Two studies provide dueling looks at where trees should go

first_imgA study published today in Science finds the planet contains a U.S.-sized area of unforested land environmentally capable of growing trees without displacing farmland or cities.The authors write that if this area were completely reforested, those new trees could, in theory, soak up two thirds of humanity’s carbon emissions to date.Meanwhile, another published earlier this week in Science Advances and which analyzed the tropics only, arrived at a slightly smaller area estimate. It points “restoration hotspots” based on the environmental and economic likelihood of restoration success, including Brazil and several African countries.However, the authors of the Science study warn we may not have much time to act as many places become hotter and drier in response to global warming, making it harder for trees to survive. They found that almost a quarter of places that could currently grow forests will become climatically unsuitable under business-as-usual global warming scenarios, with the vast majority of these losses in the tropics. Two papers published this week in major journals claim to do the same thing: show where forests should be restored. But they used starkly different approaches that lead to sharply varying conclusions.One study, published in Science, found that the globe contains a U.S.-sized area of unforested land capable of growing trees, and those trees could, in theory, soak up two thirds of humanity’s carbon emissions to date. The other, published in Science Advances, analyzed the tropics only and arrived at a slightly smaller area estimate, but also suggested “restoration hotspots” where bringing back forests is most affordable and likely to succeed.The need to restore forest, both to protect biodiversity and to stabilize the climate, is urgent, experts say. Some 80 percent of the world’s land species need forests to live. Trees also fight climate change by taking up carbon dioxide—the main gas responsible for warming—from the air and turning it into wood and roots.But especially in the tropics, forests are falling far faster than they are growing; a Belgium-sized swath of tropical forests disappeared in 2018 alone. Deforestation accounts for around 10 percent of humans’ carbon emissions, and the Intergovernmental Panel on Climate Change last fall said forest restoration is critical to limiting global warming to less than 1.5 degrees Celsius, the level many scientists consider potentially catastrophic.A candidate area for restoration in Extrema, Brazil. Photo courtesy of Robin Chazdon.Recognizing this, countries around the world have committed to bringing back vast tracts of previously cleared forests. Many have signed on to agreements such as the Bonn Challenge, launched in 2011 to restore 150 million hectares of forest by 2020; leaders recently upped their goal to 350 million hectares—an area larger than India—to be restored by 2030.Yet most countries don’t know where new forests will provide the most bang for the buck in terms of carbon or biodiversity, or even how much land they have available for restoration. “We talk a lot about restoration,” says Fred Stolle, a remote-sensing expert at U.S.-based World Resources Institute (WRI), “but how are we going to do that?”To provide that information, a team led by ecologist Thomas Crowther of ETH Zurich in Switzerland analyzed the amount of tree cover in satellite images of protected forest areas around the world. “The approach we use—you can’t argue, it’s so simple,” Crowther says.The researchers then combined the forest data with global maps of environmental factors such as temperature, rainfall and soil type to build a computer model that predicts where trees could grow and how much carbon they could store. They used their model to create a global map of tree restoration potential that pinpoints areas as small as one square kilometer.They reported in Science that trees could grow on 900 million currently unforested hectares—roughly the size of the United States—without displacing farmland or cities. They also found some countries have committed to more restoration than is actually possible, whereas others plan to restore far less than they could.Growing trees could sop up 205 billion tons of carbon—just over two-thirds of all the carbon dioxide humans have emitted in the industrial era, the researchers calculated.“Our study shows clearly that forest restoration is the best climate change solution available today,” Crowther says.The figure dwarfs previous attempts to quantify forests’ potential to fight climate change. In 2017, an analysis published in the Proceedings of the National Academy of Sciences concluded that forests and other natural ecosystems could provide about a third of the mitigation needed to avert disastrous climate change over the next few decades.That analysis attempted to determine where forest restoration and other actions would be economically feasible; Crowther’s team just looked at what is physically possible. The 2017 study also used broad biome definitions to estimate forest growth potential, rather than spatially explicit field data, leading to a lower estimate of potential forest area, Crowther says.“This is definitely the only dataset to get a really high-resolution estimate of how much tree cover can be added,” Crowther says.“This is a big step forward,” says Stolle. “I believe these numbers are very much better” than previous estimates of reforestation potential, such as one that WRI produced. But he thinks Crowther’s team need not have excluded farmland completely from their analysis. In much of Africa and Southeast Asia, trees grow amid pasture and crops, and there is substantial potential to expand agroforestry in Latin America as well. “It’s just a few trees per hectare, but it’s such a big area that carbon-wise it’s still interesting,” Stolle says.“It’s a very nice analysis, very creatively done,” agrees Christopher Field, an environmental scientist at Stanford University. However, he emphasizes that because trees take up carbon slowly over time, and not all areas that can grow trees will actually be restored, regrowing forests can absorb only a fraction of global carbon emissions. “We should be restoring forests where we can,” says Field, who earlier this year coauthored an article in Science, “Natural climate solutions are not enough.” “But it’s a mistake to think that they’re going to get us out of a need to decarbonize energy and industry.”The community nursery is in Biliran Island, Leyte, Philippines where a community-based watershed rehabilitation project is being piloted as part of the Philippines National Regreening Program. Photo courtesy of Robin Chazdon.Moreover, recent research has shown that forests’ climate impacts are more complicated than previously thought. Tree leaves can absorb more sunlight than the underlying land surface, and trees can emit climate-affecting chemicals into the atmosphere. So simply adding up stored carbon does not fully quantify how much trees can help slow climate change.Tropical forests, in most cases, do slow climate change because they put on carbon quickly and transpire a lot of water, which seeds clouds that reflect sunlight. (Complicating this somewhat, some tropical wetland trees have recently been found to emit a surprising amount of methane, a powerful greenhouse gas.)In northern boreal forests, however, trees grow more slowly and transpire less, and their dark leaves absorb sunlight that would otherwise be reflected back into space by snow and ice. So trees can actually increase global warming compared to bare ground, scientists have found. Crowther’s team found the largest tree restoration potential in three countries with a lot of boreal forest: Russian, the U.S. and Canada. Still, he believes boreal forest restoration is worthwhile, because trees can help keep carbon in the soil. “We can get a massive amount of carbon sequestration below ground in the boreal,” he says.However, Crowther and his colleagues do point out another reason forests may fight climate change less than hoped in the future: As the globe warms, many places will become drier and hotter, making it harder for trees to survive. When the researchers put their restoration opportunity map into a global climate model, they found that almost a quarter of places that could currently grow forests will become climatically unsuitable under business-as-usual global warming scenarios, with the vast majority of these losses in the tropics.“It’s extremely serious — of the land that’s available for restoration, we’re losing about 20% by 2050,” Crowther says. “It’s urgent. Now is the time to act.”Robin Chazdon, an ecologist at the University of the Sunshine Coast in Australia and the University of Connecticut in Storrs, calls Crowther’s team’s method an “advance” and “novel.”But she says that without considering social and economic factors such as how much could be earned from farming a piece of land and what surrounding land is used for, it’s impossible to tell whether restoration in a particular place is likely to succeed or fail. “We’d need to go a lot further to really translate [Crowther’s team’s results] into what will work on the ground,” she says.At the community nursery in Biliran Island, Leyte, Philippines, local people work with the government agency (Department of Environment and Natural Resources); an Australian-funded research project is providing technical expertise and support. Photo courtesy of Robin Chazdon.In a paper published yesterday in Science Advances, Chazdon and an international team of researchers attempted to do just that for the tropics. Using satellite and other datasets, they quantified biophysical variables such as how much carbon and biodiversity regrowing forests could accumulate. But they also assessed factors such as the opportunity cost of forest restoration versus planting crops in a given place, and the likelihood that planted trees won’t be cut or burned down.The team found that 863 million hectares of destroyed or degraded forests—around the size of Brazil—could accommodate regrowing forests. Of those, 101 million hectares, larger than the area of Spain plus Sweden combined, stood out as “restoration hotspots” where forests are both carbon- and species-dense, and are most likely to successfully regrow. While Brazil has the largest total restorable area of any tropical country, six African countries earned the highest “restoration opportunity scores”—a metric the authors invented to capture both the environmental and economic likelihood of restoration success.“There’s a huge opportunity that falls in this win-win category,” Chazdon says.Both Chazdon and Crowther emphasize that to fully realize carbon and biodiversity benefits, forest restorers should nurture diverse native forests, not just plant monocultures of commercially valuable species. But given current economic pressures, some of the areas the researchers have identified will likely be used for food or bioenergy plantations, warns Charlotte Wheeler, a forest researcher at the University of Edinburgh who recently coauthored a commentary in Nature on the topic. “There is little chance that all of the areas that could sustain natural forest will sustain natural forest,” Wheeler wrote in an email.Despite their differences, the two papers are similar in bringing to bear on restoration the same kinds of powerful global datasets that have long been used to study deforestation, Chazdon says.“These papers signal we’ve entered another era for that goal [of forest restoration] that is much more refined,” she says. Article published by Morgan Erickson-Davis Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored Banner image: A tree nursery at the Reserva Ecológica Guapiaçu in Rio de Janeiro State where conservationists are growing tree species native to the imperiled the Atlantic Forest. Photo courtesy of Robin Chazdon.Feedback: Use this form to send a message to the editor of this post. If you want to post a public comment, you can do that at the bottom of the page. Agriculture, carbon, Carbon Dioxide, Carbon Sequestration, Climate Change, Ecological Restoration, Environment, Forests, Global Warming, Global Warming Mitigation, Green, Habitat, Landscape Restoration, Rainforests, Reforestation, Research, Restoration, Temperate Forests, Tropical Forests last_img read more

