One of the living spaces at 1 Willmott Court, Rochedale SouthInside, there is a spacious living and dining area and a sunken lounge room with high ceilings and double-sided fireplace to keep the home toasty on those winter nights.More from newsCrowd expected as mega estate goes under the hammer7 Aug 2020Hard work, resourcefulness and $17k bring old Ipswich home back to life20 Apr 2020The timber kitchen has plenty of bench space, a walk-in pantry, quality appliances and big windows overlooking the greenery outside.The spacious master bedroom has timber floors, big windows and an ensuite.The remaining bedrooms have built-in robes and there is a study. The home at 1 Willmott Court, Rochedale South.THIS contemporary home offers the charm of a bygone era coupled with modern design and the convenience of dual living.Marketing agents Azhar Omar and Lisa Etri of Ray White Rochedale describe the property at 1 Willmott Court, Rochedale South as an elegant masterpiece on a 1296sq m block with heated inground pool.“Commanding and picturesque, this beautiful property is framed by gorgeous verandas, charming balustrading and a delightful facade that welcomes you inside to discover all this home has to offer,” Mr Omar said.The property has an impressive entrance with covered front gate, timber staircase, front veranda and double front doors with leadlight glass. The dining room at 1 Willmott Court, Rochedale SouthDownstairs there is a self-contained granny flat with large bedroom, kitchenette, bathroom and sauna.Outside there is a heated resort- style swimming pool surrounded by Himalayan sandstone tiles.The lawns and established gardens are well maintained.There is also a separate laundry and a workshop area that could be used as a man cave.The property has USB ports throughout, 21 solar panels, two 5000-litre water tanks, solar hot water, Vacumaid and an alarm system.The home is on the market for offers over $1.1 million.
Activism, Archive, Arts, Environment, Happy-upbeat Environmental, Interviews Article published by Erik Hoffner Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored Santiago, Chile-based band Newen Afrobeat’s songs are infused with themes to do with ecology, indigenous and women’s rights, and cultural understanding.Heavily influenced by Afrobeat, the musical style made famous by Nigeria’s Fela Kuti, Newen is fronted by a powerful trio of women singer/songwriters.Mongabay interviewed percussionist and Newen co-founder Tomas Pavez from his home in Santiago. The music of the Chilean band Newen Afrobeat is a vibrant mix of musical cultures, an energetic take on the Afrobeat musical style made famous by Nigerian star Fela Kuti with a Chilean sensibility that’s supported by a large horn section and an array of percussionists.The group has collaborated with members of Kuti’s extended family and toured around the Americas, with a recent highlight being a “stunning” set at this summer’s Montreal International Jazz Festival, as noted in a wide ranging interview with award-winning National Public Radio show Afropop Worldwide.Their three albums released to date celebrate the environment, indigenous rights, women’s empowerment, and multiculturalism with incredible energy, soaring vocals, and tight musical direction, which piqued the interest of Mongabay, so we reached out to percussionist Tomás Pavez to learn more.Pavez was born in Santiago, Chile, in 1987. A self-taught musician, he plays clave (jam blocks, wood blocks, and cowbell), Kpalongo-style Nigerian drums, and shekere. A co-founder of the band with Chilean composer/singer Nicolas Urbina in 2009, he has seen the band develop into the inspired unit we see today.The band enjoys shooting videos in nature and is known for costumery that’s both symbolic and whimsical, both in videos and on stage. Still image from video for Newen Afrobeat’s song Cantaros. Screenshot from Cantaros music video by Alejandro Espinoza and Marcela Toledo.Mongabay: You combine influences like Fela Kuti and Afrobeat with your Chilean sound and style, why is that cultural celebration important?Tomás Pavez: It is so important because of the times we are currently living in, where everything merges. We have to carefully embrace culture as a whole rather than creating separation. Things happening in Chile are not in reality apart from what essentially goes on in the rest of the world.Indigenous peoples and their struggle for rights are referenced in songs like Chaltumay, whose video was made at a historic conflict zone between the Mapuche people and the Chilean government. Why?Yes indeed, it is an ongoing struggle since colonial times. Back then it was about Spaniards conquering the land, nowadays it’s about territorial and cultural respect, so traditions aren’t lost because of private interests overtaking beautiful landscapes, as featured in the Chaltumay video.Chileufú eternal river land of poets / this land breathes ancestral wisdom / by force of hand and rifle / they snatch these territories / According to supposed favorable agreements / For whom? we asked / And why? / When did ambition devour the root?How has the Chilean