Chico Heat top Lincoln Potters to advance to Great West League championship

first_imgChico >> The defending Great West League champions are back in the championship series.The No. 2-seeded Chico Heat topped the third-seeded Lincoln Potters 9-3 to win the three-game playoff series Wednesday night at Nettleton Stadium.The Heat advance to the championship series which begins Friday against the No. 1 Medford Rogues. The Rogues beat the Portland Pickles 12-6 Wednesday night to take that series 2-0. Friday’s game starts at 7:05 p.m. at Nettleton on the campus of Chico State …last_img read more

Mayweather comeback won’t overshadow me—Golovkin

first_imgWhat ‘missteps’? WATCH: Firefighters rescue baby seal found in parking garage Cavs, GM Griffin part after 3 straight NBA Finals trips But Golovkin-Alvarez is a fight for the ages, one of the most eagerly awaited boxing match-ups in recent memory.READ: Roach says Golovkin will KO CaneloIt pits two crowd-pleasing icons against each other to decide the world’s best middleweight.Golovkin, a knockout machine from Kazakhstan but now based in California, has made 18 consecutive world middleweight title defenses and was taken to points for the first time since 2008 by American Daniel Jacobs in March.Alvarez, 26, also has an impressive record that has seen him win world titles in two weight divisions with one blemish — by majority points decision to Mayweather in 2013.Only one world title — the WBO — will not be on the line when the pair collide, but the winner on Monday was offered the chance to fight for it later this year.Alvarez, who cruised to a wide points win over fellow Mexican Julio Cesar Chavez Jr in May, admitted he did not know who WBO world middleweight champion Billy Joe Saunders (24-0, 12 KOs) was when the Briton addressed him at a press conference in London on Monday.Saunders, who asked Canelo why he had not fought Golovkin sooner, holds the only world middleweight title not in Glolovkin’s hands and wants to face the winner of the Sep 16 showdown.“I didn’t even recognize him,” Alvarez told reporters Monday.“He needs to come down in weight if he want to fight one of us. I’ve never really watched him or studied him. Don’t miss out on the latest news and information. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Heart Evangelista admits she’s pregnant… with chicken LATEST STORIES Five-weight world champion Mayweather, now 40, will not have fought for nearly two years by the time he faces 27-year-old Irishman McGregor, a mixed martial arts fighter, on Aug 26.But McGregor, a two-weight UFC champion, has never fought as a professional boxer and faces the sport’s best practitioner for decades.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutREAD: Mayweather says fight with McGregor is what people wantGolovkin (37-0, 33 KOs), 35, insists his fight with Alvarez (49-1-1, 34 KOs) is bigger and of more significance than Mayweather-McGregor, which he sees as a “circus show”. 1 dead in Cavite blast, fire “With one hand tied behind my back and with my eyes closed I will still beat him.”Saunders was linked to fighting Golovkin in his homeland of Kazakhstan on June 10, but the fight never happened.“He talks too much, but he’s not a promoter,” Triple G told reporters at a press conference in London Monday.“I told my promoter Tom Leoffler I wanted this [Saunders] fight for June 10 and he said he wasn’t ready. He has said no two times and he has wasted my time. I said I’m ready for this fight in Kazakhstan but he said no and I turned my focus to Canelo.”Sports Related Videospowered by AdSparcRead Next View comments Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ “This (Mayweather-McGregor) is not for fighters, but business,” Golovkin told reporters at a press conference in London Monday.“I think people understand what is a true fight, a boxing fight, like mine with Canelo or a big show, maybe sometimes for people a funny show, like a circus show.“Everybody knows — Conor is not boxer, just show. If you want to watch a show please watch them, if you want to watch a true fight, a true boxing fight and you respect boxing, watch my fight with Canelo.“This is business. Conor with Floyd is not a boxing fight because Conor is not a boxer. Money fight OK, show fight OK.”Regardless of some dismissing it as a mismatch, Mayweather-McGregor is expected to do record business for a boxing fight and may eclipse Golovkin-Alvarez in revenue and television viewers.ADVERTISEMENT World’s 50 Best Restaurants launches new drinking and dining guide Jordan delivers on promise: 2 Cobra choppers now in PH Heart Evangelista admits she’s pregnant… with chicken Genady Golovkin. AP FILE PHOTOLONDON—Gennady Golovkin has dismissed the idea that Floyd Mayweather Jr’s comeback against Conor McGregor will overshadow his Sep 16 clash with Saul ‘Canelo’ Alvarez.WBC-IBF-WBA middleweight champion Golovkin defends his world title belts at the T-Mobile Arena three weeks after Mayweather faces Conor McGregor at the same Las Vegas venue.ADVERTISEMENTlast_img read more