In other news: Environmental stories from around the web, August 16, 2019

first_img Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored There are many important conservation and environmental stories Mongabay isn’t able to cover.Here’s a digest of some of the significant developments from the week.If you think we’ve missed something, feel free to add it in the comments.Mongabay does not vet the news sources below, nor does the inclusion of a story on this list imply an endorsement of its content. Tropical forestsA free-trade deal between the United States and Brazil could be disastrous for the Amazon and forest communities, one commentator argues (The Hill).The continent of Africa emitted more carbon dioxide than the United States in 2016 (Carbon Brief).Ancient earthworks in the Amazon clue scientists into how societies used and protected the rainforest (Ensia).Brazil’s lawmakers are considering a law allowing hunters to go after jaguars and other iconic rainforest wildlife (The Independent).The Amazon is approaching a tipping point, according to one climate scientist (The New Yorker).Komodo dragons in Indonesia could become victims of their own popularity (The New York Times).Investors could be pivotal in stopping deforestation for soy in Brazil (Ethical Corp).A film tells the story of one man’s restoration of a small piece of rainforest in Ecuador (Yale E360).Other newsSome coal miners in the U.S. are looking for alternatives to coal mining (The Guardian).Microplastics are turning up in Arctic snow (The Atlantic) …… And the tiny pieces of trash are also leading to increases in air pollution (Los Angeles Times).Average temperatures in parts of the U.S. have already breached the 2-degree-Celsius (3.6-degree-Fahrenheit) mark (The Washington Post).New research shows that populations of river giants like catfish and stingrays are down by 97 percent in the past 50 years (The Guardian).Young climate change activist Greta Thunberg is sailing across the Atlantic Ocean for the upcoming U.N. climate talks (The New York Times).The baleen plates of dead whales are helping scientists learn more about threatened species (CBC).Fishing and shipping threaten whales as much as renewed hunting by countries such as Japan (Scientific American).The Trump administration in the U.S. has removed some of the protections of the Endangered Species Act (The Washington Post, The New York Times, EnviroNews Nigeria, Vox).July 2019 was hotter than any other month in recorded history, the National Oceanic and Atmospheric Administration reported (The New York Times).Banner image of a jaguar by Rhett A. Butler/Mongabay.FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page. Article published by John Cannoncenter_img Conservation, Environment, Weekly environmental news update last_img read more

