Urban Biking Advice from Copenhagen, Portland and Beyond

first_img2. Invest in InfrastructureEncourage cycling by making room for cyclists. New bike-friendly infrastructure brought a 24 percent rise in Copenhagen ridership, with a 63 percent increase in a feeling of safety, Bondam said. When choosing where to build, prioritize use and accident reduction, as well as linkage of cycletracks to create full networks.  Building “cycle superhighways” that link suburbs with inner cities can be particularly effective. Shared bike platforms, like the Bikeshare system in DC, also play an important part in increasing ridership.3. Combine Modes of TransitBiking needs to be integrated with other modes of transport. That means ensuring that buses have bike racks, and making it easier for riders to bring their bikes on trains – a measure that helped expand the commuting range for cyclists in Copenhagen.4. Emphasize Practicality and BenefitsIn Copenhagen, a poll showed that only 5 percent of respondents said they bike for environmental reasons – 56 percent said it’s faster, and another 27 percent said it’s more convenient.More than a quarter of respondents said they bike because it’s healthier. Bondam jokingly said that Danes like biking because it flatters their Viking roots—“there’s a sense of conquest when you get to the office”—but there’s plenty of research that suggests employees are happier, healthier and more productive when they get in a bit of exercise on their morning commute.And it’s not just healthier for the cyclists. More bikes on the road means fewer cars, which decreases pollution. Lars Loese, the Danish ambassador to Washington who also attended the event, said 50,000 Americans die every year from pollution, a problem biking can help alleviate.Bondam also emphasized the degree to which biking is an activity through which families bond in Denmark; more than a third of Danish families bike with their children. Danish kids start learning cycle games in kindergarten.5. Have Patience Nothing happens overnight. When asked how long it might take for residents of a U.S. city to embrace biking as Copenhagen has, Bondam responded cautiously: “A long time. Fifty years, maybe.” Not only do investments in infrastructure need to be made, but it takes a long time to internalize the culture of biking into a city’s DNA.Progress is PossibleSam Adams takes off from the WRI headquarters, leading our bike convoy. Photo by WRI/Flickr Does the future of city transport roll on two wheels?After a nearly three-mile bike ride from World Resources Institute to Washington’s National Press Club, advocates of city cycling offered advice on how to make bicycles a healthy, economical, environmentally sustainable mode of urban transportation.This is already a reality in Copenhagen, where half of all workers commute by bike and biking accounts for 17 percent of all trips and 50 percent of all work commutes around Denmark’s capital, according to Klaus Bondam, Copenhagen’s former technical mayor, who participated in the panel discussion on January 11. The typical worker in Copenhagen spends only 4 percent of income on commuting, compared to those in Houston, where the cost is 14 percent of a typical worker’s pay. In Washington, a relatively bike-friendly U.S. city, only 4 percent of commutes are by bicycle.Panelists offered five steps cities can take to persuade more commuters to trade four wheels for two.1. Create Political Buy-inLet city leaders know that bike riders can mobilize as a political force. Sam Adams, WRI’s U.S. director and former major of Portland, Oregon, noted that cyclists were consistently ignored until they formed a Bike PAC which endorsed candidates and made donations. Even though the sums involved were small, politicians began to pay attention to the cyclists’ concerns about safety and the need for better infrastructure.Finding common concerns among all stakeholders is key, and a good place to start is the urban economy. Traffic can drag down economic growth, at a rate ranging from 1.1% in New York City to 15% in Beijing.“One of the key strategies in Denmark has been the National Bicycle Strategy, which brought together all different stakeholders and created a common language in the field,” Bondam said. Building public support for urban biking requires the same tools used to raise the public health hazards of smoking.In order from left: Klaus Bondam, Danish Cyclists Federation; Leif Dormsjo, District Dept. of Transportation; Greg Billing, Washington Area Bicycle Association; Sam Adams, WRI; Craig Iscoe, Cycling Without Age; Jason Margolies, PRI (moderator). Photo by WRI/Flickr The ride to the National Press Club showed that progress has already been made in the U.S. capital: the route followed bike-specific infrastructure most of the way, including a specific bike track and bike lanes down the middle of Pennsylvania Avenue between the Capitol and the White House. It was a glorious ride, in unseasonably pleasant January weather, and recalled perhaps the best argument of all for biking, which Bondam quoted from President John F. Kennedy: “Nothing compares to the simple pleasure of riding a bicycle.”last_img read more

