The Brazilian National Institute of Space Research (INPE) issues annual Amazon deforestation reports via its PRODES satellite monitoring system (which relies on NASA Landsat satellite imaging), while the DETER system issues monthly deforestation/degradation alerts (which rely on Sino-Brazilian satellites).While experts consider INPE’s monitoring systems among the best in the tropics, ministers in the Bolsonaro administration have insinuated that the deforestation data may be manipulated. Experts have denied this, and note that INPE findings align well with those collected by NGOs Imazon and ISA, and Global Forest Watch (GFW).All of the data collected so far from various sources show an upswing in deforestation since Jair Bolsonaro’s election win. However, definitive and precise statistics require year-to-year comparisons, not monthly ones, and won’t be available until later in 2019.In March, Brazil’s environment minister pressed for a new but costly private deforestation tracking system. In June, the open-access platform MapBiomas — a network of NGOs, universities and tech firms, along with Google — launched a system to compile data from INPE, ISA, Imazon and GFW to produce definitive deforestation data. Satellite image of the common fishbone deforestation pattern created when a main road, plus side roads, penetrate the Amazon, providing access to the rainforest for logging, pasture and croplands. Image courtesy of NASA.A surge in Brazilian Amazon deforestation rates, along with deforestation alerts, during the first half of 2019 has prompted some ministers to challenge the accuracy of a monitoring system used for decades by the government, without controversy, to track forest loss.Experts contacted for this story told Mongabay that the accusations are baseless, and defended the country’s cutting-edge satellite-imaging technology used to track deforestation, whose results are endorsed by independent monitoring systems both nationally and internationally.The Brazilian National Institute of Space Research (INPE) issued an alert in July, enumerating deforestation and degradation totaling some 2,072 square kilometers (800 square miles) in June for Legal Amazonia, as detected by DETER, the institute’s real-time detection system. Deforested areas accounted for 44 percent of the total, or about 911 square kilometers (352 square miles).When it released the figures, INPE noted that monthly DETER alerts are not meant to be used as exacting measures of deforestation rates compared year-to-year, but rather the statistics aim to support surveillance and enforcement, as they provide information about areas undergoing deforestation that need to be prioritized for protection in real time. These statistics “should not be understood as a monthly deforestation rate,” INPE said in a news release, adding that official deforestation area data is compiled by PRODES, whose monitoring system has made year-to-year deforestation comparisons since 1988.In late June, INPE said the annual deforestation consolidated rate detected by PRODES for 2018, measured from August 2017 to July 2018, totaled 7,536 square kilometers (2,910 square miles) in Legal Amazonia, a federal designation that includes all or parts of nine Brazilian states. That’s an increase of 8.5 percent compared to 2017, measured from August 2016 to July 2017, when an area of 6,947 square kilometers (2,682 square miles) was cleared.Official PRODES estimates for 2019 annual deforestation won’t be released until the end of the year, but deforested areas detected for the 12 months ending May 31, 2019, by INPE and the NGO Imazon’s alert systems totaled 4,633 square kilometers (1,789 square miles) and 4,916 square kilometers (1,898 square miles) respectively, representing an increase of 1 percent and 43 percent over the prior year. The trend was actually looking worse at the beginning of 2019, when the moving average was more than 5,000 square kilometers (1,930 square miles) according to each system.Bolsonaro administration reactsThe DETER alert figures appear to have sparked criticism from two ministers in the administration of President Jair Bolsonaro, who said Amazon deforestation rates are overestimated and who then raised suspicions of data manipulation by their own government agency.