In other news: Environmental stories from around the web, September 27, 2019

first_imgThere are many important conservation and environmental stories Mongabay isn’t able to cover.Here’s a digest of some of the significant developments from the week.If you think we’ve missed something, feel free to add it in the comments.Mongabay does not vet the news sources below, nor does the inclusion of a story on this list imply an endorsement of its content. Tropical forestsCalifornia has approved a scheme for companies to offset emissions by buying carbon credits aimed at stopping tropical deforestation (The San Francisco Chronicle).Leaders of many of the least developed countries in the world are working to become more climate resistant (EnviroNews Nigeria).Madagascar’s leaders say they need help to combat deforestation from slash-and-burn agriculture (Deutsche Welle).Researchers believe they’ve identified a crocodile species from New Guinea that’s new to science (CNN).A study shows that oil palm development has caused nearly 40 percent of deforestation in Borneo since 2000 (Reuters).Tanzania plans to degazette nearly 20 parks and reserves and turn the land over to 920 villages (Xinhua).Thai tiger zoos appear to be a front for farms involved in the wildlife trade (The New York Times).A Ugandan activist is working to fight deforestation in his country (Christian Science Monitor).Other newsA MacArthur Award-winning marine scientist uses flash mobs and comic books to convey conservation messages (NPR).Top adventure athletes plead with the U.S. Congress to address climate change (Adventure Sports Network).Fishing boats make “off-the-book” transfers of catches to evade regulations (Hakai Magazine).Germany is looking to invest $60 billion in preparing for climate change (The New York Times).A commentator argues that focusing on the environment could be a winning strategy for U.S. Democrats in the 2020 election (The New York Times).Was the “apocalyptic” message in a recent study about the loss of 3 billion birds from North America warranted? (Undark).Wealthy agricultural magnates committed $750 million to climate research at Caltech (Los Angeles Times).A website answers questions about what’s recyclable and what’s not (Ensia).U.S. Forest Service officials are tracking a rise in tree poaching (The Atlantic).Representatives of the oil and gas industry acknowledge humanity’s role in climate change and question the deregulation moves of the Trump administration (The Washington Post).Kenya’s wildlife agency claims that WWF pressed for the relocation of 14 black rhinos in 2018, during which 11 died. The conservation NGO rejects the findings (Reuters).Banner image of a black rhino by Ikiwaner via Wikimedia Commons (GFDL 1.2).FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page. Article published by John Cannon Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsoredcenter_img Conservation, Environment, Weekly environmental news update last_img read more

Audio: The sounds of tropical katydids and how they can benefit conservation

first_imgAnimals, Bioacoustics, Bioacoustics and conservation, Conservation, Environment, Insects, Interviews, Podcast, Wildlife, Wildlife Conservation Article published by Mike Gaworecki Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored Laurel Symes is assistant director of the Center for Conservation Bioacoustics at the Cornell Lab of Ornithology at Cornell University in the United States. We’ve frequently featured bioacoustic recordings here on the Mongabay Newscast, and it’s not been uncommon for the researchers we spoke with to have used recording equipment designed at the Cornell Lab of Ornithology, or to have received support and research assistance from staff at the Lab. So we thought it would be useful to get Symes to start off by telling us a bit about the Center for Conservation Bioacoustics at the Cornell Lab of Ornithology and what it does.Symes’ own research is currently focused on using machine learning to detect and identify tropical katydids via the sounds they produce. Katydids are grasshopper-like insects that are important to the rainforest food web, as they eat a lot of plants and are in turn eaten by a lot of other species, including birds, bats, monkeys, frogs, and more.Symes is here today to discuss how the study of katydids might benefit tropical forest conservation efforts more broadly, how machine learning is aiding her bioacoustic work, and to plays for us some of the katydid sounds that she’s captured.Here’s this episode’s top news:2019 was second-hottest year on record, 2010s hottest decadeIndigenous lands hold 36% or more of remaining intact forest landscapesUpdate to biodiversity treaty proposes protecting at least 30% of EarthOne six-week expedition discovered ten new songbird species and subspecies in IndonesiaPhylloptera dimidiata. Photo by Laurel Symes.Lamprophyllum micans. Photo by Hannah ter Hofstede.Katydids can be as small as your thumb or as big as your hand — and can weigh as much as a bird, as Symes tells us in this episode of the Mongabay Newscast. Photo by Laurel Symes.If you enjoy the Mongabay Newscast, we ask that you please consider becoming a monthly sponsor via our Patreon page, at patreon.com/mongabay. Just a dollar per month will really help us offset the production costs and hosting fees, so if you’re a fan of our audio reports from nature’s frontline, please support the Mongabay Newscast at patreon.com/mongabay.You can subscribe to the Mongabay Newscast on Android, the Google Podcasts app, Apple Podcasts, Stitcher, TuneIn, RSS, Castbox, Pocket Casts, and via Spotify. Or listen to all our episodes via the Mongabay website here on the podcast homepage.Follow Mike Gaworecki on Twitter: @mikeg2001FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page. On today’s episode of the Mongabay Newscast we speak with Laurel Symes, a biologist who is using bioacoustics to study tropical katydids in Central America. She is also assistant director of the Center for Conservation Bioacoustics at the Cornell Lab of Ornithology at Cornell University in the United States.Symes’ research is focused on using machine learning to detect and identify tropical katydids via the sounds they produce. Katydids are grasshopper-like insects that are important to the rainforest food web, as they eat alot of plants and are in turn eaten by alot of other species, including birds, bats, monkeys, frogs, and more.Symes is here today to discuss how the study of katydids might benefit tropical forest conservation efforts more broadly, how machine learning is aiding her bioacoustic work, and to plays for us some of the katydid sounds that she’s captured. On today’s episode of the Mongabay Newscast we speak with Laurel Symes, a biologist who is using bioacoustics to study tropical katydids in Central America.Listen here:last_img read more

