Resurgent Federer advances to Montreal final

first_imgDon’t miss out on the latest news and information. Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Trump signs bills in support of Hong Kong protesters LATEST STORIES #KicksStalker: Jordan’s ’98 Playoff sneakers set for return Lacson: SEA Games fund put in foundation like ‘Napoles case’ Sports Related Videospowered by AdSparcRead Next DILG, PNP back suspension of classes during SEA Games NGCP on security risk: Chinese just technical advisers He raised his game to another level when it mattered most, beating Netherlands Robin Haase 6-3, 7-6 (7/5) in just 75 minutes.“I’m very excited to be back in the finals,” Federer said. “A bit surprising, to be quite honest, because I hadn’t practiced much.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsFederer has taken more time off this year than usual. He skipped the clay-court season from April to mid-June.“I came from vacation, did some fitness, saw how I was feeling and said, ‘You know what, I practiced so much the last year, let’s go play some matches.’ Celebrity chef Gary Rhodes dies at 59 with wife by his side MOST READ “I’m happy I’m playing as well as I am this year on the match courts. At the end that’s what matters because I spent hours and hours on the practice courts in the last year.”The 19-time Grand Slam winner Federer is seeking his 27th Masters 1000 title and his third Canadian Masters crown after wins in 2004 and 2006.Haase, who hit 17 winners, made a late charge and forced a second-set tiebreak before Federer stymied the challenge to win the match.Zverev, 20, will have a much tougher time against the skilled veteran Federer than he did in beating Shapovalov.‘Life-changing week’Zverev came into Montreal with four titles this season while Shapovalov had just three career match victories. Shapovalov leaves Montreal with seven career wins, including a shocking upset of 10-time French Open champion Rafael Nadal.“It is a completely life-changing week,” said Shapovalov, whose dream run this week also included a win over former US Open champion Juan Martin Del Potro.The fourth seeded Zverev broke Shapovalov at 4-4 in the first set then served for the set to silence the partisan crowd.Ultimately, Zverev played better in the key moments, finishing with two aces, winning 81 percent of his first-serve points and breaking the Canadian three times.Shapovalov finished with three aces, six double faults and won 64 percent of his first-serve points in the one-hour, 43-minute match. Roger Federer of Switzerland celebrates his 6-3, 7-6 victory over Robin Haase of Netherlands during day nine of the Rogers Cup presented by National Bank at Uniprix Stadium on August 12, 2017 in Montreal, Quebec, Canada. Minas Panagiotakis/Getty Images/AFPSwiss superstar Roger Federer turned in a precision performance Saturday at the ATP Montreal tennis, using thundering serves and clever backhands to defeat unseeded Robin Haase for a spot in the final.The 36-year-old Federer blasted nine aces and lost just nine points on his serve as he extended his match win streak to 16 — his longest win streak in five years.ADVERTISEMENT “It’s a big bonus right now and I hope I can play as free as I have so far in the finals tomorrow.”Second seeded Federer will clash on Sunday with German Alexander Zverev who ended the Cinderella run of 18-year old Canadian Denis Shapovalov with a 6-4, 7-5 win in the other semi-final.Federer is undergoing a resurgence this season after it appeared to many he might be slowing down as he transitions through his mid-30s.“Confidence can get you a long way, and if you’re feeling fine physically and you are ready to fight mentally you have a lot of things in the bag,” said Federer, who would earn the second seed at the upcoming US Open if he wins in Montreal.“And then the only thing that maybe is missing is practice, but sometimes practice is overrated. It’s all about the matches at some stage.ADVERTISEMENT NATO’s aging eye in the sky to get a last overhaul Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games View commentslast_img read more

