Même look, même carrure impressionnante, même ego surdimensionné…et même efficacité? Le Suédois revient, pour un ultime défi, à l’AC Milan pour prouver qu’à 38 ans, il est toujours la mégastar qu’il clame être.Entre son départ des Etats-Unis début novembre et l’officialisation de son retour vendredi, il fallait scruter la rubrique des faits divers pour trouver la trace de l’attaquant. La statue de bronze à son effigie dans sa ville natale de Malmö a été régulièrement dégradée par des fans qui ne lui ont pas pardonné son entrée au capital d’un club rival de Stockholm.Ses sens de la provocation et du contre-pied sont, eux, bien intacts, au point que Zlatan a perdu certains de ses fans de la première heure, qui avaient jusque-là toujours défendu le surdoué du quartier populaire de Rosengard. Aujourd’hui, que reste-t-il de cet enfant prodige, devenu l’un des meilleurs avant-centres de sa génération? À l’AC Milan, club où il a déjà brillé entre 2010 et 2012, il sera question d’héritage pour le joueur qui revendique avoir changé l’histoire de son sport : «Le foot, c’est moi», a-t-il sobrement intitulé sa seconde autobiographie, publiée en 2018.Les lions ne récupèrent pas comme les humainsIbrahimovic, c’est d’abord des saillies imparables. «Maintenant, retournez voir du baseball», a-t-il lancé en guise d’adieu à ses supporters du Los Angeles Galaxy, où il a été, entre 2018 et 2019, le meilleur joueur du Championnat nord-américain, «et de loin», selon ses termes. En Californie, il s’est refait une santé (54 buts en tout), prouvant qu’il avait encore des jambes après plusieurs blessures qui ont précipité son départ de Manchester United, dont une rupture des ligaments croisés d’un genou en 2017. Partager Zlatan le showman avait auparavant servi les médias français lors de son passage remarqué au Paris SG (2012/16), où il avait promis de rester «s’ils remplacent la Tour Eiffel par (sa) statue», de sa grosse voix avec un accent balkanique qui rappelle ses origines. Au PSG, «je suis arrivé comme un roi, je repars comme une légende», a-t-il encore dit en quittant le club où il n’y avait «rien» avant lui.La France? “Pays de merde” qu’il a «placé sur la carte du monde»… Peu de footballeurs peuvent se targuer d’avoir fait réagir à leurs déclarations des éditorialistes et un Premier ministre. Mais la force d’Ibrahimovic, c’est de posséder ce talent à même d’assumer ses piques verbales. Il parle, mais marque aussi des buts d’anthologie, avec un sens du spectacle qui découle en partie de son apprentissage, enfant, des arts martiaux.Il a délecté les fans de ses buts «kung-fu», en extension, ou de ses inspirations géniales comme son retourné de plus de 35 mètres contre l’Angleterre en 2012, ou son slalom en 2004 avec l’Ajax Amsterdam, dribblant six joueurs avant de battre le gardien, qui a lancé sa carrière. Au PSG, il est devenu le meilleur scoreur de l’histoire du club, avec 156 buts en 180 matches, avant d’être dépassé par Edinson Cavani. Deux fois soulier d’or de la Serie A, en 2009 avec l’Inter et en 2012 avec l’AC Milan, il possède aussi le record de la sélection suédoise (62 buts).Sa première année avec Manchester United a été une réussite, avec 28 buts en 46 matches, avant sa déchirure des ligaments d’un genou. Progressivement mis sur la touche, la faute aussi à la concurrence de Romelu Lukaku, «Ibra» a quitté l’Europe en mars 2018 sur une dernière note mitigée.A l’âge où la plupart des joueurs sont sur le déclin, le natif de Malmö tente d’étirer encore une histoire déjà très riche (Ajax Amsterdam, Juventus, Inter Milan, Barcelone, AC Milan, PSG, Manchester United) où il a presque tout gagné – sauf la Ligue des Champions -, pour s’offrir une porte de sortie à la hauteur de son talent. C’est en outre un professionnel toujours exemplaire, comme l’avait raconté Carlo Ancelotti. Dans un livre, «Mes secrets d’entraîneur», il explique qu’on lui avait présenté Zlatan comme «un joueur difficile à gérer».Mais il a découvert au PSG un joueur «très disponible et professionnel, toujours concentré sur son travail». «Son caractère fascinant et sa constance extraordinaire à l’entraînement ont toujours été des exemples pour ses coéquipiers», exposait encore l’Italien