State treated the Mapuche?They don’t recognize limits, and sacred lands where families have lived through centuries are taken away to make way for hydroelectric dams or logging companies.Why does Newen Afrobeat talk about ecology in its music?We see nature as a getaway from the fast city life, we really need it as a connection to our roots and as a reminder that we have to be awake to make changes for a better quality of life.Why did you personally become interested in the environment?When I was little I always liked to go hiking with my father, and as I grew up I got to appreciate nature more by learning how to grow food, learning about plants and their needs as living beings.The song Cántaros is a celebration of feminine energy and water as a life-giving element. Why was the video recorded by the dry Copiapó River?There is an environmental issue with the Copiapó River. The mining business is a big thing throughout Chile, mostly in the north, but it needs too much water. So this river is starting to dry up.We are pitchers that sing / we are crock pitchers that dazzle / mammalian fireflies, biological nature / Little ivory light that dances with the moon / magic goldfish of fresh and pure water / fertile garden rose / seed that gives life / Blood delirious with passion / trace of rebellionOther themes in your music are equality, migration, and women’s empowerment. Are your fans supportive of these issues?Yes they are, it’s the reality around the world. Everyone has a right to live without feeling discriminated against, and women have always fought for better and equal conditions. Sharing knowledge of this is [about] revolution.Do activists use your music to raise awareness?Some do give recognition to certain song lyrics, and most people like very much our first album’s opening audio track, where José ‘Pepe’ Mujica, the former president of Uruguay, talks about having a futurist outlook on our actual human conditions.What are other important themes of your music?Taking a good look at us as human race, recognizing what the past has taught us, so we do not keep doing the same things over and over.See more videos at Newen Afrobeat’s Youtube channel and hear more music at their Bandcamp page. Tomás Pavez, percussionist with Newen Afrobeat. Image courtesy of Leonardo Benavente.Banner image: the band during shooting of the Chaltumay video, image by Alejandro Espinoza and Marcela Toledo.
A tractor run will be held this Saturday in memory of the late Simon McBride at the Raphoe Mart in aid of Donegal Hospice and Cardiac Unit Letterkenny University Hospital. Simon, who has been described as big character and someone who lived their life to the fullest, passed away suddenly late last year aged 47.He is greatly missed by his family and friends in the Raphoe community. Better known locally as ‘Sambo’, McBride worked as an agricultural contractor in the east Donegal area.His family and friends are dedicating the tractor run this weekend in his memory to raise money for local charities.The tractor Run will be leaving from Raphoe Mart this Saturday (28th September) at 2pm. Registration is from 12.30pm at the Mart.Cost is €10 per tractor with refreshments provided.Memorial tractor run to be held this weekend in memory of ‘big character’ Simon McBride was last modified: September 25th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
PR used to mean you did a lot of hard work with a very small number of people (writers and editorial staff)who had a huge amount of control over what was published or broadcast. But now a lot of marketing and PR for both online and offline businesses takes place on the Internet, and increasingly on “social news” sites, which are sites that allow their users to submit news stories and vote on them. The theory behind this is that the world at large can do a better job figuring out what news people want to read than a couple editors can. My personal experience is that these sites tend to devolve into a lowest common denominator of stories about celebrities and animal costumes, but nonetheless they are important to build links and traffic for your website in today’s world. With some simple tips, you can exploit these websites for your benefit. For a great overview of these social news sites, their audiences and more, see this TechCrunch article Towards a Better Digg, and also see the end of this article which lists the major social news sites and some key statistics from Website Grader about each of them.So, here are my Secrets to Marketing with Social News Sites:1) Great headline required. You need a great headline to make your story stand out from all the rest of the others on the page to engage the other readers on the social news sites. The headline needs to be less factual and more enticing, sometimes mysterious. Think about what will make it most likely someone will click through to your article, usually telling them too much is a mistake. A great resource for creating good headlines is Copyblogger, he has 2 articles on this topic: 10 Sure-Fire Headline Formats that Work and 7 More Sure-Fire Headline Templates that Work. You