the videos social-media friendly and offer them under a Creative Commons license. In that way, you will allow others to edit them and create interesting remixes. “We make all our videos embed codes freely available, and I’ve sent the actual videos to partners who wanted to do something special with them,” said Jesse. “That’s an interesting twist, because while they now ‘own’ the video they have also become a proponent of our site, linking back to us and sharing the love.” 2. Crowdsource Video In Simple Ways Always be on the lookout for ways in which you can engage the community in your video production. Consider using forums and social media to bring in new faces and create some buzz around your project. Daily Grommet not only has an active email list, but also a vibrant Facebook page and Twitter presence.center_img 4. Stay Cost-effective “We encourage our partners to take the easiest possible path in recording their insights—whether it’s recording on their mobile, a point and shoot camera, or a semi-disposable device like Flip or Kodak make,” said Jesse. “The ability to record and share video is really ubiquitous at this point. So we make it as easy as possible—give our partners some simple direction and highlight the ‘shining lights’ in their story. Authentic participation is the most important part—the quality of the recording really doesn’t matter as much (within reason!).” How have you used video for marketing your company? In online marketing the authenticity of a story exceeds that of its production. Don’t seek perfection because that is difficult to accomplish for any business with limited resources. Instead, start small and embrace simple solutions. Daily Grommet One of the most effective ways to spread your video online is to optimize it well for search engines. When uploading your content to video-sharing platforms, make sure to include keyword-rich titles, tags and descriptions. “I do think it is relatively easy to spread videos on the Web, in part because of the way search engines give them priority over other types of content & the fact that people gravitate to videos in search results faster than other types of content,” said Jesse. 6. Allow Others to “Own” Your Videos HubSpot had the opportunity to catch up with Jesse and learn more about Daily Grommet’s remarkable video marketing. Here are seven video marketing lessons that emerged from our interview: Topics: Originally published Apr 4, 2011 2:30:00 PM, updated October 20 2016 Video marketing doesn’t require large investments. Your marketing goal is to create content quickly and efficiently. “One of the things I personally enjoy about Web content is how forgiving it is compared to traditional broadcast models,” said Jesse. “I’m mixing content from multiple sources with an aesthetic that is at once polished and lo-fi. It is easy to get hung up on quality when it’s content that is really most important. That approach makes it much easier to keep costs down.”last_img read more