Three ultrasound machines were donated on Friday to the Public Health Ministry from the Guyanese Diaspora in Canada.The donation was made through the Foreign Affairs Ministry on behalf of the Diaspora. This was made possible with contributions from North York General Hospital which donated the equipment to the Guyana Christian CharitiesThe three ultrasound machines that were donated on FridayConsulate in Toronto, Canada.During the handing over ceremony in the Ministry’s Brickdam compound, Public Health Minister Volda Lawrence said one of the donated machines will be given to the Diamond Diagnostic Centre, on the East Bank of Demerara; another to the CC Nicholson Hospital at Nabaclis, East Coast of Demerara; and the other machine to the Materials Management Unit of the Ministry.“The collaboration between the Ministry of Foreign Affairs and the Ministry of Public Health is in consonance with ongoing efforts which include the facilitating of the annual medical outreach by the Canada Guyana Outreach Mission (CANGO) who are members of the Diaspora in Canada,” Minister Greenidge is quoted by the Department of Public Information as saying.Meanwhile, Minister Lawrence emphasised that specialists who are assigned to these facilities would be most grateful because it means the turnaround time of them having information about their patients will be shorter with the improved capacity to administer treatment in a timely manner.The Guyana Christian Charity Canada Inc is a volunteer non-profit organisation that defines itself as dedicated to providing aid and assistance to Guyanese organisations, individuals and others in need.
Share Facebook Twitter Google + LinkedIn Pinterest 2015 Trade TalkStoller USA is encouraging producers to “farm different” by taking a more methodical approach to achieving higher yields. The Ohio Ag Net’s Ty Higgins talked about that philosophy with Marketing Director Jeff Morgan. (Aired on OAN 11/19/15)Stoller USA Jeff Morgan
 Jamieson, J. P., Nock, M. K., & Mendes, W. B. (2012). Mind over matter: Reappraising arousal improves cardiovascular and cognitive responses to stress. Journal of Experimental Psychology: General, 141(3), 417. By Kacy Mixon, PhD, LMFTResource DiscoveryIn previous posts, we’ve highlighted the need for professionals to develop and maintain wellness routines to combat the negative effects associated with hearing about clients’ traumatic experiences. We’re continuing the conversation on self-care strategies for professionals working with military families with a video that prompts us to re-think about our stress.Today’s Resource Discovery features a video of Dr. Kelly McGonigal giving her “stress confession” at the June 2013 TEDGlobal conference in Edinburgh, Scotland. Dr. McGonigal, a heath psychology researcher and lecturer at Stanford University, discusses how stress and our perceptions about stress reactions can actual serve to promote wellness and stress resilience. Watch the video to learn more!Want to READ more?Below are the journal articles that Dr. McGonigal highlights in the above talk: Keller, A., Litzelman, K., Wisk, L. E., Maddox, T., Cheng, E. R., Creswell, P. D., & Witt, W. P. (2012). Does the perception that stress affects health matter? The association with health and mortality. Health Psychology, 31(5), 677.  Poulin, M. J., Brown, S. L., Dillard, A. J., & Smith, D. M. (2013). Giving to others and the association between stress and mortality. American journal of public health, (0), e1-e7. This post was written by Kacy Mixon, PhD, LMFT, Social Media Specialist, a member of the MFLN Family Development (FD) team which aims to support the development of professionals working with military families. Find out more about the Military Families Learning Network FD concentration on our website, on Facebook, on Twitter, YouTube, and on LinkedIn.
