South Africa celebrates Reconciliation Month

first_img14 December 2015South Africans should be encouraged during this year’s Reconciliation Month, running throughout December, to reach out to one another and help to build a united nation, according to the Department of Arts and Culture.This year’s Reconciliation Month takes place under the theme, “Bridging the divide: building a common South African nationhood towards a national developmental state”.Minister Nathi Mthethwa launched Reconciliation Month at the end of November at the War Museum in Bloemfontein, where he unveiled plaque in the Garden of Remembrance to honour men, women and children who perished in the concentration camps of the South African War – or Anglo Boer War – that was fought between 1899 and 1902.The minister also opened the Sol Plaatjie Exhibition space, which looks at the participation of black people in that war.“Reconciliation Month says that we ought to be walking this common road hand-in-hand, conscious of our past and confident of our future, no longer at the mercy of systems that divided us into black and white and men and women and saw no measure of equality between us,” he said.“Reconciliation Month reminds us that in 1994 with the first democratic elections, we set South Africa on the pathway towards a united, non-racial, non-sexist, democratic and prosperous reality characterised by nation-building and social cohesion and a better life for all.”OriginsThe Day of Reconciliation is an annual public holiday observed on 16 December. It was previously known as Dingane’s Day and Day of the Vow. It is a significant day in South African history; its origins can be traced to the Battle of Blood River in 1838. The Voortrekker army defeated the Zulu army at the battle in the Ncome River, which was fought over land ownership.This year’s Reconciliation Month will focus on recognising and highlighting the trials and tribulations of the Khoi and San people and the role they played in the liberation struggles against colonialism and apartheid.Did you know !ike e: xarra //ke on the code of arms is a language of the /Xam people meaning “diverse people unite” #Reconciliationmonth— Arts & Culture (@ArtsCultureSA) December 4, 2015Source: Department of Arts and Culturelast_img read more

Google’s New Look Is Bingtastic!

first_img A minimalist design, a modernistic logo, and a contemporary overall look align with Google’s mission of keeping their service simple yet powerful. They have made subtle design changes to their homepage and logo, such as updating the color palette and removing the drop shadow, but have maintained their classic appeal. news articles Google Updates Better User Search Experience As Google works to improve the search experience for users, marketers need to adjust their search marketing strategies to better align with changes to search engines. For example, a look at the new search engine results page from Google shows that they are placing more importance on helping users find different types of media such as videos, images and shopping listings. Diversifying the format of content your business publishes will be an important aspect of successful search engine marketing in the future.  Navigation Made Easy Less is More Originally published May 6, 2010 11:00:00 AM, updated October 20 2016 newest version of Google Search whole new dynamic The new tools for searching help users enhance their search by allowing them to filter their results on one page. Instead of directing you to a new page, as Google used to do when you clicked on a category at the top (i.e. Books, Shopping), the sleek navigation bar allows you to stay on the same page and easily jump around among genres of searches. Google will even suggest which categories to present first based on which are most relevant and helpful to your query. social media updates search engine. These similarities in design have to make you wonder if this new design was to help Google combat some of the success Bing is having in the search market.   and learn how to increase your social media visibility in real-time search!  and   to searching. When you type in something, Google will show you the usual suggested results, but now you can slice-and-dice them based on different categories. For example, if you search “Olympics 2010” and only want to see  Under the category section are more  Google has fully revamped their homepage and site design in its release of the  Marketing Takeaway Microsoft’s Bing The left-hand navigation bar adds a  Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis search tools Topics: New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program. , you can filter the results to only pull from “News” and “Updates”. Google makes it easy to switch to just the results you are looking for. Download the Webinar Now  to further refine your search. You can look up results from the past 24 hours, only visit sites with images, view timelines, and more! These tools are also dynamic and will change based on your search query. The newest version of Google Search certainly holds promise for a better search experience — until of course, the next version of Google rolls out. . The new features include a left-side navigation bar, a simpler logo, and changes to the user search experience. However, some of the design changes look very similar to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Who Writes Amazon Product Reviews? [Data Analysis]