“These deforestation rates are manipulated. If you add up all the percentages already announced to date regarding deforestation in the Amazon, the Amazon would be already a desert. However, we have much more than half of the Amazon untouched,” Augusto Heleno, chief minister of the presidency’s Institutional Security Cabinet, said in an interview with the BBC. Heleno provided no evidence to back up this assessment.In a statement, the Institutional Security Cabinet clarified that the minister did not refer to data from INPE at any point during the interview, and that his use of the phrase “manipulation of deforestation rates” was linked rather to a reporter’s question regarding an increase in international concern over the Bolsonaro administration’s proposals to exploit the Brazilian Amazon economically, which could push deforestation rates higher.When asked if his criticism of deforestation rates referred to INPE’s findings, the minister said that “this data on deforestation deserves some examination,” but then added that the question should be addressed to the Ministry of the Environment instead, according to the statement.Satellite image showing smoke from fires along the BR-163 highway, which has advanced deforestation in the state of Pará, Brazil. Fires are often intentionally set in the Amazon to clear land for cattle and crops such as soy. Image courtesy of NASA.Agriculture Minister Tereza Cristina also recently called the deforestation data into question. “What we need in Brazil is to have correct and unique data. When we have conflicting data we give ammunition to our [agribusiness] competitors,” she said in an interview with CBN Radio. “We have to have this information very safe in our hands.” According to Cristina, “there are many distortions of information” regarding deforestation in Brazil, with uncertainties in the data caused by clouds that obscure visibility over some areas of the Amazon during the rainy season.The Agriculture Ministry did not respond to requests for comment.The minister is correct to a degree with respect to satellite deforestation statistical unreliability, but INPE is already aware of and accounts for such uncertainties. Month-to-month deforestation rates are highly variable because monitoring systems cannot penetrate cloud cover, which makes estimate comparison with the same month a year earlier unreliable, especially during the rainy season between November and April.That’s why experts rely on a yearly comparison, August to July, to determine reliable deforestation rates. However, short-term monthly alerts can provide some useful insights on trends, primarily to indicate areas that should receive priority enforcement.“There isn’t any evidence of data manipulation by INPE,” said Carlos Souza, a research associate at Imazon, a Brazilian research institute. Imazon is an NGO that, like INPE, tracks monthly and annual Brazilian Amazon deforestation rates. “Deforestation has been increasing since 2012, but in the first half of Bolsonaro’s government this trend is showing acceleration in both INPE and Imazon data … As scientists, we hypothesize that the weakening in environmental public policies, enforcement and control ends up increasing deforestation.”Since Bolsonaro took office at the start of the year, he has pushed forward controversial policies, including plans to open up indigenous reserves for large-scale mining and agribusiness, as well as ongoing steps to weaken environmental regulations and agencies. However, most of these policies have yet to be implemented on the ground, so wouldn’t likely have had an impact on deforestation to date. But some critics say that Bolsonaro’s election emboldened illegal loggers and land grabbers to invade indigenous lands and clear trees in the Amazon, for which there is some hard evidence.“All these signs tend to increase the risk of deforesting an area,” Souza said, adding that he believes the reality in the rainforest may be worse than what’s seen from space. “There is a gap between what is happening and what the satellite captures. Those on the ground can see things [unfolding] that have not happened [fully] yet, but which will result in deforestation. The satellite only detects damage when it is already done.”Deforestation in the Amazon state of Rondônia in western Brazil. Image courtesy of NASA.New monitoring systems in the works?In March, the Folha de S.Paulo newspaper reported that Environment Minister Ricardo Salles was preparing an alternative system to that employed by INPE to monitor deforestation in Brazil, at a cost of at least $8.5 million, using satellite imagery to be provided by Planet, a U.S.