The Declining Effectiveness of The e-Newsletter

first_imgI found this interesting analytical paper written by the Warillow Group on the declining effectiveness of e-newsletters and the inevitable rise of RSS as its replacement through Brent Leary’s post at .  Topics: Originally published Dec 20, 2006 5:23:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Newsletterslast_img read more

4 Tools for Lazy People to Find News Online

first_img 1. User generated content is a buzzword people love to throw around.  The term represents all of the text, images and video people upload everyday to the web. User generated content is an amazing thing. recently hit BackType Me BackType Me This problem of too much noise has created a market for web companies to build solutions that help individuals filter information in an effort to save time.  Taking time and effort to create ways to filter information online is hard work and most of us would rather be lazy. social search – Online social connections are easy to map unlike offline connections. Because of online social maps, services can recommend information that you may like, based on information shared and consumed by people in your online network. Google is trying to do this with its new and learn how to manage your company brand effectively using social media. YouTube Photo Credit: connects your Twitter account to BackType and displays relevant news stories and links that your friends are talking about so that you can easily click and read the ones of most interest to you. Marketing TakeawaysMarketers are responsible for understanding and keeping track of more information than ever before. Using tools to automate tracking of information related to your industry, company and competitors can save marketers valuable times. As inbound marketingbecomes a larger portion of your marketing mix having information at your finger tips will make it easier to create compelling blog posts, whitepapers, eBooks and webinars. LazyFeed  feature. A new startup that is still in beta mode, Zite is working to do the same thing for news. Zite wants to use your online social graph to give you the news and information that you may care about the most. 3. my6sense Pandora Zite – Twitter has become a major source of news and links for many on the social web. Sometimes the balance of links and conversation is difficult to manage on Twitter. BackType, a company that is working to make blog comments more social and search able has created a useful side project.center_img How do you filter news and information online right now? – Getting news isn’t only about the desktop. Mobile devices are a valuable way to get news on the go when we have a few extra minutes waiting in line or riding the train. With its iPhone application my6sense looks at supplying users with the information that is most important to them while they are on the go. Have you ever used on the iPhone to listen to music? Think of my6sense as Pandora for news and information. For years Google has lead the way in answering our questions online. If these new companies have their way, we won’t even need to ask questions. What does that mean for Google? 4 Tools for Lazy People to Find News Online 2. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 24 hours of video uploaded  each minute. The problem with this endlessly growing mound of information is noise. When more information exists to sort through, it makes it harder to find the stuff you actually care about. Video: How to Use Social Media to Manage Your Company Brand Online Kirainet Originally published Mar 25, 2010 8:00:00 AM, updated October 20 2016 Learn how to use social media to manage your company brand. – If looking for Twitter links isn’t enough for you, then you may want to try LazyFeed. This startup lets you select topics of interest and puts them into one dashboard. It then automatically fills each topic space with news that it believes will be of interest to you. Lazyfeed is a great option for people who want to give up control of online information gathering. 4. Topics: Content Creation Resources Download the free videolast_img read more