Google’s New Look Is Bingtastic!

first_img A minimalist design, a modernistic logo, and a contemporary overall look align with Google’s mission of keeping their service simple yet powerful. They have made subtle design changes to their homepage and logo, such as updating the color palette and removing the drop shadow, but have maintained their classic appeal. news articles Google Updates Better User Search Experience As Google works to improve the search experience for users, marketers need to adjust their search marketing strategies to better align with changes to search engines. For example, a look at the new search engine results page from Google shows that they are placing more importance on helping users find different types of media such as videos, images and shopping listings. Diversifying the format of content your business publishes will be an important aspect of successful search engine marketing in the future.  Navigation Made Easy Less is More Originally published May 6, 2010 11:00:00 AM, updated October 20 2016 newest version of Google Search whole new dynamic The new tools for searching help users enhance their search by allowing them to filter their results on one page. Instead of directing you to a new page, as Google used to do when you clicked on a category at the top (i.e. Books, Shopping), the sleek navigation bar allows you to stay on the same page and easily jump around among genres of searches. Google will even suggest which categories to present first based on which are most relevant and helpful to your query. social media updates search engine. These similarities in design have to make you wonder if this new design was to help Google combat some of the success Bing is having in the search market.   and learn how to increase your social media visibility in real-time search!  and   to searching. When you type in something, Google will show you the usual suggested results, but now you can slice-and-dice them based on different categories. For example, if you search “Olympics 2010” and only want to see  Under the category section are more  Google has fully revamped their homepage and site design in its release of the  Marketing Takeaway Microsoft’s Bing The left-hand navigation bar adds a  Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis search tools Topics: New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program. , you can filter the results to only pull from “News” and “Updates”. Google makes it easy to switch to just the results you are looking for. Download the Webinar Now  to further refine your search. You can look up results from the past 24 hours, only visit sites with images, view timelines, and more! These tools are also dynamic and will change based on your search query. The newest version of Google Search certainly holds promise for a better search experience — until of course, the next version of Google rolls out. . The new features include a left-side navigation bar, a simpler logo, and changes to the user search experience. However, some of the design changes look very similar to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

25 Ways to Get More Social Media Followers

first_img Originally published Dec 20, 2010 8:00:00 AM, updated October 29 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Here are 25 easy ways you can get more social media followers:1. Enable Social SharingAdd buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter , Facebook , and LinkedIn . Some services like Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers.2. Share Quality ContentIf you have high-quality and interesting content on your social media profiles, you’re more likely to get more followers than if you were tweeting purely self-promotional updates.3. Get Employees to FollowTell your employees to follow/like/subscribe to your social media profiles. People are more likely to follow pages that already have some sort of following, so your employees will help build your initial numbers.4. Invite Partners, Vendors, Clients, and CustomersSend a friendly and personalized email to anyone you have a business relationship with, including partners, vendors, clients, and customers, letting them know about your social media profiles .5. Email SignatureAdd links to your company’s social media profiles in your company email signature. Create a signature template that includes these links and encourage your coworkers to use this signature as well.6. Blog Comment SignatureWhen you make a comment on a blog post, link to your most active social media profile (usually Twitter or Facebook ) in a signature-like style.7. Include Links on Offers and AssetsLink to your social media profiles on your whitepaper cover page, webinar thank you page, one-page guide footer, etc.8. CTAs on Thank You PagesAfter a new lead fills out a form on your site, it’s a good idea to include links or calls-to-action on the subsequent thank you page encouraging these leads to follow you in social media. If they were interested enough to give you their email address, they’ll likely be interested in following!9. CTAs on Thank You EmailsJust like you’d add calls-to-action to your thank you pages, add them to your thank you emails. Again, new leads are more likely to at least check out your social media profiles.10. Cross PromoteAdd your Twitter link to your Facebook page, and occasionally tweet about your Facebook page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc .11. Contact or About Us PagesIncluding links to your social media profiles on your contact us or about us page will reinforce the idea that your customers and/or prospects can reach out to you in social media just like they could via email or phone. Social media is more visible, so their friends may see their comments to you.12. Business CardsInclude links to your most active social media profiles on each of your employees’ business cards below their contact information.13. Newsletters & Lead NurturingInclude links to your social media profiles in the footer of any company email you send out, including newsletters or lead nurturing emails .14. Direct Mail AssetsStill using direct mail as part of your marketing strategy? If you can’t let go, include links to your social media profiles on any direct mail pieces you send, including catalogs, coupons, or any other direct mail asset.15. Facebook: Like Box on WebsiteInstall a Facebook Like Box (formerly known as Facebook Fan Box) on your website. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Like Box.16. Facebook: Hide Content From Non-LikersCreate a default tab on your Facebook business page that contains content hidden from anyone who has not yet liked your page. Once someone likes your page, they can see the offer/content you had hidden. This is a great incentive for someone to like your page.17. Facebook: Suggest to FriendsEncourage your employees to use the Suggest to Friends feature to share your Facebook business page with any of their friends who would be interested in reading your updates.18. Facebook: Invite Friends TabAdd an “invite friends” tab and periodically encourage your fans to head over to invite their friends who might be interested in reading your updates.19. Twitter: Twitter DirectoriesAdd your company’s Twitter profile to Twitter directories under categories that are relevant to your company. This will make it easier for prospects to find you based on their interests. WeFollow , Twellow , and Listorious are just a few of the Twitter directories available.20. Twitter: Add a Twitter Badge or ModulePromote your Twitter profile on your website by finding a Twitter badge that fits your site’s design, or add an official Twitter widget to your site. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Twitter widget.21. Twitter: Talk to People Who Mention YouTrack your brand in social media using HubSpot’s social media monitoring tool or Google Alerts so that you get notifications whenever someone mentions your brand. When they do, follow them and/or reply to their tweet.22. LinkedIn: Add Links on LinkedIn ProfileAdd a link to your most active social media profile in your links. You can optimize these links by clicking “Other” and write “Follow (Company Name) on Twitter” when adding your link to Twitter, for example.23. LinkedIn: Add links to LinkedIn Business PageAdd links to your most active social media profiles on your LinkedIn business page. You can add these links in the about section.24. LinkedIn: LinkedIn Answers SignatureWhen you make a comment on LinkedIn Answers , link to your most active social media profile (usually Twitter or Facebook) in a signature-like style or as one of the web resources.25. YouTube: Embed Your VideosIf you have any videos that you’d like to share on your website, add them to your YouTube profile and then embed those YouTube videos on your site. That way people can discover your YouTube page, and you have potential to benefit from YouTube’s viral nature. Add to the list! What are some of your unique strategies to get more followers on your social media profiles? Diana Urban  is a User Experience Manager at HubSpot. You can follow her on Twitter  @dianaurban . last_img read more