-based private company. INPE currently pays some $150,000 annually for NASA Landsat satellite imagery that it uses to assess PRODES annual deforestation rates, while DETER alerts use images from CBERS, Sino-Brazilian satellites, which are free, the report said.The Environment Ministry did not reply to requests for comment.Experts say it makes no economic sense to launch a private system to monitor deforestation, given INPE’s long success in tracking forest coverage losses.“We’ve seen a lot of countries’ monitoring systems. Brazil really has the best forest monitoring system in the tropics,” said Mikaela Weisse, manager of the forest mapping platform Global Forest Watch (GFW). “INPE is really at the forefront of methodology and technologies able to detect deforestation and do it so consistently.“I have a lot of confidence in the PRODES system,” she added. “[W]e saw from the PRODES data [that] deforestation in the Amazon [is] at the highest level in 10 years … There are 3, 4 or 5 different systems [now at work] … The fact that all of them are telling a similar [deforestation] story gives me much more confidence that it is actually happening. Not all of these institutions are biased.”Two Brazilian NGOs, Imazon and the Socio-environmental Institute (ISA), also track spatial deforestation in Brazil on a monthly basis, and their findings align with those of INPE. However, while INPE covers all Brazil’s territory, Imazon only covers the Legal Amazon region and ISA for now only focuses on the Xingu River Basin. Imazon and ISA also produce monthly deforestation alerts, as does GFW. All of this data align fairly well with INPE reporting.In June, the open-access platform MapBiomas — a network of NGOs, universities and technology companies in collaboration with Google — launched MapBiomas Alerta, a system that validates and refines deforestation alerts on native vegetation in all Brazilian biomes with high-resolution images. Experts consider this a cutting-edge system for tracking spatial deforestation and for providing alerts, as it compiles information from several institutions, including INPE, ISA, Imazon and GFW.At its launch, MapBiomas announced 89,741 hectares (221,755 acres) of deforestation in Brazil in the first quarter of 2019, of which 95 percent didn’t have registered authorization in the federal and state licensing systems.“Data and alerts from MapBiomas provide imagery [that is] 100 times better and that allows [us] to refine these alerts to the point of creating an indisputable record that there has been a reduction in forest coverage,” Souza said.“MapBiomas Alerts allow the government to fight illegal logging at almost zero cost — [the Bolsonaro administration] just needs to take action” to implement it after crosschecking it with government records, he said, adding that the information required for implementation has already been sent to the government.But satellite mapping alone won’t solve Brazil’s deforestation problems. “Impunity is the largest vector of deforestation; fines are never paid,” Souza said — especially since enforcement agencies have been largely defunded Bolsonaro and his predecessor, Michel Temer. We need “to reverse the [current deregulation] scenario and create a system of immediate punishment similar to [giving out driving violation] tickets.”Correction (July 16,2019): the article was updated to attribute Mikaela Weisse from Global Forest Watch as the source of a quote about Brazil’s monitoring systems. The original article incorrectly stated the speaker was Katie Fletcher.Read Mongabay CEO Rhett Butler’s opinion piece on this topic, “As Amazon deforestation rises, sensational headlines play into Bolsonaro’s agenda,” here.Banner image of deforestation in the Brazilian Amazon, courtesy of NASA. Brazil’s deforestation tracking system is considered the best in the tropics, and has been operational for decades.FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page. Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored Amazon Conservation, Amazon Destruction, Controversial, Deforestation, Drivers Of Deforestation, Environment, Environmental Crime, Environmental Politics, forest degradation, Forest Destruction, Forest Loss, Forests, Governance, Government, Green, Land Use Change, Monitoring, Rainforest Deforestation, Rainforest Destruction, Rainforests, Research, satellite data, Satellite Imagery, Saving The Amazon, Threats To The Amazon, Tropical Deforestation Article published by Glenn Scherer