first_img A product’s most influential reviews may not jive with your view of the world. , you likely use and understand the importance of Amazon product reviews. Do you know where these reviews come from, and who writes them? ). It turns out that the statistical relevance is quite low between broadband penetration and Amazon review concentration. This is in itself is interesting: there are other, more relevant factors to understanding why certain areas of the US have high or low relative concentrations of Amazon product reviews. Broadband Internet usage and availability is not one of these factors. The first correlation attempted with these ratios was to examine broadband penetration by state (as reported by the FCC: First, the states that highly over-index: geography is not the defining mechanism but rather the emergent characteristic site owners and as well as consumer marketers, keep the following in mind while reading Amazon product reviews: ). Which geographies drive the Amazon product review sphere, and which are under-represented? For a given state, a ratio of 1.00 can be read as “this state has the same contribution to Amazon’s top reviews as it has contribution to the US population.” Ratios above 1.00 indicate that a state’s contribution is higher for Amazon reviewers than the US population; for those below 1.00, the state’s population is under-represented in Amazon product reviewers. latitutde full list In this post, we break down the geographical characteristics of Amazon.com’s top reviewers using an For Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The lowest ratios of Amazon product reviewers per population contribution: A product’s most influential reviews may not be a representative sample of the “average” US consumer, even if there are thousands of reviews. Also compiled is a A randomly selected top review from Amazon is more likely to be from Vermont or Washington than Louisiana or Arkansas. of these Amazon-reviewer-to-US-population stats to see how all fifty states stack up. West Virginia, Mississippi, Arkansas, and South Dakota are followed by Louisiana, Kentucky, and Alabama for the lowest indices of Amazon product reviewers as compared to US population. These states are under-represented in Amazon product reviews as compared to the number of people living in those state. Location-based Findings About Amazon Reviewers Vermont, Maine, and Washington state, followed by Alaska and New Hampshire take the lead in Amazon product reviews as compared to each state’s US population contribution.center_img Topics: If you engage in regular ecommerce online or run an Originally published Jun 23, 2010 9:00:00 AM, updated October 20 2016 A further hypothesis is the role of geography itself. This investigation (using average state The reason for this is that Marketing Data ) yielded a better correlation than the broadband analysis, but ultimately is not very illuminating. That is, it’s readily apparent that the top indexing states are more northerly than the under-represented southern states. The geography hypothesis raises more questions than it answers. Could it be that colder weather and shorter days in the Winter lead to a more indoor, Internet-centric lifestyle? Does this in turn cause people to spend more time reviewing products? And what about a state population’s engagement with ecommerce sites in the first place? There are myriad, intertwined micro-cultural mechanisms at work here, even if we can manage a categorization based on geography. % of Amazon top reviews from a state / % of US population in that state Speculation and Future Investigation ecommerce ecommerce website Geography is important. Whether it’s ecommerce or otherwise, optimizing for and being considerate of geographic differences is key for marketing success.  from the computer science department at the University of Illinois at Chicago (special thanks to  @arnabdotorg of the dataset. Naturally, it is also how the data is organized for this analyasis. As far as the actual mechanisms that cause people in Washington to write a disproportionate number of reviews as compared to hose in Louisiana, the potential answers are varied. pdf link Marketing Takeaways Amazon review dataset The metrics we generated about Amazon reviews are ratios that can be understood as:last_img read more

Will Review Sites Destroy Organic Search?