can see I took one of his headline templates for this article.2) Get your friends to help. While there are lots of posted rules about not “spamming” these sites, there is nothing wrong with emailing a link to your new story or blog article to your friends and asking them to submit it or vote for it if they like it. This will help you get a few initial votes (it also helps if they vote for your article at the same time, see #4 below). Plus, if they really are your friends, they probably are interested in what you wrote and will like it. Don’t be shy.3) Make it easy. For people who come to your site and read your article, the easier you make it for people to vote on it, the more likely they are to actually vote. Clicking your mouse once is easy. Clicking through to another website and then entering some infomation and then voting is not easy. An example of what I mean are the simple links to Digg this article and vote on Reddit at the top of this article.4) Timing is everything. An article that gets 25 votes in 15 minutes will rise very quickly to the top page of most of these sites. An article that gets 100 votes over two days will not in most cases. So, not only do you want your friends to vote for your article, you also want them all to vote at the same time, and usually near the time that the article has been submitted. What this does it helps it rise in the rankings early on. Then if other people on the social news site like it, it will continue to rise or at least remain near the top for a longer time. Because most people never make it past the first or second page of these social news sites, you need to get to the top of the rankings quickly to have any chance of making it there at all. If you are on the 4th or 5th page of Digg or Reddit, it is very unlikely you will ever make it very high and get any meaningful traffic.5) Remember you’re buying lottery tickets, not government bonds. Remember, you are trying something that might work, but might not. If it does work, it can be extremely valuable. Being on the front page of Digg or Reddit can mean many thousands of visitors (or more) to your website in a single day, and you will also get a lot more links to your website, which helps you rise higher in search engine rankings. But, your efforts may not pay off at all. When marketing to social news sites, you are buying a lottery ticket – the price is low and the chances of winning slim, but the potential payoff is big – not a government bond where the payoff is certain, but much smaller. So, if it doesn’t work the first time, try again and buy another ticket. It’s not too hard.6) Become an active community member. It is easy to just submit your own articles to the social news sites and not submit other articles and not vote on other articles. But you will be more successful if you are at least paritally engaged in these communties since you will gain a better understanding of what the community likes and dislikes. This will help you be more successful over time.7) You cannot predict success. No matter how hard we have tried at Small Business Hub and HubSpot, we cannot predict which articles will be successful and which will not. I have also not found anyone who can predict this with enough accuracy as to be useful. My advice is stop trying to predict success (remember, you’re buying lotttery tickets) and focus your mental cycles on writing more articles and submitting them.8) Target the right sites. Perhaps most important of all, you need to focus on the social news sites where you will have the most success. There are enough of them around now that you can’t really spend time trying to promote you content with all of them. You need to pick where you think your efforts will have the biggest payoff. My personal opinion is that the community at Digg is so big and so picky and so focused on a certain topic set (very techie and apple/design stuff) that for most businesses it is not worth doing. Especially when you are first getting started.9) Use these stats for each social news site. These stats give you a sense of the and how valuable the link will be for search engine optimization (SEO) purposes. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social News SiteAlexa Traffic Rank Google Page Rank BlinkList 3,5716ClipMarks 5,2956CoRank34,7574Digg 858Netscape 5349Newsvine3,7737OpenServing187,4986Reddit8938Spotback56,1235Spotplex40,6070*StumbleUpon3577* Their site was down when I was researching this article, so I was unable to determine the PageRank.Also, here are Website Grader reports for each social news site if you want to explore more marketing information about each site:BlinkList | ClipMarks | CoRank | Digg | Netscape | Newsvine | OpenServing | Reddit | Spotback | Spotplex | StumbleUpon10) The best “arbitrage” opportunity is probably Netscape. Netscape still gets a ton of traffic from the days when they were a regular web portal, which came form the days when everyone used Netscape as a web browser and the default home page was netscape.com and most people did not bother or did not know how to change it. Topics: Social Media Trends Originally published Apr 17, 2007 12:48:00 PM, updated October 18 2015