Même look, même carrure impressionnante, même ego surdimensionné…et même efficacité? Le Suédois revient, pour un ultime défi, à l’AC Milan pour prouver qu’à 38 ans, il est toujours la mégastar qu’il clame être.Entre son départ des Etats-Unis début novembre et l’officialisation de son retour vendredi, il fallait scruter la rubrique des faits divers pour trouver la trace de l’attaquant. La statue de bronze à son effigie dans sa ville natale de Malmö a été régulièrement dégradée par des fans qui ne lui ont pas pardonné son entrée au capital d’un club rival de Stockholm.Ses sens de la provocation et du contre-pied sont, eux, bien intacts, au point que Zlatan a perdu certains de ses fans de la première heure, qui avaient jusque-là toujours défendu le surdoué du quartier populaire de Rosengard. Aujourd’hui, que reste-t-il de cet enfant prodige, devenu l’un des meilleurs avant-centres de sa génération? À l’AC Milan, club où il a déjà brillé entre 2010 et 2012, il sera question d’héritage pour le joueur qui revendique avoir changé l’histoire de son sport : «Le foot, c’est moi», a-t-il sobrement intitulé sa seconde autobiographie, publiée en 2018.Les lions ne récupèrent pas comme les humainsIbrahimovic, c’est d’abord des saillies imparables. «Maintenant, retournez voir du baseball», a-t-il lancé en guise d’adieu à ses supporters du Los Angeles Galaxy, où il a été, entre 2018 et 2019, le meilleur joueur du Championnat nord-américain, «et de loin», selon ses termes. En Californie, il s’est refait une santé (54 buts en tout), prouvant qu’il avait encore des jambes après plusieurs blessures qui ont précipité son départ de Manchester United, dont une rupture des ligaments croisés d’un genou en 2017. Partager Zlatan le showman avait auparavant servi les médias français lors de son passage remarqué au Paris SG (2012/16), où il avait promis de rester «s’ils remplacent la Tour Eiffel par (sa) statue», de sa grosse voix avec un accent balkanique qui rappelle ses origines. Au PSG, «je suis arrivé comme un roi, je repars comme une légende», a-t-il encore dit en quittant le club où il n’y avait «rien» avant lui.La France? “Pays de merde” qu’il a «placé sur la carte du monde»… Peu de footballeurs peuvent se targuer d’avoir fait réagir à leurs déclarations des éditorialistes et un Premier ministre. Mais la force d’Ibrahimovic, c’est de posséder ce talent à même d’assumer ses piques verbales. Il parle, mais marque aussi des buts d’anthologie, avec un sens du spectacle qui découle en partie de son apprentissage, enfant, des arts martiaux.Il a délecté les fans de ses buts «kung-fu», en extension, ou de ses inspirations géniales comme son retourné de plus de 35 mètres contre l’Angleterre en 2012, ou son slalom en 2004 avec l’Ajax Amsterdam, dribblant six joueurs avant de battre le gardien, qui a lancé sa carrière. Au PSG, il est devenu le meilleur scoreur de l’histoire du club, avec 156 buts en 180 matches, avant d’être dépassé par Edinson Cavani. Deux fois soulier d’or de la Serie A, en 2009 avec l’Inter et en 2012 avec l’AC Milan, il possède aussi le record de la sélection suédoise (62 buts).Sa première année avec Manchester United a été une réussite, avec 28 buts en 46 matches, avant sa déchirure des ligaments d’un genou. Progressivement mis sur la touche, la faute aussi à la concurrence de Romelu Lukaku, «Ibra» a quitté l’Europe en mars 2018 sur une dernière note mitigée.A l’âge où la plupart des joueurs sont sur le déclin, le natif de Malmö tente d’étirer encore une histoire déjà très riche (Ajax Amsterdam, Juventus, Inter Milan, Barcelone, AC Milan, PSG, Manchester United) où il a presque tout gagné – sauf la Ligue des Champions -, pour s’offrir une porte de sortie à la hauteur de son talent. C’est en outre un professionnel toujours exemplaire, comme l’avait raconté Carlo Ancelotti. Dans un livre, «Mes secrets d’entraîneur», il explique qu’on lui avait présenté Zlatan comme «un joueur difficile à gérer».Mais il a découvert au PSG un joueur «très disponible et professionnel, toujours concentré sur son travail». «Son caractère fascinant et sa constance extraordinaire à l’entraînement ont toujours été des exemples pour ses coéquipiers», exposait encore l’Italien