HubSpot TV – Marketing with Transparency in a Social Media World

first_imgHubSpot TV #34 – April 3, 2008 Intro How to interact on Twitter – @karenrubin @mvolpeRemember to subscribe in iTunes – http://itunes.hubspot.tv – Leave a 5 star review!!!!Mailbag Swag for 5 Star Reviews – Should we do it?@giovanni – @karenrubin asking for 5 star reviews on iTunes for HubSpot TV in exchange for free HubSpot schwag – Is that wise? Message 1, Message 2, Message 3HeadlinesRhode Island to Broadcast Expenses via TwitterPress Release and RI Treasury on TwitterMarketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner Boston Globe Article “On March 19, about 40 employees – roughly 18 percent of the workforce – were terminated as part of the company’s second round of cuts in 2009. But what was unusual about Mzinga’s situation was how widely it echoed throughout the universe of bloggers and Twitter users…”Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.Social Media Class at UniversityTelegraph.co.uk Article – “It’s not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes.”Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.Microsoft Gearing up to Launch Kumo.comB to B Online Article – Microsoft is “Planning an “estimated $80 million to $100 million integrated campaign, including TV, print, online and radio”Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.Marketing Tip of the WeekPick one element of your business and be more transparent about it to the public and your company.Forum FodderSam Ruback from FlashPoint Development asks “How should I manage my Internet marketing / sales time? To expand… When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and “selling them”. These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?”Closing Comments Originally published Apr 4, 2009 4:10:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HubSpot’s Top 10 Inbound Marketing Blog Articles of 2009

first_img Originally published Dec 25, 2009 8:30:00 AM, updated March 21 2013 401. That’s the number of blog articles that we’ve shared with you this year on Inbound Marketing blog. We’ve covered a lot of topics and created a ton of original content. It’s been a whole lot of fun, but now it’s time to highlight the best of the best.If you took a peek at our Top Inbound Marketing Webinars of 2009, you might notice this topic just keeps popping up.Yep, that’s right. Five out of our top ten blog posts this year were on the topic of social media. Three of those 5 contained hard-to-find Twitter data that many businesses use to make informed decisions, while the remaining 2 featured tactical information how businesses can use and monitor their social media presence. As we enter 2010, one can look at this data and certainly understand why so many companies are planning to incorporate social media into their marketing mix next year.Top 10 Inbound Marketing Blog Posts of 20091.)  Groundbreaking New Personality Grader Makes Marketing Less Manic (@ DanZarrella)2.)  Baby Got Leads (Posted by @Pamelump but the entire @HubSpot team can take the credit for this awesome viral video)3.)  7 Tips for Effective Calls to Action (@DanZarrella)4.) Study Shows Small Businesses Who Blog Get 55% More Traffic (@RickBurnes)5.) How to Monitor Your Social Media Presence in 10 Minutes a Day (@Repcor)6.) Announcing the June State of the Twittersphere Report (@DanZarrella)7.) Free EBook:  How to Use Facebook For Business (@EllieEille)8.) Best Way to Build a Twitter Account: Step By Step (@DanZarrella)9.) Is 22 Tweets-Per-Day The Optimum? (@DanZarrella)10.) Is PR Dead? (@BHalligan) photo by StreetFly_JZWebinar: Blogging for Business Want to learn more about publishing a blog on your business website?Download the free webinar to learn how to create a thriving inbound marketing blog. Inbound Marketing Social Mediacenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Reasons Your Website Sucks

first_img Photo courtesy of Topics: Enough well-optimized pages that people can find you . Ummmm… that’s nice, but if I’m a prospect, I don’t care about how cool you think you are–I care about how you’re going to solve my problems.  If your website only has navigation about who you are & what you do and a news feed, it sucks. Your website only displays the news about the cool stuff your company has done Taking these actions will go a very long way towards making sure your prospects stay on your site, interact with your company, and become customers! How you’re going to solve your prospects’ problems . It’s no secret that people have short attention spans when they surf the web, so making your page so “cool” that you’ve hidden all obvious navigation is a really good way to increase your bounce rate.  If you only have two buttons, they had better be the best two buttons and serve your prospects’ needs exactly, or they’re not going to engage.  Even better, though, would be to give your prospects enough options that you can address their varying needs, depending on where they are in the research or buying process. Your website isn’t findable If you want to “unsuckify” your website, make sure it has the following: . Some of the biggest companies in the world have websites that aren’t well optimized and they still get found.  Unfortunately for the rest of us, that isn’t an option. This is especially a problem for gorgeous sites that are all flash and only have one page for Google or Bing to index, but many new websites don’t optimize page titles or URLs–key places for telling search engines what your pages are about. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Maybe you have an auto-playing video or some funky background music, but it plays instantly. From a pet peeve perspective, this should really be #1, but it’s less of a marketing problem and more of an annoyance.  Your prospects probably don’t suddenly want a blasting presentation to come out of their computer speakers while they’re sitting in quiet cube farms.  They’ll quickly close the browser tab rather than becoming engaged, filling out lead forms, and eventually buying your product or service. Your website automatically plays sound. Here are four ways things can go horribly, terribly wrong: And for the love of everything, no automatically playing noise or video! Website Design Alicia Voorhies Your website is so slick and cool that people have no idea where to click Originally published Sep 16, 2010 8:00:00 AM, updated October 20 2016 Clear navigation & calls-to-actionlast_img read more