first_img printed a response to the article The ultimate solution here will be part of Google’s continuing strategy of adding reviews and editorial commentary to links in their search engine results. Danny Sullivan of Search Engine Land wrote Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack GetSatisfaction The owner of DecorMyEyes, the focus of the Times’s article, realized that he could harness that energy to create thousands of inbound links for his website, boosting him up in organic search rankings. GetSatisfaction has since SEO Topics: This week, the New York Times put a nail in the coffin of organic search in their article about quite a bit about that yesterday , noting that links out from their reviews are tagged with the “nofollow” article, meaning that search engine credit does not pass out from them to the site being reviewed. Either way, enough reviews and links exist on the web to catapult DecorMyEyes.com to the top of the search engine rankings. Because of these review sites and search engine’s current ranking methods DecorMyEyes was able to increase its traffic and customers by intentionally creating unhappy customers. What is a good inbound marketer to do in the face of such overwhelming poor taste on the part of their competition? First, relax – The New York Times article notes that DecorMyEyes has many issues with their business as a result of their customer policies. They are very troubled financially, and are constantly threatened with losing their authority to process transactions by MasterCard and Visa. It appears that they are spending almost as much time trying to keep the basic mechanics of their business running as they are actually selling their merchandise. This also will not work for any business that depends on repeat business – None of their unhappy customers will ever come back for a second purchase. distressed consumers buying from ecommerce sites Originally published Nov 29, 2010 6:00:00 PM, updated October 20 2016 Marketing Takeaway Ultimately, as a marketer, you should continue to build links in the smart ways that you have before, and collect testimonials from your best customers and their experiences. Publish those on your website, and place them strategically as content around your website. They will both encourage the people that you shared to share the links with their friends, and provide comfort to the website visitors considering your business. Many websites exist to pull together consumer reviews, including GetSatisfaction and the Better Business Bureau. These sites have tens of thousands of pages of user-generated content that helps them rank well in search engines. Unfortunately, people rarely spend the time and effort write to reviews on these sites from positive experiences, meaning that many review sites end up as collections of only the bad reviews. , with examples. Google is doing their best to serve the best results their algorithm can show – We wouldn’t want them to take a direct editorial view and take a website out of the index because of negative reviews or comments – Imagine what would happen to so many sites around politics, religion, and other controversial topics. , among others.  One site in question, DecorMyEyes, created a policy for themselves of harassing and deliberately making mistakes with their customers – Creating thousands of unhappy customers who were sure to go online and complain about their experience. ranked highly in Google. At the center of the Times’s criticism and commentary on how search engines work is the hundreds of consumer review sites around the web, such aslast_img read more

25 Ways to Get More Social Media Followers

first_img Originally published Dec 20, 2010 8:00:00 AM, updated October 29 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Here are 25 easy ways you can get more social media followers:1. Enable Social SharingAdd buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter , Facebook , and LinkedIn . Some services like Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers.2. Share Quality ContentIf you have high-quality and interesting content on your social media profiles, you’re more likely to get more followers than if you were tweeting purely self-promotional updates.3. Get Employees to FollowTell your employees to follow/like/subscribe to your social media profiles. People are more likely to follow pages that already have some sort of following, so your employees will help build your initial numbers.4. Invite Partners, Vendors, Clients, and CustomersSend a friendly and personalized email to anyone you have a business relationship with, including partners, vendors, clients, and customers, letting them know about your social media profiles .5. Email SignatureAdd links to your company’s social media profiles in your company email signature. Create a signature template that includes these links and encourage your coworkers to use this signature as well.6. Blog Comment SignatureWhen you make a comment on a blog post, link to your most active social media profile (usually Twitter or Facebook ) in a signature-like style.7. Include Links on Offers and AssetsLink to your social media profiles on your whitepaper cover page, webinar thank you page, one-page guide footer, etc.8. CTAs on Thank You PagesAfter a new lead fills out a form on your site, it’s a good idea to include links or calls-to-action on the subsequent thank you page encouraging these leads to follow you in social media. If they were interested enough to give you their email address, they’ll likely be interested in following!9. CTAs on Thank You EmailsJust like you’d add calls-to-action to your thank you pages, add them to your thank you emails. Again, new leads are more likely to at least check out your social media profiles.10. Cross PromoteAdd your Twitter link to your Facebook page, and occasionally tweet about your Facebook page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc .11. Contact or About Us PagesIncluding links to your social media profiles on your contact us or about us page will reinforce the idea that your customers and/or prospects can reach out to you in social media just like they could via email or phone. Social media is more visible, so their friends may see their comments to you.12. Business CardsInclude links to your most active social media profiles on each of your employees’ business cards below their contact information.13. Newsletters & Lead NurturingInclude links to your social media profiles in the footer of any company email you send out, including newsletters or lead nurturing emails .14. Direct Mail AssetsStill using direct mail as part of your marketing strategy? If you can’t let go, include links to your social media profiles on any direct mail pieces you send, including catalogs, coupons, or any other direct mail asset.15. Facebook: Like Box on WebsiteInstall a Facebook Like Box (formerly known as Facebook Fan Box) on your website. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Like Box.16. Facebook: Hide Content From Non-LikersCreate a default tab on your Facebook business page that contains content hidden from anyone who has not yet liked your page. Once someone likes your page, they can see the offer/content you had hidden. This is a great incentive for someone to like your page.17. Facebook: Suggest to FriendsEncourage your employees to use the Suggest to Friends feature to share your Facebook business page with any of their friends who would be interested in reading your updates.18. Facebook: Invite Friends TabAdd an “invite friends” tab and periodically encourage your fans to head over to invite their friends who might be interested in reading your updates.19. Twitter: Twitter DirectoriesAdd your company’s Twitter profile to Twitter directories under categories that are relevant to your company. This will make it easier for prospects to find you based on their interests. WeFollow , Twellow , and Listorious are just a few of the Twitter directories available.20. Twitter: Add a Twitter Badge or ModulePromote your Twitter profile on your website by finding a Twitter badge that fits your site’s design, or add an official Twitter widget to your site. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Twitter widget.21. Twitter: Talk to People Who Mention YouTrack your brand in social media using HubSpot’s social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. When they do, follow them and/or reply to their tweet.22. LinkedIn: Add Links on LinkedIn ProfileAdd a link to your most active social media profile in your links. You can optimize these links by clicking “Other” and write “Follow (Company Name) on Twitter” when adding your link to Twitter, for example.23. LinkedIn: Add links to LinkedIn Business PageAdd links to your most active social media profiles on your LinkedIn business page. You can add these links in the about section.24. LinkedIn: LinkedIn Answers SignatureWhen you make a comment on LinkedIn Answers , link to your most active social media profile (usually Twitter or Facebook) in a signature-like style or as one of the web resources.25. YouTube: Embed Your VideosIf you have any videos that you’d like to share on your website, add them to your YouTube profile and then embed those YouTube videos on your site. That way people can discover your YouTube page, and you have potential to benefit from YouTube’s viral nature. Add to the list! What are some of your unique strategies to get more followers on your social media profiles? Diana Urban  is a User Experience Manager at HubSpot. You can follow her on Twitter  @dianaurban . last_img read more