Three ultrasound machines were donated on Friday to the Public Health Ministry from the Guyanese Diaspora in Canada.The donation was made through the Foreign Affairs Ministry on behalf of the Diaspora. This was made possible with contributions from North York General Hospital which donated the equipment to the Guyana Christian CharitiesThe three ultrasound machines that were donated on FridayConsulate in Toronto, Canada.During the handing over ceremony in the Ministry’s Brickdam compound, Public Health Minister Volda Lawrence said one of the donated machines will be given to the Diamond Diagnostic Centre, on the East Bank of Demerara; another to the CC Nicholson Hospital at Nabaclis, East Coast of Demerara; and the other machine to the Materials Management Unit of the Ministry.“The collaboration between the Ministry of Foreign Affairs and the Ministry of Public Health is in consonance with ongoing efforts which include the facilitating of the annual medical outreach by the Canada Guyana Outreach Mission (CANGO) who are members of the Diaspora in Canada,” Minister Greenidge is quoted by the Department of Public Information as saying.Meanwhile, Minister Lawrence emphasised that specialists who are assigned to these facilities would be most grateful because it means the turnaround time of them having information about their patients will be shorter with the improved capacity to administer treatment in a timely manner.The Guyana Christian Charity Canada Inc is a volunteer non-profit organisation that defines itself as dedicated to providing aid and assistance to Guyanese organisations, individuals and others in need.
Share Facebook Twitter Google + LinkedIn Pinterest 2015 Trade TalkStoller USA is encouraging producers to “farm different” by taking a more methodical approach to achieving higher yields. The Ohio Ag Net’s Ty Higgins talked about that philosophy with Marketing Director Jeff Morgan. (Aired on OAN 11/19/15)Stoller USA Jeff Morgan
 Jamieson, J. P., Nock, M. K., & Mendes, W. B. (2012). Mind over matter: Reappraising arousal improves cardiovascular and cognitive responses to stress. Journal of Experimental Psychology: General, 141(3), 417. By Kacy Mixon, PhD, LMFTResource DiscoveryIn previous posts, we’ve highlighted the need for professionals to develop and maintain wellness routines to combat the negative effects associated with hearing about clients’ traumatic experiences. We’re continuing the conversation on self-care strategies for professionals working with military families with a video that prompts us to re-think about our stress.Today’s Resource Discovery features a video of Dr. Kelly McGonigal giving her “stress confession” at the June 2013 TEDGlobal conference in Edinburgh, Scotland. Dr. McGonigal, a heath psychology researcher and lecturer at Stanford University, discusses how stress and our perceptions about stress reactions can actual serve to promote wellness and stress resilience. Watch the video to learn more!Want to READ more?Below are the journal articles that Dr. McGonigal highlights in the above talk: Keller, A., Litzelman, K., Wisk, L. E., Maddox, T., Cheng, E. R., Creswell, P. D., & Witt, W. P. (2012). Does the perception that stress affects health matter? The association with health and mortality. Health Psychology, 31(5), 677.  Poulin, M. J., Brown, S. L., Dillard, A. J., & Smith, D. M. (2013). Giving to others and the association between stress and mortality. American journal of public health, (0), e1-e7. This post was written by Kacy Mixon, PhD, LMFT, Social Media Specialist, a member of the MFLN Family Development (FD) team which aims to support the development of professionals working with military families. Find out more about the Military Families Learning Network FD concentration on our website, on Facebook, on Twitter, YouTube, and on LinkedIn.