Advertising to Facebook Fans Improves Conversion Rates [New Data]

first_img For instance, if a health care company planned on acquiring 1 million registrations over a year via Facebook ads at $10 per registration, it could save $4.4 million by advertising to its Facebook fans instead of the general Facebook population. This means if the cost of attaining enough fans from which to secure 1 million health care registrations is less than $4.4 million, the company has produced a direct return on investment on its The post goes on to provide the following example: alongside its organic, free resources like without even counting the value of being able to communicate directly with the fans through Page updates. Originally published Jun 13, 2011 4:20:00 PM, updated October 20 2016 For marketers, Facebook can sometimes be mysterious. The leading social network has many moving parts including Pages, Places, Groups, and more. One of the most difficult tight ropes to balance is how to use Inside Facebook Marketing Takeaway ” The problem is that even though someone may be a fan of your business, they are still a long way away from being an actual customer. This data supports the idea that marketers should spend more of their efforts, both paid and organic, to move existing fans further along the sales cycle and convert them into leads and customers. By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%. Facebook fan acquisition strategy ” Facebook’s paid advertising opportunities Have you had success advertising to existing Facebook fans? recently shared some interesting data from Facebook ad buying service TBG Digital. According to the post: ” Facebook Fans ” Facebook Advertising as being part of your marketing reach already and instead spend your advertising dollars trying to motivate non-fans. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In marketing — and in life — common sense prevails. It only stands to reason that Fans of your Facebook page who already have some familiarity with your business would be more likely to take a next step like registering or purchasing. It’s an easy mistake to disregard . Topics: This data was derived from a 4.1 billion ad-impression, thirteen-client test run by TBG Digital. Facebook Pageslast_img read more

Answers to the Top 5 Press Release Optimization Questions

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Earlier this week, HubSpot and PR Newswire hosted “The Science of Press Releases,” a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. During the webinar, we received a ton of thought-provoking questions not often discussed in the industry. Without further ado, here are answers to your top 5 questions about press release optimization.1. What is the difference between viewing a press release and engaging with it?The meaning of viewing a press release is pretty straightforward. But what does engagement mean? Put simply, engaging with a press release refers to taking some action besides viewing the content. It could mean forwarding the press release, sending a tweet about it, or clicking on the call-to-action in it. In that sense, engagement as a metric carries more weight than views in determining the success of a press release. 2. What’s the number one way my press releases can get more views and engagement?Photos are the number one factor that positively influences both views of your press releases and engagement with them. “There is no reason why you should publish a press release without a photo,” said Dan on the webinar. Images help you tell a better story, thus making your content much more interesting and attracting journalists to talk about your press release. 3. When should I be sending my press releases for maximum views and engagement?Interestingly enough, the best practices for sending your press releases can slightly vary depending if you measure success by total views or engagement. While Friday, Saturday, and Sunday are best performing days for getting the most views of your press releases, Sunday, Monday, and Tuesday perform better in terms of most engagement. The overlap here is Sunday, so you can start experimenting with that day and see how it performs compared to your previous activities. 4. Why should I include digits in my press release title?Dan’s research showed that including digits in the headlines of your press releases can lead to positive results. “When people are on the web, they are looking for specificity,” Dan said. In this context, data points help you cut through the clutter of vague content online and convey a strong message. Interestingly enough, this tactic can also be applied to other marketing channels, such as blog posts and emails.5. Where can I find some examples of successful press releases?Visit PR Newswire and look at the most popular press releases, as they are the most read and visited. There is a lot to be learned from looking at what is popular and identifying common patterns. For instance, you may see that some press releases are linking to news hooks, or events that are happening right now and are very timely.Want to learn more press release optimization tips? Check out the on-demand webinar, and view the slides! Public Relations Originally published Nov 3, 2011 9:00:00 AM, updated October 20 2016last_img read more

