360i Press Release: Clearspring & 360i Partner to Provide First-Ever Search Optimized Widgets

first_imgNBC Universal first customer to incorporate new enhancements to ensure high visibility for its widgetsNEW YORK & Washington DC — May 15, 2008 — Clearspring and 360i, a leading independent digital agency, today announced that they have partnered to integrate search engine optimization (“SEO”) techniques and best practices into Clearspring’s widget syndication platform.The Clearspring widget platform is now SEO optimized, providing marketers and content providers with expanded visibility for their sharable assets. NBC Universal, a mutual client of both companies, is the first to test this capability during a beta phase in which the optimization enhancements are being incorporated into NBC widgets developed using the Clearspring platform. NBC Universal’s widgets can be viewed at http://www.nbcuwidgets.com/.Search is the starting point for most Internet users today. At the same time, social media – especially portable and shareable digital assets – has grown significantly as more consumers decide how and where to engage with content.“Until now, these two pervasive methods of promoting content have been siloed,” said Bryan Wiener, CEO of 360i. “Through this partnership, a virtuous cycle will be enabled where improved search results will drive increased traffic to marketers’ widgets which in turn will enhance the search results for the main destination site.”Top rankings in search engines can be achieved by improving the structure of a web site, as well as increasing the quality and quantity of inbound links to the site. As widgets are added and shared across the Web, each link from the widget goes back to the brand’s web site and helps improve search engine rankings. However, these benefits can only be achieved if the widgets are properly optimized for search. Through the Clearspring-360i partnership, widget headers and footers can be created so that search engines can understand the content of the widget, determine its relevance and then link back to the appropriate web site, thereby improving rankings across the engines.“NBC Universal has fully embraced and clearly understands the value of both search engine optimization for all of our online properties and the importance of viral distribution of our content, including through widgets. By working with 360i and Clearspring we have been able to connect these various initiatives into a powerful interconnected digital program that has produced measurable results for NBC’s brands,” said George Kliavkoff, Chief Digital Officer of NBC Universal.“Clearspring’s partnership with 360i represents a significant milestone for the widget industry,” said Hooman Radfar, CEO of Clearspring. “By enabling search engine optimization in our platform, our clients widgets can now be discovered more effectively via the most ubiquitous distribution channel online – search. Moreover, their widget programs now deliver increased ROI as they not only extend their brands to audiences on the social web, but also improve the search rankings of their websites. In other words, it now pays to distribute content as widgets.”During the testing phase, 360i and Clearspring worked closely with NBC Universal to incorporate this new enhancement across their widgets. As a result of this test, NBC expects improved rankings for strategic keywords to their destination sites, while also promoting the widgets themselves. The distribution and promotion of these NBC widgets on the Clearspring platform should help NBC rank higher for more relevant keywords and increased consumer engagement with their widgets. SEO professionals can learn more about how this is done at http://www.clearspring.com/platform/seolast_img read more


first_img Comments   Share   Offensively, Woodson was a high impact player, averaging 17.6 yards on 14 touches and scored three touchdowns. Two of the touchdowns were receptions and one was a run. Woodson even completed a pass to Brian Griese in a game against Wisconsin. On special teams, Woodson returned 33 punts for 283 yards and one TD. Peterson can similarly impact the Cardinals in all phases. The big question is will he have the same platform Woodson performed on? Michigan earned a split of the National Championship that season. Woodson came up with multiple huge plays in high profile games — against Penn State when both teams were in the top 5, against Michigan State and of course the Ohio State game, where he returned a punt for a TD, had an interception in the end zone and set up another score with a long reception.The Cardinals currently have just one nationally televised game on the schedule. Peterson needs the Cards to be one of the surprise teams in the league and get more national coverage. Remember, the NFL has a flex schedule for weeks 11 through 17; three of Arizona’s final four games are against the Rams, Seahawks and 49ers. If both teams are fighting for a wild card or the division the Cards could end up as the Sunday night game on NBC. Arizona Cardinals star Patrick Peterson doesn’t lack confidence in himself. The third-year cornerback has set a lofty goal heading into the 2013 NFL season. I think my goal is to be an MVP of the league. I am the top cornerback in the game, and now that Bruce Arians is giving me the opportunity to play offense and special teams, I’ll have the best opportunity to capture that goal and dream of mine.That was at the top of Peterson’s list in a story on Peter King’s new football website, TheMMQB.com. The question — is it a realistic goal? With a litany of high-level quarterbacks on teams projected to be extremely good, the task won’t be easy. Since the Associated Press started giving out the MVP Award in 1957, only twice has a defensive player earned the hardware — Giants outside linebacker Lawrence Taylor in 1986 and Vikings defensive tackle Alan Page in 1971. In every other year a quarterback or running back has won outside of a kicker winning in 1982 (I swear, I’m not lying). That makes the goal seem even more difficult. Here are three reasons, if another defensive player is going to win the MVP, Patrick Peterson would be atop the list.#1 Flash Plays Peterson can do things on a football field that will get played over and over again during the 24-hour sports news cycle. I actually don’t think this is a really good reason, but it’s the truth. In 2009, New York Jets cornerback Darrelle Revis had arguably the best season a defensive back has ever had and he didn’t even win Defensive Player of the Year. Green Bay Packers corner Charles Woodson, who had three defensive touchdowns, nine interceptions, four fumbles forced and one fumble recovery was given the honor. Those game-swinging plays are all well and good, but Woodson wasn’t even close to being in the same class as Revis during that season. A huge performance on that stage can go a long way in influencing voters. It’s a long shot, but based on these factors, if a defensive player was going to win MVP this season, Patrick Peterson would be the one I would pick. Derrick Hall satisfied with D-backs’ buying and selling Top Stories The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo Grace expects Greinke trade to have emotional impact Former Cardinals kicker Phil Dawson retires Peterson will need to combine what Revis and Woodson did to win the award. #2 Importance of the PositionAfter edge pass rushers, cornerback has become the most important position on the defensive side of the ball. In 2009, when Revis wasn’t in the MVP talk despite his incredible season, teams threw the ball an average of 532.3 times over the course of the year. Last year the number went up to 555.9.The position has also become harder to play because of rules limiting contact. All of this has made the value of top-notch corners increase.#3 The Charles Woodson HeismanThis is the best argument for Peterson being able to earn MVP. It’s a different level, but the idea of a defensive player winning college football’s top honor is just as unique as a defensive player winning the NFL’s top honor. Since the Heisman was first presented in 1935, Michigan’s Charles Woodson is the only primarily defensive player to win the award.What makes the Woodson-Peterson comparison applicable is the role Woodson held with Michigan that season. He was utilized on offense, defense and special teams. Defensively, he was dominant, intercepting eight passes. last_img read more