Originally published Sep 26, 2007 11:29:00 AM, updated October 01 2019 SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I was talking to a friend who does marketing at EMC, a gigantic and successful technology company (over 30,000 employees). I asked him what he thought some of the most important marketing activities were that they did at EMC. He gave me the normal “old school” marketing answer about paying analysts a bunch of money to write reports, developing customer case studies, presenting at conferences, etc.I asked him to tell me how to describe EMC in two words, and I suggested the phrase “data storage”. He said that they would prefer “information infrastructure”. I said, let’s do an experiment with both terms. I did a simple Google search for each phrase, you can see the results below by clicking on the links. I was shocked to see that EMC is not on the first page for either search phrase.Google search for “data storage”Google search for “information infrastructure”How could a company as large as EMC not be listed in search engines for a basic search term that describes their company? This is like opening the Yellow Pages in 1990 and looking under “car rental” and not seeing an ad for Hertz!It is no longer 1990, and the rules of marketing have changed. Do you want to understand the New Rules of Marketing? Download this free eBook on the New Rules of PR by David Meerman Scott, author of the book The New Rules of Marketing and PR.What is your company doing to take advantage of the New Rules of Marketing? Leave a comment below so we can discuss. Topics:
and saw that I had fairly high scores for both. Inbound marketing, of course, is the idea that the marketing of the future is not interruption. . I also had a pretty unique positioning strategy, labeling myself the social media and viral marketing scientist. Webinar: Blogging for Business established blog Outbound marketing says you buy commercials or print ads and interrupt content that your target audience is interested in, inbound marketing says you should actually be creating content that your audience will be interested in Outbound or interruption personal marketing would have told me that I could rest on my laurels while I had a job and then just start spamming every HR person, recruiter and email address I could find with my resume and cover letter. In a booming economy this might have worked, but in the new economy it won’t. , a respective Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack So I wasn’t starting from zero that morning I was told I no longer had a job @mvolpe graders , a couple thousand under my belt and a little over a hundred . Inbound marketing teaches us that we have to give before we get, we have to become magnets to attract the right kind of attention. Download the free webinar There are plenty of other qualified candidates out of a job and doing the same old school things to find a new one . and After starting to work at HubSpot my personal brand was such that industry blog ReadWriteWeb thought that my new job was big enough news to feature not only on their Once I had this increased personal brand awareness, I created things that people wanted to use and let them come to me I also imagine that the 9 recommendations from coworkers and clients I had listed on my LinkedIn page functioned as sort of social media references ) accelerated the growth of my personal brand, garnering me mentions on top industry blogs, and more followers and LinkedIn connections. Rather than trying to interrupt people in my space with advertisements about myself, I was able to start leveraging social media to target specific companies I thought would be cool places to work . I’ve been a fan of that idea since before I knew of the term “inbound marketing”, so when I was laid off in the beginning of December, it was natural that I would leverage that concept to find my next job. . As a result of one of my earlier tweets about looking for work, someone DM’d me to mention that HubSpot was hiring. I knew I was following a few people from the company, so I tweeted asking who worked there and was almost immediately greeted by a few employees pointing me in Mike Volpe’s ( new jobwire site Outbound marketing would dictacte that I stop and wait after I submitted my resume, but instead I followed through with a multi-touch strategy. I’m not sure of the exact proceedure Mike took when reviewing my resume, but I know that he ran my site and my Twitter account through their Want to learn more about publishing a blog on your business website? . ReTweet Mapper their homepage connections on LinkedIn , but also on That first month I did a few things that ended up helping my job search. I posted a handful of times on Twitter that I was looking for a job and that led to a few leads (in both @ replies and DMs). I also started building a few tools that I didn’t have a time to when I was gainfully employed and those tools (The to learn how to create a thriving inbound marketing blog. ) direction. I went through the normal resume submission process outlined by the website and @ messaged Mike, mentioning my interest in working for HubSpot. few speaking gigs TweetBacks/TweetSuite . I was lucky enough in December to have had an existing personal brand, I had an followers on Twitter . Using Twitter I was able to make personal connections not only with my potential boss, but also a few of the people I’ve come to be working alongside of Originally published Feb 17, 2009 6:16:00 AM, updated March 21 2013 . I came in for a few interviews and the rest is history, I have an awesome job at a cool company and I have my personal brand and social media prescence to thank for it.