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

first_imgCreating slide decks is a regular practice for many marketers. And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. In fact, one of the most powerful marketing platforms for visual content is the versatile presentation platform, SlideShare, and it’s a great platform for getting even more out of your slide presentations.Unfortunately, not many brands are using SlideShare to its fullest potential, and as a result, they aren’t generating the results many marketing experts promise. So today, we’re going to patch up all those holes in your SlideShare strategy with 7 easy tips to ensure that your slideshow content is primed to generate more traffic and conversions. Let’s get started!1) Treat Title Slides Like Video ThumbnailsThere is something that all the top presentations on SlideShare have in common: The title slide is incredibly eye-catching. Take this presentation, which has been viewed over 700,000 times:Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. And you’ll never get clicks if that first slide doesn’t capture visitors’ attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. Use bold colors, compelling images, and a catchy, and a descriptive presentation title. Just make sure your content is awesome enough to back up the hype.2) Leverage Guest Blogging to Get Early ExposureAs I hinted in tip 1, hitting the homepage of SlideShare should be a goal, as it can really generate some massive views for your presentations. The thing is, it’s easier to get featured if your new presentation picks up views early on. So if you don’t have a large audience to reach via your own blog, be sure to also leverage the power of guest blogging to generate more clicks and shares of your slideshows right off the bat. While this strategy works for all of your past SlideShare presentations as well, from my experience, building buzz for a new presentation is the best way to get it on the homepage. You should also remember that you can embed your slideshows (like you can with a video), and have a single presentation featured on multiple sites. This will increase your chances of generating more views and shares, which will thus boost your chances of getting featured on SlideShare’s homepage.3) Use Presentations as Teasers/Previews for the Full Content Anyone who is familiar with SlideShare will tell you to include a final slide featuring a call-to-action for lead generation. But an even better method is to leverage a call for more content. As an example, you can take a large ebook (like we did with our “75 Customer Service Facts, Quotes & Statistics”) and create a slideshow that showcases just a sampling of the content — not the whole book.This tends to work even better than a generic call-to-action for additional content, because viewers are already primed to check out more of the content they were just viewing. And if you created a high quality and remarkable slideshow, many users will be more than happy to complete a form to download your gated content. Just be sure to make the call-to-action clickable in your actual presentation; it’s essential for lead generation, especially when your slideshow gets embedded on another site. And don’t skimp on the preview slideshow: not only should your downloadable content be meaty, but your slideshow content also needs to put its best foot forward and include enough compelling material to make the click-though worthwhile for your visitors.4) Remember SEOAnother important thing to consider is, when you’re uploading a slideshow to SlideShare, you have the power of the SideShare domain at your disposal. One of my earlier presentations, for example, still ranks first in Google for terms like “content marketing on SlideShare.” If you’re a regular reader of HubSpot’s blog, you may recall that in a past article discussing SEO for YouTube, the title, description, tags, links, and comments have an impact on how your video ranks in search results. You also likely know that it’s often easier to rank with YouTube videos due to the strong domain. All of the above is true for SlideShare as well; despite having a less authoritative domain than YouTube, SlideShare presentations still carry some serious weight in search results, so you should be targeting the keywords you want to get found for in search in the slideshows you upload.5) Understand Who Comprises SlideShare’s AudienceOne reason SlideShare is so useful for inbound marketing is that it’s made up of a very professional audience. As you can see here, its audience is (percentage wise) made up of more professionals than even LinkedIn (see slide 3):Unlike the fair-weather visitors you might get from Twitter or Facebook, most SlideShare users are there to either improve themselves professionally or find business-related content. This is also a good indicator for the types of content that performs well on SlideShare.6) Don’t Be Afraid to Get DetailedIn an article highlighting some interesting data about how slide count contributes to SlideShare success, HubSpot Social Media Scientist Dan Zarrella exposed data indicating that longer slideshows perform better than shorter presentations. In fact, he reports that presentations with 60+ slides or longer generate the most views. We can only speculate about why this is true, but it may be owed to the fact that SlideShare is a site mostly used by professionals who are likely seeking data-focused, meaty presentations with a lot of depth. Don’t be afraid to get detailed in your SlideShare content, and load your presentations with lots of data. Unlike YouTube, where shorter content tends to be more successful, SlideShare users welcome comprehensive content.7) Design Beautiful Presentations Remember, SlideShare is a visual platform. Knowing this, it should come as no surprise that presentations that are well designed and feature poignant, powerful images are going to perform the best. It’s not only important that the information you’re presenting be interesting; the quality of your slideshow’s visuals needs to also match the quality of the information presented.Here are a view things that jump out about beautifully designed — and popular — SlideShare presentations:Strong, bold colors and large text to capture users’ attentions and make the content easy to follow alongTopic-specific presentations that cover one particular topic in intensive detail with plenty of dataVisuals that play a major role in the presentation, such as charts, graphs, images, and graphicsSimply following modern design best practices will put you heads and shoulders above much of the content uploaded to SlideShare.How are your presentations performing on SlideShare? Have you made it onto the SlideShare homepage yet?This is a guest post written by Gregory Ciotti. Greg is the content strategist for HelpScout, a customer service app that makes email support a breeze for you and your customers. Get more from Greg on the HelpScout blog or on his website, Sparring Mind. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 7, 2012 9:00:00 AM, updated October 20 2016 Presentations Topics:last_img read more