Originally published Mar 25, 2008 8:24:00 AM, updated March 21 2013 into creating and improving your modern marketing a lot of money audiences. less and less effective consumed by increasingly receptive over time as people like you get better at better at blocking out these traditional forms of interruption and you turn to search engines, bloggers, and peers on social media sites to more effectively learn and shop. flattening . Second, they are all becoming sending him more traffic, and all this traffic meant that he was getting talked about in the social media sites (i.e. Digg, Reddit) sending him even more traffic. The links, the search engines, and the social media sites created positive reinforcing loops that produced a snowball rolling down a hill effect. Unlike even 5-10 years ago, if you say intelligent/creative things about your industry, those ideas are much more efficiently discovered and spread. who was writing a couple of times per week between classes and thesis work at MIT and spending zero dollars on it. The juxtaposition was amazing to me. My business partner’s (Dharmesh’s) blog was getting 5x more traffic than any of the venture backed startups I was consulting for that were spending millions on the outbound marketing programs like I described above and typically had staffs of 3-4 dedicated marketing professionals. Dharmesh’s blog articles were able to generate many links which sent traffic to his site, these links informed the search engines that his blog was important which moved him up the It turns out that to really crank up your traffic and leadflow, the key is to stop thinking about efficiently allocating your So, when your boss delivers you the bad news that he is cutting your marketing budget, but he wants you to meet the lead goals outlined prior to the budget cut, I recommend putting your head down and starting work on your inbound marketing strategy for the organization by creating more assets and improving the quality of those assets in a systematic manner. It will work better than the more expensive forms of marketing and it will cost you little to nothing to implement, other than than some creative thought poured out onto the internet. into increasingly resistant audiences and to start thinking about efficiently allocate your This is primarily my company’s mode of marketing. I’d be happy to hear from folks have comments on this approach… rankings dollars programs ” in a way that allows good ideas to rise to the surface more efficiently than ever. Before I started my current company, I was consulting for venture backed startups with large marketing budgets. While I was doing that, I was occassionally contributing to my business partner’s brainpower/creativity assets The thing about the world today is that it is ” I talk to several marketing executives per week and my favorite question to ask them is about how they are building sustainable lead generation machinery for their businesses to grow. In response, I typically receive a similar set of responses: trade shows, seminar series, telemarketing, email blasts to toward traditional outbound marketing purchased lists, “pr” (press releases), and maybe some advertising. I call these techniques “outbound marketing.” There are two things these outbound marketing programs have in common. First, they all cost of So what’s a modern marketing “asset?” Well, if you work for Ford, your assets are inventory, factories, machine tools, etc. If you are a modern marketer, your assets are web pages, links into those pages, organic ranks on keywords, and individual online reputations. Just like in a manufacturing company, you want to efficiently create more assets (i.e. web pages, blog articles) and improve the qualify of those assets (i.e. search friendly pages, links into pages, page submissions to social media sites). The improvement of these marketing assets costs virtually nothing other than creating a little steam from rubbing braincells together and it works a heck of a lot better. blog Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Mar 3, 2009 8:41:00 AM, updated March 21 2013 Earlier this winter, HubSpot got inbound marketing kit Deval Patrick Inbound Marketing . . a surprise visit Turns out, there’s a lot of inbound marketing from Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Inbound Marketing Kit Last week we invited Brad Blake, the governor’s director of interactive media, back to HubSpot to talk about how the governor is using the web to communicate with constituents and build support for his agenda. , the going on in the State House. Here’s the full recording of our conversation: Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Although state employees have significant bureaucratic and regulatory constraints that small business owners and professional marketers don’t have to worry about, the basic strategy is the same: Publish content, engage with your constituents (or customers) and your product or agenda will get more support. Download our Governor of Massachusetts
