new "advertising law" was formally implemented today. In addition to the process of selling goods and services for the more detailed specification, also repeatedly involved in " spokesperson " the word, even banned children under the age of 10 years is not as a spokesperson. As a major event in the advertising industry, advertisers must study.
claims the history of the most stringent advertising law – the new "advertising law" will be formally implemented in September 1st. In addition to the sale of goods and services in the process of a more detailed specification, the new advertising law has also repeatedly involved in " spokesperson ". It banned children under the age of 10 years is not as a spokesperson. As a major event in the advertising industry, advertising must carefully study the "new advertising law", on the " " mine; don’t tell me this isn’t afraid be smashed to pieces! Here we study a
, a new "advertising law" ten highlights
1, enrich and refine the advertising content guidelines.
2, define the definition and typical form of false advertising.
3, the provisions of the legal obligations and responsibilities of the new advertising spokesperson.
4, strict control tobacco advertising.
5, the provisions on the management of minors advertising.
6, new regulations on Internet advertising.
7, strengthen the supervision of mass media advertising behavior.
8, increase public service advertising, advertising law to expand the scope of adjustment.
9, clear and strengthen the functions and powers of the industrial and commercial authorities and relevant departments of the advertising market regulation.
10 to further enhance the deterrent force of legal responsibility.
two, new rules
figure: advertising circle
1, banned in the mass media or public places, public transport, outdoor tobacco advertising
twenty-second prohibits the publication of tobacco advertising in the mass media or public places, public transport, outdoor advertising. Prohibit the sending of any form of tobacco advertising to minors.
2, prohibit minors to send any form of tobacco advertising
3, health food advertising shall not involve disease prevention, treatment function
eighteenth health food advertising shall not contain the following contents:
(two) relates to disease prevention and treatment function;
4, web advertising can be a key to pop off
article forty-fourth applies to the Internet to engage in advertising activities, the provisions of this law.
use the Internet to publish, send advertising, shall not affect the user is >