The Content Creator’s Master List of Commonly Troublesome Words

first_img Originally published Sep 13, 2012 12:40:00 PM, updated August 29 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, “Do I capitalize this? Is this one word or two? Should I hyphenate it?”And while there are a number of different established style guides out there to help answer your writing style-related questions, the problem is, none of them have really done a good job of addressing all those commonly troublesome words marketing publishers and other content creators struggle with regularly, many of which have sprouted up in our writing very recently because of the fast-paced world of the internet.Well, pull your hair out no longer — we’ve got you covered! We’ve published a brand new Internet Marketing Written Style Guide, meant for helping the modern-day marketer and online content creator figure out just how to write for the web. And yes, the style guide even includes a full section devoted to all those troublesome words we find content creators tripping over all the time, which we’ll highlight in this very blog post. And if you’re interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide, adapted from HubSpot’s own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own. Now let’s clear the air …Your Master List of Commonly Troublesome Wordsalt textapp: Short form of application. Plural: apps. Do not use if there’s any room for confusion.A/B test: Also called split testing; at HubSpot, we use A/B testing and write it with the slash.B2B:BA: Abbreviation for bachelor of arts. No (n.), best-selling (adj.): Note hyphen.beta: Capitalize beta if it is part of an official product name. Otherwise, lowercase it. (Examples: Sign up for the new Yahoo! Messenger beta. Try the beta version of Yahoo! Messenger.)blog (n., adj., v.): Preferred to weblog. (lowercase)business-to-business: hyphenated (abbreviation: B2B)call-to-action, calls-to-action, CTA, CTAs: Always hyphenate when used as a noun (as in “call-to-action” or “calls-to-action”) or an adjective (as in “call-to-action button” or “call-to-action manager”). Whenever possible, try to use CTA or CTAs instead of the hyphenatedversion (it’s a mouthful!).camera phone: Two words.checkin (n.) check-in (adj.), check in (v.): One word when used as a noun or an adjective. Two words when used as a verb (usually refers to the social network Foursquare).cell phone (n., adj.): Two words, no hyphen. (Examples: He left the message on my cell phone. Type in your cell phone number.)clickthrough (n., adj.), click through (v.): One word when used as a noun or an adjective. Two words when used as a verb. (Examples: The company’s online ads consistently earn a high clickthrough rate. Click through to the last page to see your score.)crowdsource, crowdsourcing: One’s and don’ts: Note the apostrophes. This is actually proper AP style. However, it will always cause the editors in your readership to have blinding migraines and send you hate mail, so try to avoid using this construction if at all possible.e.g.: Abbreviation meaning for example. Note periods. Don’t include a space after the first period. OK to use when space is a consideration; otherwise, use for example, for instance, or such as. If used, always include a comma after the last period. See also “i.e.” and “ex.” aseach of these has different meanings and are not interchangeable. [Example: Enter a search term (e.g., recipes, horoscopes, gifts) into the box.]ebook: All lowercase (in titles/headlines and at the beginning of sentences, capitalize the “e”but not the “b”).ecommerce: All lowercase (in titles/headlines and at the beginning of sentences, capitalize the “e” but not the “c”).email (n., adj., v.): One word, no hyphen. Plural: email messages and emails are both acceptable.Facebook: Capitalize.Facebook Fan: One who “likes” something on Facebook; capitalize (Exception: lowercase when saying “fans on Facebook”).Facebook Page: Capitalize (Exception: lowercase when saying “pages on Facebook”).Facebook Profile: Capitalize (Exception: lowercase when saying “profiles on Facebook”).Facebook Group: Capitalize (Exception: lowercase when saying “groups on Facebook”).Foursquare: “F” is capitalized; “s” is lowercase.geolocation:geotagging (n.), geotag (v.): One word. The verb means to add geographic data (such as longitude and latitude coordinates) to a photo or other media file.Google: According to Google guidelines, it is not okay to use this trademark as a verb. Usesearch, search for, or search on instead.handheld (n.), hand-held (adj.):hashtag: One word.homepage: One (n., adj.): Note hyphen when used as a noun or an adjective. Plural noun: how-tos. [Examples: Your How-to Guide to Home Buying (headline set in title case); Home-Buying How-To (another headline in title case)] i.e.:inbound marketing: Lowercase.internet: Lowercase.internet marketing: Lowercase.IT: Abbreviation for information technology. Abbreviation is always acceptable.keyword, key word (n.): One word when referring to terms that are used on a web page to optimize it for search engines. Use two words in other cases — for example, when key is a synonym for primary or most important. (Examples: An SEO specialist can help you determine the best keywords to use on your web page. She heard little else that he said; the key word in the sentence was “love.”)link bait:LinkedIn: “L” and “I” are capitalized.login (n., adj.); log in, log in to (v.): One word when used as a noun or an adjective. Two words