Twitter Update Makes it Easier for Users to Discover Your Marketing Content

first_imgThe savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right?These days, content discovery is a big problem, both as a user and as a marketer. Your audience is constantly struggling to separate the wheat from the chaff, and as a marketer, you’re always looking for ways to make sure your content gets in front of the eyes of that audience.The good news is, search engines and social networks have been trying to make content discovery and delivery a little bit easier lately. For example, we’ve witnessed LinkedIn’s launch of more robust content targeting tools; Google’s pushes to reward high quality content and penalize low-quality, spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users.Well, here’s one more for ya! Yesterday, Twitter announced an update to its Discover tab, which aims to provide users with content that is even more personalized and relevant to them. Twitter Updates Originally published May 2, 2012 6:00:00 PM, updated October 20 2016 The Twitter Discover tab was originally created to make it easier for users to discover meaningful information without needing to follow other accounts. With Twitter’s new update, the tab will now take into consideration additional personalization signals to surface stories and tweets that are popular among the people you follow — and the people they follow.How Twitter Decides Which Content to Highlight on the Updated Discover TabThe Twitter Engineering Blog had a bit more to say about how Twitter determines which content is relevant to a particular user via the Discover tab. Here’s how it works:Twitter uses a ‘graph processing library’ called Cassovary to identify a user’s connections.It then ranks those connections based on how strong and important they are to the user.Once it identifies that strong network of users, Twitter uses its search function to find URLs that have been shared by that group of people.Twitter then converts the links it finds into stories to display in the Discover tab.Before it displays the stories, Twitter does a final ranking of the stories based on how many people have tweeted about them and how important those people are in relation to the user.Twitter states that this all happens in near-real time so they can surface breaking, relevant stories to users in the Discover tab soon after people start talking about them.New Discover Tab DesignThe update of the Discover tab also comes with a new design, which features avatars of the users who have tweeted about particular stories. You can also view popular tweets about that story from people in your network as well as recent and relevant tweets by clicking ‘View Tweets’ on any given story, giving you the social context to understand why particular stories are relevant to you. Furthermore, you have the option to easily share your perspective on the story with your followers by clicking ‘Tweet this story,’ or to retweet, favorite, or reply to tweets about the story.Content Discovery and MarketingTwitter has indicated it will be rolling out this new design and functionality to users on Twitter.com as well as for iPhone and Android devices over the coming weeks. Twitter also mentioned that this is just the first of an ongoing effort for Twitter to bring users closer to the content and tweets they care about, so you can bet there is going to be more from Twitter in the future to make content discovery even easier.As a marketer, think of Twitter’s update as yet another way for your audience to discover your content — and another reason why using social media as a vehicle for content promotion is so important. To optimize your marketing content for social sharing so it’s easier for your audience to share the content they love, add share links/buttons to all your content — every blog article, every landing page, every case study, within every ebook — you name it! Putting your content out there and making it easy for others to do so will make it more likely that it will pop up in content discovery engines like Twitter’s Discover tab for your target audience, especially if it’s getting shared by likeminded people!What do you think of Twitter and other platforms’ attempts to improve content discovery? What other implications does it have for marketers?center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