How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]

first_img Topics: Images Originally published Sep 16, 2013 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Editor’s Note: Facebook no longer supports the ability to add thumbnails to your page’s tabs. Click here for a more up-to-date post about how to customize your Facebook Page.Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design?I honestly can’t believe it was that long ago, but we all rushed to create and add Cover Photos; star, hide, and pin content within our Pages’ Timelines; and organize our Pages’ Apps toolbar.Those Apps were the successor of what you might remember as tabs on your Facebook Page — although many of us still fondly refer to them that way. Here’s how they used to look:And here’s how they look now:What’s this little trip down memory lane all about, you ask? Well, we put all that work into setting up those icons pictured for our Apps toolbar back in early 2012 — but I’m willing to bet that many of us haven’t touched them since. So how about we all take a few minutes to give our Facebook Pages a little facelift? (Don’t have your Apps set up in the first place? Read this post to learn how to set up custom tabs for your Facebook Page. The Photos view will automatically appear first, and you can display a total of 12 Apps on your page in whatever order you choose.)How to Change Your Facebook Page App Photos 1) Visit your Facebook Page and click the triangular drop-down icon next to your Apps, right below your Cover Photo. 2) Hover over the app photo you want to change, click the pencil edit icon, and choose ‘Edit Settings.’ 3) On the next screen, click ‘Change’ next to ‘Custom Tab Image.’4) This will open a new tab in your browser. Hover your mouse over the current photo, and click the pencil edit icon.5) Choose a new image file from your computer, and upload!As Facebook specifies, your image size needs to be 111 x 74 pixels, and cannot exceed 5 MB. Voila! A brand new photo for your Apps toolbar. Easy as that. :)Note: You may find that, for certain apps, the app’s developer has made it so the image is not customizable. If you’re unable to change the photo for specific apps, this is why.When was the last time you gave your Facebook Page a little facelift?last_img read more

What Is an Inbound Link? [FAQs]

first_img Topics: For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.”Google understands the context of a link — so more generic “learn more” and “click here” anchor text can be just as valuable as keyword-optimized anchor text.How Do I Build My Inbound Links?Because good inbound links require an authoritative source, you can’t just ask your little brother to link to you on his fishing blog. Here’s a post that teaches you 32 ways to build inbound links. Just don’t do any of the five B’s of Bad Link Building: Borrowing, Begging, Bartering, Bribing, or Buying.Want to learn more about link building in general? Check out this post on the anatomy of a link. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’re new to inbound marketing, you’ve probably heard that one way to grow traffic is to get more links … but did you know that there are actually several different types of links you can have? Learn how to run more impactful, measurable marketing campaigns.We bucket links into three different categories: internal links, outbound links, and inbound links. All are important to have, but the most sought-after are usually inbound links. But what exactly are inbound links? And how are they different from the other types of links?Let’s clear this all up. In this post, we’ll talk about the definition of inbound links, why we need them, what a good one looks like, and how to get more of them.What Is an Inbound Link?An inbound link is a link coming from another site to your own website. “Inbound” is generally used by the person receiving the link. For example, here’s an inbound link to our co-founder Dharmesh’s blog. Dharmesh could say, “I received an inbound link from HubSpot.”Outbound links are links from your website to another website. The link to Dharmesh’s blog we talked about earlier is an outbound link on HubSpot’s blog, and an inbound link on Dharmesh’s blog. Internal links are links on a certain website or blog post that links to another page on that same website. That’s the basics. If you want, you can learn more about the differences between these three types of links here.Why Do I Need Inbound Links?Reason #1: Search Engine Optimization (SEO)Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject — so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs).Search engines don’t treat all inbound links the same and inbound links isn’t the only ranking factor they consider.Reason #2: Referral TrafficIf someone posts an inbound link on their website or blog, people who see that link might click on it, and you’ll benefit from that referral traffic. For example, many of you who clicked the link to Dharmesh’s blog up there may not have visited his blog otherwise. The volume of traffic you get from a referral traffic depends, of course, on how much traffic that blog or website receives in the first place.What Does a Good Inbound Link Look Like?A good inbound link:Comes from authoritative website.Uses proper anchor text.What’s all this anchor text stuff about? Anchor text is the text copy that is hyperlinked, like this. (The anchor text there is “like this.”) Good inbound links not only have anchor text, but they also have natural anchor text. Here’s what Google says is unnatural:”Links with optimized anchor text in articles or press releases distributed on other sites.center_img Link Building Originally published Jul 10, 2014 2:00:00 PM, updated July 28 2017last_img read more