5 Things to Look for in the Green New Deal

first_imgThe Green New Deal means different things to different people. In some ways, that’s part of its appeal. On the other hand, a Green New Deal can’t mean anything anyone wants it to, or it will come to mean nothing at all.More concept than concrete plan so far, the Green New Deal would fight climate change while simultaneously creating good jobs and reducing economic inequality. Described in such broad terms, more than 80 percent of U.S. registered voters support it, including majorities across the political spectrum, according to a survey conducted by Yale and George Mason universities.  (Most respondents had never heard of the Green New Deal when the survey was conducted, so these findings no doubt depend on how the question was worded and will change as specific proposals are fleshed out and debated.)Green New Deal standard-bearer Representative Alexandria Ocasio-Cortez (D-NY) and longtime clean energy champion Senator Ed Markey (D-MA) are reportedly teaming up on a bill that may begin to define core principles that guide the Green New Deal from concept to concrete proposal. (Update, 2/4/19: Some media outlets now report that lawmakers will introduce a resolution this week.)Here are five questions legislators will need to consider for developing any plan that transitions the nation to a zero-carbon economy:1. What does “clean energy” mean, and how quickly can we get to 100 percent?The scientific imperative made clear by the Intergovernmental Panel on Climate Change’s (IPCC) recent report is to achieve zero net emissions globally by 2050. Richer countries with the greatest technological capabilities and the longest history of spewing carbon dioxide into the atmosphere (I’m looking at us, United States) have a responsibility to get there sooner. Hence, leading states such as California and Hawaii have adopted a goal of zero net emissions by 2045.Fossil fuel combustion is far and away the largest source of carbon dioxide and a myriad of more localized pollutants. Substituting wind and solar energy for coal, oil and gas will be at the heart of any global warming solution. But it’s important not to confuse means with ends. The goal has to be to get to zero net emissions as quickly as possible while inclusively increasing prosperity. In addition to setting this long-term target, we will need interim targets to make sure we are on track along the way.As we embark on this project, we can’t know in advance which combination of tools will allow us to complete it most easily, so it would be foolish to preemptively discard any from the toolbox. For example, a recent study by the Union of Concerned Scientists shows that early retirement of existing economically vulnerable nuclear power plants would increase pollution from coal and natural gas plants, while the IPCC report finds that carbon capture and storage will almost certainly be needed to limit global warming to 1.5 degrees C (2.7 degrees F). Excluding these technologies from consideration would be like throwing away your Phillips head screwdriver and circular saw before completing the blueprints for a house you are trying to build.To be clear, our task is to build a whole clean energy house, not just the foundation. The foundation is a zero-emissions electricity system. The house is a zero-emissions energy system, including transportation, heating and industry. Clean electricity can be used to help power other floors, but it doesn’t finish the project.We also need to pay attention to the yard. Farms and forests are currently major net sources of carbon dioxide, nitrous oxide and methane. Shifting to a sustainable food system, boosting soil health and improving forest management could turn that around so that natural and working lands become a net sink for carbon dioxide. When we consider the need to feed almost 10 billion people globally by 2050 and preserve natural ecosystems to protect biodiversity, WRI’s research suggests that we will also need to use new technologies to directly capture carbon dioxide from the atmosphere and put it back underground where it came from (in some cases literally, in depleted oil fields, and in other cases in similar geologic reservoirs that never contained fossil fuels).2. What kind of infrastructure do we need to support a clean energy economy?America’s roads and bridges are crumbling, and there is broad agreement on the need to upgrade our infrastructure for the 21st century. There is less agreement about what to build, where to build it and how to pay for it. Mayors across the political spectrum know that we need infrastructure improvements, and that they need to increase their resilience so that they are good investments and uses of tax dollars. The Trump administration laid out an infrastructure plan last year. Senator Schumer outlined essential criteria for any infrastructure bill he would support in a letter to the president in December. And last week, the Center for American Progress offered their vision for how an infrastructure bill can create jobs, strengthen communities and tackle the climate crisis. But so far there has been lots of talk about an infrastructure bill and no action.Getting it right is essential. Most infrastructure projects initiated today will still be in use in 2050. If we simply rebuild the infrastructure that carried us through the 20th century, we won’t get where we need to go in the 21st.  Investments in climate-smart infrastructure, on the other hand, can create millions of good jobs, pave the way (so to speak) to a clean energy economy, and increase the resilience of vulnerable communities to climate change impacts that can no longer be avoided. Key elements of climate-smart infrastructure would include things like: incentives for clean electricity, electricity storage, electric vehicles and energy efficiency; investments to upgrade the electricity transmission and distribution system to accommodate more renewable energy; investments in smart, clean, public transportation systems; investments in zero-emission freight systems, linking ports, distribution centers and rail lines; investments in resilient natural infrastructure, such as wetlands and floodplains, as well as public lands and wildlife habitat; and investments to reduce methane leaks.3. Should the Green New Deal include a carbon tax?A carbon tax or cap should be a part of any comprehensive response to climate change, whether the revenue is designated to pay for climate-smart infrastructure, rebates to households, tax cuts or anything else. (Interestingly, Representative Francis Rooney (R-FL) has cosponsored one carbon tax bill that would invest most of the revenue in climate-resilient infrastructure, and another bill that would return all the revenue to households.) Putting a price on carbon pollution is a cost-effective way to reduce emissions, spur greater innovation and allow businesses and households to choose how they decrease emissions. It is increasingly being used in countries around the world, including for example in Canada, Mexico, Chile, Colombia and shortly Argentina. Carbon pricing, like renewable energy, should not be seen as an end in itself. The United States will need a portfolio of policies to ensure that it is on track to zero net emissions, including carbon pricing, climate-smart infrastructure investments, and well-designed and targeted regulations to address the emissions that may not be very responsive to a carbon price. In addition, the revenue produced by carbon pricing can help support spending on the clean energy transition, such as investments in climate-smart infrastructure, education and workforce development. However, priority spending need not be linked to any particular revenue source.4. How do we ensure that the Green New Deal benefits all Americans?Climate change harms low-income and disadvantaged communities first and worst. Solutions to climate change shouldn’t do the same.The consequences of implementing policy measures that large segments of the population consider unfair were evident in the Yellow Vests protests in France. Avoiding this outcome has many facets.First, whether the revenue from carbon pricing is returned directly to households or used in some other way, carbon pricing can be designed to reduce emissions while benefiting low- and moderate-income families.Second, investments in climate solutions should be designed to ensure that disadvantaged communities have a voice and are not left behind. This includes low-income communities of color in the inner city, as well as rural areas suffering from declining and aging populations. California’s climate laws, for example, require that at least 35 percent of investments made from its greenhouse gas reduction fund go to projects that benefit disadvantaged communities, with at least 25 percent of the investments going to projects located within these communities. Similarly, policies can be designed to ensure that local pollution reductions benefit communities with the highest pollution burdens, such as those located near power plants and refineries.5. What happens to fossil fuel industry workers?Building a clean energy economy will create far more jobs than attempting to retain the fossil fuel-dependent energy system we have today. There are already more than 3 million jobs in the U.S. clean energy industry, outnumbering fossil fuel jobs 3-to-1. But that fact will be cold comfort for workers who lose their jobs in coal mines, oil refineries and gas pipeline construction unless they are able to access well-paying jobs in the wind, solar, electric vehicle and energy efficiency industries or elsewhere. Giving workers false hope that lost coal mining or power plant jobs are coming back is no solution. Mechanization and energy market trends will continue to displace many workers regardless of climate measures. Policymakers will need to manage the transition, provide training in new skills needed in the clean energy economy, and ensure that the pensions and health care promised to workers who spent much of their careers in the fossil fuel industry are protected.This is not just the right thing to do for workers affected by the clean energy transition, as AFL-CIO President Richard Trumka told delegates at the  Global Climate Action Summit in San Francisco. It is the right thing to do to build the broad-based political coalition needed to solve the climate crisis. He said: “Climate strategies that leave coal miners’ pension funds bankrupt, power plant workers unemployed, construction workers making less than they do now…plans that devastate communities today, while offering vague promises about the future…they are more than unjust…they fundamentally undermine the power of the political coalition needed to address the climate crisis.” Direct financial support can also help replace tax revenue and incomes in communities that are currently heavily dependent on the fossil fuel industry. Spain offers one example of how a collaborative process can accelerate progress: The government recently reached agreement with unions on a plan to close the country’s coal mines, and is now pursuing an ambitious plan to transition to 100 percent clean electricity. The deal includes early retirement payments for workers, job training and mine land reclamation.The idea of a Green New Deal has catapulted to center stage in the aftermath of the 2018 midterm elections. The challenge now is to add flesh to the bones of the Green New Deal concept in a deliberate, thoughtful manner that builds on current momentum and delivers a new vision for strong, sustainable and inclusive growth in America.last_img read more

The Times They Are a Changin’ [Marketing Song]

first_img If your business to you Don’t let business fall But your growth will be fast Create content for your space Or you’ll sink like a stone You are destined to win Enjoy our coffe house-style video. The lyrics are below, and you can Come small business owners week, a celebration of the marketing revolution and the change in how marketing is done today. Bob Dylan was a strong voice and proprietor for change during the 1960s. If you think about it, social order in the 1960s is to small businesses growth in the present. It makes sense to take one of his moving songs and rewrite the lyrics for these inbound marketing times. Wherever you sell The Time’s They Are a Changin’ ) – Bob Dylan cover ) Originally published May 6, 2011 9:25:00 AM, updated March 21 2013 No thing as too niche For the times they are a-changin’. Around you have swelled A month ago, the marketing world celebrated repcor Inbound marketing now Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The line it is drawn Guitar: Drew Fortin (@ That’s a marketing sin And accept it that soon Outbound tactics Marketing Transformation And admit that the networks Opportunity is ragin’center_img Is worth savin’ And there’s no tellin’ who will be searchin’ You’re no loser now download the .MP3 here And keep your eyes wide Those who interrupt Please heed the call Will later be past For the times they are a-changin’. There is no time to waste Don’t ignore the data   You’ll be drenched to the bone. It’ll soon shake your windows For the times they are a-changin’. And rattle your walls Then you better start thinking The story is cast You may be small now Come gather ’round people Be the best one that lasts Will be those who have stalled . For the times they are a-changin’. Come marketing mavens As the present now Rapidly fadin’. Fortin Vocals and Lyrics: Rebecca Corliss (@last_img read more