first_img2) #SFBatKid, Clever Girls Collective + Make-A-Wish FoundationOn November 15, 2013, the world fell in love with 5-year-old cancer fighter Miles (aka “BatKid”) as he became a superhero for the day. San Francisco became Gotham City thanks to the Greater Bay Area Make-A-Wish Foundation and the help of 16,000 actors and volunteers. BatKid, dressed in full costume, saved the city from the Riddler and the Penguin while hundreds of thousands of people followed along with the hashtag #SFBatKid on social media.Here is an example of what people were tweeting:The story blew up on the Internet, generating an estimated 1.7 billion social impressions. The number of #SFBatKid and #BatKid tweets reached over 545,576 in three days and came from 117 countries. Celebrities like Christian Bale, Ben Affleck, and Britney Spears used the #SFBatKid hashtag. Even President Barack Obama gave Miles a six-second shoutout on Vine.President Obama’s message to #SFBatKid —> http://t.co/O7J4XWwYBsThe White House (@WhiteHouse) November 15, 2013Finally, Make-A-Wish saw a huge boost in site traffic – as many as 1,400 hits per second on all their sites during the peak of the campaign.Why It WorkedThe story was emotional. Emotional stories are shareable, and they tend to garner participation from news outlets and celebrities with sizeable social media followings – which adds fuel to the hashtag’s viral fire.It was meticulously planned. You can’t force virality – you have to plan it, carefully. Social media agency Clever Girls Collective recognized that the wish had viral potential and approached the Make-A-Wish Foundation two weeks before the stunt was to take place. They developed the social media plan by the end of that day, created a Facebook page and an explanatory blog post with a single URL, coordinated with partners like Twitter (who secured the @SFWish handle and @PenguinSF “villain” handle in advance), and staffed over a dozen people to work on live tweeting, monitoring, and reporting throughout the day. They let followers know they were listening. In a sea of hundreds of thousands of tweets, followers might feel like they have no shot at winning the money. Esurance let people know they were paying attention by retweeting a handful of random entries and regularly encouraging people to “keep the tweets coming!” 3) #DiGiorNOYOUDIDNT, DiGiorno PizzaNope, a drunk intern didn’t take over the @DiGiornoPizza Twitter handle and go nuts with caps lock during the 2013-2014 American football season. In fact, DiGiorno Pizza’s unconventional #DiGiorNOYOUDIDNT campaign was carefully strategized by their agency, Resource.Resource came up with the hashtag idea in hopes of expanding DiGiorno Pizza’s social media reach to new audiences – specifically, the NFL smack-talkers of the Twitterverse. Their staff then began following and participating in NFL smack talk every Sunday on Twitter using DiGiorno Pizza’s Twitter handle and the hashtag #DiGiorNOYOUDIDNT. Hilarity ensued:And the people loved it:Then, during the Super Bowl, DiGiorno Pizza paired their hashtag with the trending #SuperBowl hashtag and it became a viral hit:Why It Worked They tied it in with a contest. Charmin gave away Super Bowl tickets to six of their Twitter followers who tweeted using the hashtag #tweetfromtheseat. Since the contest was easy to participate in, it further motivated people to use the hashtag. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: They got the right celebrity in on the action. Using celebrity endorsements is a tried-and-true method of traditional marketing. Esurance probably chose the most lovable and trustworthy character on The Office for the spot in their ad so that, when we watched their commercial, we would subconsciously associate Esurance with similar traits. That Krasinski tweeted the contest out to his 600,000+ Twitter followers probably helped, too. It was fun and playful. Potty jokes are cheerful and funny, especially to the young audience Charmin hoped would engage with this hashtag. Entertaining content is one of the most shareable types of content and it helps humanize your brand. Hashtags It used actionable language. The hashtag starts with a verb telling followers to do something – in this case, tweet from their toilet seats. Recommending an action in your hashtag makes it crystal-clear what readers should do. It’s like a call-to-action for your tweet! They kept it simple. The rules were so easy and the potential yield so high, why wouldn’t you tweet it? They chose Twitter because it was a free platform, too, making it easy for anyone to enter. The simplicity aligned strategically with Esurance’s campaign message: They operate quickly and efficiently. Now, onto a few of the not-so-successful Twitter campaigns.The Worst Twitter Hashtags5) #susanalbumparty, Susan Boyle’s PR teamSusan Boyle, the Britain’s Got Talent sensation, drummed up some serious publicity for her album party in 2012 – but not the kind she was hoping for. Susan’s PR team sent one tweet promoting the party using the hashtag #susanalbumparty before they realized it wasn’t a great idea. Do you see the same two words I see?It was quickly deleted and corrected, but Twitter users caught on before they could prevent it from going viral.Some argue the hashtag was viral genius – after all, it spread like wildfire on Twitter and made the news after just one use. But since Susan’s PR team declined to comment and deleted the tweet, it’s generally believed to have been unintentional.How You Can Prevent This From Happening To YouBefore you settle on a hashtag to promote your campaign or event, ask a few trusted peers what they think of it. If just a few more people had checked this hashtag, someone surely would have caught the double entendre.But what if they had consistently capitalized every letter of each word in the hashtag to make it “#SusanAlbumParty”? While this would have been a quick fix for the original tweet, remember that the goal of a Twitter hashtag is for other people to use it, and many people don’t capitalize letters in hashtags. The public would likely have noticed anyway.6) #notguilty, Entenmann’sEntenmann’s, known for their baked goods, used the hashtag #notguilty to promote their low-calorie food options – at the same time that #notguilty was already trending in the wake of the controversial Casey Anthony “Not Guilty” murder verdict.Entenmann