guest, Jeff shared advice about the power of Web 2.0 and engaging crowds online in the video clips below. . Their involvement in writing, Jeff believes, “is perfect for 140 characters.” profiles and social networking sites like On Web 2.0 traffic alone is not equal to leads. Marketers need to provide value in order to get results. “There is a big difference between 1.0 and 2.0 in terms of how you grow your business,” Jeff said. He believes that there should be a combination between metrics and brand in order for businesses to be successful in marketing. LinkedIn Engage the Baby Boomers HubSpot TV , he moved where today’s crowds live: on social networking sites. A recent In 2005, when Jeff launched community site Download the free webinar and Jeff suggests using a combination of metrics and brand to be successful in online marketing. In the past, Jeff ran his brand marketing campaigns using traditional advertising and Web 1.0. “We didn’t actually have all this deep, trenchy measurement that we have today,” he said. Now, companies have access to tools and , his brand appeared where his audiences lived. Monster advertised during the Super Bowl, had a crop circle ad outside Chicago’s O’Hare Airport and flew promotional blimps. Conduct careful research about hiring companies to enhance your communication with potential employers. “Today you are one click away from a massive amount of information about a company,” Jeff said. And you need to be equipped with knowledge accordingly. “It is in the job seeker’s best interest to be an expert in the company that they are interviewing with,” he said. Eons.com In 1993, when Balance Brand and Metrics Originally published Jun 24, 2009 11:30:00 AM, updated March 21 2013 approach in marketing. Soon after its launch, Eons was growing by 100,000 leads per month. “Keep on going. It is working,” Jeff would have responded to this data in his old life. But today he considers other measurement factors that play a central role in his marketing. “The traffic, actually, is growing quickly but the engagement is going down at the same rate,” he observed. Webinar: Rethinking Marketing Companies, on the other hand, should be fully aware of who their job candidates are. Personal blogs, professional Find a way to reach out to the Baby Boomer generation as its representatives are increasingly spending their time online. “The reality is that baby boomers are hot on the Web right now,” Jeff said. According to his 2005 research, baby boomers up to the age of 65 are actively involved in online activities. In recent years, Jeff noted, his generation has experienced “a huge engagement” in what the Web has to offer. For instance, baby boomers have been finding and bringing value into the blogosphere and the social mediasphere. Jeff attributed this involvement in web journals and blogs to the good writing skills of his generation. It is not surprising then, that baby boomers also caught up on social networking sites like Mike Volpe Jeff Taylor Raise the Conversation Levels Want to learn more about how you can use inbound marketing to grow your business? Monster.com analytical Twitter founded job search site said, “more scientific.” analytics provide great opportunities to meet potential employees. “We need to know a lot more about each other and raise the level of the conversations,” Jeff said. to learn how to turn your website into an internet marketing machine. Twitter Jeff’s Eons.com clearly demonstrates this new trend for a more Facebook that make marketing, as Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
A product’s most influential reviews may not jive with your view of the world. , you likely use and understand the importance of Amazon product reviews. Do you know where these reviews come from, and who writes them? ). It turns out that the statistical relevance is quite low between broadband penetration and Amazon review concentration. This is in itself is interesting: there are other, more relevant factors to understanding why certain areas of the US have high or low relative concentrations of Amazon product reviews. Broadband Internet usage and availability is not one of these factors. The first correlation attempted with these ratios was to examine broadband penetration by state (as reported by the FCC: First, the states that highly over-index: geography is not the defining mechanism but rather the emergent characteristic site owners and as well as consumer marketers, keep the following in mind while reading Amazon product reviews: ). Which geographies drive the Amazon product review sphere, and which are under-represented? For a given state, a ratio of 1.00 can be read as “this state has the same contribution to Amazon’s top reviews as it has contribution to the US population.” Ratios above 1.00 indicate that a state’s contribution is higher for Amazon reviewers than the