when used as a verb, which may be followed by the preposition to. Note that sign in is preferred because it sounds less technical.mashup (n., adj.), mash up (v.): One word when used as a noun or an adjective. Two words when used as a verb. (Examples: Anyone can create a mashup with the right technology. Use our tool to mash up RSS feeds into a single view.)MBA: Abbreviation for master of business arts. No periods.metadata (n.): One feed (n.): Two words, release: Use instead of “press release” whenever possible.nonprofit: One word.OK (n., v., adv.): To be used interchangeably with okay. Do not use variations such as Ok and o.k., which are incorrect.opt-in (n., adj.), opt in (v.): Hyphenated as a noun or an adjective. Two words as a verb. (Examples: The opt-in has been disabled. To receive electronic statements, you must opt in.)page view: Two words. The viewing of a web page by one visitor. (Example: Advertisers consider how many page views a site receives when deciding where and how to advertise.)pay-per-click: Hyphenated (abbreviation: PPC).plugin (n., adj.), plug in (v.): One word when used as a noun or adjective. Two words when used as a verb. (Examples: She needed to plug in her laptop to charge it. She downloaded a plugin for her web browser.)podcast: One word.pop-up (n., adj.), pop up (v.): Note hyphen when used as a noun or adjective. Not popup.Two words when used as a verb. (Example: Get rid of pop-ups before they pop up. Stop pop-up ads from ever annoying you again.)PPC: Abbreviation for pay-per-click.real-time (adj.), real time (n.):retweet: Lowercase, not hyphenated.RSS: Acronym for Really Simple Syndication. All capitals. Abbreviation is always acceptable, but avoid using RSS on its own, since few people know what it means. Use news feed, RSS news feed, or RSS reader as appropriate.salesperson, salespeople:screen capture: Two words.screencast: One word.screen name: Two words.screenshot: One word.SEO: Abbreviation for search engine optimization.setup (n., adj.), set up (v.): One word when used as a noun or an adjective. Two words when used as a verb. (Examples: Set up your Yahoo! store. Check your Yahoo! store setup. Your setup fee has been waived.)sign-in (n., adj.); sign in, sign in to (v.): As a noun or an adjective, it’s hyphenated. As a verb, it’s two words, which may be followed by the preposition to. (Examples: All visitors must sign in on the sign-in page. Visitors can sign in to Yahoo! Mail automatically. Choose your preferences for sign-in and security.)sign-out (n., adj.); sign out, sign out of (v.): As a noun or an adjective, it’s hyphenated. As a verb, it’s two words, which may be followed by the preposition of.sign-up (n., adj.), sign up (v.): Hyphenate when used as a noun or an adjective. Two words when used as a verb. (Examples: Sign up for the service. Fill in the sign-up form. Sign-up is free.)since: Not a synonym for “because.” Can be confused with the sense of “over the time that has passed” rather than “as a result of.” Use because instead of since when possible. Also applies to “due to” and “owing to” and “due to the fact that” and other, needlessly wordy ways of saying map: Two words.slideshow (n., adj.): One word.smartphone: One word.SMB: Abbreviation for small and medium-size business (plural: SMBs).SMO: Abbreviation for social media CRM: The word “social” here is lowercase. Abbreviation for social customer relationshipmanagement, usually in regard to software network (n.), social-network (adj.): Two words when used as a noun. Note hyphen when used as an adjective. (Examples: Social-network analysis is a key technique in modern sociology. Add contacts to expand your social network.)social networking (n.), social-networking (adj.): Note hyphen when used as an adjective. Two words when used as a noun. (Examples: The social-networking phenomenon has really taken off. To attract users, the site added social networking.)software-as-a-service: Lowercase; hyphenated (abbreviation: SaaS).spam (n., adj., v.): Lowercase when referring to unsolicited email or the act of sending such email.startup (n., adj.), start up (v.): One word when used as a noun or an adjective (not hyphenated). Two words when used as a verb.swag: Free goods. Not schwag or shwag.text (n., v.): Short form of text message. Plural: texts. Other forms: texted, texting. (Examples: Did you get my text? Don’t text while driving. She was texting during the lecture.text message (n.): Two words when used as a noun. Note hyphen when used as an adjective or a verb. (Examples: She had a heated text-message argument with her boyfriend. Did you get my text message? I’ll text-message you with the details.)touchscreen (n., adj.): One word, not hyphenated.toward: Not towards.tweet: Lowercase.Twitter: Uppercase.URL:U.S. (n., adj.): Abbreviation for United States. Note periods, no space. Not US or U. S. The single exception is specifying currency in prices; in this case, do not include the periods. US $299.USA: Abbreviation for United States of America. Abbreviation is always acceptable.username: Lowercase, one camera: Two words.videoconference: One word.voicemail: One word, lowercase, not hyphenated. Not voice mail.web (n., adj.):webcam: One word.webcast: One word.webhook: One word.webinar: One word.web page: Two One word.whitepaper: One Lowercase. Plural: wikis.word-of-mouth (n., adj.): Note hyphens when used as a noun or adjective.What other commonly troublesome words would you add to this list? Topics: Writing Skillslast_img read more