Joe Root pays tribute to Cook and Anderson after series win over India

first_imgEngland defeated India by 118 runs at The Oval to clinch the five-match series 4-1, on Tuesday.Chasing an improbable 464 for victory, India were eventually dismissed inside the last hour for 345 despite defiant centuries from KL Rahul and Rishabh Pant, with James Anderson taking the final wicket – his 564th in test cricket, taking him past Australian great Glenn McGrath as the most successful fast bowler of all time.The 36-year-old Anderson received a standing ovation as he walked off with Alastair Cook, England’s most-capped player and record test run scorer who marked his 161st and final match on Monday with an emotional century.England vs India, The Oval Test, Day 5: HighlightsSpeaking at the post-match conference, England captain Joe Root said the fight from Indian batsmen made for a great spectacle.”Very gratifying. It has been a very tough series. India have played some exceptional cricket. And it has been some special stuff from our guys as well. Everyone watching would have been thrilled as well. It shows Test cricket is still in a good place.””There were a few nerves. India batted really well to get into that position in the final session. So, credit to India for batting well and to our lads for performing in the manner like we did in the end,” Root said.Photo of the day. #Legends pic.twitter.com/s73w8Zl6LwEngland’s Barmy Army (@TheBarmyArmy) September 11, 2018Root also paid tributes to senior cricketers Cook and Anderson.”I mean Alastair has been such an exceptional player for such a long time. He has been a huge part of our dressing room, the way he goes about things and the way he sets up standards. I thought the reception he has had over this Test has been fitting.”advertisement”I’m sure there is more to come from Jimmy. The scary thing is that you feel he still has a couple of years left. In my opinion, he is the best he has ever been,” Root said.Alastair Cook gets emotional after special day at Oval: Sometimes dreams come trueDespite the convincing series win, Root was not ready to take things easily and insisted that the England side still has a lot of learning to do.”We are growing all the time as a team. We have got some good experienced players who have done well. Some young guys have stood up and performed. We have a lot of learning to do to reach where we want to,” Joe RootAnderson surpasses McGrath to become 4th highest wicket-taker in Test cricketWith India beginning the day on a precarious 58-3, a full day’s play looked unlikely for the sparse crowd.But shortly after tea they were motoring along at 325-5 with Rahul and Pant’s partnership worth 204.That winning record breaking moment…. #engvind pic.twitter.com/OmYtcEK1BTInnocent Bystander (@InnoBystander) September 11, 2018Opener Rahul, who had earlier shared a 118-run fourth-wicket partnership with Ajinkya Rahane, was eventually bowled for 149 by an Adil Rashid ‘wonder ball’ that pitched way outside leg stump before spinning back out of the rough and hitting off.Alastair Cook becomes 5th player to score a century in first and last TestThe 20-year-old Pant lit up a murky day with a sensational maiden century to become the first Indian wicketkeeper to score a ton in England, striking three fours off one Ben Stokes over.He struck 19 boundaries, including four sixes in a fearless display of shot-making, but shortly after Rahul’s exit he holed out trying to smash Rashid out of the ground.Alastair Cook – The Greatest.#ThankYouChef pic.twitter.com/XXZ2YnY3WlEngland Cricket (@englandcricket) September 11, 2018With India’s tail exposed England took the new ball with 18 overs remaining but it was Sam Curran, not Anderson, who struck first having Ishant Sharma caught behind for five.Rishabh Pant announces his arrival with maiden Test hundredRavindra Jadeja was India’s last hope, but he nicked a ball off Curran into Bairstow’s clutches.Fittingly, it was left to Anderson to apply the finishing touch and he delivered a beauty to bowl Shami, knocking his middle stump flat.Anderson is now fourth on the all-time list of test wicket takers behind a trio of spinners; Muttiah Muralitharan (800), Shane Warne (708) and Anil Kumble (619).(With Reuters inputs)last_img read more

How to Enhance Your Marketing Videos With Analytics

first_img Video Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it, like it, and share it. Lucky for you, YouTube recently launched an improved and more thorough analytics report to help you understand what’s working and what isn’t with your video marketing efforts. You can determine which specific demographics watch your videos, track the sources of where people find and watch your content, and discover how long your audience is watching with YouTube’s audience retention report. Using these insights, you will be empowered to create future video content that better appeals to your audience and makes a bigger dent in your marketing goals. To access your videos’ YouTube analytics reports, simply log in to your YouTube account and visit http://www.youtube.com/analytics. Here are the three valuable insights YouTube’s analytics report offers marketers and how you can use them to improve your video marketing content for greater success. YouTube Demographics ReportWhat does it measure? YouTube’s demographics report will let you know which gender and age group is viewing your videos. Why is this important? You could have a problem on your hands if you’re creating content that’s tailored to a male audience in their mid-twenties and the YouTube demographics report reveals that the majority of your viewers are middle-aged women. The demographics report is a great resource that can help measure whether or not you are effectively communicating your message to your target audience.How can I make improvements? If you’re trying to attract the attention of a different age group or gender, you’re going to have to create new content that is relevant to that demographic. Also, keep in mind how you’re choosing to present this information in your videos. Pay close attention to the style, pace of your video, and editing techniques that you’re using. A younger audience tends to watch video content that is fast-paced, flashy, and has a strong focus on the aesthetics of the video. Viewers of an older generation tend to prefer more traditional style videos. They generally have a longer attention span that is suitable for a slower paced and informative video without all the bells and whistles. YouTube Views and Sources ReportWhat does it measure? After you upload your video, track the number of views it gains each week as well as its sources. It’s also helpful to track the number of ‘likes’ and subscribers. Ultimately, you want to identify which is the most effective channel to embed your video. YouTube analytics will reveal if your video is gaining more exposure directly on YouTube or from being embedded on a blog, a Facebook page, or your website.Why is this important? Your total number of views, ‘likes,’ and number of subscribers is how you will measure your level of success on YouTube. People who stumble upon your YouTube channel are more likely to stay and watch your videos if they notice your channel has a ton of views and subscribers. How other viewers have reviewed and rated your content will also influence how a newcomer perceives your channel. The number of views and subscribers you gain will build your reputation and image. How can I make improvements? Optimize your video’s tags to make it easier for people to find your content. In addition, search YouTube for content similar to your own video project, and leave a video response to their video. This will help redirect that video’s viewers to your own video. Make the video experience engaging, and encourage your audience to share the video with others. Add video annotations reminding viewers to ‘like’ your video and subscribe to your channel to stay updated with future video content. Naturally, your viewers will leave comments if your video is awesome and thought-provoking, and you’ll generate a following of returning viewers if they’re engaged enough to leave comments and start conversations. YouTube Audience Retention ReportWhat does this measure? YouTube Analytics offers an awesome audience retention report that measures your audience’s level of engagement. You can even see the specific points in your videos when viewers lose interest and stop watching your videos.Why is this important? This report is great for measuring the effectiveness and quality of your videos. The audience retention graph can help pinpoint the weakest section or sections of your videos. The engagement graph will show you drastic decreases, which indicate an issue with your content or presentation. If more than half of your audience is bailing on your video after only watching the first minute, there could be an issue with your content (e.g. boring, irrelevant to the viewer), production quality (e.g. below average video and audio quality), or the duration (e.g. video drags on). Not only does the audience retention report help you understand where your video needs improvement, but it also compares your audience retention/engagement to other YouTube videos of the same length. It’s helpful to know how your content is performing compared to your competitors.How can I make improvements? Structure your video accordingly. Make sure you grab your viewer’s attention from the get-go and then keep them interested and focused throughout the remainder of the video. If you notice your viewers are typically abandoning your videos after two or three minutes, create shorter videos in the future. Take more time to plan your projects, improve the production quality, make sure your sound recording is perfect, and work on your editing skills.Creating video content takes time, resources, planning, and hours of editing. Tracking your video’s views, the source of the views, and analyzing your audience retention report can greatly assist in the planning, production, and success of your next video. Don’t waste your time and effort creating content that isn’t capturing your audience’s attention. Utilize YouTube analytics to help you understand how to plan, create, and share the next video your audience is searching for so you can achieve better video marketing success! Are you leveraging YouTube’s analytics to create better video content for your marketing efforts? Originally published Dec 27, 2011 7:00:00 PM, updated February 01 2017last_img read more