How to Search Engine Optimize a Blog [Infographic]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Unfortunately, many businesses invest the time and effort in creating blog content but don’t take the time to optimize their blog and its content for dedicated to blog SEO. State of Inbound Marketing Report SEOmoz created a great infographic Marketing Takeaway Blog Optimization Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our . The folks over at Topics: is important to your inbound marketing goals. Set aside a few hours to assess your blog’s SEO using the information from the infographic above. How can you improve the search engine optimization of your blog? Once you have pinpointed areas for your blog’s SEO improvement, then outline a plan and create a timeline for fixing these weaknesses. Look at your organic search engine traffic to your blog before, during, and after your improvements to determine the impact of your work. Blog SEO Originally published Aug 2, 2011 11:06:00 AM, updated October 20 2016 search engines , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads.last_img read more

The Business Value of QR Codes [Marketing Cast]

first_img Originally published Oct 10, 2011 3:00:00 PM, updated July 28 2017 Topics: They seem to be everywhere—on posters, subway ads, billboards, and brochures. But what exactly is the business value of QR codes?Similar in appearance to barcodes, QR codes (Quick Response codes) serve to refer readers to digital content on the internet. Their usage has rapidly increased with the widespread adoption of mobile devices. A February 2011 survey by MGH showed that most US smartphone users scan QR codes to get a coupon, discount, or deal.So in what ways can QR codes impact your business? This is the question we seek to answer in this episode of the Weekly Marketing Cast.Bridge Offline and Online MarketingQR codes present a great opportunity to bridge your offline marketing efforts with the online presence of your company, says David Meerman Scott. In this respect, they are similar to the functions of Meetup and Foursquare, which also aim to strengthen the connection between offline and online marketing.Event Marketing & QR CodesEvent marketing has proven to be one of the main uses of QR codes. For instance, you can reference something in your presentation slides and send traffic to a specific page. Or you can add QR codes to other event materials, such as the event’s agenda, handouts, and posters.Where online could you be referring people to? Here are a few options:Encourage people to enter a sweepstake or participate in a contest.Offer people to learn more about your products or services.Invite people to opt in to your email database.Connect people with your social media presence.Guess what? According to MGH’s survey, these are already activities many mobile users are engaged in. You can easily build a QR code using a site like GenerateQR or Kaywa.New Offline Measurement OpportunitiesOne of the most valuable features of QR codes is that they present a new opportunity for measuring your offline marketing efforts. Check out what the immediate results of your public speaking are. Compare the response to your different traditional marketing programs, and make adjustments accordingly.Anytime you drive people to your online presence, they get one step closer to doing business with you. So go ahead and experiment with QR codes today! Brand Experience Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Answers to the Top 5 Press Release Optimization Questions

