There is a transformation of the live marketing needs what kind of content

broadcast content production, the threshold is high, and burn. Can bring a brand exposure, the conversion of the live broadcast, largely determined by the content. The live content is the organic integration of BGC+PGC+UGC. Those that live is the "zero cost" of the enterprise, can wash sleep.

This is the

broadcast platform blowout of the year: now there are more than and 200 App live at home! Many companies are also eager to "live", in social marketing planning, not to "live" on the table, that can live without reservation, because the direct sowing is the content of the original.

!

in other words: do not need to do too much content preparation. You see those who live to eat and sleep, the dog, not fire? Live is not on the scene to restore reality? However, these so-called "original content" in the end, enterprises can bring much brand exposure, how many sales into

?

let us see the nature of today’s live broadcast: the reason why the lower the threshold of the live look, it is because of the live tools (smart phones), its acquisition and use of low cost.

but in the broadcast content production, the threshold is high, and burn. Can bring a brand exposure, the conversion of the live broadcast, largely determined by the content. The live content is the organic integration of BGC+PGC+UGC. Those that live is the "zero cost" of the enterprise, can wash sleep.

next, we separately analyze live marketing, the content of the three elements: PGC, UGC, BGC.

. PGC (Professionally Generated Content, specializing in the production of content)

: now, most of the enterprise live marketing, its sales are dependent on PGC

transformation

in the field of direct marketing, PGC "P" is more focused on the topic of the characters, mainly refers to the three categories: star, red network, celebrities (non entertainment).

Star: the most recent example is the Paris L’OREAL May Cannes Film Festival live". This is really a gorgeous nouveau riche type live.

Paris L’OREAL is the main sponsor of the Cannes film festival. In the name of "zero chase Cannes" live in it, please at least four: Gong Li, Li Yuchun, spokesman for Li Bingbing and Jing Bairan, from the airport to the Check Inn Hotel and a full range of live scene. There is no such thing as the program, is a small series and the star of the daily easy dialogue; there is no professional lighting set, the photographer with the shoot, that is, only through the phone to complete. Live, the stars are constantly repeated mention of L’OREAL’s products, the host also homeopathic call fans in Tmall search I love L’OREAL to buy the same product with the star, with the official website promotion.

because there are big names to participate in