Twitter Update Makes it Easier for Users to Discover Your Marketing Content

first_imgThe savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right?These days, content discovery is a big problem, both as a user and as a marketer. Your audience is constantly struggling to separate the wheat from the chaff, and as a marketer, you’re always looking for ways to make sure your content gets in front of the eyes of that audience.The good news is, search engines and social networks have been trying to make content discovery and delivery a little bit easier lately. For example, we’ve witnessed LinkedIn’s launch of more robust content targeting tools; Google’s pushes to reward high quality content and penalize low-quality, spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users.Well, here’s one more for ya! Yesterday, Twitter announced an update to its Discover tab, which aims to provide users with content that is even more personalized and relevant to them. Twitter Updates Originally published May 2, 2012 6:00:00 PM, updated October 20 2016 The Twitter Discover tab was originally created to make it easier for users to discover meaningful information without needing to follow other accounts. With Twitter’s new update, the tab will now take into consideration additional personalization signals to surface stories and tweets that are popular among the people you follow — and the people they follow.How Twitter Decides Which Content to Highlight on the Updated Discover TabThe Twitter Engineering Blog had a bit more to say about how Twitter determines which content is relevant to a particular user via the Discover tab. Here’s how it works:Twitter uses a ‘graph processing library’ called Cassovary to identify a user’s connections.It then ranks those connections based on how strong and important they are to the user.Once it identifies that strong network of users, Twitter uses its search function to find URLs that have been shared by that group of people.Twitter then converts the links it finds into stories to display in the Discover tab.Before it displays the stories, Twitter does a final ranking of the stories based on how many people have tweeted about them and how important those people are in relation to the user.Twitter states that this all happens in near-real time so they can surface breaking, relevant stories to users in the Discover tab soon after people start talking about them.New Discover Tab DesignThe update of the Discover tab also comes with a new design, which features avatars of the users who have tweeted about particular stories. You can also view popular tweets about that story from people in your network as well as recent and relevant tweets by clicking ‘View Tweets’ on any given story, giving you the social context to understand why particular stories are relevant to you. Furthermore, you have the option to easily share your perspective on the story with your followers by clicking ‘Tweet this story,’ or to retweet, favorite, or reply to tweets about the story.Content Discovery and MarketingTwitter has indicated it will be rolling out this new design and functionality to users on Twitter.com as well as for iPhone and Android devices over the coming weeks. Twitter also mentioned that this is just the first of an ongoing effort for Twitter to bring users closer to the content and tweets they care about, so you can bet there is going to be more from Twitter in the future to make content discovery even easier.As a marketer, think of Twitter’s update as yet another way for your audience to discover your content — and another reason why using social media as a vehicle for content promotion is so important. To optimize your marketing content for social sharing so it’s easier for your audience to share the content they love, add share links/buttons to all your content — every blog article, every landing page, every case study, within every ebook — you name it! Putting your content out there and making it easy for others to do so will make it more likely that it will pop up in content discovery engines like Twitter’s Discover tab for your target audience, especially if it’s getting shared by likeminded people!What do you think of Twitter and other platforms’ attempts to improve content discovery? What other implications does it have for marketers?center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Avoid a Google Penalty [Infographic]

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 9, 2015 12:00:00 PM, updated February 01 2017 The words “Google algorithm update” are commonly followed by the following emotions: panic, confusion, terror, and frustration. Having seen strategies crumble as a result of Google’s frequent changes, it’s hard not to worry about your business taking a hit. However, Google isn’t out to be the bad guy. In fact, most algorithm updates aren’t intended to derail businesses. They’re designed to encourage them to make improvements. So rather than allow the fear of receiving a Google penalty cripple your efforts, check out this infographic from QuickSprout for some actionable tips on how you can avoid them all together. From focusing on relevancy to diversifying your anchor text, these tips are sure to save you from the headache that accompanies an unexpected penalty. 378Save center_img Technical SEO 378Savelast_img read more

Garmin unveils rugged GPS-enabled smartwatch in India

first_imgNew Delhi, Dec 19 (IANS) Smart wearables maker Garmin India on Wednesday launched a GPS-enabled smartwatch called Instinct for Rs 26,990.Instinct is equipped with inbuilt 3-axis compass and barometric altimeter, multiple global navigation satellite systems (GPS, GLONASS and Galileo) support — that helps track in challenging environments than GPS alone — and wrist-based heart rate monitor, the company said in a statement.”We are excited to introduce Instinct as India’s first ‘lifestyle watch’ for the people who wish to have an approachable smartwatch that is rugged and reliable,” said Ali Rizvi, National Sales Manager-Garmin India.The smartwatch is loaded with various multiple sports modes like running, cycling, swimming, climbing, skiing, rowing, weightlifting and yoga.”Built on US military standard 810G for thermal, shock and water resistance, the watch holds all the technologically advanced features for the people who loves to explore outdoor experiences,” Rizvi added.The watch can be paired with phone and “Garmin Connect” online fitness community for automatic uploads, live tracking and the “GroupTrack” feature.The smartwatch is available at Garmin’s authorised stores, select Helios stores and online platforms.–IANSvc/na/sedlast_img read more

How to Come Up With Good Ideas More Often: Practical Skills for Boosting Creativity [SlideShare]

first_imgThis post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.We all want to be more creative — to be able to produce insightful, novel ideas whenever we need to.Yet too often, we sit down with the goal of coming up with an interesting idea only to find ourselves overwhelmed by the activity. Our brains feel as if all the matter has turned to slush. We chastise ourselves for our lack of original thought.Most people think they know how to “think” — it seems like it would be a natural skill. But actually, the art of thinking with the goal of coming up with ideas is a specific and trainable skill. Creativity 101 put together the below SlideShare on how to generate more ideas using a few proven techniques. Check it out to learn more about how to produce more ideas: Creativity Originally published Jan 2, 2016 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Strategies to Monetize a Blog