10 Cool INBOUND 2013 Perks You Might Not Be Aware Of

first_img Topics: #INBOUND13 is just around the corner, so whether you bought your ticket six months ago or are still deciding whether or not to pull the trigger, here are 10 things you might not already know about INBOUND.Get excited.And if you haven’t already, get your tickets. (Today’s the last day of The Final Countdown sale.)See you at INBOUND!1) After the Final RoseIf you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. He’s part of the awesome team at FIT Marketing in Utah (a HubSpot partner) and will be coming to join in on the fun of the conference.2) Become a Presentation GuruNancy Duarte, who is speaking at INBOUND, created Al Gore’s slides for An Inconvenient Truth, which became one of the highest grossing documentaries of all time. If she can make global warming, PowerPoint, and Al Gore cool, can you imagine what she can do for your business? Check out her work here before you see her speak at INBOUND.3) Counting Stars, Up Close and PersonalINBOUND ROCKS is headlined by OneRepublic, whose hit “Apologize” is likely already a fixture on your iPod. Counting Stars, their latest hit single, is currently climbing the charts, and INBOUND attendees get to attend their concert (alongside other awesome bands) as part of their conference ticket. Conferences 4) Did somebody say pizza?Ramon De Leon was a driver for Domino’s in Chicago in the 1980s. Over three decades, he became a thought leader within the Domino’s organization, leveraging social media and pioneering online ordering to grow his franchise into a $7 million per year business. Whether you want to learn more about innovation and small business or about how you can better use social media and the internet to grow your personal and professional brand, he’s your guy — and he’s one of our awesome Bold Talks speakers. 5) Meet a “Going Viral” VeteranLet me guess–at some point or another, your boss or colleague has asked if you can “make something go viral.” This time, instead of rolling your eyes (I feel your pain), learn how to do something about it from a true pro: Tim Washer may work for Cisco and have prior experience with FedEx and Deloitte, but he is also a comedian, actor, and social media expert. He wrote this piece on the rules of viral videos you shouldn’t share with your boss. Not sure about you but I’m hoping to pick up a joke or two drafting off his success.6) The Star of HubSpot’s Unsubscribe Video Will EmceeHopefully, you’ve never seen HubSpot’s Unsubscribe video because our emails are so lovable and awesome, but it’s worth a watch, as it has gotten some significant love from people the industry who are used to the usual boring unsubscribe messages. One of the reasons it’s so awesome? Our very own resident comedian, Dan Sally. In addition to being an inbound marketing expert, Dan is a stand-up comedian who has appeared on Comedy Central and in countless comedy clubs nationwide, so you’re in for a real treat.7) You Can Get Your Head Shot Taken for FreeAnyone building a professional and personal brand on the internet needs a great headshot, but getting them taken can be pricey and time-consuming, so we’ll be taking headshots at INBOUND for any attendee who wants one — and the cost is on us. Get primping, because we’re ready for lights, camera, and action to send you home with a headshot that makes you look like Beyonce. You’ll be on your way to Hollywood in no time.Disclaimer: we can’t promise that HubSpotters won’t give you bunny ears.8) INBOUND Attendees Could Teach You a Thing or TwoINBOUND attendees come from all walks of life and have all sorts of tales to tell. Some stories even started right here in Boston. For example, INBOUND attendee Andrew met his girlfriend at INBOUND 2012 thanks to last year’s #Inbound12 hashtag. We don’t guarantee love in the ticket price, but ask Andrew — it’s definitely a possibility. Fellow marketer and INBOUND 2013 attendee Mike Bruny started a sustainable bow-tie business because he was so inspired after seeing Scott Harrison, INBOUND keynote speaker, tell his story at a conference last year. Mike broke the mold when he sent us this awesome video about why he needed to be at our conference this month: Networking at INBOUND is great for making business connections, but if you’re lucky, you’ll hear a pretty cool backstory, too.9) It’s Going to Be a Delicious Week in BostonThe week of August 19th is INBOUND, but it’s also Restaurant Week in Boston. Need I say more? Okay, I’ll say a little more. Every year, over 200 of Boston’s most delectable establishments celebrate Restaurant Week to give Bostonians a taste of their magic. Make a dinner reservation or just experience Boston looking a little more delicious than usual.10) Fashionistas, Take NoticeYou may not think of a marketing conference as a fashion hub for stylish trends, but INBOUND is changing the game one wardrobe at a time. Forbes even published a piece this week on how to keep your outfits magazine cover-worthy while staying conference-friendly. Expect to see attendees catwalking from session to session. Or you know … networking and hanging out in HubSpot t-shirts.  Originally published Aug 9, 2013 4:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Write a Darn Good Sentence [SlideShare]