10 Ways to Reach Customers Who Don’t Know They Need You

first_img3) Customize your approach to appeal to them, not your current customersThis is a continuation of the previous action. When brainstorming ways to speak to your unreachables, it’s important to remember that the same message that works really well for your current audience probably won’t be received well by another—or at least not as effectively. A successful example of this is with Old Spice’s marketing efforts. Marketers realized that they could reach a lot of the younger generations with humorous and quick-witted advertisements. Of course, there were changes to the products as well, but a lot of the instant success of the brand stemmed from the viral nature of the ads that spoke to a much broader group of people than ever before.4) Offer them something truly unique As wisely stated by Entrepreneur contributor Murray Newlands in his article, “The 8 Fundamentals for a Successful Inbound-Marketing Strategy”, “Think of your website as a hub, not a megaphone.” This applies to all areas of your brand’s presence—both online and offline. Treat your unreachables as if they are already your most loyal customers, rewarding them with valuable resources they can really use. Because if you can provide them with something they can’t find elsewhere, it will build trust and credibility—two things that give you an instant leg up on your competition. Some valuable, yet still free/affordable resources you can offer include:  Educational information, like e-books, guides, infographics, blog articles, webinars, tips, downloadable templates, etc.Coupons/exclusive discounts for first-time customersProduct/service samplesBranded merchandise As many in the industry may know already, this method of marketing (inbound marketing) has proven to be one of the most successful ways to promote your brand or business. 5) Generate awareness of the want/need for what you have to offerYour unreachables are most likely in the awareness stage of the buyer’s journey—unsure whether or not they even want or need the product/service you’re offering, let alone if they want it from your specific company. That’s why you have to create reasons why someone might need you. Let’s say you’re a hotel that’s running a special vacation package. An example of the awareness-stage buyers would be a mother and father who just found out they’re able to take a vacation with their family soon, but aren’t yet sure if they want to stay local, travel abroad or go on a cruise. By marketing your vacation package as the most all-inclusive, affordable and family-friendly offer available, you’re successfully generating awareness and a desire for your offer.6) Demonstrate how your product/service could be the only solution they needMaybe your business offers a variety of products or services (i.e. multi-platform digital solutions). Or, maybe it offers something a little more niche (i.e. all-organic coffee). But no matter what you offer, there’s always a way to position yourself as their all-purpose solution. Your unreachables might not even know your business can handle multiple problems they’re experiencing. They might not know that just how well you’ve mastered your very specific product/service. Or, they might not know they need you. Either way, you’ll want to demonstrate how you’re the only solution. 7) Position your business in the most positive light possibleThough it may hard to conceive, most people want to find out how you can help them, even if they’re not actively seeking you out. If you’ve piqued their interest in some way, they’ll want to find the good in your business, so they can have a product or service that provides a solution or added convenience to their lives. A few suggestions for keeping your efforts upbeat and positive:Use up-to-date content, design and resources in your marketing effortsUse language that is confident and inviting, not cocky or abrasiveAvoid negative messaging that puts down specific competitors (it’s tacky)Highlight what specifically makes you better than the rest, but say it in a way that makes you look like the hero 8) Find ways to get your advocates to promote to themWhat’s better than having happy customers who love your products/services? Having happy customers who willingly promote your products/services to others. If they’re happy enough, they’ll do it for free, too. It’s like free advertising. This is your opportunity to reward your #1 fans with things like:Refer-a-friend offers/discounts/coupons Exclusive contentDonations to fan-favorite charitiesAnswered