first_imgWhether you’re running a personal blog as a hobby, or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort.While there’s no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience.Click here to download our free ebook on how to start a successful blog for your business or project.Below, we’ll dive into each of these monetization ideas:How to Monetize a Blog: 5 Strategies1. Build an lead funnel for your product. If you work at a B2B company or have a long sales cycle, reading a blog post is usually a customer’s first and furthest interaction from their actual purchase. But it’s also arguably the most important stage of the inbound funnel. Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. In other words, your blog marks the start of a relationship with your customers.Ideally, you’ll want to craft compelling blog content that your audience can discover easily through a Google search or social media. You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive.After people start reading your blog content more, and want to read it on consistent basis, they’ll sign up for your blog’s email subscription. Once strangers to your brand, they’re now regular visitors.When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. You can attach these lead generators to blog posts, email them to your blog subscribers, or send them through Facebook ads using cookie-based retargeting.You can then nurture qualified leads with more blog posts and lead generators through email or Facebook ads. Consistently educating them and helping them solve their problems will build their trust, making it more likely they’ll move to the middle of your funnel when they’re ready. And once you see them researching your product or service by reading case studies, requesting a demo, or trying to contact sales, you can move them to the bottom of the funnel, where sales will qualify their fit as a customer.Sales will close some of these leads into customers, and they’ll be thanking you when they do. Your blog introduced their customers to your brand.2. Offer sponsored content opportunities to other brands. Publishers like BuzzFeed and The Dodo produce content that floods social media almost every day. And they make money by helping other brands do it too.Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality. Publishers also distribute this sponsored content to their massive social media and website followings. This content is similar to the publishers’ native content, so their audience will enjoy reading it, exposing their clients to a huge, engaged, and new viewership and boosting their followings and audience engagement.If your blog generates a significant amount of traffic, you can leverage your editorial expertise and audience reach to help smaller brands tell captivating stories to a bigger and better viewership.Doing sponsored content right can pay huge dividends for your brand. Not only does it create another revenue stream, but partnering with other marketing minds can help your team unleash unprecedented amounts of creativity. In fact, T Brand Studio, the New York Times native ad business, crafted paid posts that captured as much engagement as some of nytimes.com’s highest-performing articles.3. Offer coaching services.Your blog posts can serve as a teaser for how much your readers can learn about a certain subject matter. Because if you write about enhancing certain skills like selling, social savviness, sports, cooking, and music, your blog posts can only teach your readers so much. They need to practice these skills in real life to see substantial improvement.But if your readers practice these skills on their own, they’ll only get so much better. If they really want to improve, training with a coach will guide them toward success faster than anything else. Think about it. What would improve your basketball skills the most? Reading Michael Jordan’s book about shooting and practicing his tips by yourself? Or reading his book and then taking shooting lessons with him?As a coach, your blog is your most important marketing asset. It helps your potential clients improve themselves while giving them a glimpse into what life would be like if they actually achieved one of their life-long goals. Your blog inspires readers to strive for their dreams. And when they’re more motivated to reach their potential, they’ll usually want an expert directing them toward greatness, not just themselves.4. Market your freelance writing skills.As a freelance blogger, you need to show potential clients that you can write compelling content. To do this, you could try to attract their attention with your previous work, but you usually don’t have control over those topics. So what if they don’t pique their interest?The best way to show potential clients you can write compelling content is by engaging them with your own content. When you start a blog, you have access to your post’s performance metrics and complete control over the topics you cover. This allows you to write content that you know your target audience will devour, attracting more and more potential clients to your blog. And once they realize they rely on you for content marketing advice, they’ll know they can trust you to help them improve their own content marketin.For instance, Eddie Shleyner, a freelance copywriter and content marketer, markets his business called VeryGoodCopy by writing articles about copywriting, content marketing, and psychology. His articles are so engaging and insightful that organizations like The North Face, Geico, and Mercedes Benz hire him to write articles, eBooks, landing pages, website copy, and email campaigns.5. Market affiliate products. Affiliate marketing is one of the best ways to monetize a blog when you don’t sell a product or service. It’s a relatively simple process too. You’ll partner with an eCommerce platform or businesses that have affiliate programs and pick out relevant products to promote on your blog. Your partners will then send you custom links to their product pages that can track customers referred by your blog. And if someone clicks on the link and buys the product, you’ll earn a commission.One of the most popular affiliate marketing programs is Amazon Associates. You can choose from over one million of Amazon’s eCommerce products to advertise on your blog, and you can earn up to 10% in commission.Out of all the ways you can make money blogging, affiliate marketing requires the least amount of time, money, and resources. You don’t have to build, market, or sell a product or service and inserting affiliate links in your blog posts doesn’t cost any money. All you have to do is wait for people to click on them and buy something. Originally published Mar 21, 2018 6:00:00 AM, updated March 21 2018 Topics: Blogging Don’t forget to share this post!last_img read more

7 Scientifically Proven Ways to Get More Clicks on Your Content

first_imgThis ad was written by famed copywriter Gary Halbert to sell a book called How to Turn Plastic Into Gold.To set up the offer, Halbert jolted the reader with a paradox, a contradiction that, if true, would be a delightful surprise to every credit card holder alive.How could you not read the next sentence?5. Ask a QuestionWarning: There’s a wrong way to ask a question in a headline.Questions that are too obvious (e.g., “Is drinking water good for you?”) won’t compel readers because they already know the answer. And fear-mongering questions (e.g., “Does your newborn have cancer?”), while compelling, ultimately destroy your integrity and credibility.The best question headlines make the reader think critically about their behavior or psychology. The best questions force the reader to look inward, to investigate their own reality, their “truth” so to speak.These questions work well because moments of deep reflection are incredibly emotional — and emotions sell. Of course, they also take the most effort to research and develop. Success demands investment.Note this “question” headline from 1997: Master copywriter Gary Bencivenga wrote this headline to sell a report called Interviews That Win Jobs.Though he never actually answers the question in the body copy, it was still a successful ad. Whether you answer the question or not doesn’t matter. What matters is how the question made the reader think and, of course, feel.In this case, the question worked because it quickly shifted the reader’s perspective — and that made all the difference.6. Promise ValueThe easiest, clearest way to promise value in a headline is to start it with the words “How to.”“Many advertising writers claim if you begin with the words How to,” writes copywriter Bob Bly, “you can’t write a bad headline.”The reason is simple: We’re desperate to be told what to do, to be directed. Because making your own decisions is terrifying. Stepping out of the box is terrifying. Guessing is terrifying.It’s much easier, safer, and less stressful to lean into someone else’s guidance.Note these “value-based” headlines from 1974: Originally published Aug 20, 2018 7:00:00 AM, updated September 05 2019 Copywriting legend Claude Hopkins opens this century-old ad with a number.And you thought BuzzFeed invented listicles!4. Share Something SurprisingResearch tells us that a genuinely surprised reader has your full attention, 100 percent.This complete state of absorption is the product of an involuntary mental sequence our brains go through when we’re surprised — for better or for worse — by something, like a headline.“It’s a strong neuro alert that tells us that something is important about this moment and we have to pay attention,” explains Tania Luna, who co-authored a book about how our brains process surprise. “Our cognitive resources are basically hijacked and pulled into the moment.”In other words, surprising your audience will momentarily stun them with intrigue or curiosity or repulsion or glee, giving you an opportunity to move them into the next sentence.Note this “surprising” headline from 1974: ATTENTION.As marketers, before we can create interest and compel action, we must get our audience’s attention.That’s the job of the headline copy, which can take many forms:It can be the subject line of an emailIt can be the title of an article or press releaseIt can even be the first sentence of hand-written noteWhatever the context, one fact remains constant: The headline is the most important sentence on the page.“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.”Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.This is the only way to ensure that the rest of your message gets consumed.How to Make Your First Words Too Good to Ignore First and foremost, you must know your audience.If you don’t know what your audience cares about, you can’t start writing for them. You wouldn’t know where to begin.Before you write, research.Then, once you know what your audience needs or wants, use any one of these proven tactics to craft an angle that commands their attention:1. Leverage the “Curiosity Gap”Humans experience curiosity in a couple ways: perceptually and epistemically.Perceptual curiosity is the desire to understand something strange or puzzling, like an optical illusion or a magic trick. Epistemic curiosity is simply the desire to learn something new, to acquire new information. Of these sensations, the latter is more pleasant.“Our brain and our mind assigns value to this [new] knowledge,” explains Mario Livio, an astrophysicist and curiosity researcher, “so this is usually experienced as a pleasurable thing, with an anticipation of reward in the form of what we learn.”This moment of pleasure and delight is what makes “curiosity gap” headlines so compelling and ubiquitous: used across the internet, especially in social media marketing.Headlines that leverage the curiosity gap are specific enough to connect with the reader, but not so specific that they fulfill the reader’s epistemic curiosity — their desire to learn something new and get that pleasure rush.If the reader wants that rush, they’ll have to commit their attention.Note this “curiosity gap” headline from 1987: It helped Joe Sugarman entice readers through the opening of his “Vision Breakthrough” ad, widely regarded as one of the greatest pieces of direct response ever written.It went on to sell more than 20 million pairs of BluBlocker sunglasses.2. Apply the “Scarcity Principle”People are hardwired to value things and experiences that they perceive to be rare — or at least in short supply. Psychologists and economists refer to this tendency as the scarcity principle.It’s an evolutionary trait, developed to ensure that we get what we need. Thousands of years ago, early humans leaned on it for survival. Today, copywriters evoke those same gotta-have-it feelings by using words and phrases like:“Hurry!”“Exclusive offer!”“Limited availability!”The scarcity principle is also tied to our self-worth. Acquiring something uncommon or in demand makes us feel powerful.“Scarcity creates fashion,” Seth Godin said. “People want something that others can’t have.”Note this “scarcity principle” headline from 2013: This is the opening of a sales letter from The Agora, a global marketing network known for publishing incredibly effective direct response sales letters.The headline offers “six” people an “exclusive” invite to “experience the adventure of a lifetime.” The ad ultimately leads into a real-estate investment opportunity in Nicaragua.The letter sold out in a couple days.3. Use NumbersWant to stop scanners in their tracks? Use a number in your headline.Whether your headline appears in a newsletter, a popup, or a YouTube banner, a number will make it stand out.Numbers work this way because words and images make up most of the content we see each day. Webpages, magazines, billboards, emails: They’re all dominated by words and images.So when our eyes spot a number, it sticks out. It pops, focusing our attention. Simple, but effective.Numbers also signify finality, a definitive beginning and end, which is comforting to readers.“The more we know about something — including precisely how much time it will consume — the greater the chance we will commit to it,” explains Maria Konnikova, who writes about psychology and science for newyorker.com. “The process is self-reinforcing: we recall with pleasure that we were able to complete the task (of reading the article) instead of leaving it undone and that satisfaction, in turn, makes us more likely to click on lists again.”Note this “numbers” headline from 1925: Topics:center_img The copywriters at Ogilvy & Mather consistently leveraged the power of value-based headlines to capture attention.These are but a fraction of the incredibly simple and straightforward “How to” headlines created by Ogilvy’s agency over the years.The format’s prevalence can only mean one thing: it works.7. Help your Audience Self-Identify“Remember,” wrote Dale Carnegie in How to Win Friends and Influence People, “that a person’s name is to that person the sweetest and most important sound in any language.”This attention-grabbing trigger plays off of that concept, because while a static headline can’t call out your reader by name, it can help them self-identify as part of a larger group, or tribe.By implicating your reader directly in the headline, you’re making it crystal clear that they’re in the right place, that they should focus, settle in, and keep reading.Note this “self-identifying” headline from 1936: The Newspaper Institute of America created this advertisement to sell writing classes.The ad ran for almost 30 years, yet the headline and sub-headline never changed.As you can see… These tactics aren’t a new phenomenon. Copywriters have been leveraging these psychological tricks and triggers to command attention for generations.In other words, they’re proven — and now, they’re yours for the taking.Take them.  Copywriting Don’t forget to share this post!last_img read more

