Thank you, Mackenzie, from charity: water’s founder

first_imgThank you, Mackenzie, from charity: water’s founder  107 total views,  1 views today Advertisement Tagged with: Digital Individual giving YouTube About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 9 September 2011 | News What a wonderful example of a thank you to a supporter. It’s even better when you know that Mackenzie is just six years old.This is charity: water founder Scott Harrison thanking Mackenzie for giving up his sixth birthday as a part of the nonprofit’s September Campaign 2011.It’s personal, engaging, and it’s the boss of the charity saying thank you. That really is impressive.And clearly charity: water has a whole YouTube channel dedicated to these personal thank yous:www.youtube.com/user/charitywaterthanksHow did they create these video thank yous? At first I thought it was some clever video personalisation, like that from Vismail as explained by Michael Kaufmann in 2008. Instead, they made one after another. As part of charity: water’s fifth birthday celebrations, they decided to thank 250 or so donors by video. In addition, a host of volunteers and interns came in to the nonprofit’s offices to make phone calls and send emails to say thank you. It took a week for the volunteer video editors to put them all together.Here is what they did:  108 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more