first_img Originally published Oct 28, 2014 12:00:00 PM, updated February 01 2017 Writing Skills Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Literary theorist and legal scholar Stanley Fish wrote, “The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.”Remarkable writing isn’t just for academics and authors; it’s a fundamental skill for marketers, too. The “remarkable” part is where it gets tricky.Great writing requires great sentences — and more strategy goes into a great sentence than you might think. Numerous studies have been conducted on sentence structure, word order, and how readers retain information. Drawing from the results of these studies, the folks at Copyblogger created the SlideShare below to teach us how to write killer sentences without even thinking about it.Without further ado, here’s how to write a darn good sentence. <div class=”video-container-responsive”> 5 Ways to Write a Damn Good Sentence from Copyblogger Medialast_img read more

How to Get Better Marketing Talent

first_imgWhen I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that look like?“I dunno,” would’ve been my honest answer.It’s not that I received anything less than a great education. In fact, I have almost nothing but good things to say about my undergrad alma mater. It’s just that the school had fallen into the same problem that most universities do — the coursework, while excellent, didn’t address what has turned into a pandemic marketing and sales skills gap.Granted, that was more years ago than I’d like to admit, before much of the technology essential to marketing and sales jobs was as prevalent as it is today. But according to research conducted by Boston Consulting Group, companies still continue to fall short on the level of digital skills on their marketing teams. And as the consumption of products, services, and information continues to rely more on technology — that’s not good. Click here to learn about using social media in every stage of the funnel.But what are you supposed to do about it? You’re busy enough trying to do what you can to make up for this skills gap. How could you possibly also resolve how to actually fill it? Well, as it turns out, you have two major options: To build talent, and to buy it. Don’t worry — neither option is as overwhelming or as expensive as it sounds. In fact, both really boil down to providing the right resources for both your current and incoming employees. What do those look like? We’ve got a few ideas.How to Get Better Marketing TalentWhen You’re BuyingBringing in new hires is not a simple process. There are the measurable variables, like the cost of onboarding — an average of over $4,000 per new employee, for most companies — and expensive employee turnover in a number of industries. So when you’re looking to add someone new to your team, you want to make sure it’s a good decision.Part of feeling certain of a new hire is understanding what kind of training and experience that person has received, especially when it comes to new graduates. A shortage of internships available undergraduates limits their opportunities for experience. So, how can you be certain that a candidate can fill your marketing team’s needs — especially if the right skills aren’t being taught in the classroom?That’s where you come in. See, the recruiting process goes both ways — just as you want to make sure a candidate is the right fit, you want to do everything you can to look attractive as an employer. And those efforts could include providing learning resources to prospective employees.For example, when I was looking for opportunities in business school, I would come across many hiring pages from companies that listed the many reasons why I should work there — great benefits, great culture, and opportunities for growth, to name a few. But there was something missing. Nowhere on these hiring sites were there tips for what I could do to strengthen my candidacy for that particular environment.So if you really want to attract the best talent, follow the mantra, “Help me help you.” It only requires a few steps.1) Make a list of desired attributes — beyond the job description.When I first began to look into working for HubSpot, one thing that really stood out to me was the fact that the company has a Culture Code. It didn’t just teach me about how I would be valued as an employee, but it also illustrated the must-have qualities of people who get hired here. That immediately made me realize how much I wanted to work for a company like this one.When you begin recruiting talent, ask yourself what your company’s own Culture Code would look like. It might not be for everyone, and that’s okay — you’re trying to get candidates who are the best fit to stick around. Give them the right information to help them know who they are.2) Collaborate with educational institutions.This step goes beyond simply signing up for a booth at a career fair. I wouldn’t know anything about planning a higher education curriculum, but I get the impression that it’s not easy — which is why these skills gaps might still exist. However, as a marketer, I have a better idea of what kind of knowledge my own team might be seeking, and I’m happy to share it.If you’re in the same boat, it could be worthwhile to