The mass of the rigid demand is really needs not really demand entrepreneurship is nonsense

Abstract: This product if someone else is doing out, you will not use? Will not be repeated? Will pay for it? If the answer is YES, then to find ten people ask the three questions, if the answer is YES, congratulations to you, you may have found the true demand.

every day will receive a business plan, but also often have entrepreneurs through various channels to get my contact to ask about business problems, I hope to help them.

to tell you the truth, a lot of the time I was unable to speak, because a lot of business plan, starting from the industry trend, trend, supplemented by a variety of hot words, really confusing, dozens of pages of the PPT reading is what do not understand their products, users need to use their products in what under the condition, solve the problem of what.

this shows that they did not put the demand and product in the first place, such a business is difficult to succeed.

The core of

company is profit, and profit from the income, if there is no product had nothing to sell, if the product is not just need to seize the sales do not go out, if the product is not sold out will not have no income, if the income of the company every day is in itself, as can be imagined……

I often think, if you want to let me use a point to talk about entrepreneurship and entrepreneurs, I should talk about what? The answer is very clear, this is the "demand", the demand is the basis of entrepreneurship, entrepreneurship if what the most important words, the first is the demand, demand is second, third is also the demand.

Each of the

has not been met the needs of each to meet the needs have been met in a better way, is an entrepreneurial opportunity.

demand into real demand and pseudo demand.

mass, rigid demand is real demand, niche and soft demand is false demand.

holds is the real demand, you are BAT, at least have to queue a shop door; it is a pseudo demand, your business will difficult, no matter how much effort input, the results will not be long.

grasp the demand, depending on the needs of the end user, if it is 2C business, depending on the needs of C, if it is 2B2C’s business, also depends on the needs of C, because if there is no demand for C, B will not pay.

how to judge true or false demand demand? The easiest way is to ask yourself three questions: if it is someone else to do out, you will not use? Will not be repeated? Will pay for it? If the answer is YES, then to find ten people ask the three the problem, if the answer is YES, congratulations to you, you may have found the true demand; if the answer is NO, you must find the direction, because the efforts in this direction is just a waste of time.

didn’t really need, everything.

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