Originally published Sep 26, 2007 11:29:00 AM, updated October 01 2019 SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I was talking to a friend who does marketing at EMC, a gigantic and successful technology company (over 30,000 employees). I asked him what he thought some of the most important marketing activities were that they did at EMC. He gave me the normal “old school” marketing answer about paying analysts a bunch of money to write reports, developing customer case studies, presenting at conferences, etc.I asked him to tell me how to describe EMC in two words, and I suggested the phrase “data storage”. He said that they would prefer “information infrastructure”. I said, let’s do an experiment with both terms. I did a simple Google search for each phrase, you can see the results below by clicking on the links. I was shocked to see that EMC is not on the first page for either search phrase.Google search for “data storage”Google search for “information infrastructure”How could a company as large as EMC not be listed in search engines for a basic search term that describes their company? This is like opening the Yellow Pages in 1990 and looking under “car rental” and not seeing an ad for Hertz!It is no longer 1990, and the rules of marketing have changed. Do you want to understand the New Rules of Marketing? Download this free eBook on the New Rules of PR by David Meerman Scott, author of the book The New Rules of Marketing and PR.What is your company doing to take advantage of the New Rules of Marketing? Leave a comment below so we can discuss. Topics:
and saw that I had fairly high scores for both. Inbound marketing, of course, is the idea that the marketing of the future is not interruption. . I also had a pretty unique positioning strategy, labeling myself the social media and viral marketing scientist. Webinar: Blogging for Business established blog Outbound marketing says you buy commercials or print ads and interrupt content that your target audience is interested in, inbound marketing says you should actually be creating content that your audience will be interested in Outbound or interruption personal marketing would have told me that I could rest on my laurels while I had a job and then just start spamming every HR person, recruiter and email address I could find with my resume and cover letter. In a booming economy this might have worked, but in the new economy it won’t. , a respective Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack So I wasn’t starting from zero that morning I was told I no longer had a job @mvolpe graders , a couple thousand under my belt and a little over a hundred . Inbound marketing teaches us that we have to give before we get, we have to become magnets to attract the right kind of attention. Download the free webinar There are plenty of other qualified candidates out of a job and doing the same old school things to find a new one . and After starting to work at HubSpot my personal brand was such that industry blog ReadWriteWeb thought that my new job was big enough news to feature not only on their Once I had this increased personal brand awareness, I created things that people wanted to use and let them come to me I also imagine that the 9 recommendations from coworkers and clients I had listed on my LinkedIn page functioned as sort of social media references ) accelerated the growth of my personal brand, garnering me mentions on top industry blogs, and more followers and LinkedIn connections. Rather than trying to interrupt people in my space with advertisements about myself, I was able to start leveraging social media to target specific companies I thought would be cool places to work . I’ve been a fan of that idea since before I knew of the term “inbound marketing”, so when I was laid off in the beginning of December, it was natural that I would leverage that concept to find my next job. . As a result of one of my earlier tweets about looking for work, someone DM’d me to mention that HubSpot was hiring. I knew I was following a few people from the company, so I tweeted asking who worked there and was almost immediately greeted by a few employees pointing me in Mike Volpe’s ( new jobwire site Outbound marketing would dictacte that I stop and wait after I submitted my resume, but instead I followed through with a multi-touch strategy. I’m not sure of the exact proceedure Mike took when reviewing my resume, but I know that he ran my site and my Twitter account through their Want to learn more about publishing a blog on your business website? . ReTweet Mapper their homepage connections on LinkedIn , but also on That first month I did a few things that ended up helping my job search. I posted a handful of times on Twitter that I was looking for a job and that led to a few leads (in both @ replies and DMs). I also started building a few tools that I didn’t have a time to when I was gainfully employed and those tools (The to learn how to create a thriving inbound marketing blog. ) direction. I went through the normal resume submission process outlined by the website and @ messaged Mike, mentioning my interest in working for HubSpot. few speaking gigs TweetBacks/TweetSuite . I was lucky enough in December to have had an existing personal brand, I had an followers on Twitter . Using Twitter I was able to make personal connections not only with my potential boss, but also a few of the people I’ve come to be working alongside of Originally published Feb 17, 2009 6:16:00 AM, updated March 21 2013 . I came in for a few interviews and the rest is history, I have an awesome job at a cool company and I have my personal brand and social media prescence to thank for it.