What California’s New Data Privacy Act Means for Marketers

first_imgCCPA RequirementsAs mentioned above, the California Consumer Privacy Act was approved by California’s State Governor back in 2018, but won’t go into effect until January 1, 2020.Ultimately, the law applies to any companies that conduct business in the state of California, and have one of the following criteria:Has revenue of $25 million or higherReceives information of over 50,000 consumers, households, or devices annuallyDerives 50% or more of its annual revenue from selling consumers’ personal informationIt’s important to note — the law stretches beyond businesses that have physical brick-and-mortar shops in California. That means if you’re a marketer for an ecommerce business that collects data on residents living in California, you’ll still be affected by the law.What the CCPA Means for MarketersNow, you might be thinking — okay, but I’m not the CEO of my business, I’m a marketer. What does this law mean for me? If the CCPA applies to your business, this means whenever you collect your consumers’ personal information — whether it be for a social media campaign, email survey, or something else — you’ll need to disclose what information you’re collecting, and how you’ll be using your consumers’ personal information.Additionally, you need to give your consumers the right to opt-out of having their information sold to third-parties, and you need to let consumers view and delete the information you’ve collected about them. The GDPR is an EU regulation that enhances the protection of personal data of EU citizens and applies to all companies that control or process data of EU citizens. The CCPA is less comprehensive than the GDPR, but is a step in the right direction for California to similarly protect its own state citizens’ data privacy. GDPR vs. CCPA Data-Driven Marketing Originally published Oct 21, 2019 2:47:24 PM, updated October 21 2019 Don’t forget to share this post! There are a few additional differences between GDPR and CCPA that are worth noting.One main difference is, GDPR focuses on data related to the EU consumer, while the CCPA considers data related to both the CA consumer and the household. Additionally, the CCPA only considers data provided by the consumer, as opposed to data sourced from third-parties.Additionally, there are differences in penalties — GDPR’s penalty for companies that violate their regulation is up to $20 million or 4% worldwide turnover, whichever is greater.In comparison, CCPA’s penalty is up to $2,500 per violation or $7,500 per intentional violation, plus an additional $100-$750 per incident to the affected individuals.There’s also a difference in the type and scope of data collected. GDPR applies to all data collected about EU citizens. The CCPA, on the other hand, applies only to data collected directly from, and about, California consumers.If you’re unsure whether the CCPA will affect your business, you’re not alone — a recent ESET survey found 44% of respondents had never heard of the CCPA, only 11.8% didn’t know if the law applied to them, and 34% of executives weren’t sure if they’d need to change how they capture and process data to comply with the law.Fortunately, if you’re a marketer who’s already done the work to ensure you comply with GDPR regulations, it shouldn’t be too difficult to additionally comply with CCPA. For more information, check out our web page designed to help you prepare for the CCPA. California’s data privacy law, known as The California Consumer Privacy Act, was approved in 2018 but goes into effect on January 1, 2020. Simply put, the law affords consumers protection in terms of how their information can be used by for-profit entities that do business in the state of California. The businesses affected by the CCPA must have more than $25 million in revenue, receive information of over 50,000 consumers, or derive 50% or more of its revenue from selling consumers’ personal information. Topics: Disclaimer: This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.Nowadays, marketers rely on the information they receive from consumers to make decisions on what type of content their audience prefers to receive, and in what form.There isn’t anything inherently wrong with using information to create a better, more personalized marketing strategy.In fact, when done well, it can largely benefit the consumer — for instance, when I’m scrolling through Instagram, I like to see content from some of my favorite brands, like HelloFresh. By staying up-to-date on their products and offerings, I’m able to make better purchasing decisions.However, marketers get into murky (or even illegal) territory when they misuse the information their consumers have provided. If a consumer fills out a form on your website, for instance, she’s letting your company have access to that information — she’s not agreeing to have you sell her data to an ad targeting company.In 2017, we covered What is the GDPR? And What Does it Mean for the Marketing Industry? Here, let’s dive into what The California Consumer Privacy Act (CCPA) means for you as a marketer, and how it differs from GDPR.Receive a 12-month marketing plan in less than 10 minutes with the help of our free generator.  California’s Data Privacy Lawlast_img read more