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Earlier this week, HubSpot and PR Newswire hosted “The Science of Press Releases,” a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. During the webinar, we received a ton of thought-provoking questions not often discussed in the industry. Without further ado, here are answers to your top 5 questions about press release optimization.1. What is the difference between viewing a press release and engaging with it?The meaning of viewing a press release is pretty straightforward. But what does engagement mean? Put simply, engaging with a press release refers to taking some action besides viewing the content. It could mean forwarding the press release, sending a tweet about it, or clicking on the call-to-action in it. In that sense, engagement as a metric carries more weight than views in determining the success of a press release. 2. What’s the number one way my press releases can get more views and engagement?Photos are the number one factor that positively influences both views of your press releases and engagement with them. “There is no reason why you should publish a press release without a photo,” said Dan on the webinar. Images help you tell a better story, thus making your content much more interesting and attracting journalists to talk about your press release. 3. When should I be sending my press releases for maximum views and engagement?Interestingly enough, the best practices for sending your press releases can slightly vary depending if you measure success by total views or engagement. While Friday, Saturday, and Sunday are best performing days for getting the most views of your press releases, Sunday, Monday, and Tuesday perform better in terms of most engagement. The overlap here is Sunday, so you can start experimenting with that day and see how it performs compared to your previous activities. 4. Why should I include digits in my press release title?Dan’s research showed that including digits in the headlines of your press releases can lead to positive results. “When people are on the web, they are looking for specificity,” Dan said. In this context, data points help you cut through the clutter of vague content online and convey a strong message. Interestingly enough, this tactic can also be applied to other marketing channels, such as blog posts and emails.5. Where can I find some examples of successful press releases?Visit PR Newswire and look at the most popular press releases, as they are the most read and visited. There is a lot to be learned from looking at what is popular and identifying common patterns. For instance, you may see that some press releases are linking to news hooks, or events that are happening right now and are very timely.Want to learn more press release optimization tips? Check out the on-demand webinar, and view the slides! Public Relations Originally published Nov 3, 2011 9:00:00 AM, updated October 20 2016last_img read more