guest, Jeff shared advice about the power of Web 2.0 and engaging crowds online in the video clips below. . Their involvement in writing, Jeff believes, “is perfect for 140 characters.” profiles and social networking sites like On Web 2.0 traffic alone is not equal to leads. Marketers need to provide value in order to get results. “There is a big difference between 1.0 and 2.0 in terms of how you grow your business,” Jeff said. He believes that there should be a combination between metrics and brand in order for businesses to be successful in marketing. LinkedIn Engage the Baby Boomers HubSpot TV , he moved where today’s crowds live: on social networking sites. A recent In 2005, when Jeff launched community site Download the free webinar and Jeff suggests using a combination of metrics and brand to be successful in online marketing. In the past, Jeff ran his brand marketing campaigns using traditional advertising and Web 1.0. “We didn’t actually have all this deep, trenchy measurement that we have today,” he said. Now, companies have access to tools and , his brand appeared where his audiences lived. Monster advertised during the Super Bowl, had a crop circle ad outside Chicago’s O’Hare Airport and flew promotional blimps. Conduct careful research about hiring companies to enhance your communication with potential employers. “Today you are one click away from a massive amount of information about a company,” Jeff said. And you need to be equipped with knowledge accordingly. “It is in the job seeker’s best interest to be an expert in the company that they are interviewing with,” he said. Eons.com In 1993, when Balance Brand and Metrics Originally published Jun 24, 2009 11:30:00 AM, updated March 21 2013 approach in marketing. Soon after its launch, Eons was growing by 100,000 leads per month. “Keep on going. It is working,” Jeff would have responded to this data in his old life. But today he considers other measurement factors that play a central role in his marketing. “The traffic, actually, is growing quickly but the engagement is going down at the same rate,” he observed. Webinar: Rethinking Marketing Companies, on the other hand, should be fully aware of who their job candidates are. Personal blogs, professional Find a way to reach out to the Baby Boomer generation as its representatives are increasingly spending their time online. “The reality is that baby boomers are hot on the Web right now,” Jeff said. According to his 2005 research, baby boomers up to the age of 65 are actively involved in online activities. In recent years, Jeff noted, his generation has experienced “a huge engagement” in what the Web has to offer. For instance, baby boomers have been finding and bringing value into the blogosphere and the social mediasphere. Jeff attributed this involvement in web journals and blogs to the good writing skills of his generation. It is not surprising then, that baby boomers also caught up on social networking sites like Mike Volpe Jeff Taylor Raise the Conversation Levels Want to learn more about how you can use inbound marketing to grow your business? Monster.com analytical Twitter founded job search site said, “more scientific.” analytics provide great opportunities to meet potential employees. “We need to know a lot more about each other and raise the level of the conversations,” Jeff said. to learn how to turn your website into an internet marketing machine. Twitter Jeff’s Eons.com clearly demonstrates this new trend for a more Facebook that make marketing, as Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
A product’s most influential reviews may not jive with your view of the world. , you likely use and understand the importance of Amazon product reviews. Do you know where these reviews come from, and who writes them? ). It turns out that the statistical relevance is quite low between broadband penetration and Amazon review concentration. This is in itself is interesting: there are other, more relevant factors to understanding why certain areas of the US have high or low relative concentrations of Amazon product reviews. Broadband Internet usage and availability is not one of these factors. The first correlation attempted with these ratios was to examine broadband penetration by state (as reported by the FCC: First, the states that highly over-index: geography is not the defining mechanism but rather the emergent characteristic site owners and as well as consumer marketers, keep the following in mind while reading Amazon product reviews: ). Which geographies drive the Amazon product review sphere, and which are under-represented? For a given state, a ratio of 1.00 can be read as “this state has the same contribution to Amazon’s top reviews as it has contribution to the US population.” Ratios above 1.00 indicate that a state’s contribution is higher for Amazon reviewers than the US population; for those below 1.00, the state’s population is under-represented in Amazon product reviewers. latitutde full list In this post, we break down the geographical characteristics of Amazon.com’s top reviewers using an For Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The lowest ratios of Amazon product reviewers per population contribution: A product’s most influential reviews may not be a representative sample of the “average” US consumer, even if there are thousands of reviews. Also compiled is a A randomly