Are Webinars Dead? How to Make a Webinar that Works in 2019

first_imgAs an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?”It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t — it’s a little more complicated than that. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook.Download Now: Free Webinar Planning KitWhat has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. So while webinars aren’t dead, that doesn’t mean marketers should continue running the same, tired playbook.Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “How to Produce Webinars Your Sales Reps and Prospects Will Love.”Make sure you’re following these steps to create an effective webinar that works in 2018.Webinars Drive SalesAccording to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Why?They are highly engaging. According to GoToWebinar, the average webinar attendee viewing time is 61 minutes.They work across the entire customer journey. From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond.They generate high-quality leads for Sales. Webinars come with a ton of information about your prospects you can use to identify high-quality, sales-ready leads. With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach.How to Make a Webinar in 2018Convinced that webinars are still a relevant acquisition strategy in 2018? Follow these steps to create an effective webinar.1. Leverage Your Sales Team for Content Topic IdeasWhen it comes to building a successful webinar strategy, it comes down to sales and marketing alignment. If the marketing team is creating content that isn’t helping their sales conversations, it won’t be a successful effort for driving high-quality leads to sales.Luckily, you have experts at your disposal for coming up with content ideas that will actually compliment and aid the sales conversation: the reps themselves.Instead of guessing what your sales team might want a webinar to be focused on, ask them. Get reps’ buy-in for a webinar before you plan it. Set up a meeting to discover new content ideas and to find out what pain points they need to help solve. This will go a long way for ensuring sales’ follow up with registrants is seamless once the webinar is over.2. Nail Your Promotion StrategyOnce you’ve come up with relevant content topics for your webinar, its your job as marketers to get that webinar in front of as many eyes as possible. With webinars, it’s not just about generating initial excitement; you have to build excitement and encourage engagement once the webinar goes live. Here are a few tips for doing both:Try your hand at Co-marketing. One of the best ways to get new expertise, generate interest for a piece of content, and expand the reach of a campaign is to run a co-marketing webinar. Instead of running a webinar with speakers internally, try working with another company that’s going after a similar buyer persona and bring their expertise into the conversation. Doing so creates more interesting content and gives you the opportunity to get your webinar in front of another company’s established audience.Create automated email reminders under each sales rep’s name that will be sent to prospects who have been invited but not yet registered.Create manual email templates reps can send in their one-on-one communication with prospects.Set up an automated email to notify reps when one of their prospects has registered for your webinar. This will help them engage and close those prospects done the road.Once you’ve gotten registrants, that doesn’t mean they’ll show up. After all, if you promote a webinar 1-2 weeks in advance, a portion of your registrants are likely to forget when the live date comes around. Remember to send out reminder emails the day before and day-of the live event so ensure a high live attendance rate.3. Don’t Just Stick to a PowerPoint and Talking HeadThe format of slides with a person speaking on screen has been done time after time. Don’t feel the need to stick to the script — literally. Instead, think about ways to mix up how the information in your webinar is presented:At HubSpot, we’ve found unscripted, discussion-style webinars to be quite effective at engaging our audience. In many of our live events, we’ve foregone the slides completely and instead brought two speakers together and had a host ask live questions on air. It’s effective for both encouraging Twitter participation via a hashtag and keeping the content conversational, but informative.Try building a webinar around your prospects’ questions. Send a call for questions to be answered live on-air. This will help build engagement and excitement for what’s to come. Hopefully, the people asking questions will be more likely to show up day-of too.You can also use a landing page, like this, that includes a voting feature for people to upvote they’re top questions. This will also help your prioritize the material your audience is most interested in.4. Deliver Necessary Information to SalesA huge part of the pre and post-webinar process is making sure the right information gets delivered to sales. That’s why GoToWebinar and HubSpot recommend creating one webinar hub that’s easily accessible by sales with the following information:On-demand recordings of all webinars.A calendar with past and future webinars.Documentation that details the webinars goals, title, target persona, funnel stage, key points, speakers and logistics.Promotional and follow-up emails.Collection of graphic and text CTAs sales reps can drop into their communications.Mechanism to collect suggestions from sales reps for new topic suggestions and general feedback.Once the webinar is done, however, it’s time to make sure the sales reps are ready to close those leads. Send a follow up email to your reps and include the following information:Leads who registeredLeads who attendedLeads who registered but didn’t attendLeads who never registeredNew SQL leads from post-webinar lead scoresAny other relevant webinar dataSend email templates sales can use to send to leads based on their webinar behavior. Include other relevant content they can use to continue to nurture leads in the coming weeks.Putting the extra effort in will go a long way toward making sure the webinar is a success from both a sales and marketing standpoint.It’s All About AlignmentWebinars as a marketing tool aren’t dead. But they’re also not just an effective marketing tool; they’re also effective sales tools – but only if your sales team has the information, content, and tools to use them to move prospects down the funnel and close deals.However, creating the kind of alignment you need to make this all a success isn’t easy. That’s why HubSpot and GotoWebinar created this ultimate guide for creating a successful webinar in 2018 and included a checklist to guide you through pre, ongoing, and post webinar communications. Originally published Nov 3, 2019 9:00:00 AM, updated November 04 2019 Don’t forget to share this post!last_img read more

Munaf Patel rubbishes allegations of sending death-threat to Vadodara cricket chief

first_imgFormer India cricketer and 2011 World Cup winner Munaf Patel has courted fresh controversy after he allegedly sent death threats to Vadodara-based Cricket Hitrakshak Samiti (CHS) chief Devendra Surti.Devendra Surti told the police that Munaf is “threatening to kill him” but the former fast bowler has rubbished the allegations levelled against him.Surti alleged that he was targeted because of the anti-corruption fights the CHS has been taking up against the Baroda Cricket Association. Munaf at present serves as the mentor for the senior teams under BCA.”I have been raising my voice against corruption in the cricket association and this is why I am being threatened. I want the police to know that if something happens to me and my family, then Munaf Patel should be held responsible,” Surti was quoted as saying by Indian Express.Police inspector at Navapura police station, R M Chauhan said, “We have received the application from Surti. However, he has not filed any police complaint and therefore no FIR has been lodged in the matter.”But Munaf has refuted the claims and said that his name is being “unnecessarily dragged into the matter”.”My name has been dragged into the matter for no reason. I have only played cricket and would continue to do that throughout my life. He has issues with the selections, but I am a team mentor and have no role to play in selections. My name has been unnecessarily dragged into the matter and the allegations are completely baseless,” Munaf was quoted by Indian Express.advertisementMunaf Patel retired from the sport in November last year after having represented India in 13 Tests, 70 ODIs and 3 T20Is since making his debut at Mohali on March 9, 2006.In 13 Tests Munaf took 35 wickets at an average of 38.54 with one four-wicket haul while in 70 ODIs he picked up 86 wickets at 30.26. He finally finished his international career with 4 T20I wickets.Munaf was also part of India’s 2011 World Cup-winning team and finished the tournament as the third-highest wicket-taker for the eventual champions, behind Zaheer Khan and Yuvraj Singh.last_img read more

Sachin Tendulkar, Dilip Vengsarkar eligible to vote in MCA polls

first_imgBatting great Sachin Tendulkar and Dilip Vengsarkar are among 39 international players eligible to vote in the Mumbai Cricket Association (MCA) elections, scheduled to be held here on October 4.Other international players eligible to vote include Abey Kuruvilla, Ajit Agarkar, Ajit Pai, Avishkar Salvi, Chandrakant Pandit, Chandrakant Patanakar, Dilip Vengsarkar, Jatin Paranjpe, Nilesh Kulkarni, Paras Mbambrey, Pravin Amre, Ramesh Powar, Sachin Tendulkar, Sairaj Bhutule, Salil Ankola, Sameer Dighe, Sandeep Patil, Sanjay Bangar, Sanjay Manjrekar, Sudhir Naik, Surendra Natak, Umesh Kulkarni, Vinod Kambli and Zaheer Khan.The remaining are women players who have represented India. The list was put up by the association on its website on Monday.”These players are eligible to vote in the MCA,” an MCA official confirmed.This is the first time that former players are allowed to vote in the state association polls after the Lodha panel reforms have come into effect.It is understood that Vijay Patil is the presidential candidate of the Bal Mahaddalkar Group, while Amol Kale and Sanjay Naik are its candidates for the post of vice-president and secretary.It is learned that Patil will file his nomination papers on Tuesday, which is the last date.Patil could have a smooth run in the polls but that will be clear only when the final list of candidates is announced. Also See:last_img read more