pleaded ignorance, and we don’t know for sure whether it was accidental or just a bad joke. They deleted the tweet and apologized on Twitter.How You Can Prevent This From Happening To YouCheck out whether people are already using your hashtag before using it. You generally don’t want to use a hashtag people are already talking about for two reasons: the tone of your message could be misinterpreted, as Entenmann’s was, or your campaign could get totally lost in the ongoing conversation.7) #McDstories, McDonald’sMcDonald’s #McDstories campaign is probably the most widely discussed company hashtag “fail” of all time. In January 2012, McDonald’s sent tweets like the one below, hoping to inspire fans to share their positive experiences at the fast-food chain:The campaign didn’t go as planned. Tweets of horror stories having to do with McDonald’s food began rolling in almost immediately. People shared 140-character anecdotes about eating the quality food, throwing up after eating, and comparing happy meals to dog food.How You Can Prevent This From Happening To YouHave a plan in case your campaign backfires. You don’t want to get caught off-guard and have no recourse in place. Knowing how you would respond to negative tweets before you start a campaign can save you lots of headache down the road.Also, make sure that your campaign couldn’t ignite lots of negative responses. In the world of social media, you can count on complainers to be the noisiest responders.These are just a few examples of successful, and not so successful, campaigns from big brands – but the takeaways aren’t only for companies with big budgets. Regardless of the money in your budget or the followers on your Twitter account, you can put these best practices to use in your next Twitter campaign.What other lessons can we learn from the Twitter hashtags you’ve come across?Image credit: Digital Spy, TechCrunch The hashtag incorporated the brand’s name in a clever way. Forcing your brand name into a hashtag doesn’t work all the time. But in this case, Resource found a clever, catchy way to incorporate it. “Hashtags with brand names in them don’t really get the love,” Resource told DiGiorno. “However…this one time…we managed to capture a unicorn for you. And that unicorn’s name is… #DiGiorNOYOUDIDNT.” They live-tweeted. If you’re looking to reach a broader audience or gain more Twitter followers, live-tweeting events where your audience already hangs out using the event hashtag (in this case, #SuperBowl) and a hashtag of your own can work like a charm. Sometimes, though, it can get lost in the conversation. If you’re going to try this tactic, be sure that it makes sense for your brand to participate (aka, you’re not just hopping on a trending hashtag for the heck of it), and you add something unique to the conversation. They built up anticipation. A few days before their Super Bowl commercial aired, Esurance began dropping hints on Twitter indicating when their commercial would air and that it would involve a contest of some kind. This built up anticipation and made sure people kept their TVs on after the game: They weren’t afraid to show personality. Similar to Charmin’s #tweetfromtheseat campaign, DiGiorno Pizza’s campaign was successful in part because they didn’t hold back on personality. In this case, they held strong to their sports smack-talker persona even in their replies – and it worked for their audience. They engaged with their Twitter audience. DiGiorno Pizza really nailed this part: they retweeted the best #DiGiorNOYOUDIDNT tweets coming in and responded to many of the replies. They revived the hashtag several months later. Five months after #SFBatKid saved San Francisco, Miles and an adult Batman surprised fans at Opening Day for the San Francisco Giants. The two of them drove onto the field in a Batman-painted Lamborghini (because why not?), threw out the first pitch, and boom – tweets with the hashtag #SFBatKid poured in again. 4) #EsuranceSave30, EsuranceImmediately following the 2014 Super Bowl, Esurance successfully put a modern spin on one of the most popular marketing plays: the sweepstakes. In their TV commercial, which took place right after the Super Bowl ended, The Office star John Krasinski introduced the $1.5 million prize Esurance would given to a single Twitter user who tweeted using the hashtag #EsuranceSave30 during the following 36 hours.Where did that dollar figure come from? Esurance claims it was 30% of the cost of airing a TV commercial during the Super Bowl, aka the amount the company saved by airing their commercial immediately after the game instead of during it.The #EsuranceSave30 hashtag received 2 million mentions in less than 24 hours, 200,000 of which came within 60 seconds after the commercial aired. @Esurance’s follower count grew from 8,900 to 155,000 within a 24 hours. It’s down to 126,000 followers a few months later, but that’s still over a 1000% increase.Why It Worked Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports games.For example, if you’re a fan of The Bachelor, you’ve probably seen the superimposed tweets with the hashtag #TheBachelor on the lower left-hand corner of the screen while the episode is playing. Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media.Executed properly, these campaigns can be very effective in helping brands spread their message to a wide audience. After all, more than 70% of consumers are motivated to explore new content when hashtags are present.But what about when a campaign isn’t executed well? That stat still holds true, so any hashtag screw-ups can have a big effect on your campaign – just not the effect you want.To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. Check out what happened, how it happened, and what companies can learn from the hashtag successes and failures of these big brands.The Best Twitter Hashtags1) #tweetfromtheseat, CharminToilet paper company Charmin doesn’t hold back when it comes to using potty language on Twitter. In 2013, they launched the humorous Twitter hashtag #tweetfromtheseat to take advantage of the staggering number of people who use social media in the bathroom (40% of young adults, according to Time – and those are just the ones who admit to it!) Here is an example of what they ended up tweeting:Why It Worked Originally published May 23, 2014 10:30:00 AM, updated August 27 2017last_img read more

