New Director of Communications and Marketing at Breast Cancer Campaign 51 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Haindl has worked in the PR industry for seven years and was responsible for over-seeing the publicity surrounding thecontroversial response to the Prime Minister’s speech at the June 2000Women’s Institute conference. Howard Lake | 3 October 2003 | News The new director Sangeeta Haindl wants to make Breast Cancer Campaign become “a key and independent voice to breaking breastcancer stories.”Haindl’s immediate brief has been to promote the launch of the charity’s ‘wear it pink®’ campaign. This is a new fundraising initiative that is set to raise £140,000, with participants nationwide donating £2 to BCC on Friday 31 October 2003 and wearing an item of pink clothing for the day. Other drives include a bid to expand celebrity support, working with highprofile names to raise awareness for breast cancer, and developing media sponsorships, following on from the ongoing partnership that BCC has with Debenhams and SHE Magazine. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving Management Recruitment / people About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.