questions/concerns, personalized shout-outs and Q&A sessions on social media platformsFan-appreciation eventsFeatured fan videos/photos/etc.Project involvementWhether your business is able to spend a lot or a little toward rewarding your advocates, remember that there’s a huge benefit in having people promote your business for you.  9) Show many forms of credibility In addition to having testimonials on top-rated review sites (or on your own website), there are a lot of ways to demonstrate that you are credible and trustworthy. Find unique (yet still truthful) ways to display this in your marketing efforts, such as: Noteworthy awards or certifications (place a badge on your website, post a link to your social media platforms with information about the award/certification, etc.)Support a local charity (display information about it on a dedicated landing page on your site, post about it on social media, etc.)Mention any environmentally sustainable efforts you make at your business (recycling, volunteering for eco-friendly organizations, etc.Case studies and testimonials Though this is certainly helpful for your current customers to confirm they’ve made the right choice with you, those who might not know they need you yet might find your business more desirable than another, simply for your credibility. Research the industry-specific materials you can provide your potential customers to let them know you are not just a viable option, but the best option. 10) Do all of this in stages—not all at onceLast, but certainly not least, make sure you do these things in different phases. Because it’s not realistic to believe any one effort will magically attract everyone to your business, you should set goals, follow a strategic plan and measure your results. Rinse and repeat as necessary for each audience.There are plenty of ways to speak to those who seem unreachable. You just have to find ways to make it about them and why they (specifically) would want or need you. If you’re not sure how to get started, try these tips for expanding your reach. Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money.But every business has a few “unreachables.” Now, some of these people are placed in that category for a reason. If you sell retirement plans, for instance, your unreachables might be children because they’re simply too young to purchase your product. But that doesn’t mean they have to remain that way forever. Even the most unexpected groups of people could be your biggest advocates later on. You just need to know how to speak to them.Here are some tips for successfully reaching your unreachables:1) Do your homeworkThis is an important step you won’t want to skip. Before you start trying to reach all different types of groups, you’ll want to find out who your individual unreachables actually are. They may or may not be who you think they are. That’s why researching and surveying are important parts of this process. You might look at your current demographics for visitors to your website or social media platforms and determine which audiences aren’t connecting with you. You might also try comparing your demographics to your competitors’ to see if they’re reaching an audience you might not be. Or, you could conduct interviews and send out questionnaires to gather additional information. Whatever methods of obtaining this data, be sure that in the end you have answers to questions like:Why are these groups uninterested/uninformed about my business? Are they also uninterested/uninformed about the products/services I sell, too?Do they know they might want/need what I’m offering? 2) Find a common ground and apply it to your approachAt this point, you’ve narrowed down exactly who your unreachables are, but the research stage isn’t over just yet. You still want to find out what their likes and dislikes are, where they live, where they work, etc. Researching the specifics of their day-to-day lives can be helpful when brainstorming the message and channels to reach them. It can help you create a story that appeals to multiple audiences.Look at Budweiser. Who knew that a beer company would create 2014’s top-performing spot on USA Today’s Ad Meter with a commercial that not only doesn’t display their products once, but also is themed around the love between a puppy and a horse. It’s effective because it appeals to multiple audiences by finding a common ground through storytelling. Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Originally published Apr 20, 2015 11:00:00 AM, updated February 01 2017last_img read more