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

first_imgThough Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform — navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. Navigational SearchWhat It IsA navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Someone who wants to find my site, Quicksprout, might perform this navigational search:They did not type in the address: “www.quicksprout.com.” They typed in the name of my company using a search engine or maybe just the browser bar.Why It MattersNavigational search is used by new and repeat visitors.The point of origin for many searches is the browser’s address bar. If you want to buy a book of Amazon, you might do something like …Open a new tab on your browserType in “Amazon” in the address barHit “enter.”You just performed a navigational search. Search engines and browsers make it easy to find a website with a few quick keystrokes. Why pull up a bookmark when you can type in ”quicksprout” with ease?The searchers who find your site by typing in your site’s name are both new and repeat visitors, but they are mostly repeat visitors. They already know the name of your site. How else would someone know how to type in “quicksprout?” It’s not exactly a normal word or an informational search. But there are also new visitors who may have heard of the site or seen it mentioned elsewhere. They, too, will find the site using a navigational search, often with some hybrid informational keywords thrown in for good measure, like these:quicksprout neil patelquick sprout seosprout quick seo adviceadvanced guides sproutNavigational search is used by searchers who are more likely to convert.Your branded keywords are some of your most important. Why? Because they help the people who are looking for your site to find your site.These are some of your most valuable visitors! Time and again, visitors who land on my sites using branded or navigational searches are far more likely to convert. They know what they want, and they are searching for it. They are ready to convert.How to Dominate ItJust be.As long as you have a unique brand name, you stand a strong chance of dominating the SERPs for your navigational keyword. It’s not too hard.Google’s algorithm is designed to award navigational searches — most of the search results point directly to the site that the user was navigationally searching for.Here’s how a Wordstream blog post put it:”Keyword searches with organic links, which tend to be branded/navigational searches — appear to be showing 7 or fewer organic listings, instead of the usual 10.”The upside of this? “[These] top 7 listings in branded/navigational searches have an increasing tendency to be from the same domain(s).”If that’s not domination, I don’t know what is.Even though you can accomplish navigational search domination without severe backbreaking effort, you still need to do some things right.Use the navigational keyword in your page title (without keyword stuffing).Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Even though my slogan is “I’m kind of a big deal,” I know that my brand name should be featured on my page title. Thus, I use “Quick Sprout – I’m kind of a big deal” as my title. This brings in the navigational queries that are looking for “quicksprout,” “quick sprout,” or even “sprout quick.”Emphasize your brand name.In today’s search world, brand identity matters more than ever. Brands are now competing for keyword space, not in the traditional informational arena, but in the marketing and brand-related sense. Brand stature is everything.The more you can saturate the market with your brand identity by creating quality content, the better time you will have of embedding your brand name into the minds of searchers, and therefore gaining more future navigational searches.In earlier days (circa 2008) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today.Your brand name is a great search handle — your strongest even. Use it, promote it, protect it, and optimize the heck out of it. Informational SearchWhat It IsInformational searches are those in which the user is looking for information — how to make a strawberry pie, how long to make a title tag, the height of Pike’s Peak, the best surfboard wax, etc.An informational search looks like this:Informational searches in a post-Hummingbird era include a wide array of semantic attributes that implement search intent and contextual meaning.Informational searches are vast and unwieldy because of their huge number, huge variety, and complex semantic attributes. Semantic searches receive search results that are massaged and tweaked by the algorithm in the following ways:The algorithm adjusts for morphological variation.The algorithm adjusts for contextual synonyms.The algorithm handles generalizations.The algorithm provides concept matching results.The algorithm provides knowledge matching results.The algorithm understands natural language queries and interrogatives.Google’s Knowledge Graph is the most noticeable semantic search implementation in the search world. Its ability to translate, parse, and deliver intelligent results in the Knowledge Graph is a direct attribute of its finely-tuned semantic search capabilities.Why It MattersInformational searches are the rubber-meets-the-road of SEO. This is where the power of content is truly unleashed.How to Dominate ItIn order to dominate informational searches, you have to dominate inbound marketing. It’s just that simple. This article makes no pretense to being a guide to inbound marketing. You can read about that in another guide.Create a domain or brand that uses it.One way to get more informational searchers to your site is to create a domain or brand name that includes that informational search query.Let me illustrate this by using “content marketing” as an example. If I search for “content marketing blog,” I’m obviously looking for some information on content marketing — most likely a good blog or website that has some things to teach me about content marketing. Here’s what I get:Content Marketing Institute dominates the SERPs. They have a domain and brand name that takes ownership of the informational keyword, forcing the algorithm to deliver it in the results. Remember how Google’s algorithm is designed to favor branded or navigational searches? Since that is true, and since the Content Marketing Institute has the term “content marketing” in their brand name, they pop to the top of the results — the first three organic results, as a matter of fact. Claiming a brand or domain with your target keyword doesn’t work for everyone. I don’t recommend it as a must-have, but if it does play into your overall brand strategy, then you’ve got a leg up.The one place where you should emphasize brand/informational keyword ownership is with your personal name. Your name is your most valuable asset for personal branding, and you should use it as part of your domain if possible. Define your niche.Your most important effort is to define exactly what keywords you want to dominate. You only need to focus on the set of keywords that your target audience is searching for. Once you know what keywords you’re going to target, you can start to own them through content domination on that topic. If you create more articles, in-depth information, infographics, videos, and images on a topic than anyone else on the planet (and they’re quality), you will dominate the SERPs for that topic.Build your domain authority.Successfully gaining informational search volume is going to be hard unless you have domain authority. The only way to build authority, of course, is through consistent content marketing and earned off-site links.Create pages that contain relevant keywords in the URL.When it comes to SEO, your URL is a powerful feature for gaining informational search. The algorithm favors search results that implement the target keyword. Notice how this works out in this general one-word query for “truck.” The first organic result is Wikipedia, obviously, then some Knowledge Graph news, and then this:These sites have strong domain authority and rich content on their websites, but they also have a strategic URLs. Each URL includes the target keyword, thus creating an entry into the SERPs. In essence, the URL “brands” the term — the URL creates an algorithmic identifier of ownership over that particular keyword. If you are targeting a certain keyword, I recommend making pages that use that keyword explicitly. (Though, as always, this should feel natural — not spammy.)Transactional SearchWhat It IsTransactional searches are those in which the searcher is searching for something that they are prepared to purchase or convert on. I call these “wallet-out, ready-to-buy” searchers. They are positioned precisely at a point in the buying cycle where they are willing and prepared to spend money. Landing pages and product pages target this kind of search.Here’s an example:Many times, the searches use terms like “buy,” “purchase,” “price,” “promotion,” “deal,” “discount,” etc. Either way, the algorithm intuits that the user wants to make a purchase, so it provides SERP information that is relevant to a purchase.Why It MattersTransactional searches reflect a user’s desire to buy something. They are prepared to convert. Little needs to be done to push them over the edge.Although these searches comprise the least amount of search volume, they are the most conversion-ready.How to Dominate It“Dominate” in the context of transactional searches is not easy. In fact, unless you have a really, really niche product, complete SERP domination is impossible. You can, however, vastly improve your SERP appearance with the following techniques.Use schema markup.Most transactional searches have Knowledge Graph results in Google. You need to be using markup if you want to land a spot on the product carousels, produce price displays, or feature other KG information.Google has proved already that it prefers sites that have markup. If you are not using markup, you are neglecting a chance to gain a spot in Google’s informative and relevant results.Create information on the product that includes transactional keywords.Google rewards content over against strictly purchase pages. If you want to gain the attention and search traffic of transactional users, create content surrounding their transactional query. For example the query “order vacuum cleaner online” is obviously transactional. However, Yahoo’s shopping site has scored some serious content points by creating a page with information — comparing prices, reading reviews, finding deals, etc.The transactional user will be interested in this content, because it is both transactional and informational. The user’s end goal is to buy, but the page promises information that will make the purchase even better.ConclusionAlthough search engine optimization has changed a ton over the past few years, the three main types of searches haven’t changed. Searchers are still using navigational, informational, and transactional searches to get what they want. For you, the business owner, SEO, or marketer, it boils down to this: Give users what they want. Create content and information that the user is searching for.The better you do that, the more you’ll dominate.How do you optimize for each of the three types of searches? Originally published Jul 24, 2014 7:00:00 AM, updated July 28 2017 Technical SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more