10 Nonprofits That Are Totally Nailing Pinterest Marketing

first_img Nonprofit Marketing There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission.And also, let’s not forget: Some of the most compelling content, more often than not, includes visuals.There are many nonprofits setting the example for using visual content in their social media, email, and website engagement strategies. To give you some examples, I’ve highlighted 10 nonprofits that are implementing visual content in unique ways using Pinterest.1) Personal Ink (P.INK): Uses Pinterest as Its WebsiteThe P.INK Foundation uses Pinterest as its main website to which it sends all traffic to from its different marketing channels. The organization uses consistent branding as well as ways to connect with it directly via email and other social channels.2) The Gates Foundation: Shares Favorite VideosThe Gates Foundation shares its favorite inspiring videos on its Pinterest account, including several TED talks by both Bill and Melinda Gates. This serves as a good reminder that Pinterest isn’t only about sharing photos, but that it can also be a great way to share your stories using videos as well.3) The Trevor Project: Promotes MerchandiseMerchandise is a great tool for brand awareness. The Trevor Project dedicates a board to its “Trevor Gear,” including T-shirts, wristbands, and buttons, all with the Trevor Project’s branding.4) ASPCA: Thanks Its SponsorsThe ASPCA uses Pinterest for a number of things, including thanking its sponsors, like West Elm and Subaru. This is a phenomenal way to show appreciation to those supporting your organization. It also gives your sponsors something to share to their networks so you can leverage their audiences as well.5) Operation Smile: Highlights Celebrity AmbassadorsOperation Smile has a dedicated board to those celebrities who support the organization, including those who have donated, volunteered, and attended its events.6) Charity: water: Focuses on Unique FundraisersCharity: water highlights its fundraisers on its “Creative Fundraising” board. This is an ideal method to show appreciation for your fundraisers and also lead by example and inspire others to be creative in how they fundraise. Like the sponsors, board fundraisers will be sure to share the pins of their campaigns to their networks.7) American Red Cross: Shows History of OrganizationEducating your audience about the history of your organization can seem like a giant task. The American Red Cross, though, has a dedicated board sharing some of its history, including when the organization started and the different disaster relief events it’s supported over the years.8) Jolkona: Highlights Trips to the FieldReporting from the field is a fantastic way to connect your supporters to the impact they are making. Jolkona highlights pictures and videos from its travels and events on a dedicated board.9) Life Foundation: Shares Important Life Insurance StatsSharing bite-size tips and statistics is simple on Pinterest. The Life Foundation has a variety of boards on different topics, including “Life Insurance 101,” to provide all the facts you’ll need to know about life insurance.10) Grist: Spreads Awareness of Environmental NewsGrist shares environmental news on its website, but it also educates its audiences on how to be environmentally conscious. The group has a “Green Your Home” board with expert advice regarding how to reduce your carbon footprint.Got an interesting Pinterest board of your own, filled with amazing visual content? Tell us about it in the comments section below!Image credit: Roxanne Ready Originally published Oct 9, 2013 4:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

New Data Reveals How Nonprofits Are Segmenting Their Communications

first_img Topics: Nonprofit Marketing Over 1/5th of those not segmenting cite a lack of knowledge on how to do so as the primary reason. Others struggle with the efficacy of their data and lists:We aren’t sure how to best segment: 20.71%Technological barriers: 9.18%We don’t have the right data: 8.47%Our list is too small: 5.88%We don’t trust our data: 4.94%Don’t see the value: 1.65%Our list is too big: 0.94%It would appear that more how-to education is needed in the sector on how best to segment communications. Nonprofits who aren’t yet segmenting can get started easily by focusing on their gift acknowledgements first.Of those segmenting, a majority has 5 or more segments.Those who have bought in to segmenting have done so in a big way. Given that technological barriers are pervasive within the sector, it’s safe to assume that nonprofits are either lacking the tools completely or have something with robust capabilities.Donation amount and action history are the most common segments.Segment types among adopters are as varied as they are numerous:Donation amount: 36.47%Action history (donated, or completed some other call-to-action): 30.12%Communication preference: 28.24%Donation type: 26.12%Duration of support to the organization: 24.00%Email activity (opened or clicked on links in a previous email): 10.35%Age: 7.53%Income or net worth: 5.65%Gender: 3.06%Research indicates that not all donors are created equal. Segmenting by interaction history is key, but nonprofits appear to be ignoring demographic data. Age, in particular, can be a very powerful differentiator.How is your nonprofit segmenting its communications? Let us know in the comments below! Originally published Apr 24, 2014 5:00:00 PM, updated February 01 2017center_img Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there’s no shortage of touch-points to prospective and current supporters. When you factor in communication preference — email, print, and digital — along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector.But are nonprofits harnessing the power of communication segmentation?In conjunction with Nonprofit Marketing Guide, we at Bloomerang recently surveyed a group of small-to-medium-sized nonprofits ($5 million in revenue or below) in the United States and Canada to see if and how they are segmenting their emails, newsletters, and gift acknowledgements.Survey HighlightsMost nonprofits are familiar with communication segmenting.Little middle-ground exists; segmenting is either prolific or non-existent.Past donor interactions, not demographics, are the most common segments.Data uncertainty prevents nonprofits from segmenting.Here are the full survey results:Over 80% of nonprofits are familiar with segmenting.The concept of segmenting is not foreign to nonprofits. But are they doing it?64% of nonprofits are segmenting their communications.Communication segmenting has a nearly 2/3rds adoption rate among nonprofits. This is excellent news when you consider the impact that personalized correspondence has on fundraising.Of those not segmenting, a lack of knowledge, technological ability, and data mistrust are to blame. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more