guest, Jeff shared advice about the power of Web 2.0 and engaging crowds online in the video clips below. . Their involvement in writing, Jeff believes, “is perfect for 140 characters.” profiles and social networking sites like On Web 2.0 traffic alone is not equal to leads. Marketers need to provide value in order to get results. “There is a big difference between 1.0 and 2.0 in terms of how you grow your business,” Jeff said. He believes that there should be a combination between metrics and brand in order for businesses to be successful in marketing. LinkedIn Engage the Baby Boomers HubSpot TV , he moved where today’s crowds live: on social networking sites. A recent In 2005, when Jeff launched community site Download the free webinar and Jeff suggests using a combination of metrics and brand to be successful in online marketing. In the past, Jeff ran his brand marketing campaigns using traditional advertising and Web 1.0. “We didn’t actually have all this deep, trenchy measurement that we have today,” he said. Now, companies have access to tools and , his brand appeared where his audiences lived. Monster advertised during the Super Bowl, had a crop circle ad outside Chicago’s O’Hare Airport and flew promotional blimps. Conduct careful research about hiring companies to enhance your communication with potential employers. “Today you are one click away from a massive amount of information about a company,” Jeff said. And you need to be equipped with knowledge accordingly. “It is in the job seeker’s best interest to be an expert in the company that they are interviewing with,” he said. Eons.com In 1993, when Balance Brand and Metrics Originally published Jun 24, 2009 11:30:00 AM, updated March 21 2013 approach in marketing. Soon after its launch, Eons was growing by 100,000 leads per month. “Keep on going. It is working,” Jeff would have responded to this data in his old life. But today he considers other measurement factors that play a central role in his marketing. “The traffic, actually, is growing quickly but the engagement is going down at the same rate,” he observed. Webinar: Rethinking Marketing Companies, on the other hand, should be fully aware of who their job candidates are. Personal blogs, professional Find a way to reach out to the Baby Boomer generation as its representatives are increasingly spending their time online. “The reality is that baby boomers are hot on the Web right now,” Jeff said. According to his 2005 research, baby boomers up to the age of 65 are actively involved in online activities. In recent years, Jeff noted, his generation has experienced “a huge engagement” in what the Web has to offer. For instance, baby boomers have been finding and bringing value into the blogosphere and the social mediasphere. Jeff attributed this involvement in web journals and blogs to the good writing skills of his generation. It is not surprising then, that baby boomers also caught up on social networking sites like Mike Volpe Jeff Taylor Raise the Conversation Levels Want to learn more about how you can use inbound marketing to grow your business? Monster.com analytical Twitter founded job search site said, “more scientific.” analytics provide great opportunities to meet potential employees. “We need to know a lot more about each other and raise the level of the conversations,” Jeff said. to learn how to turn your website into an internet marketing machine. Twitter Jeff’s Eons.com clearly demonstrates this new trend for a more Facebook that make marketing, as Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
For more soclal media tips, webinar . , we uncovered that B2C companies are more successful on Facebook, while B2B companies are better at engaging their LinekedIn contacts. 5. Should you follow back everyone who follows you? track lead conversions from social media 3. Does the advice for social media engagement differ in B2B and B2C environments? Kristin is also fond of the way companies leverage video for marketing. She pointed out the Newton Running Kristin touched upon the importance of brand monitoring tools. When you monitor key industry terms (even by using Google Alerts), you know what newsworthy events are taking place. It is a good practice to tackle these topics and bring your unique perspective to the table. ! 1. Should you avoid self-promotion in social media engagement? oneforty Lastly, I wanted to mention the correlation between inbound links and engaging with thought leaders. When you build relationships and nurture them over time, the chances are people are going to remember you and acknowledge your content. . David Meerman Scott, HubSpot’s Marketer in Residence, released a crowdsourced video of his keynote speech at the MarketingSherpa’s Email Summit in Las Vegas. His talk was recorded by members of the audience who later contributed their footage for the creation of a as an example. The site showcases product demos and gives voice to its community members to share the benefits of different items available for sale. “Most of it should be trying to be helpful,” said Janet Aronica of oneforty. Social media should be about