I am a restaurant in the catering industry veteran, has more than 15 years, from the clerk, manager, operations, planning, marketing, until their own business, now also have small achievements. The most impressive is the Internet circle, feeling confused, it is easy to learn. I own experience of these years to share.
Ding Ding also talked me discount, this vendor Genghen, let every businessman put their stores in the terminal to verify, he said, so you can pay. Well, the waiter basically did not have this sense with the tools to play. You give me a terminal today, tomorrow I put a comment again to the front desk, became a showcase of equipment manufacturers. I think this idea is not reliable, will not continue to talk down.
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from marketing to membership, group purchase coupons, and then a rational marketing now "". A 15 years in the catering industry practitioners, in a variety of bloody lessons, that many Internet companies and cooperation "the sacred rules of the religious order". Look at his readme.
that time, coupons are special, subway, shopping malls can be seen everywhere in the city dimensional network, a group of young people gathered there under the ticket. In fact, I was with the WeiLuo >
from the beginning of 2009, the effect of continuous decline, seems to browse large quantity, to store actual usage rate pitifully low. Public comment coupons is actually an advertising platform, only care about the traffic, is not responsible for the effect. Finally, it bring a guest, the average cost of advertising, plus I in order to pay the cost of preferential soliciting, an average of 200 yuan. This is our fifty or sixty per capita normal shop to eat a meal, this pull a new guest pay the cost of 200 yuan is clearly worth. Moreover, we are in the field of stores, smaller effect comment, because the comments in a lot of two or three line area barely operating station.
I do operate in a chain store, the clerk found my comment. I think this is relatively new, and soon began to try to sign the contract. The first two years, the download coupons certainly a lot of guests.
I officially contact the Internet in about 2006. At that time, the public comment appeared coupons business, perhaps this is the beginning of the catering of Internet marketing.
I also found a problem, the customer came to dinner, first asked the waiter, what is your preference? "" Oh, sir, we have, you can go to the public comment to download coupons, when the meal can be reduced 30." Take this, get 30 yuan so lost. But if the waiter is silent until the customer found, will say that this restaurant is not authentic. This time when the meal is reduced by 30, customers get a discount, the next meal if you don’t reduce 30, others might not come. This is the "customer is spoiled"