selected top review from Amazon is more likely to be from Vermont or Washington than Louisiana or Arkansas. of these Amazon-reviewer-to-US-population stats to see how all fifty states stack up. West Virginia, Mississippi, Arkansas, and South Dakota are followed by Louisiana, Kentucky, and Alabama for the lowest indices of Amazon product reviewers as compared to US population. These states are under-represented in Amazon product reviews as compared to the number of people living in those state. Location-based Findings About Amazon Reviewers Vermont, Maine, and Washington state, followed by Alaska and New Hampshire take the lead in Amazon product reviews as compared to each state’s US population contribution. Topics: If you engage in regular ecommerce online or run an Originally published Jun 23, 2010 9:00:00 AM, updated October 20 2016 A further hypothesis is the role of geography itself. This investigation (using average state The reason for this is that Marketing Data ) yielded a better correlation than the broadband analysis, but ultimately is not very illuminating. That is, it’s readily apparent that the top indexing states are more northerly than the under-represented southern states. The geography hypothesis raises more questions than it answers. Could it be that colder weather and shorter days in the Winter lead to a more indoor, Internet-centric lifestyle? Does this in turn cause people to spend more time reviewing products? And what about a state population’s engagement with ecommerce sites in the first place? There are myriad, intertwined micro-cultural mechanisms at work here, even if we can manage a categorization based on geography. % of Amazon top reviews from a state / % of US population in that state Speculation and Future Investigation ecommerce ecommerce website Geography is important. Whether it’s ecommerce or otherwise, optimizing for and being considerate of geographic differences is key for marketing success. from the computer science department at the University of Illinois at Chicago (special thanks to @arnabdotorg of the dataset. Naturally, it is also how the data is organized for this analyasis. As far as the actual mechanisms that cause people in Washington to write a disproportionate number of reviews as compared to hose in Louisiana, the potential answers are varied. pdf link Marketing Takeaways Amazon review dataset The metrics we generated about Amazon reviews are ratios that can be understood as:
. . Lead Generation 5-Pack Tracking, measuring, analyzing, and creating process diagrams – all really important things to do, but SO time consuming. Plus, the reports always seem to be due right when a marketing campaign is being launched – one that’s sure to bring you more valuable leads. these in your back pocket. Five Pack – You can find out world-class companies are developing lead generation infrastructures and apply it to your business 4. Lead Generation Metrics Dashboard Guess you could take another few days of vacation with – This will help you define, track, and report on your key lead generation metrics and key performance indicators. Topics: The Originally published Aug 16, 2010 11:30:00 AM, updated October 20 2016 2. Lead Acquisition Model includes: 3. Lead Generation Maturity Assessment 5. Lead Scoring Index Tool – Score your leads. Analyze them and then pick the strongest prospects. Best of all – these tools are easy to use! – Measure your organization’s Lead Generation Maturity, and determine areas for improvement. This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our – This helps create a process diagram. Great for those who need to communicate visually. 1. Lead Generation & Marketing Automation How-to Guide You can avoid them only so long – until planning season. Then you really need to track and analyze so you know what’s working, where you can improve, and how you should allocate next year’s budget. Furthermore, those reports are going to help justify your decisions when you present your 2011 marketing plan to management. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We know how valuable lead generation management is to so many in the HubSpot community. That’s why we’ve taken 5 of Demand Metric’s lead generation tools and added a how-to guide so we can offer to HubSpot users, for free, the Lead Nurturing Lead Generation Hub
400,000 businesses use Foursquare as a marketing tool Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share. Below are some of our favorites, but the infographic boasts several more: Check out the infographic below (missing animation) or click on over to the Foursquare blog to 358 million check-ins have occurred outside the United States Last week, 10 million users! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack With a growing community of users, will you consider 5 Awesome Foursquare Facts 78,387 venue mayors are ousted each day 3 million check-ins occur each day http://Square.Grader.com view the animated version Foursquare published a cool new infographic Topics: Want to grade your Foursquare mojo? Check out to announce a major milestone for the location-based social network: ? If you’ve tried using Foursquare for business, what have you learned? Originally published Jun 27, 2011 1:30:00 PM, updated October 20 2016 (cool!). taking advantage of Foursquare for your business Foursquare 10 million people currently use Foursquare