teaching people and providing educational resources, she added. Kristin Dziadul of Backupify shared that sentiment, encouraging marketers to share things their community cares about. After you earn their trust, you can slowly start promoting yourself because people will be interested in you. is a company Janet was fascinated by. It produces a range of content pieces to engage its community of runners. For instance, Newton Running has a blog, a podcast series and is very active on social media channels, including Twitter and Facebook. It also has a fantastic YouTube channel that shows the science of running. Your social media goals, Janet noted, should really be your business goals. What metrics are you trying to move? Ultimately, you are trying to make money, so move past fans and followers. “We are getting there and we have more access to tools that allow us to do that,” Janet said. For instance, within HubSpot there is a way you can crowdsourced marketing video with That being said, in B2B cases it might be a little bit more difficult to see vibrant interaction on sites and Twitter accounts, for instance. But then the question really comes down to finding the right channels for your business needs. In our newest @Pistachio We gave a three-fold answer to this question. Originally published Mar 3, 2011 9:00:00 AM, updated October 01 2013 view the entire webinar presentation 2. What are some of the most innovative content offers you have seen? Janet noted that this is a question we are still trying to figure out. What she has learned from and how they can eventually turn into customers. at oneforty is that it’s polite to have a direct conversation with someone. Twitter allows you to do that only if you are mutually following each other. That is way Janet recommends marketers should be generous with the follow back. 6. How do you attract inbound links to your site? Janet pointed out the importance of good content for accumulating inbound links. When you have something meaningful to share, people will link to your site and share it with their networks. Social media fluff. That is something we hear over and over again. In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a we recently covered on this blog Another unique usage of video is something Backupify and . Daily Grommet Topics: There has been a lot of debate in terms of the ideal following-follower ratio. If you follow everyone, it looks like the value of your Twitter following is diminishing. If you follow just a few people, you look like a snob. So what to do? If you were unable to attend the webinar, here are some of the top questions asked during the session and our non-fluff answers to them: State of Inbound Marketing report 4. How do I set up my social media goals? Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
1. Put the People First Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack is an online retailer that tells remarkable stories about its products through video. “I see what we do more as active curation,” said Jesse Buckley, Video Director at the Daily Grommet. “We are selecting features (“Grommets”) from a vast array of submissions (and relentless scouting), and then helping the people behind the products tell their brand stories.” 3. Use Social Media to Engage the Community 7. Keep It Short With the rapid growth of information on the Web, our attention has become a limited resource and we struggle to stay focused on the same page for longer than a few seconds. That is why you need to keep your videos short and to the point. 5. Optimize for SEO “In today’s discount culture, the people behind the products can be overshadowed by our collective desire to get the best deal,” said Jesse. “Daily Grommet is different because we try to put the people first: our team, the founders we feature, the people who discover them, and the community that we are introducing them to.” So if you are brainstorming ideas for remarkable content creation, think about ways to showcase other people and tell human-interest stories. Video presents a good platform to convey such messages. As Jesse said, “The videos are a catalyst for deeper engagement—the medium still supersedes other forms of content in terms of emotional connection.” Video Marketing Another way to encourage sharing is to make the videos social-media friendly and offer them under a Creative Commons license. In that way, you will allow others to edit them and create interesting remixes. “We make all our videos embed codes freely available, and I’ve sent the actual videos to partners who wanted to do something special with them,” said Jesse. “That’s an interesting twist, because while they now ‘own’ the video they have also become a proponent of our site, linking back to us and sharing the love.” 2. Crowdsource Video In Simple Ways Always be on the lookout for ways in which you can engage the community in your video production. Consider using forums and social media to bring in new faces and create some buzz around your project. Daily Grommet not only has an active email list, but also a vibrant Facebook page and Twitter presence.