US population; for those below 1.00, the state’s population is under-represented in Amazon product reviewers. latitutde full list In this post, we break down the geographical characteristics of Amazon.com’s top reviewers using an For Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The lowest ratios of Amazon product reviewers per population contribution: A product’s most influential reviews may not be a representative sample of the “average” US consumer, even if there are thousands of reviews. Also compiled is a A randomly selected top review from Amazon is more likely to be from Vermont or Washington than Louisiana or Arkansas. of these Amazon-reviewer-to-US-population stats to see how all fifty states stack up. West Virginia, Mississippi, Arkansas, and South Dakota are followed by Louisiana, Kentucky, and Alabama for the lowest indices of Amazon product reviewers as compared to US population. These states are under-represented in Amazon product reviews as compared to the number of people living in those state. Location-based Findings About Amazon Reviewers Vermont, Maine, and Washington state, followed by Alaska and New Hampshire take the lead in Amazon product reviews as compared to each state’s US population contribution. Topics: If you engage in regular ecommerce online or run an Originally published Jun 23, 2010 9:00:00 AM, updated October 20 2016 A further hypothesis is the role of geography itself. This investigation (using average state The reason for this is that Marketing Data ) yielded a better correlation than the broadband analysis, but ultimately is not very illuminating. That is, it’s readily apparent that the top indexing states are more northerly than the under-represented southern states. The geography hypothesis raises more questions than it answers. Could it be that colder weather and shorter days in the Winter lead to a more indoor, Internet-centric lifestyle? Does this in turn cause people to spend more time reviewing products? And what about a state population’s engagement with ecommerce sites in the first place? There are myriad, intertwined micro-cultural mechanisms at work here, even if we can manage a categorization based on geography. % of Amazon top reviews from a state / % of US population in that state Speculation and Future Investigation ecommerce ecommerce website Geography is important. Whether it’s ecommerce or otherwise, optimizing for and being considerate of geographic differences is key for marketing success. from the computer science department at the University of Illinois at Chicago (special thanks to @arnabdotorg of the dataset. Naturally, it is also how the data is organized for this analyasis. As far as the actual mechanisms that cause people in Washington to write a disproportionate number of reviews as compared to hose in Louisiana, the potential answers are varied. pdf link Marketing Takeaways Amazon review dataset The metrics we generated about Amazon reviews are ratios that can be understood as:
. . Lead Generation 5-Pack Tracking, measuring, analyzing, and creating process diagrams – all really important things to do, but SO time consuming. Plus, the reports always seem to be due right when a marketing campaign is being launched – one that’s sure to bring you more valuable leads. these in your back pocket. Five Pack – You can find out world-class companies are developing lead generation infrastructures and apply it to your business 4. Lead Generation Metrics Dashboard Guess you could take another few days of vacation with – This will help you define, track, and report on your key lead generation metrics and key performance indicators. Topics: The Originally published Aug 16, 2010 11:30:00 AM, updated October 20 2016 2. Lead Acquisition Model includes: 3. Lead Generation Maturity Assessment 5. Lead Scoring Index Tool – Score your leads. Analyze them and then pick the strongest prospects. Best of all – these tools are easy to use! – Measure your organization’s Lead Generation Maturity, and determine areas for improvement. This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our – This helps create a process diagram. Great for those who need to communicate visually. 1. Lead Generation & Marketing Automation How-to Guide You can avoid them only so long – until planning season. Then you really need to track and analyze so you know what’s working, where you can improve, and how you should allocate next year’s budget. Furthermore, those reports are going to help justify your decisions when you present your 2011 marketing plan to management. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We know how valuable lead generation management is to so many in the HubSpot community. That’s why we’ve taken 5 of Demand Metric’s lead generation tools and added a how-to guide so we can offer to HubSpot users, for free, the Lead Nurturing Lead Generation Hub