reach out to the career development departments of nearby colleges and universities to find out what you can do to help bring some of that knowledge to the student body. Mind you, we’re not suggesting that you ask for a teaching position or request to be paid for a special lecture.Rather, work with the school’s administration to see if you can offer a complimentary workshop on the skills that you’re seeking the most. While you might have them, you’re only one person — so see what you can do to share them. It’s an investment of time and resources, but it doesn’t come without a return. If you brand the opportunity properly, it’s a way to stand out in the minds of future job applicants, who might ultimately apply for work with you, therefore filling those gaps. Plus, it reinforces your own reputation as an expert in that particular area, and now that you’ve helped others build those skills, you’ll be able to recruit the talent necessary to meet resulting demand.3) Share learning resources with applicants — and educators.While you might not have the bandwidth to undertake something like teaching a workshop, there are still ways to help bring skills and knowledge to your future hiring pool. That’s why your hiring site should be built with two audiences in mind: The applicants themselves, and the people who will be teaching them.For applicantsIn addition to listing the general skills and characteristics that you seek in your new hires, it might be helpful to direct them to the resources that can help them gain that knowledge and become better candidates.Free online courses are a great place to begin. Do some research on the ones available for the skill gaps you need to fill the most — for example, this EdX course in Digital Branding and Engagement, or this one on High Level Digital Marketing Strategy For Small Businesses from Udemy. Plus, a pre-existing knowledge of inbound marketing is always helpful, and getting inbound certified is free with HubSpot Academy.For educatorsWhen it comes to providing resources to educators, sometimes identifying the skills gaps is a big first step. Understanding what your strongest candidates need to know in order to succeed in the digital marketing landscape can help develop the tools for teaching the accompanying skills. Outline what they are, and give examples of the type of job titles and responsibilities that require them.And just as there are online learning resources for applicants — there are actually some for educators, too, like HubSpot Academy’s Education Partner Program. Its mission is to help educators teach inbound marketing, and to connect their students with opportunities to apply both in the real world. Plus, the criteria for becoming an Education Partner doesn’t really go beyond the scope of what’s already required of most institutions — it’s a college, university, or institute that teaches Inbound with HubSpot Academy’s resources, or uses HubSpot software in their classes.When You’re BuildingPlease forgive the cop out, but we’ll tell you right now — the efforts for building the right kind of talent within your current team isn’t really all that different than buying it.There are many situations when one option might be better than the other one — that all depends on your budget, your scope of work, or your current client and customer demands. But when it comes to the latest and greatest skills in cultivating your current employees, all you really have to do is provide the same resources for them that you would for external applicants.It won’t look identical. But when you go about building or revamping a hiring page like we described above, look into building an intranet or wiki that provides many of the same learning resources that can help employees build their skills and progress in their careers — without leaving your company. After all, we’ve already gone over the high cost of employee turnover. Helping to build the right internal growth opportunities for your current team can prevent those costs from becoming necessary.Create a place where your employees can see the types of roles or skills gaps you’re trying to fill, and let them know where they can learn how to fill them. Just as you might provide a list of these resources for external applicants or lead workshops for them, do the same for your current staff. Even if someone isn’t looking into changing roles, digital marketing knowledge can be applied to a broad range of projects.And if they do progress — well, now you know how to attract the best people to replace them in their former positions.Talent ShowTrying to ensure that you’ve got the best people to meet your company’s demands is never an easy process. There’s so much to consider, from culture fit to necessary skills. As we said — you want to be certain, and for good reason.But with the above-outlined steps, it doesn’t have to be quite as daunting as you might think. You can proactively take measures to attract the best talent — whether that’s coming from a pool of recent grads, or from your current team.What are your preferred ways getting the best marketing talent? Let us know in the comments. Recruiting Tips Originally published Mar 28, 2017 8:00:00 AM, updated August 25 2017 Topics: Don’t forget to share this post!last_img read more