Oklahoma State-Kansas State Line Moves Almost Five Points in a Few Days

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Depending on where you looked, Oklahoma State was a 4-point favorite starting last Sunday against Kansas State. That changed … quickly.This is from the Wynn Las Vegas. Watch how fast it gets bet up to five, then five and a half before settling on eight and a half on Tuesday morning. Not even 48 hours later.Screen Shot 2015-09-30 at 3.43.32 PMSome of you predicted this.AdChoices广告@pistolsguy that’s gonna rise to 6— kirk England (@kirkenglandok) September 27, 2015And the line probably shifted a bit at the end because it was announced that Dante Barnett wouldn’t be playing.Tough break. Barnett the glue of the K-State D. https://t.co/Ww0aXVTimz— Jake Trotter (@Jake_Trotter) September 29, 2015Oklahoma State is a different team at home under Mike Gundy. It has gone 51-16 in Gundy’s 11-year career at home. It’s also one of the best teams in the country against the spread. Since 2005 (Gundy’s first year), OSU ranks No. 12 in the country against the spread. Kansas State? They’re actually sixth.last_img read more

Chalk Talk: How the Cowboys Can Improve the Run Game in 2016 (Part 2)

first_imgWe looked at the first of three different ways I think OSU can improve its run game on Monday. Here is the second with the third coming later on this week.Spread it OutMany people ask if the Cowboys’ run game will ever get back to where it once was under Holgorsen and Monken. Part of the reason why that Weeden era team was so good at running the football was because of its formational spacing. Other than their their ‘trey’ formation and the occasional short yardage package, those Cowboys operated exclusively out of 10 personnel, meaning one back, four wide receivers and no tight ends.When there are more players to cover outside the tackles, the defense has to match spacing and personnel accordingly. This means that when they ran the ball, they had a five-on-five advantage in the box. The Cowboys of now frequently use 11 personnel with their Cowboy back (one back, one tight end, three wide receivers) and face a nickel front (six in the box). When you compare personnels, the latter has two more bodies in the trenches than the former. More bodies in the trenches, combined with a tight spacing of the offensive line, leads to frequently clogged holes. Conversely, less bodies equal more space, which allows for big play opportunities in the run game.Here’s just one of the many examples on how formational spacing can open up the middle of the field:spread_iz_tMany would argue that, in this day and age, this way of thinking is better for the run than a pro style offense. Noel Mizzone, current Texas A&M offensive coordinator, explained why in an interview with in an interview with ESPN:If I spread the defense out of there and only have to block five people up front to run it as opposed to blocking seven or eight, I like my odds better. The idea is to spread them out and make it so you don’t have to make as many blocks inside so that you can run the football.Although some teams can consistently succeed with a ground and pound offense, OSU is not one of them, so their best bet is to spread to run. There are ways to still incorporate their cowboy back position even when spreading out the defense, but that is something that we will cover in a later article. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Hoops Preview: Oklahoma State Welcomes No. 11 West Virginia

first_imgOklahoma State welcomes No. 11 West Virginia into Gallagher-Iba Arena on Friday afternoon. They’ll do so with a sold out GIA — the first since Bedlam in Jan. 2015. It’s Oklahoma State’s Big 12 Conference opener, and boy should it be fun.Here’s a preview for the game, along with viewing information and more.Viewing informationTV: ESPN2Time: 3:00 p.m.Location: Stillwater, Okla.Line: WVU -5.5Statistical matchup (via KenPom.com)screen-shot-2016-12-30-at-10-07-07-amKyle Porter: OSU: 90 | WVU: 80Sam Aldrich: OSU: 89 | WVU: 85Caleb Deck: OSU: 84 | WVU: 79Kyle Boone: OSU: 79 | WVU: 77Kyle Cox: OSU 92 | WVU: 87Thomas Fleming: OSU: 82 | WVU: 77 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Petit calls on Pogba to play angry

first_imgFrance ‘Pogba performs best when he’s angry’ – Petit wants France passion from Man Utd star Chris Burton 03:31 6/12/18 FacebookTwitterRedditcopy Comments(0) Paul Pogba France Gettyimages France Paul Pogba Manchester United World Cup A World Cup-winning midfielder from 1998 is looking for a star of the current side to do whatever it takes to play at his true potential in Russia Paul Pogba has been urged to get angry while on World Cup duty with France, with Emmanuel Petit considering the Manchester United midfielder to be at his best when playing with passion.The 25-year-old is renowned for his relaxed approach to life, with his social media activity highlighting how happy-go-lucky he likes to be.It has, however, been suggested that his antics away from the field are taking away from his performances on it, with critics accusing a man signed by United for £89 million (€101m/$119m) with failing to fulfill his true potential. Article continues below Editors’ Picks Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sorry, Cristiano! Pjanic is Juventus’ most important player right now Arsenal would be selling their soul with Mourinho move Petit has seen glimpses of that ability, though, and believes that Pogba performs at his peak when frustrated and trying to prove a point.The 1998 World Cup winner is looking for more of that in Russia this summer, telling Paddy Power: “We all know Pogba has great potential but I want to see the same Pogba I saw against Manchester City when United won 3-2.“I want to see that Pogba, with the mindset that he is against the world, when he has no option but to show to the rest of the world that he has the potential to be one of the best in his position.“He thrives on anger sometimes and I want that Pogba. I wish we could have Pogba like this every game.“Every time he is angry, every time he has this anger inside of him and he wants to show people are wrong, I know I want this guy.”“Petit, who won the World Cup on home soil in 1998 alongside current France boss Didier Deschamps, added: “Something I have been saying for ages is that Didier has a luxury that former managers didn’t have in terms of options.“He can make two national teams with the same level, no problems at all.“So stability could be something very important to help the players in terms of confidence. He has to stick with his decisions even if some players offer big criticism.“We know we have very talented individual players but we know as well that, for the moment, we don’t have a team.”France, who are among the favourites to go all the way in Russia, will open their World Cup 2018 campaign against Australia on June 16.It remains to be seen whether Pogba will line up in that fixture, with former players such as Frank Leboeuf suggesting that he should miss out but Deschamps hinting that he will be included from the start.last_img read more

18 days agoPeter Schmeichel calls for patience at Man Utd

first_imgPeter Schmeichel calls for patience at Man Utdby Paul Vegas18 days agoSend to a friendShare the lovePeter Schmeichel has called for patience after Manchester United’s loss to Newcastle United on Sunday.The former United goalkeeper cited Sir Alex Ferguson’s slow start to his United career as evidence of why supporters must stick with Ole Gunnar Solskjaer.”Before we all go mad about what needs to be done and gets carried away on how ‘bad’ it is, let’s just remind ourselves of how long it took Sir Alex Ferguson to create a winning team,” he wrote on Twitter.”Manchester United building success takes time!” TagsTransfersAbout the authorPaul VegasShare the loveHave your saylast_img read more